Biodea is the cosmetic brand for professionals by Golmar, a European leader in professional hygiene. Two elements distinguish its promise: the high efficacy of its formulas with natural active ingredients and a philosophy based on simplicity and purity.
Speaking with professionals revealed an insight: today, beauty is no longer a luxury but an essence, truth, soul. Beauty salon professionals are increasingly becoming consultants who know how to listen to clients and enable deep well-being.
In the whiteness of a neutral space, a thin, sinuous, and elegant character emerges in contrast.
Based on: Slack Light Typeface by Due Studio
Function comes before the brand, which focuses attention on detail through the lens of essentiality. The photography does not show the perfect body, but the only necessary detail.
A minimal grid fluidly adapts to every packaging format. The structure expands, explodes, and contracts, faithfully translating the brand’s essence across digital channels and editorial outputs.
Each product is effective for its purpose. Biodea evolves, speaking not only to professionals but also to consumers, ready to recruit new users even on digital channels.
Biodea is Golmar’s brand dedicated to professional cosmetics. Golmar is a European leader in professional hygiene products, with extensive distribution in Italy and Europe through its proprietary network.
