France
Paris
Over the years, we have become used to seeing Shanzai pieces in the worlds of fashion, clothing and technology – with IVKE products instead of NIKE or the Polystation instead of the PlayStation.
It has for some years been common practice to imitate the traits of reference Brand Leaders in the Fast Moving sector, and especially where Private Labels were concerned, but now we are witnessing the birth of many products that could to all effects be labelled Shanzai.
If they weren’t produced and sold in Italy…
Gianfranco Siano, CEO – Partner
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