{"id":1619,"date":"2018-10-22T13:03:23","date_gmt":"2018-10-22T11:03:23","guid":{"rendered":"https:\/\/cba-design.com\/italy\/projets\/british-american-tobacco-glo-studio-va-in-scena-linnovazione\/"},"modified":"2021-07-26T16:31:11","modified_gmt":"2021-07-26T14:31:11","slug":"british-american-tobacco-glo-studio-va-in-scena-linnovazione","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/italy\/work\/british-american-tobacco-glo-studio-va-in-scena-linnovazione\/","title":{"rendered":"British American Tobacco, Glo Studio: va in scena l\u2019innovazione"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1619\" class=\"elementor elementor-1619\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49197668 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49197668\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ac3731a\" data-id=\"7ac3731a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44c8d2dc elementor-widget elementor-widget-text-editor\" data-id=\"44c8d2dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>British American Tobacco <\/strong>ha sviluppato <strong>Glo<\/strong>, l&#8217;alternativa alla sigaretta tradizionale che fa leva sulla tecnologia Advanced Heat e scalda il tabacco a 240\u00b0 senza bruciarlo, facendo il suo ingresso in un mercato che si stima raggiunga i $17.9B nel 2021, solo in US (Euromonitor, 2017).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2830c5fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2830c5fc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-284011f2\" data-id=\"284011f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-275e7f76 elementor-widget elementor-widget-text-editor\" data-id=\"275e7f76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Glo nasce nel Centro di Eccellenza BAT in Gran Bretagna: come lanciarlo nel mercato italiano? Attraverso quali touchpoint? Con quali attivit\u00e0? <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59a6307c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59a6307c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1befe987\" data-id=\"1befe987\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6021d678 elementor-widget elementor-widget-text-editor\" data-id=\"6021d678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Abbiamo guidato un processo di co-creazione con il team di BAT per definire il profilo del consumatore italiano, mettere a fuoco la proposta di valore di Glo, sviluppare la strategia di lancio sui diversi canali e contribuire a progettare gli store di Milano e Torino, inaugurati rispettivamente a ottobre e luglio 2018.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40270f94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40270f94\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-621c9ea4\" data-id=\"621c9ea4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-790088d9 elementor-widget elementor-widget-heading\" data-id=\"790088d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Smarter, ritual and satisfying<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38148b1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38148b1a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76683ff8\" data-id=\"76683ff8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54336335 elementor-widget elementor-widget-text-editor\" data-id=\"54336335\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Glo offre una user experience ottimale per l\u2019utente, mantenendo i rituali dei fumatori di tabacco e offrendo un\u2019esperienza soddisfacente con uno stile unico: un\u2019alternativa meno dannosa per la salute rispetto alla sigaretta tradizionale, per il fumatore contemporaneo attratto dai prodotti tecnologici di ultima generazione e dall\u2019immagine di brand aspirazionali.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-672040e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"672040e4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a645883\" data-id=\"5a645883\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22ba0554 elementor-widget elementor-widget-cba-gallery\" data-id=\"22ba0554\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Intro-Two-Image.1-rit.png);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Intro-Two-Image.1-rit.png\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Intro-Two-Image.2.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Intro-Two-Image.2.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d6e7c5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d6e7c5d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13547d91\" data-id=\"13547d91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fb44326 elementor-widget elementor-widget-heading\" data-id=\"4fb44326\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tre enablers per il successo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a65c3ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a65c3ea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4efd20\" data-id=\"e4efd20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-431096e6 elementor-widget elementor-widget-text-editor\" data-id=\"431096e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Come rendere tangibile la brand promise? Sono tre gli enablers che abbiamo identificato per il successo del suo posizionamento nel mercato italiano: <br \/><\/p><ul><li>aspiration<\/li><li>loyalty<\/li><li>availability<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42da9d23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42da9d23\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10115597\" data-id=\"10115597\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e67b255 elementor-widget elementor-widget-text-editor\" data-id=\"2e67b255\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Costruire un brand che sia in grado di ispirare i propri utenti con i messaggi e l\u2019immagine che veicola; un brand capace di fidelizzare i propri consumatori e allo stesso tempo renderli a loro volta \u201cambassadors\u201d; un brand accessibile in tutti i momenti rilevanti dell\u2019esperienza del fumatore.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1c6994 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1c6994\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17b10318\" data-id=\"17b10318\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f9e7c5f elementor-widget elementor-widget-text-editor\" data-id=\"7f9e7c5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Abbiamo cos\u00ec progettato una strategia di go-to-market e la sua roadmap di implementazione, definendo i touchpoint attraverso cui si articola (flagship store, rivendite, sito, social network, ambassador e agenti) nonch\u00e9 le attivit\u00e0 chiave che li hanno animati. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fa08ce3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fa08ce3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c399d11\" data-id=\"1c399d11\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fb8898c elementor-widget elementor-widget-heading\" data-id=\"2fb8898c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Il \u201cGlo studio\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-576afc09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"576afc09\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ffb17bc\" data-id=\"6ffb17bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-186ccb8c elementor-widget elementor-widget-text-editor\" data-id=\"186ccb8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il progetto del flagship store ha avuto come obiettivo quello di raccontare l\u2019expertise di British American Tobacco e creare il palcoscenico per presentare Glo e la sua tecnologia innovativa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-708c5b21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"708c5b21\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7419a245\" data-id=\"7419a245\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ebdaa0 elementor-widget elementor-widget-image\" data-id=\"9ebdaa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"461\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-00-Single-Image-1400x461.jpg\" class=\"attachment-large size-large wp-image-1625\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-00-Single-Image-1400x461.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-00-Single-Image-1120x369.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-00-Single-Image-520x171.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-00-Single-Image-768x253.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-00-Single-Image-1536x506.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-00-Single-Image-2048x674.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b0d5dc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b0d5dc5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cc9f747\" data-id=\"4cc9f747\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50596b74 elementor-widget elementor-widget-text-editor\" data-id=\"50596b74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lo spazio \u00e8 stato organizzato in tre aree per accompagnare il cliente alla scoperta del prodotto. Si parte da una zona che attrae e accoglie, grazie alle pareti di schermi ben visibili fin dalla strada, che conduce al glo hub, perno centrale attorno al quale avviene la scoperta e l\u2019interazione con la nuova tecnologia, per poi raggiungere la zona trial, in cui provare Glo e immergersi nell\u2019esperienza di utilizzo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4cb1664f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4cb1664f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-316d8dda\" data-id=\"316d8dda\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-609a61 elementor-widget elementor-widget-image\" data-id=\"609a61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"691\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-000-Single-Image-1400x691.jpg\" class=\"attachment-large size-large wp-image-1626\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-000-Single-Image-1400x691.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-000-Single-Image-1120x553.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-000-Single-Image-520x257.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-000-Single-Image-768x379.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-000-Single-Image-1536x758.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-000-Single-Image-2048x1011.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fb155c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fb155c0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4bf5a67e\" data-id=\"4bf5a67e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56d0a196 elementor-widget elementor-widget-text-editor\" data-id=\"56d0a196\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La circolarit\u00e0 del brand si ritrova nell\u2019hub e definisce il layout dello store, il disegno degli arredi e delle lampade su misura. L\u2019ambiente \u00e8 da una parte molto luminoso e matericamente tecnologico, per sottolineare l\u2019anima innovativa del prodotto, dall\u2019altra \u00e8 pi\u00f9 naturale ed avvolgente, per accompagnare l\u2019utilizzo con emozioni pi\u00f9 classiche.<\/p><p>L\u2019esperienza complessiva \u00e8 amplificata dal fab lab, in cui \u00e8 possibile personalizzare Glo e stampare degli accessori su misura.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75aa5cf1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75aa5cf1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13cd7821\" data-id=\"13cd7821\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-403563fa elementor-widget elementor-widget-image\" data-id=\"403563fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-01-Single-Image-1400x933.jpg\" class=\"attachment-large size-large wp-image-1627\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-01-Single-Image-1400x933.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-01-Single-Image-1120x747.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-01-Single-Image-520x347.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-01-Single-Image-768x512.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-01-Single-Image-1536x1024.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-01-Single-Image-2048x1365.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a9e6a67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a9e6a67\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b7188f8\" data-id=\"7b7188f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18f7e3da elementor-widget elementor-widget-cba-gallery\" data-id=\"18f7e3da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-01-Two-Image.1.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-01-Two-Image.1.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-01-Two-Image.2.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-01-Two-Image.2.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2154a088 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2154a088\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3337f130\" data-id=\"3337f130\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1488d939 elementor-widget elementor-widget-image\" data-id=\"1488d939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-02-Single-Image-1400x933.jpg\" class=\"attachment-large size-large wp-image-1630\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-02-Single-Image-1400x933.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-02-Single-Image-1120x747.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-02-Single-Image-520x347.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-02-Single-Image-768x512.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-02-Single-Image-1536x1024.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-02-Single-Image-2048x1365.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-731f0ac2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"731f0ac2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3930265b\" data-id=\"3930265b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-427e8e53 elementor-widget elementor-widget-cba-gallery\" data-id=\"427e8e53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-02-Two-Image.1.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-02-Two-Image.1.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-02-Two-Image.2.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-02-Two-Image.2.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-488cf87a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"488cf87a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-263d4246\" data-id=\"263d4246\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7cefac elementor-widget elementor-widget-image\" data-id=\"f7cefac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-03-Single-Image-1400x933.jpg\" class=\"attachment-large size-large wp-image-1633\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-03-Single-Image-1400x933.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-03-Single-Image-1120x747.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-03-Single-Image-520x347.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-03-Single-Image-768x512.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-03-Single-Image-1536x1024.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-03-Single-Image-2048x1365.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-798440d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"798440d7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-585d1cb9\" data-id=\"585d1cb9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d832348 elementor-widget elementor-widget-cba-gallery\" data-id=\"3d832348\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-03-Two-Image.1.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-03-Two-Image.1.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-03-Two-Image.2.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-GLO-03-Two-Image.2.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-770c94b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"770c94b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7355fc59\" data-id=\"7355fc59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d050e54 elementor-widget elementor-widget-text-editor\" data-id=\"d050e54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><a href=u0022http:\/\/www.bat.com\/u0022 target=u0022_blanku0022 rel=u0022noreferrer noopeneru0022>British American Tobacco<\/a><\/em><em> (BAT), azienda operante nel settore del tabacco fondata nel 1902, \u00e8 una delle multinazionali leader a livello mondiale, il cui marchio \u00e8 venduto in oltre 200 mercati e vanta 44 fabbriche in 42 paesi.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[618],"industry":[831],"services":[576,578,797],"project_tags":[233,239,231,251,253],"class_list":["post-1619","projets","type-projets","status-publish","hentry","business_needs-innovation","industry-tobacco","services-research","services-retail-and-architecture","services-service-strategy","project_tags-brand-strategy","project_tags-communication-strategy","project_tags-concept-ideation","project_tags-research","project_tags-retail-design"],"acf":[],"lang":"it","translations":{"it":1619,"en":2667},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/1619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":1,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/1619\/revisions"}],"predecessor-version":[{"id":7231,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/1619\/revisions\/7231"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/media?parent=1619"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/business_needs?post=1619"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/industry?post=1619"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/services?post=1619"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/project_tags?post=1619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}