{"id":9275,"date":"2021-04-06T09:54:17","date_gmt":"2021-04-06T07:54:17","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=projets&#038;p=9275"},"modified":"2021-08-05T15:56:27","modified_gmt":"2021-08-05T13:56:27","slug":"mondovelo-a-chacun-sa-piste-a-chacun-son-velo","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/realisations\/mondovelo-a-chacun-sa-piste-a-chacun-son-velo\/","title":{"rendered":"Mondov\u00e9lo, \u00e0 chacun sa piste \u00e0 chacun son v\u00e9lo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9275\" class=\"elementor elementor-9275\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9cdca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9cdca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4110528\" data-id=\"4110528\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82e94a0 elementor-widget elementor-widget-heading\" data-id=\"82e94a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Background<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3618912 elementor-widget elementor-widget-text-editor\" data-id=\"3618912\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.mondovelo.fr\/\" target=\"_blank\" rel=\"noopener\"><strong>Mondov\u00e9lo<\/strong><\/a>, d\u00e9velopp\u00e9e par le Groupe fran\u00e7ais Sport 2000, est une enseigne enti\u00e8rement\u00a0<strong>consacr\u00e9e au monde du cycle<\/strong>\u00a0qui offre un art de vivre autour du deux roues. La marque propose du mat\u00e9riel de pointe et apporte aux amoureux du v\u00e9lo un service d\u2019expert dans la pratique quotidienne de leur passion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-268111f elementor-widget elementor-widget-spacer\" data-id=\"268111f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-07f9d8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07f9d8c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62f277e\" data-id=\"62f277e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2287761 elementor-widget elementor-widget-spacer\" data-id=\"2287761\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75bc38d elementor-widget elementor-widget-heading\" data-id=\"75bc38d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ True vision<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abe6b04 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"abe6b04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e150fa elementor-widget elementor-widget-text-editor\" data-id=\"0e150fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CBA a d\u00e9velopp\u00e9\u00a0<strong>un nouveau concept r<\/strong><strong>etail<\/strong>\u00a0pour l\u2019enseigne dans l\u2019objectif de rajeunir et de moderniser la marque, en construisant un imaginaire autour du monde du v\u00e9lo ;\u00a0<strong>valorisant ainsi l\u2019expertise de Mondov\u00e9lo<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11afc24 elementor-widget elementor-widget-spacer\" data-id=\"11afc24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b022ed0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b022ed0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53fd258\" data-id=\"53fd258\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34feb9b elementor-widget elementor-widget-spacer\" data-id=\"34feb9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6345350 elementor-widget elementor-widget-image\" data-id=\"6345350\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"778\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/03\/CBA-DESIGN_Mondovelo_01_WebSite-1400x778.jpg\" class=\"attachment-large size-large wp-image-9293\" alt=\"Mondov\u00e9lo store avec v\u00e9lo\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/03\/CBA-DESIGN_Mondovelo_01_WebSite-1400x778.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/03\/CBA-DESIGN_Mondovelo_01_WebSite-1120x622.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/03\/CBA-DESIGN_Mondovelo_01_WebSite-520x289.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/03\/CBA-DESIGN_Mondovelo_01_WebSite-768x427.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/03\/CBA-DESIGN_Mondovelo_01_WebSite.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78db425 elementor-widget elementor-widget-spacer\" data-id=\"78db425\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-585c5e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"585c5e2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d8dca56\" data-id=\"d8dca56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-822e0f3 elementor-widget elementor-widget-heading\" data-id=\"822e0f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Creative expression<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-130d71c elementor-widget elementor-widget-spacer\" data-id=\"130d71c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7115698 elementor-widget elementor-widget-heading\" data-id=\"7115698\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\"A chacun sa piste, \u00e0 chacun son v\u00e9lo\" un concept retail qui met en piste les passionn\u00e9s <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-37d6956\" data-id=\"37d6956\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3454ba5 elementor-widget elementor-widget-heading\" data-id=\"3454ba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ branding<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c3a738 elementor-widget elementor-widget-text-editor\" data-id=\"2c3a738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bas\u00e9e sur l\u2019id\u00e9e cr\u00e9ative\u00a0<strong>\u00ab A chacun sa piste, \u00e0 chacun son v\u00e9lo \u00bb<\/strong>, l\u2019identit\u00e9 visuelle cr\u00e9\u00e9e par les \u00e9quipes de CBA s\u2019inspire des codes graphiques des pistes sportives, des chemins de montagne pour les VTT ou encore des routes goudronn\u00e9es. En ligne avec toutes les typologies de v\u00e9los, cette nouvelle identit\u00e9 met en lumi\u00e8re toute la richesse de l\u2019expertise de Mondov\u00e9lo. La marque s\u2019adresse ainsi \u00e0 toutes les cat\u00e9gories de cyclistes : les experts, les amateurs, les enfants\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3529175 elementor-widget elementor-widget-spacer\" data-id=\"3529175\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-903c7fe elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"903c7fe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c4dde1\" data-id=\"8c4dde1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1a92b5 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"b1a92b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tL\u2019objectif ? Immerger les clients dans leur univers de passion \u00e0 travers le mouvement et les \u00e9motions.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-159e719 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"159e719\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cad7b5d\" data-id=\"cad7b5d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-65d1ad9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65d1ad9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-14485ac\" data-id=\"14485ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f99f77 elementor-widget elementor-widget-spacer\" data-id=\"0f99f77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1d6d55 elementor-widget elementor-widget-text-editor\" data-id=\"a1d6d55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour redynamiser le logo en ad\u00e9quation avec le service pointu que propose la marque dans son domaine, CBA a repens\u00e9 les couleurs de Mondov\u00e9lo :<\/p><ul><li>Une teinte bleu profond comme couleur majoritaire,\u00a0<strong>symbole de fiabilit\u00e9<\/strong>\u00a0et de confiance, en coh\u00e9rence avec son r\u00f4le d\u2019expert.<\/li><li>Associ\u00e9e \u00e0 un blanc et un rouge, afin de marquer\u00a0<strong>l\u2019implantation nationale<\/strong>\u00a0de l\u2019enseigne et de proposer \u00e0 Mondov\u00e9lo une nouvelle palette plus\u00a0<strong>contrast\u00e9e et moderne.<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea612a6 elementor-widget elementor-widget-image\" data-id=\"ea612a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design-Projects-Mondovelo-Site-Web-Logo-1400x788.jpg\" class=\"attachment-large size-large wp-image-9301\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design-Projects-Mondovelo-Site-Web-Logo-1400x788.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design-Projects-Mondovelo-Site-Web-Logo-1120x630.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design-Projects-Mondovelo-Site-Web-Logo-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design-Projects-Mondovelo-Site-Web-Logo-768x432.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design-Projects-Mondovelo-Site-Web-Logo.jpg 1422w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8aa7a95 elementor-widget elementor-widget-spacer\" data-id=\"8aa7a95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8df0671 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8df0671\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7a3c340\" data-id=\"7a3c340\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d59a04f elementor-widget elementor-widget-heading\" data-id=\"d59a04f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Retail<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-032b987 elementor-widget elementor-widget-heading\" data-id=\"032b987\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le mouvement et l'\u00e9motion au coeur du parcours client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-376e6b8\" data-id=\"376e6b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-890cb62 elementor-widget elementor-widget-spacer\" data-id=\"890cb62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4622021 elementor-widget elementor-widget-text-editor\" data-id=\"4622021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les \u00e9quipes de CBA ont \u00e9galement repens\u00e9 les points de vente de l\u2019enseigne dans un but de d\u00e9veloppement de l\u2019imaginaire et de th\u00e9\u00e2tralisation de l\u2019espace.<\/p><p>L\u2019agence a travaill\u00e9\u00a0<strong>le mouvement et l\u2019\u00e9motion<\/strong>\u00a0en s\u2019inspirant de pistes de cyclisme propres \u00e0 chaque passionn\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee06cf9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ee06cf9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d118d7\" data-id=\"0d118d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5897632 elementor-widget elementor-widget-spacer\" data-id=\"5897632\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb2b1c1 elementor-widget elementor-widget-image\" data-id=\"eb2b1c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"778\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_10_WebSite-1400x778.jpg\" class=\"attachment-large size-large wp-image-9306\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_10_WebSite-1400x778.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_10_WebSite-1120x622.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_10_WebSite-520x289.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_10_WebSite-768x427.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_10_WebSite.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aafa1e elementor-widget elementor-widget-spacer\" data-id=\"7aafa1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fec1f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fec1f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-01b3f04\" data-id=\"01b3f04\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fed7d4 elementor-widget elementor-widget-image\" data-id=\"4fed7d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"778\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_05_WebSite-1400x778.jpg\" class=\"attachment-large size-large wp-image-9304\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_05_WebSite-1400x778.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_05_WebSite-1120x622.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_05_WebSite-520x289.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_05_WebSite-768x427.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_05_WebSite.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f0e28bb\" data-id=\"f0e28bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-093f117 elementor-widget elementor-widget-text-editor\" data-id=\"093f117\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"text-align: left\">Au milieu des magasins,\u00a0<strong>une piste<\/strong>\u00a0se d\u00e9roule sous les pieds du visiteur et l\u2019oriente vers les diff\u00e9rents rayons et univers.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f16389 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f16389\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-941da13\" data-id=\"941da13\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b417664 elementor-widget elementor-widget-text-editor\" data-id=\"b417664\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left\">Cette piste en forme de v\u00e9lodrome sc\u00e9narise le magasin et dirige, d\u00e8s l\u2019entr\u00e9e, le regard du visiteur vers un espace <strong>Atelier<\/strong> qui th\u00e9\u00e2tralise le savoir-faire de la marque.<\/p><ul><li>Un\u00a0<strong>atelier<\/strong>\u00a0qui propose un service de r\u00e9paration et d\u2019entretien des v\u00e9los, tout en favorisant l\u2019\u00e9change et le partage de connaissance entre les experts Mondov\u00e9lo et les cyclistes autour de leur passion commune.<\/li><li>Les\u00a0<strong>Milestones<\/strong>, des podiums situ\u00e9s au centre du magasin, mettent en avant les v\u00e9los les plus r\u00e9cemment sortis et nourrissent les envies de nouveaut\u00e9 des visiteurs.<\/li><li>Chaque rayon a \u00e9t\u00e9 sc\u00e9naris\u00e9 afin d\u2019\u00eatre facilement rep\u00e9rable gr\u00e2ce \u00e0 l\u2019utilisation de\u00a0<strong>Billboards<\/strong>\u00a0visibles d\u00e8s l\u2019entr\u00e9e du magasin.<\/li><li>Dans chaque rayon se trouve un<strong>\u00a0Cyclobox<\/strong>, une bo\u00eete horizontale ou verticale et modulable en guise de pr\u00e9sentoir pour certains produits phares du magasin.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1dd8a84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1dd8a84\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cd2c545\" data-id=\"cd2c545\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffd9d8a elementor-widget elementor-widget-text-editor\" data-id=\"ffd9d8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"text-align: left\">Le coin\u00a0<strong>Club and Fits<\/strong>, un rayon sp\u00e9cialement con\u00e7u pour embarquer toujours plus le client dans l\u2019univers du v\u00e9lo, permet \u00e0 chacun de personnaliser \u00e0 ses mensurations le v\u00e9lo de ses r\u00eaves. <br \/>Un rayon qui offre aussi l\u2019acc\u00e8s \u00e0 une documentation donnant la possibilit\u00e9 de consulter les pistes et trajets \u00e0 faire dans la r\u00e9gion.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8ce03eb\" data-id=\"8ce03eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33da458 elementor-widget elementor-widget-image\" data-id=\"33da458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"778\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Desgin_Mondovelo_12_WebSite-1400x778.jpg\" class=\"attachment-large size-large wp-image-9314\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Desgin_Mondovelo_12_WebSite-1400x778.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Desgin_Mondovelo_12_WebSite-1120x622.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Desgin_Mondovelo_12_WebSite-520x289.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Desgin_Mondovelo_12_WebSite-768x427.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Desgin_Mondovelo_12_WebSite.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69aa580 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69aa580\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2044e3\" data-id=\"c2044e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6862b8 elementor-widget elementor-widget-text-editor\" data-id=\"f6862b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Situ\u00e9es de part et d\u2019autre du magasin, des\u00a0<strong>bornes de consultation<\/strong>\u00a0mises en sc\u00e8ne avec des roues suspendues \u00e9clairantes, offrent la consultation de fiches techniques v\u00e9los, l\u2019acc\u00e8s \u00e0 l\u2019ensemble du catalogue ainsi qu\u2019\u00e0 des options de personnalisation propos\u00e9es par certaines marques. Ces bornes de consultation rendent le parcours client sur-mesure plus interactif gr\u00e2ce \u00e0 une exp\u00e9rience moderne et digitale avec la marque.<\/li><li><p>Le point final du parcours client :\u00a0<strong>l\u2019espace caisse<\/strong>\u00a0s\u2019inscrit dans la continuit\u00e9 des autres points chauds du magasin. L\u2019arri\u00e8re-caisse prend la forme d\u2019une caravane, et sert de support pour des affiches promotionnelles ou institutionnelles. Les passionn\u00e9s ne manqueront pas de noter la r\u00e9f\u00e9rence au Tour de France !<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-621aada elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"621aada\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-792401a\" data-id=\"792401a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b67ec0 elementor-widget elementor-widget-cba-carousel\" data-id=\"1b67ec0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_06_WebSite.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_08_WebSite.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f94c19 elementor-widget elementor-widget-spacer\" data-id=\"1f94c19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77b627c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77b627c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bcc8874\" data-id=\"bcc8874\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b85e4f elementor-widget elementor-widget-text-editor\" data-id=\"2b85e4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019identit\u00e9 visuelle a \u00e9t\u00e9 d\u00e9clin\u00e9e sur toute la signal\u00e9tique du magasin, facilitant le rep\u00e9rage de chaque rayon. CBA a ainsi construit un parcours client clair de par le d\u00e9veloppement d\u2019\u00e9l\u00e9ments tot\u00e9miques qui alimentent l\u2019identit\u00e9 de la marque. Ainsi, d\u00e8s l\u2019entr\u00e9e, les visiteurs sont directement immerg\u00e9s dans l\u2019imaginaire propre \u00e0 leur passion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27365d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27365d6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59b301f\" data-id=\"59b301f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd6f061 elementor-widget elementor-widget-text-editor\" data-id=\"cd6f061\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019agence a \u00e9galement r\u00e9alis\u00e9 le d\u00e9veloppement d\u2019affiches avec une iconographie tr\u00e8s sp\u00e9cifique : des photos faites sur des v\u00e9los par cam\u00e9ra embarqu\u00e9e, en ad\u00e9quation avec l\u2019objectif visuel de mouvement, pour plonger le client directement dans l\u2019univers du v\u00e9lo. Cette charte graphique est associ\u00e9e \u00e0 un ton de voix transversal et \u00e0 des illustrations qui animent le point de vente et donnent un champ lexical propre \u00e0 Mondov\u00e9lo. <strong>CBA a ainsi cr\u00e9\u00e9 une implantation rayonnante et dynamique qui place le passionn\u00e9 en piste.<\/strong><\/p><p>Les principes de communication sur les \u00e9tiquettes de chacun des produits ont \u00e9t\u00e9 retravaill\u00e9s afin de mettre en avant les sp\u00e9cificit\u00e9s des v\u00e9los.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-810001a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"810001a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d838ef8\" data-id=\"d838ef8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-288a70e elementor-widget elementor-widget-image\" data-id=\"288a70e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"331\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design-Projects-Mondovelo-Site-Web-Visuel-13-1400x331.png\" class=\"attachment-large size-large wp-image-9320\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design-Projects-Mondovelo-Site-Web-Visuel-13-1400x331.png 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design-Projects-Mondovelo-Site-Web-Visuel-13-1120x265.png 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design-Projects-Mondovelo-Site-Web-Visuel-13-520x123.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design-Projects-Mondovelo-Site-Web-Visuel-13-768x182.png 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design-Projects-Mondovelo-Site-Web-Visuel-13-1536x363.png 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design-Projects-Mondovelo-Site-Web-Visuel-13-2048x484.png 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7509f02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7509f02\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db9b81c\" data-id=\"db9b81c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2896cb elementor-widget elementor-widget-text-editor\" data-id=\"f2896cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De plus, CBA a imagin\u00e9 un mobilier issu de la r\u00e9cup\u00e9ration de mat\u00e9riels de v\u00e9lo usag\u00e9s, de quoi enrichir l\u2019univers du cycle avec des d\u00e9tails originaux voire uniques, tout en adoptant une d\u00e9marche responsable avec l&#8217;utilisation de l&#8217;Upcycling :\u00a0<a href=\"https:\/\/cba-design.com\/france\/empreinte\/\"><strong>une belle preuve de Design Utile !<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1318207 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1318207\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-211bab8\" data-id=\"211bab8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bde6300 elementor-widget elementor-widget-cba-gallery\" data-id=\"bde6300\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_07_WebSite.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_07_WebSite.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_02_WebSite-1.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_02_WebSite-1.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-383c684 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"383c684\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08293cc\" data-id=\"08293cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-845dd30 elementor-widget elementor-widget-text-editor\" data-id=\"845dd30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Enfin pour retrouver l\u2019imaginaire proposer par Mondov\u00e9lo chez soi, l\u2019identit\u00e9 visuelle (le concept de ligne, les univers des diff\u00e9rentes typologies de v\u00e9lo\u2026) a \u00e9t\u00e9 d\u00e9clin\u00e9e sur\u00a0<strong>le catalogue du magasin, la carte de fid\u00e9lit\u00e9, le site web et sur l\u2019application mobile de la marque.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c219409 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c219409\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e8234\" data-id=\"e3e8234\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd5643b elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"fd5643b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrousel d\u2019images\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_15_WebSite-520x289.jpg\" alt=\"CBA DESIGN_Mondov\u00e9lo_15_WebSite\" title=\"\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 sur 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_12_WebSite-520x289.jpg\" alt=\"CBA DESIGN_Mondov\u00e9lo_12_WebSite\" title=\"\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 sur 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_13_WebSite-520x289.jpg\" alt=\"CBA DESIGN_Mondov\u00e9lo_13_WebSite\" title=\"\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 sur 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_14_WebSite-520x289.jpg\" alt=\"CBA DESIGN_Mondov\u00e9lo_14_WebSite\" title=\"\"><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef815ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef815ec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9eaf8f9\" data-id=\"9eaf8f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6460402 elementor-widget elementor-widget-video\" data-id=\"6460402\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" 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