{"id":1438,"date":"2019-12-17T11:07:01","date_gmt":"2019-12-17T10:07:01","guid":{"rendered":"https:\/\/cba-design.com\/italy\/projets\/mida-business\/"},"modified":"2021-07-26T16:18:30","modified_gmt":"2021-07-26T14:18:30","slug":"mida-business","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/italy\/work\/mida-business\/","title":{"rendered":"Mida, L\u2019alfabeto umano trasforma il business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1438\" class=\"elementor elementor-1438\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-300ba736 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"300ba736\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-787374f6\" data-id=\"787374f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e4f3ae5 elementor-widget elementor-widget-text-editor\" data-id=\"7e4f3ae5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mida \u00e8 una societ\u00e0 di consulenza focalizzata sulla <strong>behavioural transformation<\/strong> e il <strong>personal development<\/strong>. In Mida convivono professionisti competenti con una forte identit\u00e0 personale. La loro unione genera una realt\u00e0 unica, libera ed eterogenea. L\u2019individualit\u00e0 all\u2019interno di Mida \u00e8 differenziante, d\u00e0 vita ad un&#8217;offerta ricca e sfaccettata ma rischia di ridurre uniformit\u00e0 all\u2019approccio. In questo senso l\u2019azienda era spesso percepita come meno rilevante rispetto al singolo consulente che ne fa parte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-647cea5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"647cea5d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67b7683f\" data-id=\"67b7683f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-323d3cb5 elementor-widget elementor-widget-image\" data-id=\"323d3cb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"586\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-mida-Single-Image-Mood-2390x1200-1-1400x586.jpg\" class=\"attachment-large size-large wp-image-1441\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-mida-Single-Image-Mood-2390x1200-1-1400x586.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-mida-Single-Image-Mood-2390x1200-1-1120x469.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-mida-Single-Image-Mood-2390x1200-1-520x218.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-mida-Single-Image-Mood-2390x1200-1-768x321.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-mida-Single-Image-Mood-2390x1200-1-1536x643.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-mida-Single-Image-Mood-2390x1200-1-2048x857.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-552ba7be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"552ba7be\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-159d73b0\" data-id=\"159d73b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4375068e elementor-widget elementor-widget-text-editor\" data-id=\"4375068e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Come progettare una nuova brand identity unificante che fosse in grado di comunicare l\u2019anima di Mida, il suo mind-set, in modo efficace agli interlocutori e in modo <strong>differenziante<\/strong> rispetto ai competitor? Come raccontare in maniera chiara l\u2019offerta e le sue specificit\u00e0?<\/p><p>A partire da una fase di analisi dei competitor, dalle interviste con gli stakeholder dell&#8217;azienda e con vari responsabili HR abbiamo definito una piattaforma di marca costruita sui suoi tre valori differenzianti: <strong>Competenza<\/strong>, <strong>Approccio sistemico<\/strong>, <strong>Cura<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64bd8cb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64bd8cb3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ffde2b3\" data-id=\"3ffde2b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b4b784b elementor-widget elementor-widget-image\" data-id=\"7b4b784b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-mida-Single-Image-GIF-2400x1600-1-1400x933.gif\" class=\"attachment-large size-large wp-image-1442\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-mida-Single-Image-GIF-2400x1600-1-1400x933.gif 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-mida-Single-Image-GIF-2400x1600-1-1120x747.gif 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-mida-Single-Image-GIF-2400x1600-1-520x347.gif 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-mida-Single-Image-GIF-2400x1600-1-768x512.gif 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-mida-Single-Image-GIF-2400x1600-1-1536x1024.gif 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-mida-Single-Image-GIF-2400x1600-1-2048x1365.gif 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f371943 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f371943\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cfccefc\" data-id=\"cfccefc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bd07434 elementor-widget elementor-widget-text-editor\" data-id=\"6bd07434\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La nuova brand identity si sviluppa sul concetto di relazione e la sua espressione pi\u00f9 forte: <strong>il linguaggio.<\/strong> L\u2019approccio di Mida a livello visuale si trasforma in un alfabeto capace di abilitare le persone ad esprimere e dare forma al proprio potenziale. Nel momento stesso in cui le persone conquistano consapevolezza dei propri comportamenti, modellandoli, ecco che prende forma <strong>\u201cil mondo\u201d<\/strong>, il cambiamento e l\u2019impatto positivo (anche) sui risultati di business.<\/p><p>\u00c8 l\u2019<strong>alfabeto umano<\/strong> che abilita la <strong>trasformazione<\/strong>. L\u2019alfabeto dei segni di cui \u00e8 composto il marchio \u00e8 geometrico, ma imperfetto. La composizione prevede la presenza di uno o due segni che entrano e si sovrappongono alle immagini, e quando non sono presenti immagini riempiono gran parte della composizione, dando <strong>ritmo<\/strong> agli strumenti e garantendo<strong> variet\u00e0<\/strong>.<br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50dafce6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50dafce6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7237d70e\" data-id=\"7237d70e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20f7f7a0 elementor-widget elementor-widget-cba-gallery\" data-id=\"20f7f7a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-mida-Two-Image-Insegna-1380x1260-1-scaled.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-mida-Two-Image-Insegna-1380x1260-1-scaled.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-mida-Two-Image-Bag-1380x1260-1.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-mida-Two-Image-Bag-1380x1260-1.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6845cfc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6845cfc6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1287d743\" data-id=\"1287d743\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11aae964 elementor-widget elementor-widget-text-editor\" data-id=\"11aae964\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019ampia offerta di Mida \u00e8 una<strong> chiave relazionale<\/strong>, perch\u00e9 consente di rispondere in modo adeguato ai diversi clienti con interventi tattici o strategici a seconda della necessit\u00e0, ma \u00e8 stato necessario trovare la chiave per raccontare in maniera organizzata questa offerta, mancava una presentazione efficace che li rendesse i contenuti rilevanti anche per un pubblico meno sensibile.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26a5c414 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26a5c414\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2673f403\" data-id=\"2673f403\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-446ab72c elementor-widget elementor-widget-image\" data-id=\"446ab72c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-mida-B-Single-Image-3000x2000-1-1400x933.jpg\" class=\"attachment-large size-large wp-image-1445\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-mida-B-Single-Image-3000x2000-1-1400x933.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-mida-B-Single-Image-3000x2000-1-1120x747.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-mida-B-Single-Image-3000x2000-1-520x347.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-mida-B-Single-Image-3000x2000-1-768x512.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-mida-B-Single-Image-3000x2000-1-1536x1024.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-mida-B-Single-Image-3000x2000-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-624e31a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"624e31a5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12eae7ac\" data-id=\"12eae7ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24bca0f4 elementor-widget elementor-widget-image\" data-id=\"24bca0f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"738\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-mida-Single-Image-Bag-e-Poster-2390x1200-1-1400x738.jpg\" class=\"attachment-large size-large wp-image-1446\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-mida-Single-Image-Bag-e-Poster-2390x1200-1-1400x738.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-mida-Single-Image-Bag-e-Poster-2390x1200-1-1120x591.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-mida-Single-Image-Bag-e-Poster-2390x1200-1-520x274.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-mida-Single-Image-Bag-e-Poster-2390x1200-1-768x405.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-mida-Single-Image-Bag-e-Poster-2390x1200-1-1536x810.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-mida-Single-Image-Bag-e-Poster-2390x1200-1-2048x1080.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-448a4813 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"448a4813\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-132a2d5\" data-id=\"132a2d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30c9837 elementor-widget elementor-widget-image\" data-id=\"30c9837\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1050\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-Mida-Portraits-Single-Image-1400x1050.jpg\" class=\"attachment-large size-large wp-image-1447\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-Mida-Portraits-Single-Image-1400x1050.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-Mida-Portraits-Single-Image-1120x840.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-Mida-Portraits-Single-Image-520x390.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-Mida-Portraits-Single-Image-768x576.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-Mida-Portraits-Single-Image-1536x1152.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Works-Mida-Portraits-Single-Image-2048x1536.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8096b39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8096b39\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-474acd5d\" data-id=\"474acd5d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-498e413c elementor-widget elementor-widget-text-editor\" data-id=\"498e413c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Attraverso un <strong>workshop<\/strong> con i partner e un lavoro di <strong>razionalizzazione<\/strong> dei contenuti per la progettazione e lo sviluppo del sito web, abbiamo contribuito a rivedere la presentazione dei servizi e dell\u2019offerta rispettando il nuovo tone of voice quindi con scrivendo i contenuti con un approccio <strong>appassionato<\/strong>, <strong>intimo<\/strong> e <strong>rigoroso<\/strong>.<\/p><p>Grande importanza \u00e8 stata data al racconto dei <strong>casi studio<\/strong>, sui quali abbiamo definito una struttura che rendesse chiari gli interventi anche ai non addetti ai lavori.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-393e994 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"393e994\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7531b048\" data-id=\"7531b048\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cc50a49 elementor-widget elementor-widget-video\" data-id=\"6cc50a49\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/398175222?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6793d837 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6793d837\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33d647c1\" data-id=\"33d647c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-148b23fd elementor-widget elementor-widget-text-editor\" data-id=\"148b23fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><a href=u0022https:\/\/www.mida.bizu0022 target=u0022_blanku0022 rel=u0022noreferrer noopeneru0022>MIDA<\/a> \u00e8 una factory indipendente di consulenza alle imprese costituita da dieci soci e ventiquattro consulenti. Progettano interventi all\u2019interno delle aziende con particolare attenzione alla trasformazione dei comportamenti e al miglioramento del Personal Development.<\/em><\/p><p><a href=u0022https:\/\/www.mida.biz\/u0022><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[622],"industry":[664],"services":[704,570,819],"project_tags":[241,233,247,251,243],"class_list":["post-1438","projets","type-projets","status-publish","hentry","business_needs-relevance","industry-services","services-corporate","services-identity","services-strategy","project_tags-brand-identity","project_tags-brand-strategy","project_tags-corporate-identity","project_tags-research","project_tags-ux-ui-design"],"acf":[],"lang":"it","translations":{"it":1438,"en":2571},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/1438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":1,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/1438\/revisions"}],"predecessor-version":[{"id":7210,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/1438\/revisions\/7210"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/media?parent=1438"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/business_needs?post=1438"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/industry?post=1438"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/services?post=1438"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/project_tags?post=1438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}