{"id":16891,"date":"2024-06-06T15:30:18","date_gmt":"2024-06-06T13:30:18","guid":{"rendered":"https:\/\/cba-design.com\/italy\/?post_type=projets&#038;p=16891"},"modified":"2024-06-17T11:16:13","modified_gmt":"2024-06-17T09:16:13","slug":"tigre-un-ruggito-lungo-100-anni","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/italy\/work\/tigre-un-ruggito-lungo-100-anni\/","title":{"rendered":"Tigre, un ruggito lungo 100 anni"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16891\" class=\"elementor elementor-16891\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8506f64 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8506f64\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-533237e\" data-id=\"533237e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa75f29 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fa75f29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Per chi si occupa di branding,\u00a0celebrare il centenario\u00a0di un&#8217;azienda \u00e8 sempre una sfida unica e stimolante. Ma farlo per una marca come Tigre, punto fermo sulle tavole degli italiani da almeno quattro generazioni, lo \u00e8 ancora di pi\u00f9.<\/p><p>Tigre\u00a0\u00e8 un brand che evoca un immaginario ben definito nella nostra mente. Il colore giallo, l&#8217;iconico animale e le sue forme geometriche immediatamente riconoscibili, in tavola come sugli scaffali del supermercato o nelle dispense di casa: gli spicchi triangolari all\u2019interno del classico pack tondo, le fettine quadrate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a626c57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a626c57\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a28cddf\" data-id=\"a28cddf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9865158 elementor-widget elementor-widget-image\" data-id=\"9865158\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"888\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/05\/cba-work-tigre-02-moodboard-1400x888.webp\" class=\"attachment-large size-large wp-image-16906\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/05\/cba-work-tigre-02-moodboard-1400x888.webp 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/05\/cba-work-tigre-02-moodboard-1120x710.webp 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/05\/cba-work-tigre-02-moodboard-520x330.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/05\/cba-work-tigre-02-moodboard-768x487.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/05\/cba-work-tigre-02-moodboard.webp 1500w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1035107 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1035107\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0da3183\" data-id=\"0da3183\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99b55d9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"99b55d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-2eab6da );font-family: var( --e-global-typography-83e548f-font-family ), Sans-serif;font-size: var( --e-global-typography-83e548f-font-size );font-weight: var( --e-global-typography-83e548f-font-weight );letter-spacing: var( --e-global-typography-83e548f-letter-spacing )\">Come punto di partenza, Tigre ci ha messo a disposizione il suo archivio e il suo\u00a0<\/span><span style=\"color: var( --e-global-color-2eab6da );font-family: var( --e-global-typography-83e548f-font-family ), Sans-serif;font-size: var( --e-global-typography-83e548f-font-size );letter-spacing: var( --e-global-typography-83e548f-letter-spacing )\">vasto patrimonio visivo<\/span><span style=\"color: var( --e-global-color-2eab6da );font-family: var( --e-global-typography-83e548f-font-family ), Sans-serif;font-size: var( --e-global-typography-83e548f-font-size );font-weight: var( --e-global-typography-83e548f-font-weight );letter-spacing: var( --e-global-typography-83e548f-letter-spacing )\">. Sarebbe stato facile scegliere e riproporre (magari coinvolgendo i consumatori) un pack storico, in un refresh grafico che strizzasse l\u2019occhio alla nostalgia.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7b724f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7b724f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f906d3\" data-id=\"9f906d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cd6757 elementor-widget elementor-widget-image\" data-id=\"9cd6757\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"888\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/05\/cba-work-tigre-03-before-and-after-1400x888.webp\" class=\"attachment-large size-large wp-image-16907\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/05\/cba-work-tigre-03-before-and-after-1400x888.webp 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/05\/cba-work-tigre-03-before-and-after-1120x710.webp 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/05\/cba-work-tigre-03-before-and-after-520x330.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/05\/cba-work-tigre-03-before-and-after-768x487.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/05\/cba-work-tigre-03-before-and-after.webp 1500w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbe923a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbe923a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1ab755\" data-id=\"b1ab755\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3394268 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"3394268\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/06\/2024-06-06-Tigre-CH-video.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b05b626 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b05b626\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Invece ci siamo resi conto che occorreva <\/span>rileggere in chiave moderna la ricchezza del passato<span style=\"font-weight: 400\">, creando un ponte fra ieri e domani. <\/span><span style=\"font-weight: 400\">Ne \u00e8 nata una<\/span><i><span style=\"font-weight: 400\"> limited edition<\/span><\/i><span style=\"font-weight: 400\">, che non ha solo uno scopo celebrativo ma offre a Tigre e a Emmi un\u2019<\/span><span style=\"font-weight: 400\">opportunit\u00e0 di cambiamento, con l\u2019obiettivo di coinvolgere un pubblico pi\u00f9 vasto e acquisire ancora pi\u00f9 rilevanza nel contesto attuale.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f22fe0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f22fe0e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-041caa8\" data-id=\"041caa8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ace74d1 elementor-widget elementor-widget-image\" data-id=\"ace74d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"882\" height=\"882\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/05\/cba-work-tigre-05a-sottilette.webp\" class=\"attachment-large size-large wp-image-16914\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/05\/cba-work-tigre-05a-sottilette.webp 882w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/05\/cba-work-tigre-05a-sottilette-520x520.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/05\/cba-work-tigre-05a-sottilette-768x768.webp 768w\" sizes=\"(max-width: 882px) 100vw, 882px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a676879\" data-id=\"a676879\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4196839 elementor-widget elementor-widget-video\" data-id=\"4196839\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/05\/cba-work-tigre-05b-particolari.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-036a326 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"036a326\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b092869\" data-id=\"b092869\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19b56a4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"19b56a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il design del marchio ha mantenuto i colori distintivi del giallo e del rosso, reintegrando l&#8217;iconica immagine della tigre come simbolo dell&#8217;evoluzione dell&#8217;azienda. Le tecniche di stampa tradizionali sono state reinterpretate in chiave contemporanea, utilizzate come \u00a0grafiche e pattern da declinare su diversi touchpoint, inclusi magliette, sciarpe, manifesti e adesivi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ca71f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ca71f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f95b39f\" data-id=\"f95b39f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0097eaa elementor-widget elementor-widget-image\" data-id=\"0097eaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"797\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/06\/2024-05-30-CH-Tigre-1400x797.webp\" class=\"attachment-large size-large wp-image-17170\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/06\/2024-05-30-CH-Tigre-1400x797.webp 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/06\/2024-05-30-CH-Tigre-1120x638.webp 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/06\/2024-05-30-CH-Tigre-520x296.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/06\/2024-05-30-CH-Tigre-768x437.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/06\/2024-05-30-CH-Tigre-1536x875.webp 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/06\/2024-05-30-CH-Tigre-2048x1167.webp 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca58485 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca58485\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6b85e17\" data-id=\"6b85e17\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7768b2 elementor-widget elementor-widget-image\" data-id=\"b7768b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"729\" height=\"905\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/05\/cba-work-tigre-07a-applicazione.webp\" class=\"attachment-large size-large wp-image-16925\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/05\/cba-work-tigre-07a-applicazione.webp 729w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/05\/cba-work-tigre-07a-applicazione-419x520.webp 419w\" sizes=\"(max-width: 729px) 100vw, 729px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7440c62\" data-id=\"7440c62\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba6f7a8 elementor-widget elementor-widget-video\" data-id=\"ba6f7a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/06\/cba-work-tigre-07b-applicazione.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-accce41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"accce41\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0054e85\" data-id=\"0054e85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e19ec2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2e19ec2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Per coinvolgere la community e posizionare il brand come moderno ma rispettoso delle sue radici, abbiamo poi creato una <\/span>strategia editoriale<b> <\/b><span style=\"font-weight: 400\">per i canali social, raccontando la storia, le innovazioni e i valori di Tigre.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3693b64 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3693b64\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5778209\" data-id=\"5778209\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-433d654 elementor-widget elementor-widget-image\" data-id=\"433d654\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"571\" height=\"1027\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/05\/cba-work-tigre-08b-ambiente.webp\" class=\"attachment-large size-large wp-image-16927\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/05\/cba-work-tigre-08b-ambiente.webp 571w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/05\/cba-work-tigre-08b-ambiente-289x520.webp 289w\" sizes=\"(max-width: 571px) 100vw, 571px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-22e1d14\" data-id=\"22e1d14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e78a55 elementor-widget elementor-widget-image\" data-id=\"9e78a55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"882\" height=\"1027\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/06\/cba-work-tigre-08a-ambiente.webp\" class=\"attachment-large size-large wp-image-16989\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/06\/cba-work-tigre-08a-ambiente.webp 882w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/06\/cba-work-tigre-08a-ambiente-447x520.webp 447w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/06\/cba-work-tigre-08a-ambiente-768x894.webp 768w\" sizes=\"(max-width: 882px) 100vw, 882px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-397f727 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"397f727\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7ce1891\" data-id=\"7ce1891\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c4bb28 elementor-widget elementor-widget-video\" data-id=\"2c4bb28\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/05\/cba-work-tigre-09b-applicazione.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-a97cc20\" data-id=\"a97cc20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d9fb2f elementor-widget elementor-widget-video\" data-id=\"2d9fb2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/06\/cba-work-tigre-09a-applicazione.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49c96e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49c96e6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97274cd\" data-id=\"97274cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84d58a2 elementor-widget elementor-widget-video\" data-id=\"84d58a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2024\/05\/cba-work-tigre-10-applicazione.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba42949 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba42949\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cadf366\" data-id=\"cadf366\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbb04f5 elementor-widget elementor-widget-text-editor\" data-id=\"dbb04f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\"><a href=\"https:\/\/group.emmi.com\/ita\/it\/marchi\/tigre\" target=\"_blank\" rel=\"noopener\">Tigre<\/a>, presente in Italia dal 1924,<\/span><span style=\"font-weight: 400\"> \u00e8 uno storico marchio svizzero di formaggi. <\/span><span style=\"font-weight: 400\">Dal 2006 \u00e8 parte del gruppo Emmi Dessert Italia,<\/span><span style=\"font-weight: 400\"> leader nel settore dei formaggi, dei prodotti lattiero caseari freschi e dessert. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[618],"industry":[596],"services":[570,572,574,819],"project_tags":[241,233,237],"class_list":["post-16891","projets","type-projets","status-publish","hentry","business_needs-innovation","industry-food-beverage","services-identity","services-innovation","services-packaging","services-strategy","project_tags-brand-identity","project_tags-brand-strategy","project_tags-packaging-design"],"acf":[],"lang":"it","translations":{"it":16891,"en":17183},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/16891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/16891\/revisions"}],"predecessor-version":[{"id":17201,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/16891\/revisions\/17201"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/media?parent=16891"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/business_needs?post=16891"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/industry?post=16891"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/services?post=16891"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/project_tags?post=16891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}