{"id":1757,"date":"2017-10-17T18:40:38","date_gmt":"2017-10-17T16:40:38","guid":{"rendered":"https:\/\/cba-design.com\/italy\/projets\/san-carlo-linea-internazionale\/"},"modified":"2021-07-27T18:11:50","modified_gmt":"2021-07-27T16:11:50","slug":"san-carlo-linea-internazionale","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/italy\/work\/san-carlo-linea-internazionale\/","title":{"rendered":"San Carlo, Patatine con stile"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1757\" class=\"elementor elementor-1757\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a93d837 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a93d837\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1eaa5ef0\" data-id=\"1eaa5ef0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-789fd452 elementor-widget elementor-widget-text-editor\" data-id=\"789fd452\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019espansione di San Carlo nel mercato globale \u00e8 stata guidata da una precisa esigenza aziendale: raggiungere nuovi destinatari in uno scenario dominato da competitor globali ben radicati. L\u2019identit\u00e0 del brand necessitava un riposizionamento strategico che sviluppasse il concetto di \u201cMade in Italy\u201d, ne aumentasse la visibilit\u00e0 e sottolineasse i valori di orgoglio e sicurezza di s\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3945ab13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3945ab13\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d345601\" data-id=\"5d345601\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11430179 elementor-widget elementor-widget-video\" data-id=\"11430179\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/238616747?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b5a8c14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b5a8c14\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28b6b18b\" data-id=\"28b6b18b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41937f15 elementor-widget elementor-widget-text-editor\" data-id=\"41937f15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le ricerche e le analisi hanno evidenziato come Milano, citt\u00e0 natale dell\u2019azienda, potesse portare valore a San Carlo, definendo in maniera pi\u00f9 precisa la sua \u201citalianit\u00e0\u201d. Milano \u00e8 infatti la capitale mondiale della moda e dello stile. \u00c8 cos\u00ec che la patatina \u00e8 diventata la protagonista di questo universo glamour, orgogliosa come una top model su una passerella, introdotta dalla tagline \u201cMilano, a bite of Style\u201d. L\u2019essenza del progetto, quindi, parte dalle origini di San Carlo, fa propri lo stile milanese e la passione per il cibo, ai quali si aggiunge solamente la data di fondazione.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5448f9ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5448f9ec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b0ffea5\" data-id=\"6b0ffea5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33f7ed8b elementor-widget elementor-widget-image\" data-id=\"33f7ed8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"761\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-San-Carlo-Before-After-tagliata-1400x761.jpg\" class=\"attachment-large size-large wp-image-1760\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-San-Carlo-Before-After-tagliata-1400x761.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-San-Carlo-Before-After-tagliata-1120x609.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-San-Carlo-Before-After-tagliata-520x283.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-San-Carlo-Before-After-tagliata-768x417.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-San-Carlo-Before-After-tagliata-1536x835.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-San-Carlo-Before-After-tagliata.jpg 1608w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1cfd9e1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cfd9e1b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fcc9b62\" data-id=\"fcc9b62\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75614bfb elementor-widget elementor-widget-cba-gallery\" data-id=\"75614bfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-San-Carlo-Croccante1.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-San-Carlo-Croccante1.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-San-Carlo-Menta-closeup.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-San-Carlo-Menta-closeup.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-708db2ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"708db2ee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e5bd337\" data-id=\"5e5bd337\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ff8ae08 elementor-widget elementor-widget-text-editor\" data-id=\"3ff8ae08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La sfida, dal punto di vista grafico, \u00e8 stata quella di tradurre visivamente tutto il carattere italiano di Milano e infonderlo al brand. Il design mira a una rappresentazione \u201calla moda\u201d di San Carlo. Allo sfondo bianco della confezione \u2013 San Carlo \u00e8 stata la prima azienda a introdurre una confezione totalmente bianca all\u2019interno di un mercato pieno di colori brillanti \u2013 \u00e8 stata aggiunta una composizione tipografica che combina le radici italiane classiche con uno stile calligrafico molto spontaneo.<\/p><p>Lo stile e l\u2019eleganza italiane sono incarnati nella posizione delle patatine sulla confezione, erette come dive e al centro dell\u2019attenzione, e nei nomi dei prodotti lasciati deliberatamente in italiano.<\/p><p>La composizione degli ingredienti esotici nella linea Pi\u00f9 Gusto aggiunge raffinatezza alla personalit\u00e0 del brand. Tutto il progetto \u00e8 costellato di dettagli di stile che rendono l\u2019aspetto del prodotto molto pi\u00f9 sofisticato e invitante. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4930fdd1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4930fdd1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a7279\" data-id=\"3a7279\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de88d79 elementor-widget elementor-widget-cba-gallery\" data-id=\"de88d79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-San-Carlo-Lime1.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-San-Carlo-Lime1.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-San-Carlo-Lime2.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-San-Carlo-Lime2.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-272b590d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"272b590d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-879cda2\" data-id=\"879cda2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12da91f3 elementor-widget elementor-widget-cba-carousel\" data-id=\"12da91f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-San-Carlo-Slideshow-Patatine.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-San-Carlo-Slideshow-Paprika.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-San-Carlo-Slideshow-Design.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-San-Carlo-Slideshow-Stiletto.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-San-Carlo-Lifestyle-slide.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59dfbb1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59dfbb1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d72efb9\" data-id=\"d72efb9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-936e6db elementor-widget elementor-widget-text-editor\" data-id=\"936e6db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><a href=u0022http:\/\/www.sancarlo.itu0022 target=u0022_blanku0022 rel=u0022noreferrer noopeneru0022>San Carlo Gruppo Alimentare S.p.A.<\/a> (societ\u00e0 di Unichips S.p.A.) \u00e8 il leader del mercato nazionale con una partecipazione del 60%, 3.300 dipendenti e un fatturato di 320 milioni di euro. Nata come negozio di gastronomia nel 1936, produceva 20 kg di patatine al giorno. Attualmente vende pi\u00f9 di 1 milione di confezioni al giorno in oltre 30 paesi, e conta su 6 impianti di produzione, 170 magazzini, 1.300 furgoni con operatore e una produzione di circa 100 tonnellate al giorno.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[624],"industry":[874],"services":[574],"project_tags":[237],"class_list":["post-1757","projets","type-projets","status-publish","hentry","business_needs-stretching","industry-food","services-packaging","project_tags-packaging-design"],"acf":[],"lang":"it","translations":{"it":1757,"en":2721},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/1757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":1,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/1757\/revisions"}],"predecessor-version":[{"id":7261,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/1757\/revisions\/7261"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/media?parent=1757"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/business_needs?post=1757"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/industry?post=1757"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/services?post=1757"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/project_tags?post=1757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}