{"id":176,"date":"2019-10-24T18:35:19","date_gmt":"2019-10-24T16:35:19","guid":{"rendered":"https:\/\/cba-design.com\/italy\/2019\/10\/24\/bodoni\/"},"modified":"2023-01-22T15:43:35","modified_gmt":"2023-01-22T14:43:35","slug":"bodoni","status":"publish","type":"post","link":"https:\/\/cba-design.com\/italy\/insights\/bodoni\/","title":{"rendered":"Bodoni"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"176\" class=\"elementor elementor-176\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6581c47f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6581c47f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d93493\" data-id=\"5d93493\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d14f3c0 elementor-widget elementor-widget-text-editor\" data-id=\"6d14f3c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nella seconda met\u00e0 del XV secolo, con lo sviluppo della stampa a caratteri mobili, Venezia diventa uno dei principali centri nell\u2019arte della tipografia. Basti pensare al pregevole lavoro di Francesco Griffo per il Bembo, carattere studiato alla fine del 1400 per il \u201c<em>de Aetna<\/em>\u201d di Pietro Bembo, da cui appunto prende il nome.<\/p>\n<p>Quello che per\u00f2 viene associato all\u2019<strong>eleganza senza tempo di stampo italiano<\/strong> \u00e8 un carattere nato qualche secolo dopo a Parma, il <strong>Bodoni<\/strong>. Anche in questo caso il nome del carattere \u00e8 associato a un cognome, quello di Giambattista Bodoni, cuneese di nascita e parmense di adozione. Bodoni nasce nel 1740 da una famiglia di tipografi e dopo gli anni di formazione tra Saluzzo e Roma si trasferisce a Parma, dove diventa <strong>direttore della Tipografia Reale<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24833147 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24833147\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cfba2a5\" data-id=\"5cfba2a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72b56308 elementor-widget elementor-widget-image\" data-id=\"72b56308\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/elementor\/thumbs\/Insight-Typography-Bodoni-Single_Image-01c-p3h8r6ajb5u17v5koz51759s32fvhg70s0d17jg9aw.jpg\" title=\"Insight-Typography-Bodoni-Single_Image-01c\" alt=\"Insight-Typography-Bodoni-Single_Image-01c\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3074f19e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3074f19e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4aac8837\" data-id=\"4aac8837\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6197fca8 elementor-widget elementor-widget-text-editor\" data-id=\"6197fca8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La sua sensibilit\u00e0 artistica, unita a una grande capacit\u00e0 tecnica, lo spingono a sperimentare nuove forme tipografiche di ispirazione francese.<\/p>\n<p>Partendo dal lavoro di Pierre-Simon Fournier, ripreso anche da Firmin Didot, Giambattista Bodoni realizza nel 1798 il suo carattere, le cui caratteristiche principali risiedono nell\u2019<strong>estremo contrasto<\/strong>, nelle <strong>grazie molto sottili<\/strong> e nella <strong>perpendicolarit\u00e0<\/strong> delle stesse rispetto alle aste verticali.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14737f72 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14737f72\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a4c2469\" data-id=\"7a4c2469\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d11aead elementor-widget elementor-widget-image\" data-id=\"3d11aead\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/elementor\/thumbs\/Insight-Typography-Bodoni-Single_Image-02b-p3h8r78dhzvbjh47jhjnrn18ogb8p5ar450iotewdo.jpg\" title=\"Insight-Typography-Bodoni-Single_Image-02b\" alt=\"Insight-Typography-Bodoni-Single_Image-02b\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-349985c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"349985c7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-636a4d60\" data-id=\"636a4d60\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b553bda elementor-widget elementor-widget-text-editor\" data-id=\"5b553bda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Queste caratteristiche vengono rese possibili anche grazie al progresso delle tecniche di stampa e ad una migliore qualit\u00e0 della carta, che permette l\u2019utilizzo di tratti molto sottili, senza che questi scompaiano.<\/p>\n<p>Il Bodoni diventa rapidamente il <strong>nuovo standard di riferimento per l\u2019eleganza tipografica<\/strong>, al punto che quasi ogni stamperia realizza una sua versione del bodoni, senza per\u00f2 raggiungere mai l\u2019eleganza dell\u2019originale.<\/p>\n<p>Il nuovo carattere, per la modernit\u00e0 che introduce, verr\u00e0 identificato come un &#8220;<strong>graziato moderno<\/strong>&#8220;, definizione tuttora in uso per indicare i caratteri di matrice bodoniana come il Didot, in opposizione ai &#8220;graziati classici&#8221; o &#8220;veneziani&#8221; come il Bembo e ai &#8220;graziati transizionali&#8221; come il Baskerville.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ddf00cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ddf00cd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-585c2025\" data-id=\"585c2025\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2910ec67 elementor-widget elementor-widget-image\" data-id=\"2910ec67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/elementor\/thumbs\/Insight-Typography-Bodoni-Single_Image-16-p3h8rfox7i6wfyrx637aw2we0x5jmf8c5avw0b2dcu.jpg\" title=\"Insight-Typography-Bodoni-Single_Image-16\" alt=\"Insight-Typography-Bodoni-Single_Image-16\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52da34b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52da34b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5223e4ad\" data-id=\"5223e4ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50dab97 elementor-widget elementor-widget-text-editor\" data-id=\"50dab97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I principi sui quali si fonda il carattere vengono illustrati dallo stesso Bodoni nel suo \u201c<em>Manuale Tipografico<\/em>\u201d:<br><strong><br><ul><li><strong>regolarit\u00e0<\/strong>, tutte le lettere devono essere costruite partendo da una base comune che le definisce;<\/li><li><strong>nitidezza<\/strong>, le lettere devono essere ben leggibili;<\/li><li><strong>buon gusto<\/strong>, le lettere devono rispondere al proprio compito senza vezzi eccessivi;<\/li><li><strong>bellezza<\/strong>, le lettere devono essere realizzate con tutta la cura e l\u2019attenzione del caso, senza imposizione di tempo. (non a caso Bodoni lavorer\u00e0 tutta la vita nel perfezionare il suo carattere).<\/li><\/ul><\/strong><\/p>\n<p>Grazie alla sua arte il tipografo piemontese rende <strong>Parma<\/strong> la <strong>capitale mondiale della stampa<\/strong> di fine \u2018700. Il legame con la citt\u00e0 \u00e8 cos\u00ec forte che nel 1963, in occasione dei 150 anni dalla sua morte, viene inaugurato il <strong><a href=\"\/\/museobodoniano.itu0022\" target=\"u0022_blanku0022\" rel=\"u0022noreferrer\">Museo Bodoniano<\/a><\/strong>, il pi\u00f9 antico museo della stampa in Italia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8702dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8702dc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40cef626\" data-id=\"40cef626\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d0928a0 elementor-widget elementor-widget-image\" data-id=\"6d0928a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"700\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Insight-Typography-Bodoni-Single_Image-04b-1400x700.jpg\" class=\"attachment-large size-large wp-image-181\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Insight-Typography-Bodoni-Single_Image-04b-1400x700.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Insight-Typography-Bodoni-Single_Image-04b-1120x560.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Insight-Typography-Bodoni-Single_Image-04b-520x260.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Insight-Typography-Bodoni-Single_Image-04b-768x384.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Insight-Typography-Bodoni-Single_Image-04b-1536x768.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Insight-Typography-Bodoni-Single_Image-04b-2048x1024.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37ad89e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37ad89e3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7869eb20\" data-id=\"7869eb20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-684fe19f elementor-widget elementor-widget-text-editor\" data-id=\"684fe19f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Negli oltre duecento anni di storia il Bodoni subisce diverse interpretazioni da parte delle principali fonderie. Tra le pi\u00f9 importanti ci sono quelle ad opera della <strong>American Type Founders<\/strong> (1907), della <strong>Bauer <\/strong>(1926) e della <strong>International Type Corporation<\/strong> (1994), che pur ispirandosi al disegno originale, presentano caratteristiche stilistiche che le rendono chiaramente distinguibili.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67811ef5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67811ef5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a2b2b3e\" data-id=\"2a2b2b3e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7473cd elementor-widget elementor-widget-image\" data-id=\"f7473cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/elementor\/thumbs\/Insight-Typography-Bodoni-Single_Image-05b-p3h8ra1w2hz6ib0430rjh4bmglxcc8ly4iyz4naq0a.jpg\" title=\"Insight-Typography-Bodoni-Single_Image-05b\" alt=\"Insight-Typography-Bodoni-Single_Image-05b\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5160c721 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5160c721\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-660d4d10\" data-id=\"660d4d10\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b5d207b elementor-widget elementor-widget-text-editor\" data-id=\"1b5d207b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Anche il noto designer <strong>Massimo Vignelli<\/strong>, grande estimatore del Bodoni, nel 1989 realizza una sua versione del carattere in collaborazione con Tom Carnase, l\u2019<strong>Our Bodoni<\/strong>. Vignelli peraltro, convinto che l\u2019enorme proliferazione di caratteri digitali produca solo inquinamento visivo, nel 1991 organizza una mostra dei suoi lavori, dimostrando che tutti i progetti possono essere affrontati usando solo pochi caratteri di base. Inutile dire che insieme all\u2019Helvetica, al Futura e a pochi altri illustri caratteri, Vignelli include proprio il Bodoni nella sua lista.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d3d22b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d3d22b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e6b9123\" data-id=\"2e6b9123\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a63371a elementor-widget elementor-widget-image\" data-id=\"5a63371a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/elementor\/thumbs\/Insight-Typography-Bodoni-Single_Image-07-p3h8razq9c0gtwyqxj661m331zspjxpognmglx9c42.jpg\" title=\"Insight-Typography-Bodoni-Single_Image-07\" alt=\"Insight-Typography-Bodoni-Single_Image-07\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2dcf8a02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2dcf8a02\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36565bfc\" data-id=\"36565bfc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c463ad1 elementor-widget elementor-widget-text-editor\" data-id=\"4c463ad1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tra i tanti utilizzi del Bodoni, o di sue strette derivazioni, si possono annoverare le identit\u00e0 di <strong>Valentino, Vogue, Armani, Dior, Calvin Klein, Elle.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ec03696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ec03696\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc51353\" data-id=\"bc51353\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71b25f6a elementor-widget elementor-widget-image\" data-id=\"71b25f6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/elementor\/thumbs\/Insight-Typography-Bodoni-Single_Image-09b-p3h8rcven031h4w0mjzf6lm08rjfzbx54wxfkh6j6i.jpg\" title=\"Insight-Typography-Bodoni-Single_Image-09b\" alt=\"Insight-Typography-Bodoni-Single_Image-09b\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f321418 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f321418\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f94b5ff\" data-id=\"3f94b5ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29b37d9 elementor-widget elementor-widget-text-editor\" data-id=\"29b37d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ma non \u00e8 solo l\u2019universo legato alla moda che fa uso del Bodoni. Anche in ambito musicale il carattere conosce una certa popolarit\u00e0: da <strong>Bruce Springsteen<\/strong> ai <strong>Nirvana<\/strong>, fino ad arrivare a <strong>Lady Gaga<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-499a58de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"499a58de\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-521d2881\" data-id=\"521d2881\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f3d18a7 elementor-widget elementor-widget-image\" data-id=\"1f3d18a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"495\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Insight-Typography-Bodoni-Single_Image-10-1400x495.jpg\" class=\"attachment-large size-large wp-image-185\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Insight-Typography-Bodoni-Single_Image-10-1400x495.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Insight-Typography-Bodoni-Single_Image-10-1120x396.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Insight-Typography-Bodoni-Single_Image-10-520x184.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Insight-Typography-Bodoni-Single_Image-10-768x272.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Insight-Typography-Bodoni-Single_Image-10-1536x543.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Insight-Typography-Bodoni-Single_Image-10-2048x724.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-194e0bae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"194e0bae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5043c7e8\" data-id=\"5043c7e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72df4142 elementor-widget elementor-widget-text-editor\" data-id=\"72df4142\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lo stile bodoniano \u00e8 stato protagonista anche del processo di rebranding dei ristoranti e bistrot <strong>Langosteria<\/strong> studiato da <strong>Cba<\/strong>. Partendo dalla necessit\u00e0 di esprimere un livello di premiumness pi\u00f9 alto, in linea con il nuovo posizionamento del brand, \u00e8 stato infatti scelto proprio un carattere di stampo bodoniano come carattere di riferimento. Oltre ad essere utilizzato nella composizione del logotipo, il carattere \u00e8 diventato parte integrante del <strong>nuovo linguaggio visivo della marca<\/strong>, conferendole statura ed eleganza.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53f58791 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53f58791\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30691566\" data-id=\"30691566\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2470a591 elementor-widget elementor-widget-image\" data-id=\"2470a591\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/elementor\/thumbs\/Insight-Typography-Bodoni-Single_Image-14b-p3h8rdt8tu4bsqunh2e1r3dgu5et710vh1kx1r57yy.jpg\" title=\"Insight-Typography-Bodoni-Single_Image-14b\" alt=\"Insight-Typography-Bodoni-Single_Image-14b\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19ab27f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19ab27f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6872824c\" data-id=\"6872824c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4af9fbbd elementor-widget elementor-widget-text-editor\" data-id=\"4af9fbbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Anche il <strong>Type Director Club<\/strong> ha riconosciuto il pregevole uso fatto del carattere, assegnando al progetto editoriale \u201c<em>Rivoluzione Langosteria<\/em>\u201d l\u2019ambizioso certificato d\u2019eccellenza tipografica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4662612a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4662612a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7cb58c8e\" data-id=\"7cb58c8e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7114ec41 elementor-widget elementor-widget-image\" data-id=\"7114ec41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/elementor\/thumbs\/Insight-Typography-Bodoni-Single_Image-15-p3h8rer30o5m4ctabksobl4xfja6eq4lt68ej13qno.jpg\" title=\"Insight-Typography-Bodoni-Single_Image-15\" alt=\"Insight-Typography-Bodoni-Single_Image-15\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a110d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a110d4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1724e63f\" data-id=\"1724e63f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eaecb46 elementor-widget elementor-widget-text-editor\" data-id=\"eaecb46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tra gli ultimi celebri usi del Bodoni c\u2019\u00e8 anche quello relativo all\u2019identit\u00e0 di <strong>Zara<\/strong>. La nota casa di abbigliamento spagnola, infatti, nel 2019 ha puntato proprio sul Bodoni per dare nuovo lustro ai suoi oltre 2000 negozi sparsi in 93 paesi del mondo, a dimostrazione che il carattere rimane una scelta sempre attuale, nonostante i suoi oltre 200 anni di vita.<\/p><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e11b49b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e11b49b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27198725\" data-id=\"27198725\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-407eea78 elementor-widget elementor-widget-image\" data-id=\"407eea78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"505\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Insight-Typography-Bodoni-Single_Image-15_191025_134823-1400x505.jpg\" class=\"attachment-large size-large wp-image-188\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Insight-Typography-Bodoni-Single_Image-15_191025_134823-1400x505.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Insight-Typography-Bodoni-Single_Image-15_191025_134823-1120x404.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Insight-Typography-Bodoni-Single_Image-15_191025_134823-520x187.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Insight-Typography-Bodoni-Single_Image-15_191025_134823-768x277.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Insight-Typography-Bodoni-Single_Image-15_191025_134823-1536x554.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Insight-Typography-Bodoni-Single_Image-15_191025_134823-2048x738.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9d8e91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9d8e91\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1070e09\" data-id=\"1070e09\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-428d1e8c elementor-widget elementor-widget-text-editor\" data-id=\"428d1e8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Giuseppe Mascia<\/strong><em>, Creative Director at CBA<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nella seconda met\u00e0 del XV secolo, con lo sviluppo della stampa a caratteri mobili, Venezia diventa uno dei principali centri nell\u2019arte della tipografia. Basti pensare al pregevole lavoro di Francesco Griffo per il Bembo, carattere studiato alla fine del 1400 per il \u201cde Aetna\u201d di Pietro Bembo, da cui appunto prende il nome. Quello che [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[1917],"class_list":["post-176","post","type-post","status-publish","format-standard","hentry","blog_categorie-typography"],"acf":[],"lang":"it","translations":{"it":176,"en":1103},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/posts\/176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/comments?post=176"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/posts\/176\/revisions"}],"predecessor-version":[{"id":13487,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/posts\/176\/revisions\/13487"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/media?parent=176"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/tags?post=176"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/blog_categorie?post=176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}