{"id":824,"date":"2017-02-22T16:12:28","date_gmt":"2017-02-22T15:12:28","guid":{"rendered":"https:\/\/cba-design.com\/france\/projets\/daddy\/"},"modified":"2021-08-03T11:11:19","modified_gmt":"2021-08-03T09:11:19","slug":"daddy","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/realisations\/daddy\/","title":{"rendered":"Daddy, \u200bUn grain d\u2019esprit dans votre vie\u200b"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"824\" class=\"elementor elementor-824\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3bf61f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3bf61f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c513502\" data-id=\"c513502\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b67e25b elementor-widget elementor-widget-image\" data-id=\"b67e25b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/elementor\/thumbs\/CBA_Design_Daddy_Carre_03_Website-pb2cj7xivob7zwu3ow9cnffjv67laepgsc25veijso.jpg\" title=\"CBA_Design_Daddy_Carr\u00e9_03_Website\" alt=\"CBA_Design_Daddy_Carr\u00e9_03_Website\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0aa357a elementor-widget elementor-widget-spacer\" data-id=\"0aa357a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-32ba7af\" data-id=\"32ba7af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53860969 elementor-widget elementor-widget-heading\" data-id=\"53860969\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Background<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68a4aec2 elementor-widget elementor-widget-text-editor\" data-id=\"68a4aec2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Daddy travaille depuis pr\u00e8s de 15 ans avec CBA afin de d\u00e9banaliser le produit Sucre en le r\u00e9inventant dans son quotidien. Daddy n\u2019a eu de cesse de le sortir de son image de produit de commodit\u00e9. <b>Pari r\u00e9ussi : \u00e0 travers une strat\u00e9gie de diff\u00e9renciation iconoclaste et atypique driv\u00e9e par le Design de ses packs, l\u2019innovation et l\u2019activation, Daddy est aujourd\u2019hui le leader du rayon.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b5015e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b5015e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b94971\" data-id=\"0b94971\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c660a4b elementor-widget elementor-widget-text-editor\" data-id=\"c660a4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En 2010, la marque iconique choisi CBA pour repenser toute son identit\u00e9 visuelle. L&#8217;objectif ? revendiquer fi\u00e8rement son optimisme et son anticonformisme pour prouver au sucre de sortir de son image de commodit\u00e9.\u00a0<\/p><p>Pour cela l&#8217;agence propose de cultiver la connivence de la marque avec ses consommateurs <strong>en ayant recours \u00e0 un style graphique et un ton plein d\u2019humour, et ainsi construire une personnalit\u00e9 d\u00e9cal\u00e9e, un grain impertinente.<\/strong> La philosophie de la marque se transforme en v\u00e9ritable manifesto invitant au l\u00e2cher-prise, d\u00e9clin\u00e9 sur tous les design de pack ainsi que sur les supports d\u2019activation.<\/p><p>L\u2019ensemble des solutions graphiques con\u00e7ues par CBA transmet l\u2019esprit iconoclaste de Daddy. Des sucres-personnages, devenant les h\u00e9ros de sc\u00e9nettes d\u00e9cal\u00e9es sur un fond 100% magenta, animent le packaging, aux c\u00f4t\u00e9s d\u2019une typographie l\u00e9g\u00e8re et spontan\u00e9e. L<b>es histoires Daddy se poursuivent hors pack et soutiennent le positivisme de la marque au del\u00e0 du pack (activation B2B et B2C, gift\u2026)<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2668c0 elementor-widget elementor-widget-image\" data-id=\"f2668c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"638\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/02\/DADDY_03_QUARTETT_4178x1905-1400x638.jpg\" class=\"attachment-large size-large wp-image-12933\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/02\/DADDY_03_QUARTETT_4178x1905-1400x638.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/02\/DADDY_03_QUARTETT_4178x1905-1120x511.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/02\/DADDY_03_QUARTETT_4178x1905-520x237.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/02\/DADDY_03_QUARTETT_4178x1905-768x350.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/02\/DADDY_03_QUARTETT_4178x1905-1536x700.jpg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/02\/DADDY_03_QUARTETT_4178x1905-2048x934.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d43c40b elementor-widget elementor-widget-image\" data-id=\"d43c40b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"804\" height=\"510\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/01\/CBA-Cristalco-Daddy-Standardimage1.jpg\" class=\"attachment-large size-large wp-image-1717\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/01\/CBA-Cristalco-Daddy-Standardimage1.jpg 804w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/01\/CBA-Cristalco-Daddy-Standardimage1-520x330.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/01\/CBA-Cristalco-Daddy-Standardimage1-768x487.jpg 768w\" sizes=\"(max-width: 804px) 100vw, 804px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7c0534 elementor-widget elementor-widget-spacer\" data-id=\"f7c0534\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d224414 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d224414\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-314d4d26\" data-id=\"314d4d26\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b22aef2 elementor-widget elementor-widget-spacer\" data-id=\"b22aef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7818b284 elementor-widget elementor-widget-heading\" data-id=\"7818b284\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ True vision<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c6afc3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9c6afc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-606b6cc6 elementor-widget elementor-widget-text-editor\" data-id=\"606b6cc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sur un march\u00e9 structurellement orient\u00e9 \u00e0 la baisse, il est n\u00e9cessaire de retrouver un syst\u00e8me coh\u00e9rent. Apr\u00e8s une premi\u00e8re \u00e9tape jusqu\u2019en 2015 pour d\u00e9banaliser un produit de commodit\u00e9 en r\u00e9inventant l\u2019offre, l\u2019usage et l\u2019exp\u00e9rience de marque gr\u00e2ce au design, Daddy a d\u00fb faire \u00e0 nouveau preuve de courage pour savoir grandir et se comporter en leader. <strong>Anticiper le renouveau, innover avant les autres, tel a \u00e9t\u00e9 le challenge remport\u00e9 avec succ\u00e8s par Daddy.<\/strong><\/p><ul><li>Est-ce que la personalit\u00e9 de marque \u201ctrublionne\u201d de Daddy \u00e9tait encore pertinente pour un leader du march\u00e9 ?<\/li><li>Comment \u00eatre un leader fort tout en gardant son \u00e2me et sa personnalit\u00e9 ?<\/li><\/ul><p><strong>Daddy marche d\u00e9sormais sur ses 2 jambes \u00ab \u00e9motion &amp; pragmatisme \u00bb et le nouvel enjeu 2016\/2017 devient : \u00ab comment passer d\u2019une marque \u00ab pr\u00e9f\u00e9rentielle \u00bb \u00e0 une marque \u00ab r\u00e9f\u00e9rentielle \u00bb sans renier son esprit \u00bb ?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ea8fc8 elementor-widget elementor-widget-spacer\" data-id=\"5ea8fc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21e79bdb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21e79bdb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b1029bb\" data-id=\"6b1029bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cde5335 elementor-widget elementor-widget-spacer\" data-id=\"cde5335\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a16be81 elementor-widget elementor-widget-heading\" data-id=\"2a16be81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Creative expression<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fa9b35 elementor-widget elementor-widget-heading\" data-id=\"8fa9b35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Daddy fait peau neuve<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da7784d elementor-widget elementor-widget-text-editor\" data-id=\"da7784d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La marque revisite le rayon avec <strong>un design au service des shoppers pour apporter des rep\u00e8res tangibles.<\/strong> Son repositionnement s\u2019incarne dans un code couleur nouveau et un syst\u00e8me de rep\u00e9rage plus marquant pour plus d\u2019impact et de lisibilit\u00e9 en lin\u00e9aire. L\u2019offre a \u00e9t\u00e9 simplifi\u00e9e, le logo s\u2019agrandit et s\u2019impose sur l\u2019ensemble des packs. Il ne s\u2019agit pas l\u00e0 de renier le chemin effectu\u00e9 : Daddy reste positif et d\u00e9cal\u00e9 et signe d\u00e9sormais<strong> \u00ab Un grain d\u2019esprit dans votre vie \u00bb.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17632115\" data-id=\"17632115\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b173c56 elementor-widget elementor-widget-spacer\" data-id=\"b173c56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ec4f2b3 elementor-widget elementor-widget-image\" data-id=\"2ec4f2b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"778\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/02\/CBA_Design_Daddy_Logo_Website-1400x778.jpg\" class=\"attachment-large size-large wp-image-8721\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/02\/CBA_Design_Daddy_Logo_Website-1400x778.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/02\/CBA_Design_Daddy_Logo_Website-1120x622.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/02\/CBA_Design_Daddy_Logo_Website-520x289.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/02\/CBA_Design_Daddy_Logo_Website-768x427.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/02\/CBA_Design_Daddy_Logo_Website.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e10168e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e10168e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c58e74f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c58e74f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25bf37d\" data-id=\"25bf37d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71add32 elementor-widget elementor-widget-image\" data-id=\"71add32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"778\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/02\/CBA_Design_Daddy_21_Website-1400x778.jpg\" class=\"attachment-large size-large wp-image-8728\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/02\/CBA_Design_Daddy_21_Website-1400x778.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/02\/CBA_Design_Daddy_21_Website-1120x622.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/02\/CBA_Design_Daddy_21_Website-520x289.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/02\/CBA_Design_Daddy_21_Website-768x427.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/02\/CBA_Design_Daddy_21_Website.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a59b1c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a59b1c0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4eaf7b3f\" data-id=\"4eaf7b3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57585018 elementor-widget elementor-widget-text-editor\" data-id=\"57585018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>C\u2019est une \u00e9volution forte et structurante qui a \u00e9t\u00e9 engag\u00e9e pour faire de la marque une exp\u00e9rience unique, apporter des rep\u00e8res aux consommateurs comme une MASTER brand ! Apr\u00e8s un travail de fond sur le consommateur et les shoppers, 2016 <strong>marque une nouvelle \u00e9tape dans l\u2019histoire de Daddy pour passer de \u00ab l\u2019adolescence effervescente \u00bb \u00e0 \u00ab l\u2019adulte iconoclaste \u00bb en gardant ses valeurs et son ADN<\/strong> : surprenante, cr\u00e9ative, curieuse, d\u00e9cal\u00e9e, tendance, empathique, complice, plurielle.<\/p><p>Ce projet MASTER Daddy est une v\u00e9ritable \u00ab <strong>arme de structuration massive<\/strong> \u00bb avec un nouveau design. L\u2019innovation est au c\u0153ur de ses pr\u00e9occupations, elle chamboule les habitudes de consommation. Avec 23,4% de part de march\u00e9, la marque consolide un peu plus encore sa position de capit\u2019ain cat\u00e9gory.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14c8ddd8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14c8ddd8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6953a5db\" data-id=\"6953a5db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5c044e elementor-widget elementor-widget-cba-gallery\" data-id=\"d5c044e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/02\/CBA-Design-Daddy.png);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/02\/CBA-Design-Daddy.png\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/02\/CBA_Design_Daddy-03_Website-1.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/02\/CBA_Design_Daddy-03_Website-1.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ce1e654 elementor-widget elementor-widget-cba-carousel\" data-id=\"7ce1e654\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/02\/CBA_Design_Daddy-01_Website.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/02\/CBA_Design_Daddy-02_Website.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/02\/CBA_Design_Daddy_10_Website.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74cf2ee5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74cf2ee5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46937b85\" data-id=\"46937b85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33cb9330 elementor-widget elementor-widget-text-editor\" data-id=\"33cb9330\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une collaboration qui perdure depuis 15 ans : la success story expliqu\u00e9e par Isabelle Segalla, Directrice de Client\u00e8le. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d64c482 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d64c482\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48377419\" data-id=\"48377419\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-121db705 elementor-widget elementor-widget-video\" data-id=\"121db705\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=B1LCPZRF10g&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24b4bfa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24b4bfa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb8a32e\" data-id=\"bb8a32e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12a8fb6 elementor-widget elementor-widget-spacer\" data-id=\"12a8fb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f2167a elementor-widget elementor-widget-heading\" data-id=\"4f2167a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ R\u00c9sultAs<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a209e1 elementor-widget elementor-widget-text-editor\" data-id=\"9a209e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le travail de CBA pour la marque Daddy a re\u00e7u d&#8217;excellent retour, en effet le projet s&#8217;est vu r\u00e9compenser par :\u00a0<\/p><ul><li><strong>Le prix Branding des TopCom Consumer Awards 2012<\/strong><\/li><li><strong>Le prix Packaging des TopCom Consumer Awards 2012<\/strong><\/li><li><strong>Deux Pentawards en 2013 et 2014 pour les \u00e9ditions limit\u00e9es &#8220;Prisonniers&#8221; et &#8220;Skieurs&#8221; r\u00e9alis\u00e9es par CBA<\/strong><b>\u00a0<\/b><\/li><\/ul><div><b>Et l&#8217;aventure Daddy x CBA ne s&#8217;est pas arr\u00eat\u00e9e l\u00e0, puisqu&#8217;en 2020, l&#8217;agence signe <a href=\"https:\/\/cba-design.com\/france\/?post_type=projets&amp;p=12739&amp;preview=true\">le grand passage au kraft<\/a> des packagings de la marque.\u00a0<\/b><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[258],"industry":[290],"services":[262,264],"project_tags":[23,29],"class_list":["post-824","projets","type-projets","status-publish","hentry","business_needs-relevance","industry-food-beverage","services-identity","services-packaging","project_tags-corporate-identity","project_tags-packaging-design"],"acf":[],"lang":"fr","translations":{"fr":824,"en":1870},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/824\/revisions"}],"predecessor-version":[{"id":12942,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/824\/revisions\/12942"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=824"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/business_needs?post=824"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/industry?post=824"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/services?post=824"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/project_tags?post=824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}