{"id":11872,"date":"2021-04-21T15:09:15","date_gmt":"2021-04-21T13:09:15","guid":{"rendered":"https:\/\/cba-design.com\/italy\/?post_type=projets&#038;p=11872"},"modified":"2022-06-24T15:12:13","modified_gmt":"2022-06-24T13:12:13","slug":"in-viaggio-con-san-carlo","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/italy\/work\/in-viaggio-con-san-carlo\/","title":{"rendered":"In viaggio con San Carlo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11872\" class=\"elementor elementor-11872\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b67e340 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b67e340\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93be655\" data-id=\"93be655\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-490f0ec elementor-widget elementor-widget-text-editor\" data-id=\"490f0ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>San Carlo, azienda leader in Italia nel mercato chips e snack, \u00e8 presente all\u2019estero in oltre 30 paesi con una gamma di patatine premium, nei gusti plain e aromatizzati, e un pack dedicato.<\/p><p>Dopo l\u2019esordio con il posizionamento targato \u201cA bite of style\u201d, primo step strategico orientato su un racconto spiccatamente milanese, la gamma internazionale firmata San carlo, aveva bisogno di un\u2019evoluzione della propria identit\u00e0, per comunicare il suo DNA italiano in modo meno sofisticato ma pi\u00f9 rilevante e comprensibile per il consumatore straniero, trovando un punto di contatto con l\u2019immagine che dell\u2019Italia \u00e8 maggiormente consolidata all\u2019estero.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e8b33a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e8b33a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae90675\" data-id=\"ae90675\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77cdaa7 elementor-widget elementor-widget-image\" data-id=\"77cdaa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/04\/insight-news-sancarlo-02-beforeafter-1400x933.jpg\" class=\"attachment-large size-large wp-image-7024\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/04\/insight-news-sancarlo-02-beforeafter-1400x933.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/04\/insight-news-sancarlo-02-beforeafter-1120x747.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/04\/insight-news-sancarlo-02-beforeafter-520x347.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/04\/insight-news-sancarlo-02-beforeafter-768x512.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/04\/insight-news-sancarlo-02-beforeafter-1536x1024.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/04\/insight-news-sancarlo-02-beforeafter-2048x1365.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e695705 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e695705\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6183525\" data-id=\"6183525\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f4f321 elementor-widget elementor-widget-text-editor\" data-id=\"8f4f321\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Per farlo abbiamo progettato un\u2019identit\u00e0 vivace e colorata che celebra i luoghi iconici italiani, il nostro atteggiamento conviviale e solare nell\u2019affrontare la quotidianit\u00e0.<\/p><p>San Carlo ti porta con s\u00e9 in un viaggio tra monumenti pieni di storia, paesaggi delle nostre campagne, fino alle costiere che tutto il mondo ci invidia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94361fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94361fb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7168fc\" data-id=\"b7168fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b4db24 elementor-widget elementor-widget-image\" data-id=\"8b4db24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"852\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/04\/insight-news-sancarlo-03-moodboard-1400x852.jpg\" class=\"attachment-large size-large wp-image-7026\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/04\/insight-news-sancarlo-03-moodboard-1400x852.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/04\/insight-news-sancarlo-03-moodboard-1120x681.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/04\/insight-news-sancarlo-03-moodboard-520x316.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/04\/insight-news-sancarlo-03-moodboard-768x467.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/04\/insight-news-sancarlo-03-moodboard-1536x934.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/04\/insight-news-sancarlo-03-moodboard-2048x1246.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff82b85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff82b85\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e9a4d2\" data-id=\"2e9a4d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b851f2d elementor-widget elementor-widget-text-editor\" data-id=\"b851f2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ogni illustrazione dipinge un momento specifico legato al luogo, come l\u2019aperitivo per Milano o il tour in gondola a Venezia, il tutto abbinato a colori accesi.<\/p><p>I personaggi hanno la funzione di rappresentare il momento di consumo del prodotto, in maniera ironica senza prendersi troppo sul serio, all\u2019italiana.<\/p><p>Per ottenere questo risultato abbiamo pensato a\u00a0<a href=\"https:\/\/riccardoguasco.tumblr.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Riccardo Guasco<\/a>\u00a0perch\u00e9 il suo stile esprime perfettamente il carattere italiano che volevamo comunicare.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-07241de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07241de\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0675645\" data-id=\"0675645\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15c2cbd elementor-widget elementor-widget-image\" data-id=\"15c2cbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"886\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/04\/insight-news-sancarlo-04-trittico1-1400x886.jpg\" class=\"attachment-large size-large wp-image-7028\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/04\/insight-news-sancarlo-04-trittico1-1400x886.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/04\/insight-news-sancarlo-04-trittico1-1120x709.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/04\/insight-news-sancarlo-04-trittico1-520x329.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/04\/insight-news-sancarlo-04-trittico1-768x486.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/04\/insight-news-sancarlo-04-trittico1-1536x972.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/04\/insight-news-sancarlo-04-trittico1.jpg 1580w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1826d23\" data-id=\"1826d23\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41fd457 elementor-widget elementor-widget-video\" data-id=\"41fd457\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/04\/insight-news-sancarlo-05-trittico2.mp4\" autoplay=\"\" loop=\"\" controls=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61be515 elementor-widget elementor-widget-image\" data-id=\"61be515\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"873\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/04\/insight-news-sancarlo-06-trittico3-03-03-03-1400x873.jpg\" class=\"attachment-large size-large wp-image-7030\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/04\/insight-news-sancarlo-06-trittico3-03-03-03-1400x873.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/04\/insight-news-sancarlo-06-trittico3-03-03-03-1120x699.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/04\/insight-news-sancarlo-06-trittico3-03-03-03-520x324.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/04\/insight-news-sancarlo-06-trittico3-03-03-03-768x479.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/04\/insight-news-sancarlo-06-trittico3-03-03-03-1536x958.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/04\/insight-news-sancarlo-06-trittico3-03-03-03.jpg 1605w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e679822 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e679822\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce69e99\" data-id=\"ce69e99\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76f6c0b elementor-widget elementor-widget-cba-carousel\" data-id=\"76f6c0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" 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