{"id":12461,"date":"2022-09-21T17:27:37","date_gmt":"2022-09-21T15:27:37","guid":{"rendered":"https:\/\/cba-design.com\/italy\/?post_type=projets&#038;p=12461"},"modified":"2022-09-29T08:47:28","modified_gmt":"2022-09-29T06:47:28","slug":"la-nuova-way-della-e-mobility","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/italy\/work\/la-nuova-way-della-e-mobility\/","title":{"rendered":"La nuova way della e-mobility"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12461\" class=\"elementor elementor-12461\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50002bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50002bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e779541\" data-id=\"e779541\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0aef14 elementor-widget elementor-widget-text-editor\" data-id=\"d0aef14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">A inizio 2022 Enel X ci ha lanciato una sfida: creare un nuovo brand con l\u2019obiettivo di guidare la transizione alla mobilit\u00e0 elettrica a livello globale, diventando il punto di riferimento della categoria. Abbiamo poi lavorato direttamente con la nuova societ\u00e0 per progettarne la brand identity, sulla base del concept selezionato dall\u2019AD di Enel Starace e dalla CEO di Enel X Way.<\/span><\/p><p><span style=\"font-weight: 400\">Il nostro viaggio \u00e8 partito da uno studio globale di Kantar che ha analizzato bisogni ed evoluzione di questo mercato in crescita, facendo emergere il forte bisogno di creare un brand easy e rassicurante, capace di traghettare il mondo ad un nuovo concetto di mobilit\u00e0, e che potesse esprimere libert\u00e0 e la gioia della guida in elettrico.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2c4d8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2c4d8c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-589416e\" data-id=\"589416e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14faaa0 elementor-widget elementor-widget-video\" data-id=\"14faaa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/696544366?autoplay=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c7b175 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c7b175\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa1a43d\" data-id=\"fa1a43d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be4672f elementor-widget elementor-widget-text-editor\" data-id=\"be4672f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Abbiamo ideato il suffisso Way, breve, memorabile e dal duplice significato: il primo \u00e8 il forte legame con la strada come spazio dove il brand vive e si muove, il secondo \u00e8 la modalit\u00e0 in cui esprimere questa nuova idea di movimento.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a931974 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a931974\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-762d316\" data-id=\"762d316\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-866f571 elementor-widget elementor-widget-image\" data-id=\"866f571\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"718\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/09\/cba-work-enelxway-02-mood-1-1400x718.webp\" class=\"attachment-large size-large wp-image-12510\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/09\/cba-work-enelxway-02-mood-1-1400x718.webp 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/09\/cba-work-enelxway-02-mood-1-1120x574.webp 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/09\/cba-work-enelxway-02-mood-1-520x267.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/09\/cba-work-enelxway-02-mood-1-768x394.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/09\/cba-work-enelxway-02-mood-1-1536x788.webp 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/09\/cba-work-enelxway-02-mood-1-2048x1050.webp 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e63a857 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e63a857\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f4c4d4\" data-id=\"2f4c4d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0e6451 elementor-widget elementor-widget-text-editor\" data-id=\"f0e6451\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Dal punto di vista visivo l&#8217;icona studiata intende rappresentare la sintesi tra il concetto di punto di riferimento, solido e affidabile, e l\u2019ispirazione a raggiungere nuove mete.<\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\">Come la stella polare per un viaggiatore, Enel X Way \u00e8 la tua guida nel viaggiare in elettrico.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e9c9fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e9c9fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99fc4d3\" data-id=\"99fc4d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd55e92 elementor-widget elementor-widget-video\" data-id=\"cd55e92\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/752169171?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae34275 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae34275\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b45434\" data-id=\"9b45434\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49f8c0a elementor-widget elementor-widget-text-editor\" data-id=\"49f8c0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Con le scelte cromatiche abbiamo espresso la volont\u00e0 dell\u2019azienda di fare scelte coraggiose, differenti dai player attualmente sul mercato: il viola rappresenta la matrice Enel X e il rosa esprime il messaggio positivo e rivoluzionario della marca, sinonimo dell\u2019emozione che ti d\u00e0 il viaggio in elettrico.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55e6fec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55e6fec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fcf95f\" data-id=\"5fcf95f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-527fbd2 elementor-widget elementor-widget-image\" data-id=\"527fbd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"934\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/09\/cba-work-enelxway-04-poster-1400x934.webp\" class=\"attachment-large size-large wp-image-12490\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/09\/cba-work-enelxway-04-poster-1400x934.webp 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/09\/cba-work-enelxway-04-poster-1120x747.webp 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/09\/cba-work-enelxway-04-poster-520x347.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/09\/cba-work-enelxway-04-poster-768x512.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/09\/cba-work-enelxway-04-poster-1536x1025.webp 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/09\/cba-work-enelxway-04-poster-2048x1366.webp 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0921981 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0921981\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11606d6\" data-id=\"11606d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59c38a2 elementor-widget elementor-widget-text-editor\" data-id=\"59c38a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Il key visual principale nasce dall\u2019icona centrale che genera una proiezione luminosa della stella, ricca di colori, impattante ed energica.<\/span><\/p><p><span style=\"font-weight: 400\">Anche il design system proviene dalla stessa matrice, dinamico grazie alle diverse e ampie possibilit\u00e0 di utilizzo, coerente perch\u00e9 deve essere in grado di mantenere riconoscibilit\u00e0 su canali differenti, in grado quindi di declinare la propria presenza sui molteplici touch point dove la marca si presenta. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-634e65f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"634e65f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9941f6\" data-id=\"f9941f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f83c7f1 elementor-widget elementor-widget-cba-carousel\" data-id=\"f83c7f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/09\/cba-work-enelxway-05-slider-mobile-1-scaled.webp\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/09\/cba-work-enelxway-05-slider-ipad-scaled.webp\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-518f134 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"518f134\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f46e69\" data-id=\"8f46e69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63ca3da elementor-widget elementor-widget-text-editor\" data-id=\"63ca3da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">L\u2019identit\u00e0 \u00e8 stata applicata anche sui prodotti, in modo tale da renderli coerenti con il linguaggio della company.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-efed1a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"efed1a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6fdd59\" data-id=\"f6fdd59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bccd2e elementor-widget elementor-widget-image\" data-id=\"9bccd2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"888\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/09\/cba-work-enelxway-07-prodotti-1-1400x888.webp\" class=\"attachment-large size-large wp-image-12522\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/09\/cba-work-enelxway-07-prodotti-1-1400x888.webp 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/09\/cba-work-enelxway-07-prodotti-1-1120x710.webp 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/09\/cba-work-enelxway-07-prodotti-1-520x330.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/09\/cba-work-enelxway-07-prodotti-1-768x487.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/09\/cba-work-enelxway-07-prodotti-1-1536x974.webp 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/09\/cba-work-enelxway-07-prodotti-1-2048x1299.webp 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4b99f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4b99f8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37f0401\" data-id=\"37f0401\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdd5413 elementor-widget elementor-widget-cba-carousel\" data-id=\"cdd5413\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/09\/cba-work-enelxway-06-slider-auto-scaled.webp\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/09\/cba-work-enelxway-06-slider-tracciato-scaled.webp\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/09\/cba-work-enelxway-06-slider-dettaglio-1-scaled.webp\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f349390 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f349390\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40931fe\" data-id=\"40931fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7fc4e5 elementor-widget elementor-widget-text-editor\" data-id=\"b7fc4e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Il lancio del brand \u00e8 avvenuto in occasione della tappa della Formula E nel circuito del Roma E-Prix, il 10 Aprile 2022.\u00a0<br \/><\/span><span style=\"font-weight: 400\">Per l\u2019evento abbiamo sviluppato una serie di contenuti, sia fisici che digitali, propedeutici al racconto di questa nuova realt\u00e0 dalla fase di social teasing fino ai primi materiali di stationery e comunicazione outdoor.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57114eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57114eb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-92dd433\" data-id=\"92dd433\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99eb38b elementor-widget elementor-widget-cba-carousel\" data-id=\"99eb38b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/09\/cba-work-enelxway-09-slider-evento.webp\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/09\/cba-work-enelxway-09-slider-evento01-scaled.webp\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/09\/cba-work-enelxway-evento-scaled.webp\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e10ccd0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e10ccd0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22d31b0\" data-id=\"22d31b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51537f3 elementor-widget elementor-widget-text-editor\" data-id=\"51537f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Infine abbiamo creato le brand guidelines, in modo tale da fornire uno strumento solido di gestione della propria identit\u00e0, un timone fondamentale per la corretta implementazione e applicazione della Brand Identity da parte di tutte le countries Enel e nella guida di tutti i fornitori e partner coinvolti nel loro viaggio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5f2969 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5f2969\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a276d9\" data-id=\"6a276d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43e6c04 elementor-widget elementor-widget-cba-carousel\" data-id=\"43e6c04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/09\/cba-work-enelxway-08-slider-brand-manual-scaled.webp\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2022\/09\/cba-work-enelxway-08-slider-pagine-manuale-scaled.webp\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-595fe52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"595fe52\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bffd8a2\" data-id=\"bffd8a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5136b94 elementor-widget elementor-widget-text-editor\" data-id=\"5136b94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.enelxway.com\/it\" target=\"_blank\" rel=\"noopener\">Enel X Way<\/a>&nbsp;<span style=\"font-weight: 400\">\u00e8 la nuova societ\u00e0 del gruppo Enel, interamente dedicata alla mobilit\u00e0 elettrica. Con pi\u00f9 di 600 dipendenti Enel X Way opera in 16 paesi e gestisce oltre 380000 punti di ricarica.&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[618],"industry":[1780],"services":[704,570,572,839],"project_tags":[],"class_list":["post-12461","projets","type-projets","status-publish","hentry","business_needs-innovation","industry-energy","services-corporate","services-identity","services-innovation","services-naming"],"acf":[],"lang":"it","translations":{"it":12461,"en":12654},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/12461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/12461\/revisions"}],"predecessor-version":[{"id":12775,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/12461\/revisions\/12775"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/media?parent=12461"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/business_needs?post=12461"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/industry?post=12461"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/services?post=12461"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/project_tags?post=12461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}