{"id":14380,"date":"2023-06-12T10:17:26","date_gmt":"2023-06-12T08:17:26","guid":{"rendered":"https:\/\/cba-design.com\/italy\/?post_type=projets&#038;p=14380"},"modified":"2023-06-15T14:53:28","modified_gmt":"2023-06-15T12:53:28","slug":"lynfa","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/italy\/en\/work\/lynfa\/","title":{"rendered":"Lynfa: learning forward"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14380\" class=\"elementor elementor-14380\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8052c04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8052c04\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36a01fc\" data-id=\"36a01fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c47398 elementor-widget elementor-widget-text-editor\" data-id=\"0c47398\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Training, innovation, networking, growth, open community. These are the keywords underlying the branding project developed by CBA for the Corporate Academy of <b>Sella Group<\/b>.<\/p><p class=\"p1\"><b>Lynfa<\/b> represents a new way of <b>learning<\/b> and <b>improvement<\/b>, which is why it needed a bold, innovative brand language capable of representing the drive for innovation and continuous improvement that is the basis for the project and the company\u2019s philosophy.<\/p><p class=\"p1\"><b>Continuous education<\/b> is now a key driver in personal and professional development, and from this concept, <b>the name Lynfa was born<\/b>, which immediately evokes the continuous and vital nourishment that enables development and growth. It encompasses both hard and soft skills training, intended as an additional tool to enhance corporate culture, sense of belonging, and employer branding leverage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17b8a16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17b8a16\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa93ed6\" data-id=\"aa93ed6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-206c7ba elementor-widget elementor-widget-video\" data-id=\"206c7ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2023\/06\/work-design-lynfa-01-logo.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b290639 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b290639\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-022d99b\" data-id=\"022d99b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb869e9 elementor-widget elementor-widget-text-editor\" data-id=\"fb869e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">A dynamic brand in <b>constant motion<\/b>, where each letter is connected and related to the others. The chosen typography, thanks to the detail of the letters (especially in the parts dedicated to ink traps), combines two semantic areas: that of growth, of &#8220;blooming,&#8221; with a more technological and innovation-oriented aspect.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2415a51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2415a51\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1df4b9\" data-id=\"b1df4b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9bc4e6 elementor-widget elementor-widget-video\" data-id=\"d9bc4e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2013\/06\/work-design-lynfa-02-animation-noaudio.m4v\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68f89ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68f89ce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-146775a\" data-id=\"146775a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-023ecef elementor-widget elementor-widget-text-editor\" data-id=\"023ecef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The brand language is not only visual but also auditory. Colors, textures, editorial grid, sound design, and tone of voice contribute to creating a recognizable and consistently cohesive identity. <b>A well-coded language<\/b> that allows Lynfa to preside over different communication contexts with simplicity and flexibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f7bd04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f7bd04\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f19d75\" data-id=\"0f19d75\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87431b9 elementor-widget elementor-widget-video\" data-id=\"87431b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/833311599?color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bdf36eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdf36eb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-afccaac\" data-id=\"afccaac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a380e8f elementor-widget elementor-widget-image\" data-id=\"a380e8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"904\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2023\/06\/work-design-lynfa-04-wall-1400x904.webp\" class=\"attachment-large size-large wp-image-14322\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2023\/06\/work-design-lynfa-04-wall-1400x904.webp 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2023\/06\/work-design-lynfa-04-wall-1120x723.webp 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2023\/06\/work-design-lynfa-04-wall-520x336.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2023\/06\/work-design-lynfa-04-wall-768x496.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2023\/06\/work-design-lynfa-04-wall-1536x992.webp 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2023\/06\/work-design-lynfa-04-wall.webp 1545w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0720a8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0720a8c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-39c8377\" data-id=\"39c8377\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-625244e elementor-widget elementor-widget-image\" data-id=\"625244e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"685\" height=\"800\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2023\/06\/work-design-lynfa-05-vetrofaniaA.webp\" class=\"attachment-large size-large wp-image-14358\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2023\/06\/work-design-lynfa-05-vetrofaniaA.webp 685w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2023\/06\/work-design-lynfa-05-vetrofaniaA-445x520.webp 445w\" sizes=\"(max-width: 685px) 100vw, 685px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-906f5b6\" data-id=\"906f5b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdb373a elementor-widget elementor-widget-image\" data-id=\"fdb373a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"566\" height=\"800\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2023\/06\/work-design-lynfa-05-totemB.webp\" class=\"attachment-large size-large wp-image-14359\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2023\/06\/work-design-lynfa-05-totemB.webp 566w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2023\/06\/work-design-lynfa-05-totemB-368x520.webp 368w\" sizes=\"(max-width: 566px) 100vw, 566px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5501686 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5501686\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1535610\" data-id=\"1535610\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fd8781 elementor-widget elementor-widget-text-editor\" data-id=\"4fd8781\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The tagline <b>&#8220;Learning forward&#8221;<\/b> speaks of growth and an ongoing journey. It is always presented with the two words separated from each other, as if inserted on a timeline.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a92cc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a92cc3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ebe78f\" data-id=\"2ebe78f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e3155c elementor-widget elementor-widget-image\" data-id=\"4e3155c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"999\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2023\/06\/work-design-lynfa-06-totebag.webp\" class=\"attachment-large size-large wp-image-14325\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2023\/06\/work-design-lynfa-06-totebag.webp 1100w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2023\/06\/work-design-lynfa-06-totebag-520x472.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2023\/06\/work-design-lynfa-06-totebag-768x697.webp 768w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e52fda6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e52fda6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee64fd3\" data-id=\"ee64fd3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb64054 elementor-widget elementor-widget-image\" data-id=\"cb64054\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"894\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2013\/06\/work-design-lynfa-07-adv-2.jpg\" class=\"attachment-large size-large wp-image-14378\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2013\/06\/work-design-lynfa-07-adv-2.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2013\/06\/work-design-lynfa-07-adv-2-1120x715.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2013\/06\/work-design-lynfa-07-adv-2-520x332.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2013\/06\/work-design-lynfa-07-adv-2-768x490.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2972fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2972fe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e63a8d\" data-id=\"3e63a8d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe4e3cc elementor-widget elementor-widget-text-editor\" data-id=\"fe4e3cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">In addition to developing the strategy, naming, and visual identity, we also took care of the implementation of digital tools. Both User Experience (UX) and User Interface (UI) were designed with the user&#8217;s needs at the center, facilitating their growth process through intuitive and engaging learning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-624e7e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"624e7e7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-39fb47f\" data-id=\"39fb47f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4921cb5 elementor-widget elementor-widget-image\" data-id=\"4921cb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"849\" height=\"900\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2013\/06\/work-design-lynfa-07-appA4.webp\" class=\"attachment-large size-large wp-image-14372\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2013\/06\/work-design-lynfa-07-appA4.webp 849w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2013\/06\/work-design-lynfa-07-appA4-491x520.webp 491w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2013\/06\/work-design-lynfa-07-appA4-768x814.webp 768w\" sizes=\"(max-width: 849px) 100vw, 849px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-18f5b26\" data-id=\"18f5b26\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57a2f6e elementor-widget elementor-widget-image\" data-id=\"57a2f6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"745\" height=\"900\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2023\/06\/work-design-lynfa-08-appB.webp\" class=\"attachment-large size-large wp-image-14329\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2023\/06\/work-design-lynfa-08-appB.webp 745w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2023\/06\/work-design-lynfa-08-appB-430x520.webp 430w\" sizes=\"(max-width: 745px) 100vw, 745px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6c37c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6c37c2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf97e1e\" data-id=\"cf97e1e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92e6a96 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"92e6a96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tCBA has managed to infuse into Lynfa's identity what we at Radical HR mean by building a corporate academy: combining high-value content, technology for the learning experience, and the ability to attract present and future employees of the company. Lynfa is the idea that training must become continuous and vital.<br>\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\"><b>Alessandro Rimassa<\/b>, CEO of RADICAL HR, <br> a consulting firm that supports the Sella Group in the Lynfa project.<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c99d20 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c99d20\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7368cc\" data-id=\"c7368cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95a66b7 elementor-widget elementor-widget-text-editor\" data-id=\"95a66b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><em><a href=\"https:\/\/sellagroup.eu\" target=\"_blank\" rel=\"noopener\">Sella Group<\/a><\/em><i>\u00a0is the largest private and independent Italian banking group. With over 5,000 people in 7 countries and 300 branches throughout Italy, Sella covers various financial areas: commercial and retail banking, private and wealth management, corporate &amp; investment banking, payment systems, open banking, and information technology services.<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[490],"industry":[518],"services":[552,496,556,837,817,801],"project_tags":[],"class_list":["post-14380","projets","type-projets","status-publish","hentry","business_needs-innovation","industry-corporate","services-digital","services-identity","services-innovation","services-naming","services-strategy","services-ux-ui"],"acf":[],"lang":"en","translations":{"en":14380,"it":14307},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/14380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":4,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/14380\/revisions"}],"predecessor-version":[{"id":14410,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/14380\/revisions\/14410"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/media?parent=14380"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/business_needs?post=14380"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/industry?post=14380"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/services?post=14380"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/project_tags?post=14380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}