{"id":9389,"date":"2021-12-22T10:11:25","date_gmt":"2021-12-22T09:11:25","guid":{"rendered":"https:\/\/cba-design.com\/italy\/?p=9389"},"modified":"2021-12-23T17:21:43","modified_gmt":"2021-12-23T16:21:43","slug":"contrust","status":"publish","type":"post","link":"https:\/\/cba-design.com\/italy\/en\/insights\/contrust\/","title":{"rendered":"Con(trust)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9389\" class=\"elementor elementor-9389\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b3d9a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b3d9a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4c2bbc\" data-id=\"d4c2bbc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b7a6d9 elementor-widget elementor-widget-text-editor\" data-id=\"3b7a6d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For this year\u2019s Christmas wishes we have changed format, and instead of cards, we have launched the poster-manifesto configuration, commissioning an artisanal production from one of our business partners, with an equally \u201cunconventional\u201d limited letterpress print run.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a506884 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a506884\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-3226e98\" data-id=\"3226e98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f648980 elementor-widget elementor-widget-text-editor\" data-id=\"f648980\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8230;<\/p><p>Unconventional method: 5X Letterpress in collab with Libri Finti Clandestini used bubble wrap for letterpress printing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-488e2f0\" data-id=\"488e2f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91bf34e elementor-widget elementor-widget-video\" data-id=\"91bf34e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/12\/Gif-Produzione2.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-422e404\" data-id=\"422e404\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd56db9 elementor-widget elementor-widget-image\" data-id=\"dd56db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"968\" height=\"776\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/12\/collage1a.png\" class=\"attachment-large size-large wp-image-9629\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/12\/collage1a.png 968w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/12\/collage1a-520x417.png 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/12\/collage1a-768x616.png 768w\" sizes=\"(max-width: 968px) 100vw, 968px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49fc268 elementor-widget elementor-widget-image\" data-id=\"49fc268\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"968\" height=\"776\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/12\/collage1-1.jpg\" class=\"attachment-full size-full wp-image-9631\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/12\/collage1-1.jpg 968w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/12\/collage1-1-520x417.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/12\/collage1-1-768x616.jpg 768w\" sizes=\"(max-width: 968px) 100vw, 968px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-ee6f015\" data-id=\"ee6f015\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3e41f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3e41f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28cfa57\" data-id=\"28cfa57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2919669 elementor-widget elementor-widget-text-editor\" data-id=\"2919669\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The theme that we have decided to describe is the outcome of this internal development path, and therefore of our manifesto, but to a degree it is also connected to the historic context in which we find ourselves, where <b>contrasts<\/b> and <b>contradictions<\/b> can be seen in every field and in every sector, at every moment of life in society. Physical versus digital, Identity versus transformation, finishing with the highly topical \u201cshould we open up or shut down?\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af250fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af250fa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b99fb0\" data-id=\"3b99fb0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbca8f1 elementor-widget elementor-widget-cba-carousel\" data-id=\"bbca8f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/12\/image00058.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/12\/Gallery2-1.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/12\/Gallery3-1.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e833358 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e833358\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b4d9910\" data-id=\"b4d9910\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f7c768 elementor-widget elementor-widget-text-editor\" data-id=\"8f7c768\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>However we have realised that<b> our contradictions are very convenient for us<\/b>. For example, we have understood that being part of a large multinational group does not prevent us from defining ourselves a small design boutique. And that we can perform at highest levels both with large international brands and with small to medium-sized Italian businesses. We are appreciated for our analytical, disciplined and consultancy-based approach, but also for the power of our intuitions and the originality of our ideas, in ever-different projects. We are a group of designers and professionals with very different backgrounds. So, <b>contrasts are our hallmark<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8921c76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8921c76\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ca08e6\" data-id=\"8ca08e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b014083 elementor-widget elementor-widget-text-editor\" data-id=\"b014083\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On the subject of contrasts and points of view: we wanted to put ourselves in \u201cour customers\u2019 shoes\u201d. After having chosen the poster format, we developed a brief by launching a <b>contest <\/b>inside the company, for which everyone could propose their idea of how to interpret the theme of contrast.<\/p>\n<p>We have chosen an exceptional partner,&nbsp;<a href=\"https:\/\/www.instagram.com\/5x_letterpress\" target=\"_blank\" rel=\"noopener\">5X Letterpress<\/a>, who define themselves as \u201cunconventional letterpress printers\u201d for the creative procedures associated with the use of presses, hand-set type and clich\u00e9 plates, along with more unusual and experimental elements which may include found objects: metal mesh, bubble wrap, old rubber flooring, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f611960 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f611960\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ddb3ec\" data-id=\"6ddb3ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b5c7f1 elementor-widget elementor-widget-image\" data-id=\"1b5c7f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2100\" height=\"1220\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/12\/Posters3.gif\" class=\"attachment-full size-full wp-image-9504\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-464c015 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"464c015\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5043874\" data-id=\"5043874\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb3f2f3 elementor-widget elementor-widget-text-editor\" data-id=\"cb3f2f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our Christmas wishes therefore take the form of the manifesto <b>\u201cI A &#8211; Intuizione Analitica\u201d <\/b>(A I &#8211; Analytical Intuition), the logical conclusion of the fortunate contradiction between two terms that represent us, hand-printed by an unconventional printer in a limited edition, and with 16 subjects that together make up a larger, more extensive composition.<\/p><p>Happy holidays and long live contrasts!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>For this year\u2019s Christmas wishes we have changed format, and instead of cards, we have launched the poster-manifesto configuration, commissioning an artisanal production from one of our business partners, with an equally \u201cunconventional\u201d limited letterpress print run. &#8230; Unconventional method: 5X Letterpress in collab with Libri Finti Clandestini used bubble wrap for letterpress printing https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/12\/Gif-Produzione2.mp4 [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[512],"class_list":["post-9389","post","type-post","status-publish","format-standard","hentry","blog_categorie-news"],"acf":[],"lang":"en","translations":{"en":9389,"it":9550},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/posts\/9389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/comments?post=9389"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/posts\/9389\/revisions"}],"predecessor-version":[{"id":9643,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/posts\/9389\/revisions\/9643"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/media?parent=9389"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/tags?post=9389"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/blog_categorie?post=9389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}