{"id":11907,"date":"2022-07-21T18:45:56","date_gmt":"2022-07-21T16:45:56","guid":{"rendered":"https:\/\/cba-design.com\/italy\/?post_type=projets&#038;p=11907"},"modified":"2022-07-26T16:08:30","modified_gmt":"2022-07-26T14:08:30","slug":"merca-un-paradigma-di-agricoltura-civica","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/italy\/work\/merca-un-paradigma-di-agricoltura-civica\/","title":{"rendered":"Merc\u00e0: un nuovo paradigma di agricoltura civica"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11907\" class=\"elementor elementor-11907\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a231909 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a231909\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98be514\" data-id=\"98be514\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f58fe2c elementor-widget elementor-widget-text-editor\" data-id=\"f58fe2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Quando abbiamo incontrato Federico Daidone, socio della cooperativa Canedo, per la prima volta ci siamo subito resi conto di essere di fronte a uno di quei progetti che capitano piuttosto di rado in agenzia. Una piccola rete di cooperative e aziende agricole dell\u2019Oltrep\u00f2 pavese decide di investire in un progetto di branding per cercare di esprimere al meglio un nuovo paradigma di agricoltura civica.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1595c3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1595c3d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08f489d\" data-id=\"08f489d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2448b6f elementor-widget elementor-widget-image\" data-id=\"2448b6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/07\/cba-work-merca-02-moodboard.webp\" title=\"cba-work-merca-02-moodboard\" alt=\"cba-work-merca-02-moodboard\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ee3d71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ee3d71\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb7f403\" data-id=\"eb7f403\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b6edeb elementor-widget elementor-widget-text-editor\" data-id=\"9b6edeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Brand essence<\/h1>\n<p><span style=\"font-weight: 400\">Questa \u00e8 la storia di un gruppo di agricoltori e piccoli imprenditori che decide di unirsi, sotto un\u2019unica bandiera, per fare rete e riscattare l\u2019Appennino pavese: una forte essence di marca che \u00e8 emersa dal lavoro di analisi strategica. Attraverso un <\/span><b>workshop<\/b><span style=\"font-weight: 400\"> abbiamo coinvolto non solo i soci della Cooperativa Canedo che ha dato avvio al progetto, ma anche i membri della rete di distribuzione diretta &#8211; produttori di formaggi, di miele, di vino, di birra, di ortaggi, frutta e molto altro. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f34ef80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f34ef80\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe055ee\" data-id=\"fe055ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-488c2a2 elementor-widget elementor-widget-video\" data-id=\"488c2a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/732456108?autoplay=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46a5cef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46a5cef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9a0f4d\" data-id=\"e9a0f4d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a689a6 elementor-widget elementor-widget-text-editor\" data-id=\"9a689a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Ci\u00f2 che tiene insieme queste realt\u00e0 infatti \u00e8 la produzione, rispettosa dell\u2019ambiente e degli animali, un comune territorio da valorizzare e soprattutto la distribuzione diretta dei loro prodotti ai gruppi d\u2019acquisto solidale. Attraverso questo modello di disintermediazione \u00e8 garantita una giusta retribuzione ai lavoratori e agli agricoltori, che amano definirsi \u201cagrigiani\u201d cio\u00e8 contadini consapevoli e innovatori.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c14d0ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c14d0ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b7f9b5b\" data-id=\"b7f9b5b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-560917c elementor-widget elementor-widget-image\" data-id=\"560917c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/07\/cba-work-merca-04-02-poster.webp\" title=\"cba-work-merca-04-02-poster\" alt=\"cba-work-merca-04-02-poster\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dd9ce15\" data-id=\"dd9ce15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3cf215 elementor-widget elementor-widget-image\" data-id=\"d3cf215\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/07\/cba-work-merca-04-03-poster.webp\" title=\"cba-work-merca-04-03-poster\" alt=\"cba-work-merca-04-03-poster\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0aaa06c\" data-id=\"0aaa06c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b861e2b elementor-widget elementor-widget-image\" data-id=\"b861e2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/07\/cba-work-merca-04-01-poster.webp\" title=\"cba-work-merca-04-01-poster\" alt=\"cba-work-merca-04-01-poster\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1cc4bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1cc4bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f24d381\" data-id=\"f24d381\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-065bd24 elementor-widget elementor-widget-text-editor\" data-id=\"065bd24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Naming e identit\u00e0 visiva<\/h1><p><b>Merc\u00e0<\/b><span style=\"font-weight: 400\"> \u00e8 il <\/span><b>naming<\/b><span style=\"font-weight: 400\"> sviluppato per questo brand. Una parola che indica in dialetto pavese il mercato, il luogo d\u2019incontro per eccellenza tra produttori e consumatori. Il punto di contatto nodale per creare valore, scambi e incontri. L\u2019ecommerce del passato.<\/span><\/p><p><span style=\"font-weight: 400\">I concetti di relazioni sociali, di movimento dal basso e di mercato come luogo d\u2019incontro hanno guidato lo sviluppo della <\/span><b>visual identity<\/b><span style=\"font-weight: 400\"> per un progetto che vuole dare voce ad un territorio con le sue eccellenze, ai suoi abitanti che lo tutelano ed a prodotti unici, sostenibili e di carattere.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-893f052 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"893f052\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d7aec8d\" data-id=\"d7aec8d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cebfa6 elementor-widget elementor-widget-image\" data-id=\"6cebfa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/07\/cba-work-merca-05-logo.gif\" title=\"cba-work-merca-05-logo\" alt=\"cba-work-merca-05-logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bdb6e57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdb6e57\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7b6374\" data-id=\"c7b6374\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aa360a elementor-widget elementor-widget-text-editor\" data-id=\"2aa360a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Da questa esigenza di \u201cdare voce\u201d a persone e territorio nasce l\u2019idea di iscrivere il logo in una bandiera, sotto la quale riunirsi e far vivere i valori di Merc\u00e0. Lo spirito delle persone che fanno parte del progetto ha poi determinato la scelta di un tono di voce diretto, fiero ma amichevole che si manifesta sia nella comunicazione scritta che nel linguaggio visivo.<br \/><\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\">La tipografia forte, un sans serif condensed, testimonia una radicalit\u00e0 dei principi alla base della rete di Merc\u00e0 nonch\u00e9 la volont\u00e0 di farsi sentire all\u2019esterno, diventando un paradigma da emulare piuttosto che rimanere chiusi al proprio interno.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29af0f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29af0f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0de5ee7\" data-id=\"0de5ee7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b68102 elementor-widget elementor-widget-image\" data-id=\"7b68102\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/07\/cba-work-merca-06-01-totebag-scaled.webp\" title=\"cba-work-merca-06-01-totebag\" alt=\"cba-work-merca-06-01-totebag\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-062ac64\" data-id=\"062ac64\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3f3be4 elementor-widget elementor-widget-image\" data-id=\"a3f3be4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/07\/cba-work-merca-06-02-pins-scaled.webp\" title=\"cba-work-merca-06-02-pins\" alt=\"cba-work-merca-06-02-pins\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b4eaad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b4eaad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e38d5b\" data-id=\"6e38d5b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5c5bf9 elementor-widget elementor-widget-image\" data-id=\"b5c5bf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/07\/cba-work-merca-07-installation-scaled.webp\" title=\"cba-work-merca-07-installation\" alt=\"cba-work-merca-07-installation\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34c4990 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34c4990\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2defea0\" data-id=\"2defea0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-853a96f elementor-widget elementor-widget-text-editor\" data-id=\"853a96f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Il territorio, i luoghi d\u2019incontro come la piazza ed i prodotti sono stati sintetizzati con icone illustrate in stile stencil, in coerenza con un approccio meno istituzionale e pi\u00f9 spontaneo.<\/span><\/p><p><span style=\"font-weight: 400\">La palette cromatica si ispira a colori naturali ma con una vivacit\u00e0 che la rende versatile in ambito digital ed \u00e8 coerente con una realt\u00e0 dinamica e con una visione cos\u00ec innovativa del settore agricolo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb81c9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb81c9e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3f251b\" data-id=\"b3f251b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8926cc elementor-widget elementor-widget-cba-carousel\" data-id=\"a8926cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/07\/cba-work-merca-09-slider-01-meat-scaled.webp\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/07\/cba-work-merca-09-slider-02-cheese-scaled.webp\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/07\/cba-work-merca-09-slider-03-bag-scaled.webp\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23aa4c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23aa4c5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a139402\" data-id=\"a139402\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e553cc7 elementor-widget elementor-widget-text-editor\" data-id=\"e553cc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Coerenza su tutti i touchpoint<\/h1><p><span style=\"font-weight: 400\">Il touchpoint cardine su cui oggi vive Merc\u00e0 e la sua rete di produttori \u00e8 il sito web. Si tratta di un e-commerce che, oltre a presentare tutti i produttori con una pagina dedicata, \u00e8 in grado di rispondere alle esigenze logistiche e organizzative del target GAS (gruppi d&#8217;acquisto solidale). Ogni settimana Merc\u00e0 pu\u00f2 cos\u00ec organizzare le consegne nei mercati e nei luoghi di consegna, dopo aver fatto il carico dei prodotti della rete sul proprio furgoncino, che abbiamo rivestito con il linguaggio visivo proprietario.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-abd00e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abd00e2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a4251d9\" data-id=\"a4251d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5725dd9 elementor-widget elementor-widget-video\" data-id=\"5725dd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/07\/cba-work-merca-09-website.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0424b21\" data-id=\"0424b21\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04571d2 elementor-widget elementor-widget-image\" data-id=\"04571d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"1313\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/07\/cba-work-merca-09-02-website-mobile-1.gif\" class=\"attachment-large size-large wp-image-11948\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d67376 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d67376\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7758634\" data-id=\"7758634\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9e2f92 elementor-widget elementor-widget-text-editor\" data-id=\"f9e2f92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Abbiamo infine accompagnato e supportato Merc\u00e0 nello sviluppo di diversi materiali di comunicazione in grado di veicolare coerentemente i valori e le peculiarit\u00e0 del progetto: dai manifesti alle brochure cartacee per i mercati agricoli in citt\u00e0, dai pack e imballaggi per confezionare i prodotti all\u2019insegna della bottega di Varzi.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7832d03 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7832d03\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e58b08c\" data-id=\"e58b08c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2a442e elementor-widget elementor-widget-image\" data-id=\"d2a442e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/07\/cba-work-merca-10-van.webp\" title=\"cba-work-merca-10-van\" alt=\"cba-work-merca-10-van\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bef5904 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bef5904\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a68e36f\" data-id=\"a68e36f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b1dcac elementor-widget elementor-widget-image\" data-id=\"3b1dcac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/07\/cba-work-merca-11-magazine-scaled.webp\" title=\"cba-work-merca-11-magazine\" alt=\"cba-work-merca-11-magazine\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8351d77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8351d77\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edd7ed9\" data-id=\"edd7ed9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2b714f elementor-widget elementor-widget-text-editor\" data-id=\"e2b714f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.merca.it\/\" target=\"_blank\" rel=\"noopener\">Merc\u00e0<\/a><span style=\"font-weight: 400\">&nbsp;oggi \u00e8 un e-commerce con prodotti alimentari unici, logistica e tanti servizi dedicati esclusivamente ai GAS che crede nella relazione diretta e i principi dell&#8217;economia solidale.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[622],"industry":[874],"services":[570],"project_tags":[241],"class_list":["post-11907","projets","type-projets","status-publish","hentry","business_needs-relevance","industry-food","services-identity","project_tags-brand-identity"],"acf":[],"lang":"it","translations":{"it":11907,"en":12250},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/11907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/11907\/revisions"}],"predecessor-version":[{"id":12157,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/11907\/revisions\/12157"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/media?parent=11907"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/business_needs?post=11907"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/industry?post=11907"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/services?post=11907"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/project_tags?post=11907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}