{"id":18090,"date":"2025-06-04T09:13:36","date_gmt":"2025-06-04T07:13:36","guid":{"rendered":"https:\/\/cba-design.com\/italy\/?post_type=projets&#038;p=18090"},"modified":"2025-06-04T17:03:53","modified_gmt":"2025-06-04T15:03:53","slug":"fileni-when-the-brand-takes-a-stand","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/italy\/en\/work\/fileni-when-the-brand-takes-a-stand\/","title":{"rendered":"Fileni, when the brand takes a stand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18090\" class=\"elementor elementor-18090\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b52a2db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b52a2db\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-681ba1d\" data-id=\"681ba1d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a89095c elementor-widget elementor-widget-text-editor\" data-id=\"a89095c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fileni is a company that has turned ethics into a tangible competitive advantage: as the leading Italian player in organic poultry, it was the first Italian producer to sign the European Chicken Commitment (ECC) \u2014 the most advanced set of criteria on animal welfare, promoted by the main European animal welfare organizations. The company has also achieved B Corp certification, a prestigious recognition that rewards its commitment to a responsible and sustainable business model. This commitment reflects a clear vision and a strong will to lead change, even in high-volume segments. And yet, the brand risked being perceived as \u201cjust one of many,\u201d failing to convey its uniqueness and value.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d4f149 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d4f149\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f17a58f\" data-id=\"f17a58f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6199d79 elementor-widget elementor-widget-spacer\" data-id=\"6199d79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb6aa1a elementor-widget elementor-widget-heading\" data-id=\"cb6aa1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">STRATEGIC ANALYSIS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9cde9fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9cde9fc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4314a48\" data-id=\"4314a48\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a2b238 elementor-widget elementor-widget-text-editor\" data-id=\"1a2b238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We carried out primary consumer research, supported by a comprehensive mapping of the key drivers influencing quality-seeking buyers. The result? A clear finding: for those who care about quality, animal welfare is a crucial piece of information to find on the packaging (84% of the target considers it essential). It ranks above supply chain transparency (79%) and sustainable packaging (60%). A key insight to set the direction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f804c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f804c2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-418c909\" data-id=\"418c909\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1267bc6 elementor-widget elementor-widget-video\" data-id=\"1267bc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-02-Strategy.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bc3d91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bc3d91\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d85632\" data-id=\"3d85632\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71dac8a elementor-widget elementor-widget-text-editor\" data-id=\"71dac8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We helped Fileni break free from the traditional logic of the conventional market by envisioning a new competitive space: an accessible yet deeply value-driven offering\u2014credible only thanks to bold decisions perfectly aligned with the company\u2019s vision.<\/p><p>To make this proposition authentic, Fileni took revolutionary steps for the industry:<\/p><ul><li>Use of only slow-growing breeds.<\/li><li>More space and natural light in farms, converting the entire production to ECC standards\u2014anticipating implementation timelines and adopting stricter parameters than current regulations.<\/li><li>Continued commitment to exclude the use of antibiotics, even when regulations would allow it.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e52798 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e52798\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-424a489\" data-id=\"424a489\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0a7c7d elementor-widget elementor-widget-spacer\" data-id=\"d0a7c7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56e7378 elementor-widget elementor-widget-heading\" data-id=\"56e7378\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SCELTA GIUSTA\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c2a946 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c2a946\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d341bab\" data-id=\"d341bab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8da620 elementor-widget elementor-widget-text-editor\" data-id=\"a8da620\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is on these foundations that \u201cScelta Giusta\u201d (\u201cThe Right Choice\u201d) was born\u2014a payoff that becomes the heart of the new brand positioning.<br \/>A way to declare that even in everyday choices, it\u2019s possible to choose respect, transparency, and values\u2014without giving up accessibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-228dc3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"228dc3f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e9495f\" data-id=\"1e9495f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c521f1 elementor-widget elementor-widget-image\" data-id=\"1c521f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"870\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-03-foto-scelta-giusta-02-1400x870.webp\" class=\"attachment-large size-large wp-image-18067\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-03-foto-scelta-giusta-02-1400x870.webp 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-03-foto-scelta-giusta-02-1120x696.webp 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-03-foto-scelta-giusta-02-520x323.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-03-foto-scelta-giusta-02-768x477.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-03-foto-scelta-giusta-02-1536x955.webp 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-03-foto-scelta-giusta-02-2048x1273.webp 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-463e51a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"463e51a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b9e9fd\" data-id=\"7b9e9fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa83372 elementor-widget elementor-widget-text-editor\" data-id=\"aa83372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Scelta Giusta has defined a new competitive space where Fileni can fully express its value. It has given the brand a distinct, credible, and coherent voice. And it has expanded the offering for large-scale retail with a range that doesn\u2019t compete on price, but on principles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-106a64d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"106a64d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-177d19d\" data-id=\"177d19d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64fceec elementor-widget elementor-widget-spacer\" data-id=\"64fceec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-928b8fc elementor-widget elementor-widget-heading\" data-id=\"928b8fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE NEW VISUAL IDENTITY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-756e5ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"756e5ce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5af72fa\" data-id=\"5af72fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f697b3b elementor-widget elementor-widget-text-editor\" data-id=\"f697b3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Leading this shift is, first and foremost, the new Fileni logo. The historical mark\u2014with its closed, enclosing shape\u2014gives way to a more essential, open, and contemporary symbol.<\/p><p>The sun and hills, already present in the previous identity, are reinterpreted in a more iconic and narrative way: no longer framed, but integrated directly into the name through negative space. A more visually striking design that gives the sunrise an even more evocative and central role in the brand\u2019s storytelling.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a61da9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a61da9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b77867a\" data-id=\"b77867a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f459303 elementor-widget elementor-widget-video\" data-id=\"f459303\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-04-logo-before-after.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85aebcf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85aebcf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4efcea\" data-id=\"e4efcea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f285552 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f285552\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A decisive shift that shapes a clearer and more coherent identity, capable of immediately expressing the values that have always guided Fileni: transparency, respect, and courage.<\/p><p>Not just a new logo, but a complete visual system designed to strengthen the relationship with people and tell the story of a brand that is closer and more conscious.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3055511 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3055511\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23c9a7a\" data-id=\"23c9a7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9df812a elementor-widget elementor-widget-video\" data-id=\"9df812a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-05-reception-HR-2.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a925e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a925e2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0763f39\" data-id=\"0763f39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6831054 elementor-widget elementor-widget-image\" data-id=\"6831054\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"985\" height=\"1137\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-06-02b.webp\" class=\"attachment-large size-large wp-image-18070\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-06-02b.webp 985w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-06-02b-970x1120.webp 970w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-06-02b-450x520.webp 450w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-06-02b-768x887.webp 768w\" sizes=\"(max-width: 985px) 100vw, 985px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-860772e\" data-id=\"860772e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0f4ed3 elementor-widget elementor-widget-image\" data-id=\"d0f4ed3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"985\" height=\"1137\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/05\/Work-Fileni-07-02-2.png\" class=\"attachment-large size-large wp-image-18015\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/05\/Work-Fileni-07-02-2.png 985w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/05\/Work-Fileni-07-02-2-970x1120.png 970w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/05\/Work-Fileni-07-02-2-450x520.png 450w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/05\/Work-Fileni-07-02-2-768x887.png 768w\" sizes=\"(max-width: 985px) 100vw, 985px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ccd7648 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ccd7648\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-07d5296\" data-id=\"07d5296\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ccc7fc elementor-widget elementor-widget-image\" data-id=\"2ccc7fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"985\" height=\"1137\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/05\/Work-Fileni-07-01b.webp\" class=\"attachment-large size-large wp-image-18016\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/05\/Work-Fileni-07-01b.webp 985w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/05\/Work-Fileni-07-01b-970x1120.webp 970w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/05\/Work-Fileni-07-01b-450x520.webp 450w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/05\/Work-Fileni-07-01b-768x887.webp 768w\" sizes=\"(max-width: 985px) 100vw, 985px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bfac092\" data-id=\"bfac092\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa0d6fc elementor-widget elementor-widget-image\" data-id=\"fa0d6fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"985\" height=\"1137\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-06-01f.webp\" class=\"attachment-large size-large wp-image-18079\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-06-01f.webp 985w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-06-01f-970x1120.webp 970w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-06-01f-450x520.webp 450w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/Work-Fileni-06-01f-768x887.webp 768w\" sizes=\"(max-width: 985px) 100vw, 985px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a64912c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a64912c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-feb44e7\" data-id=\"feb44e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e1a786 elementor-widget elementor-widget-video\" data-id=\"3e1a786\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/05\/slides-lr.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f2f1eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f2f1eb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-801061f\" data-id=\"801061f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3071a25 elementor-widget elementor-widget-text-editor\" data-id=\"3071a25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The hills become a recurring element that embraces the packaging, creating visual continuity and conveying a sense of warmth and harmony.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b3f787 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b3f787\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8651b36\" data-id=\"8651b36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0b776b elementor-widget elementor-widget-video\" data-id=\"c0b776b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/05\/work-fileni-08-video-etichetta.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d93f6cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d93f6cd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ddb634f\" data-id=\"ddb634f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4034953 elementor-widget elementor-widget-image\" data-id=\"4034953\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"934\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/work-fileni-09-04-1400x934.webp\" class=\"attachment-large size-large wp-image-18032\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/work-fileni-09-04-1400x934.webp 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/work-fileni-09-04-1120x747.webp 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/work-fileni-09-04-520x347.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/work-fileni-09-04-768x512.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/work-fileni-09-04-1536x1025.webp 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/work-fileni-09-04.webp 2000w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51a9870 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51a9870\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf88fc0\" data-id=\"cf88fc0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b9a26d elementor-widget elementor-widget-video\" data-id=\"0b9a26d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/05\/work-fileni-10-3d-3.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a38ee43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a38ee43\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83d1eb3\" data-id=\"83d1eb3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3081d42 elementor-widget elementor-widget-text-editor\" data-id=\"3081d42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The entire system becomes more essential and legible, with a simplification that also involved the portfolio architecture to improve shelf navigation. The result is a contemporary identity\u2014more fluid and vibrant\u2014able to accompany the brand into this new phase with consistency and personality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4063826 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4063826\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c018378\" data-id=\"c018378\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57f177b elementor-widget elementor-widget-image\" data-id=\"57f177b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1050\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/06\/work-fileni-11-15-1-1400x1050.webp\" class=\"attachment-large size-large wp-image-18118\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/06\/work-fileni-11-15-1-1400x1050.webp 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/06\/work-fileni-11-15-1-1120x840.webp 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/06\/work-fileni-11-15-1-520x390.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/06\/work-fileni-11-15-1-768x576.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/06\/work-fileni-11-15-1-1536x1152.webp 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/06\/work-fileni-11-15-1.webp 2000w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-086b442 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"086b442\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8390632\" data-id=\"8390632\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0a90f5 elementor-widget elementor-widget-cba-carousel\" data-id=\"b0a90f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/05\/work-fileni-11-01.webp\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/05\/work-fileni-11-09.webp\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/06\/work-fileni-11-02-1.webp\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/06\/work-fileni-11-14-1.webp\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43e7ca8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43e7ca8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2753566\" data-id=\"2753566\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39e94da elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"39e94da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tTo undertake a journey like this, you need the right people\u2014both from a managerial and consulting perspective. We were fortunate, because we identified the best people to achieve this goal.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Roberta Fileni, Vice President Fileni Group<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85f9e19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85f9e19\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98f6d45\" data-id=\"98f6d45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c09f529 elementor-widget elementor-widget-video\" data-id=\"c09f529\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1090513048?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a61fc0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a61fc0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55edd3a\" data-id=\"55edd3a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc16383 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc16383\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-351c803\" data-id=\"351c803\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d34cef9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d34cef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87de74d elementor-widget elementor-widget-text-editor\" data-id=\"87de74d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><a title=\"Fileni.it\" href=\"https:\/\/www.fileni.it\/en\/\" target=\"_blank\" rel=\"noopener\">Fileni<\/a>\u00a0Group is one of the leading players in the national poultry sector. Founded in 1965 by Giovanni Fileni, the Group is headquartered in Cingoli, in the province of Macerata, and recorded a turnover of \u20ac612 million in 2024.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[486],"industry":[876],"services":[500,558,2110],"project_tags":[],"class_list":["post-18090","projets","type-projets","status-publish","hentry","business_needs-relevance","industry-food","services-packaging","services-research","services-corporate-2"],"acf":[],"lang":"en","translations":{"en":18090,"it":17959},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/18090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/18090\/revisions"}],"predecessor-version":[{"id":18127,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/18090\/revisions\/18127"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/media?parent=18090"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/business_needs?post=18090"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/industry?post=18090"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/services?post=18090"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/project_tags?post=18090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}