{"id":17959,"date":"2025-06-04T11:00:55","date_gmt":"2025-06-04T09:00:55","guid":{"rendered":"https:\/\/cba-design.com\/italy\/?post_type=projets&#038;p=17959"},"modified":"2025-06-04T16:39:49","modified_gmt":"2025-06-04T14:39:49","slug":"fileni","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/italy\/work\/fileni\/","title":{"rendered":"Fileni, quando il brand prende posizione"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17959\" class=\"elementor elementor-17959\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b52a2db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b52a2db\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-681ba1d\" data-id=\"681ba1d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a89095c elementor-widget elementor-widget-text-editor\" data-id=\"a89095c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fileni \u00e8 un\u2019azienda che ha fatto dell\u2019etica una leva competitiva concreta: primo player italiano nel biologico avicolo, \u00e8 stata la prima azienda produttrice italiana a sottoscrivere l\u2019European Chicken Commitment (ECC), l&#8217;insieme di criteri pi\u00f9 avanzati in materia di benessere animale, promosso dalle principali associazioni animaliste europee. Ha inoltre ottenuto la certificazione B Corp, importante riconoscimento che premia l\u2019impegno verso un modello di impresa responsabile e sostenibile. Un impegno che testimonia una visione chiara e una volont\u00e0 di guidare il cambiamento anche nei segmenti ad alto volume. Eppure il brand rischiava di essere percepito come &#8220;uno dei tanti&#8221;, senza trasferire unicit\u00e0 e valore.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d4f149 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d4f149\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f17a58f\" data-id=\"f17a58f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6199d79 elementor-widget elementor-widget-spacer\" data-id=\"6199d79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb6aa1a elementor-widget elementor-widget-heading\" data-id=\"cb6aa1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019ANALISI STRATEGICA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9cde9fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9cde9fc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4314a48\" data-id=\"4314a48\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a2b238 elementor-widget elementor-widget-text-editor\" data-id=\"1a2b238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Abbiamo condotto una ricerca primaria sui consumatori, affiancata da una mappatura completa dei driver di scelta di chi cerca la qualit\u00e0. Il risultato? Una scoperta netta: per chi \u00e8 attento alla qualit\u00e0, il benessere animale \u00e8 un\u2019informazione cruciale da ritrovare sul packaging (84% del target la considera essenziale). Supera le informazioni sulla filiera (79%) e l&#8217;imballaggio sostenibile (60%).Un insight chiave per dare direzione.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f804c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f804c2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-418c909\" data-id=\"418c909\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1267bc6 elementor-widget elementor-widget-video\" data-id=\"1267bc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-02-Strategy.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bc3d91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bc3d91\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d85632\" data-id=\"3d85632\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71dac8a elementor-widget elementor-widget-text-editor\" data-id=\"71dac8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Abbiamo aiutato Fileni a uscire dalle logiche tradizionali del convenzionale, immaginando un nuovo spazio competitivo: un\u2019offerta accessibile ma profondamente valoriale, credibile solo grazie a decisioni nette e perfettamente allineate alla visione dell\u2019azienda. Per rendere questa proposta autentica, Fileni ha fatto delle scelte rivoluzionarie per la industry:<\/p><ul><li>Utilizzo di sole razze a <strong>lenta crescita<\/strong>.<\/li><li><strong>Pi\u00f9 spazio e luce naturale<\/strong> negli allevamenti, convertendo l&#8217;intera produzione agli standard ECC, anticipando i tempi di implementazione e adottando parametri pi\u00f9 elevati rispetto ai regolamenti vigenti.<\/li><li>Conferma della scelta storica di <strong>escludere l\u2019uso di antibiotici<\/strong>, anche quando la normativa lo consentirebbe.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e52798 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e52798\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-424a489\" data-id=\"424a489\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0a7c7d elementor-widget elementor-widget-spacer\" data-id=\"d0a7c7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56e7378 elementor-widget elementor-widget-heading\" data-id=\"56e7378\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SCELTA GIUSTA\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c2a946 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c2a946\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d341bab\" data-id=\"d341bab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8da620 elementor-widget elementor-widget-text-editor\" data-id=\"a8da620\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c8 su queste fondamenta che nasce &#8220;Scelta Giusta&#8221;, payoff che diventa il cuore del nuovo posizionamento. Un modo per dichiarare che anche nel quotidiano si pu\u00f2 scegliere il rispetto, la trasparenza e il valore, senza rinunciare all\u2019accessibilit\u00e0.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-228dc3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"228dc3f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e9495f\" data-id=\"1e9495f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c521f1 elementor-widget elementor-widget-image\" data-id=\"1c521f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"870\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-03-foto-scelta-giusta-02-1400x870.webp\" class=\"attachment-large size-large wp-image-18067\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-03-foto-scelta-giusta-02-1400x870.webp 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-03-foto-scelta-giusta-02-1120x696.webp 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-03-foto-scelta-giusta-02-520x323.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-03-foto-scelta-giusta-02-768x477.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-03-foto-scelta-giusta-02-1536x955.webp 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-03-foto-scelta-giusta-02-2048x1273.webp 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-463e51a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"463e51a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b9e9fd\" data-id=\"7b9e9fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa83372 elementor-widget elementor-widget-text-editor\" data-id=\"aa83372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Scelta Giusta ha definito un nuovo spazio competitivo, dove Fileni pu\u00f2 esprimere tutto il suo valore. Ha dato al brand una voce distinta, credibile e coerente. E ha ampliato la proposta per la GDO con un\u2019offerta che non compete sul prezzo, ma sui principi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-106a64d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"106a64d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-177d19d\" data-id=\"177d19d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64fceec elementor-widget elementor-widget-spacer\" data-id=\"64fceec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-928b8fc elementor-widget elementor-widget-heading\" data-id=\"928b8fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LA NUOVA IDENTIT\u00c0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-756e5ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"756e5ce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5af72fa\" data-id=\"5af72fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f697b3b elementor-widget elementor-widget-text-editor\" data-id=\"f697b3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"110\" data-end=\"292\">A incarnare questo cambio di passo \u00e8 innanzitutto il nuovo marchio Fileni. Il logo storico, con la sua forma chiusa e contenitiva, lascia spazio a un segno pi\u00f9 essenziale, aperto e contemporaneo.<\/p><p data-start=\"294\" data-end=\"666\" data-is-last-node=\"\" data-is-only-node=\"\">Il sole e le colline, gi\u00e0 presenti nell\u2019identit\u00e0 precedente, vengono reinterpretati in modo pi\u00f9 iconico e narrativo: non pi\u00f9 racchiusi da una cornice, ma integrati direttamente nel nome, attraverso lo spazio negativo. Un segno visivamente pi\u00f9 incisivo, che conferisce all\u2019alba un ruolo ancora pi\u00f9 evocativo e centrale nella narrazione del brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a61da9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a61da9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b77867a\" data-id=\"b77867a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f459303 elementor-widget elementor-widget-video\" data-id=\"f459303\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-04-logo-before-after.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85aebcf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85aebcf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4efcea\" data-id=\"e4efcea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f285552 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f285552\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un cambio di passo che d\u00e0 forma a un\u2019identit\u00e0 pi\u00f9 chiara e coerente, capace di esprimere con immediatezza i valori che da sempre guidano Fileni: trasparenza, rispetto, coraggio.<\/p><p><br data-start=\"308\" data-end=\"311\" \/>Non solo un nuovo logo, ma un sistema visivo completo\u00a0 pensato per rafforzare la relazione con le persone e raccontare un brand pi\u00f9 vicino e consapevole.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3055511 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3055511\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23c9a7a\" data-id=\"23c9a7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9df812a elementor-widget elementor-widget-video\" data-id=\"9df812a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-05-reception-HR-2.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a925e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a925e2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0763f39\" data-id=\"0763f39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6831054 elementor-widget elementor-widget-image\" data-id=\"6831054\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"985\" height=\"1137\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-06-02b.webp\" class=\"attachment-large size-large wp-image-18070\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-06-02b.webp 985w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-06-02b-970x1120.webp 970w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-06-02b-450x520.webp 450w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-06-02b-768x887.webp 768w\" sizes=\"(max-width: 985px) 100vw, 985px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-860772e\" data-id=\"860772e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0f4ed3 elementor-widget elementor-widget-image\" data-id=\"d0f4ed3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"985\" height=\"1137\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/05\/Work-Fileni-07-02-2.png\" class=\"attachment-large size-large wp-image-18015\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/05\/Work-Fileni-07-02-2.png 985w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/05\/Work-Fileni-07-02-2-970x1120.png 970w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/05\/Work-Fileni-07-02-2-450x520.png 450w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/05\/Work-Fileni-07-02-2-768x887.png 768w\" sizes=\"(max-width: 985px) 100vw, 985px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ccd7648 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ccd7648\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-07d5296\" data-id=\"07d5296\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ccc7fc elementor-widget elementor-widget-image\" data-id=\"2ccc7fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"985\" height=\"1137\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/05\/Work-Fileni-07-01b.webp\" class=\"attachment-large size-large wp-image-18016\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/05\/Work-Fileni-07-01b.webp 985w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/05\/Work-Fileni-07-01b-970x1120.webp 970w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/05\/Work-Fileni-07-01b-450x520.webp 450w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/05\/Work-Fileni-07-01b-768x887.webp 768w\" sizes=\"(max-width: 985px) 100vw, 985px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bfac092\" data-id=\"bfac092\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa0d6fc elementor-widget elementor-widget-image\" data-id=\"fa0d6fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"985\" height=\"1137\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-06-01f.webp\" class=\"attachment-large size-large wp-image-18079\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-06-01f.webp 985w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-06-01f-970x1120.webp 970w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-06-01f-450x520.webp 450w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-06-01f-768x887.webp 768w\" sizes=\"(max-width: 985px) 100vw, 985px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a64912c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a64912c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-feb44e7\" data-id=\"feb44e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e1a786 elementor-widget elementor-widget-video\" data-id=\"3e1a786\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/05\/slides-lr.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f2f1eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f2f1eb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-801061f\" data-id=\"801061f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3071a25 elementor-widget elementor-widget-text-editor\" data-id=\"3071a25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le colline diventano un elemento ricorrente che abbraccia il packaging, creando continuit\u00e0 visiva e trasmettendo un senso di accoglienza e armonia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b3f787 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b3f787\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8651b36\" data-id=\"8651b36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0b776b elementor-widget elementor-widget-video\" data-id=\"c0b776b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/05\/work-fileni-08-video-etichetta.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d93f6cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d93f6cd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ddb634f\" data-id=\"ddb634f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4034953 elementor-widget elementor-widget-image\" data-id=\"4034953\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"934\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/work-fileni-09-04-1400x934.webp\" class=\"attachment-large size-large wp-image-18032\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/work-fileni-09-04-1400x934.webp 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/work-fileni-09-04-1120x747.webp 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/work-fileni-09-04-520x347.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/work-fileni-09-04-768x512.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/work-fileni-09-04-1536x1025.webp 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/work-fileni-09-04.webp 2000w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51a9870 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51a9870\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf88fc0\" data-id=\"cf88fc0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b9a26d elementor-widget elementor-widget-video\" data-id=\"0b9a26d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/work-fileni-10-3d-3.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a38ee43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a38ee43\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83d1eb3\" data-id=\"83d1eb3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3081d42 elementor-widget elementor-widget-text-editor\" data-id=\"3081d42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&#8217;intero system diventa pi\u00f9 essenziale e leggibile, con una semplificazione che ha interessato anche la portfolio architecture per facilitare l\u2019orientamento a scaffale. Il risultato \u00e8 un\u2019identit\u00e0 contemporanea, pi\u00f9 fluida e vitale, capace di accompagnare la marca in questa nuova fase, con coerenza e personalit\u00e0.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4063826 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4063826\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c018378\" data-id=\"c018378\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57f177b elementor-widget elementor-widget-image\" data-id=\"57f177b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1050\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/06\/work-fileni-11-15-1400x1050.webp\" class=\"attachment-large size-large wp-image-18116\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/06\/work-fileni-11-15-1400x1050.webp 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/06\/work-fileni-11-15-1120x840.webp 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/06\/work-fileni-11-15-520x390.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/06\/work-fileni-11-15-768x576.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/06\/work-fileni-11-15-1536x1152.webp 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/06\/work-fileni-11-15.webp 2000w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-086b442 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"086b442\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8390632\" data-id=\"8390632\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0a90f5 elementor-widget elementor-widget-cba-carousel\" data-id=\"b0a90f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/05\/work-fileni-11-01.webp\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/05\/work-fileni-11-09.webp\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/06\/work-fileni-11-02.webp\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/06\/work-fileni-11-14.webp\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43e7ca8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43e7ca8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2753566\" data-id=\"2753566\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39e94da elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"39e94da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tPer fare un percorso come questo servono le persone giuste, dal punto di vista manageriale e consulenziale. Noi siamo stati fortunati, perch\u00e9 abbiamo individuato le persone migliori per raggiungere questo obiettivo.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Roberta Fileni, Vice Presidente Fileni<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85f9e19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85f9e19\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98f6d45\" data-id=\"98f6d45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c09f529 elementor-widget elementor-widget-video\" data-id=\"c09f529\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1089370394?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=7460b864a7#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a61fc0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a61fc0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55edd3a\" data-id=\"55edd3a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc16383 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc16383\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-351c803\" data-id=\"351c803\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d34cef9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d34cef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87de74d elementor-widget elementor-widget-text-editor\" data-id=\"87de74d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Il gruppo <a title=\"Fileni.it\" href=\"https:\/\/www.fileni.it\/\" target=\"_blank\" rel=\"noopener\">Fileni<\/a>, \u00e8 uno dei principali operatori nel settore avicunicolo nazionale. Fondato nel 1965 da Giovanni Fileni, il Gruppo ha sede a Cingoli, in provincia di Macerata e nel 2024 ha registrato un fatturato pari a 612 milioni di euro.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[622],"industry":[874],"services":[853,704,574,576,819],"project_tags":[],"class_list":["post-17959","projets","type-projets","status-publish","hentry","business_needs-relevance","industry-food","services-brand-architecture","services-corporate","services-packaging","services-research","services-strategy"],"acf":[],"lang":"it","translations":{"it":17959,"en":18090},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/17959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/17959\/revisions"}],"predecessor-version":[{"id":18124,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/17959\/revisions\/18124"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/media?parent=17959"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/business_needs?post=17959"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/industry?post=17959"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/services?post=17959"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/project_tags?post=17959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}