Bauli introduces a limited edition specialty line, dedicated to the gifts sector. The operation relies heavily on the legacy established by the company’s founder, Ruggero, aiming to reaffirm Bauli as authoritative interpreter of the highest values of confectionary art.
In order to sustain Bauli’s journey into a new and more selective territory, while maintaining the concept of credibility, we chose to reinforce the brand’s unique and distinctive signs, reinterpreting them in elegant key.
We maintained the characteristic pink Bauli colour, enhancing it with decorative geometric themes inspired by the confectionery world. Although the variants of the theme slightly differ by colors and geometries, they maintain a strong continuity.
The creativity of the design was inspired by classic codes of luxury, transforming garments into precious boxes that express the magic of gifts.The Bauli logo and the signature of the founder have been collected into a centrally placed medal, a precious element that expresses the value of tradition while balancing the contemporary character of the overall design.
Bauli is a leader in the confectionery market focused on seasonal products and croissants. Inspired by Ruggero Bauli’s extraordinary craftsmanship, the company was founded in Verona in 1922 and today is present around the world.
