{"id":18251,"date":"2025-10-20T14:34:57","date_gmt":"2025-10-20T12:34:57","guid":{"rendered":"https:\/\/cba-design.com\/italy\/?post_type=projets&#038;p=18251"},"modified":"2025-10-22T10:39:22","modified_gmt":"2025-10-22T08:39:22","slug":"for-those-who-write-tomorrow","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/italy\/en\/work\/for-those-who-write-tomorrow\/","title":{"rendered":"For those who write tomorrow"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18251\" class=\"elementor elementor-18251\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec4768b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec4768b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23fb2d4\" data-id=\"23fb2d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2c6541 elementor-widget elementor-widget-text-editor\" data-id=\"e2c6541\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ROI Group is an Italian company dedicated to training and inspiration. When we first met them, the Performance Strategies brand handled business events for C-level executives (like the Leadership Forum), InSpeaker was the speaker bureau, and ROI Edizioni was the publishing house.<\/p><p>It is a group with many different souls but with the ambition to grow in a structured way, building stronger equity, greater recognition, and memorability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a12202 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a12202\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e2077e\" data-id=\"0e2077e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ff2ef7 elementor-widget elementor-widget-heading\" data-id=\"3ff2ef7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">THE CHALLENGE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab1fae3 elementor-widget elementor-widget-text-editor\" data-id=\"ab1fae3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The heterogeneity of the brands resulted in different languages and identities. A deep-seated &#8220;reason why&#8221; and a clear strategic framework were missing to create internal cohesion and guide future growth.<\/p><p>The relationships between ROI Group, its sub-brands, and its event brands\u2014each with different names and equity\u2014were not clearly defined.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-357f776 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"357f776\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f518239\" data-id=\"f518239\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49ce316 elementor-widget elementor-widget-image\" data-id=\"49ce316\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"887\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/01-A-1400x887.webp\" class=\"attachment-large size-large wp-image-18142\" alt=\"Roi Group Brand Architecture Before\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/01-A-1400x887.webp 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/01-A-1120x710.webp 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/01-A-520x329.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/01-A-768x487.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/01-A.webp 1501w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f4146d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f4146d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a12571\" data-id=\"4a12571\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cdaa6d elementor-widget elementor-widget-spacer\" data-id=\"7cdaa6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d367488 elementor-widget elementor-widget-heading\" data-id=\"d367488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">THE BRAND ARCHITECTURE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ec6452 elementor-widget elementor-widget-text-editor\" data-id=\"9ec6452\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We aimed to build a unified platform that would enhance the ecosystem&#8217;s synergy, highlighting the uniqueness of each brand while also being ready to accommodate future developments without fragmentation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dec3a23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dec3a23\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce6204b\" data-id=\"ce6204b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b1a3c1 elementor-widget elementor-widget-image\" data-id=\"1b1a3c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"887\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/02-B-1400x887.webp\" class=\"attachment-large size-large wp-image-18143\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/02-B-1400x887.webp 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/02-B-1120x710.webp 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/02-B-520x329.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/02-B-768x487.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/02-B.webp 1501w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb6feb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb6feb5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3756b0f\" data-id=\"3756b0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-124ed13 elementor-widget elementor-widget-text-editor\" data-id=\"124ed13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We chose a <b>Branded House<\/b> model to concentrate equity and awareness on a single brand: <b>ROI<\/b>.<\/p><p>This model, while letting go of the more well-known Performance Strategies brand, favors the ability to communicate in a scalable and efficient manner, establishing a single point of contact for the B2B market and creating clearer synergies among the sub-brands.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-84c1fdc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"84c1fdc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bbb1760\" data-id=\"bbb1760\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8f8e43 elementor-widget elementor-widget-spacer\" data-id=\"d8f8e43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a86b0e elementor-widget elementor-widget-heading\" data-id=\"4a86b0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">THE REBRANDING<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a92119 elementor-widget elementor-widget-text-editor\" data-id=\"3a92119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The heart of the rebranding stemmed from the purpose we co-created with the management team and experienced firsthand: <b>ROI Group makes its mark on those who write tomorrow.<\/b><\/p><p>Every experience created by the group shakes up perspectives, ignites inspiration, and triggers transformation. Emotion and surprise are the key levers to make ideas memorable, and therefore tangible and actionable.<\/p><p>From this, the new tagline was born:<\/p><p><b>&#8220;For those who write tomorrow.&#8221;<\/b><\/p><p>A direct message to conscious, visionary, and focused leaders capable of shaping the success and well-being of their organizations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aca1f49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aca1f49\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee80bc0\" data-id=\"ee80bc0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4277d5 elementor-widget elementor-widget-video\" data-id=\"a4277d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/static.cba-design.it\/roigroup\/roi_loop.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c6e205 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c6e205\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3081124\" data-id=\"3081124\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84916f4 elementor-widget elementor-widget-spacer\" data-id=\"84916f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb6ecd6 elementor-widget elementor-widget-heading\" data-id=\"eb6ecd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">THE UNORDINARY IDEA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9757769 elementor-widget elementor-widget-text-editor\" data-id=\"9757769\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The new visual language of ROI Group is born from the idea that the brand does not position itself as the protagonist of its offerings, but as an <b>ecosystem where speakers, authors, participants, and readers<\/b> are the true main players.<\/p><p>It is in the <b>central &#8220;O&#8221;<\/b> of the logo that this idea comes to life. The letter <b>opens, splits,<\/b> and <b>transforms<\/b>, becoming a <b>visual gesture<\/b> that <b>embraces<\/b> and <b>amplifies<\/b> those who want to write tomorrow, inviting them to be present with their own <b>signature<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c242e29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c242e29\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78bd8e0\" data-id=\"78bd8e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6999ef8 elementor-widget elementor-widget-video\" data-id=\"6999ef8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1127929565?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-06170ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06170ca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f194232\" data-id=\"f194232\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc66237 elementor-widget elementor-widget-text-editor\" data-id=\"bc66237\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The logo becomes a symbol: it is an open invitation to participate in building the future, an act that underscores the mission to <b>welcome, inspire, and support<\/b> those who wish to make their mark.<\/p><p>Real content takes shape inside the dynamic &#8220;O&#8221;: quotes, faces, ideas, visions.<\/p><p>The brand thus becomes a <b>living narrative device<\/b>. And so, ROI Group doesn&#8217;t just talk about the future: <b>it brings it to the stage.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb12634 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb12634\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8800e70\" data-id=\"8800e70\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff74989 elementor-widget elementor-widget-image\" data-id=\"ff74989\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"886\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/06-Billboard-3-1400x886.webp\" class=\"attachment-large size-large wp-image-18193\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/06-Billboard-3-1400x886.webp 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/06-Billboard-3-1120x709.webp 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/06-Billboard-3-520x329.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/06-Billboard-3-768x486.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/06-Billboard-3-1536x973.webp 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/06-Billboard-3-2048x1297.webp 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9269fcb elementor-widget elementor-widget-image\" data-id=\"9269fcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"887\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/06-Locandine-B-Unit-6-1400x887.webp\" class=\"attachment-large size-large wp-image-18173\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/06-Locandine-B-Unit-6-1400x887.webp 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/06-Locandine-B-Unit-6-1120x709.webp 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/06-Locandine-B-Unit-6-520x329.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/06-Locandine-B-Unit-6-768x486.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/06-Locandine-B-Unit-6-1536x973.webp 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/06-Locandine-B-Unit-6-2048x1297.webp 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bac8e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bac8e3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fcd2dce\" data-id=\"fcd2dce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5a4737 elementor-widget elementor-widget-image\" data-id=\"a5a4737\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"933\" height=\"1400\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/06-Poster-Architecture-shutterstock_2453371109-copy-1-933x1400.webp\" class=\"attachment-large size-large wp-image-18208\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/06-Poster-Architecture-shutterstock_2453371109-copy-1-933x1400.webp 933w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/06-Poster-Architecture-shutterstock_2453371109-copy-1-747x1120.webp 747w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/06-Poster-Architecture-shutterstock_2453371109-copy-1-347x520.webp 347w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/06-Poster-Architecture-shutterstock_2453371109-copy-1-768x1152.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/06-Poster-Architecture-shutterstock_2453371109-copy-1-1024x1536.webp 1024w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/06-Poster-Architecture-shutterstock_2453371109-copy-1-1365x2048.webp 1365w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/06-Poster-Architecture-shutterstock_2453371109-copy-1.webp 1510w\" sizes=\"(max-width: 933px) 100vw, 933px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cadb052\" data-id=\"cadb052\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b5ffba elementor-widget elementor-widget-image\" data-id=\"9b5ffba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"1000\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/06-Roi-Edizioni.jpg\" class=\"attachment-large size-large wp-image-18170\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/06-Roi-Edizioni.jpg 666w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/06-Roi-Edizioni-346x520.jpg 346w\" sizes=\"(max-width: 666px) 100vw, 666px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b77999b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b77999b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cd90f6\" data-id=\"5cd90f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cc260c elementor-widget elementor-widget-image\" data-id=\"8cc260c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"887\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/06-Post-Social-3-1400x887.webp\" class=\"attachment-large size-large wp-image-18172\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/06-Post-Social-3-1400x887.webp 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/06-Post-Social-3-1120x709.webp 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/06-Post-Social-3-520x329.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/06-Post-Social-3-768x486.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/06-Post-Social-3-1536x973.webp 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/06-Post-Social-3-2048x1297.webp 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb2d339 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb2d339\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08ca9aa\" data-id=\"08ca9aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0541dfc elementor-widget elementor-widget-text-editor\" data-id=\"0541dfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The color choices also reinforce the brand&#8217;s authoritativeness and emotional impact.<\/p><p>The primary palette, dominated by a bright red that finds its intensity in contrast with black, recalls the brand&#8217;s legacy and the theater stage\u2014a symbol of passion, determination, and presence.<\/p><p>The more vibrant secondary palette lends energy and versatility to the events.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-335d121 elementor-widget elementor-widget-spacer\" data-id=\"335d121\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3725a25 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"3725a25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"Finally, we can see who we are and where we want to go. The rebranding has allowed us to give shape to what we have always felt, but had never expressed so clearly and collectively.\"\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Marcello Mancini, CEO of ROI Group<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70f7060 elementor-widget elementor-widget-spacer\" data-id=\"70f7060\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63f9d5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63f9d5b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ecbb30a\" data-id=\"ecbb30a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7ae131 e-transform elementor-widget elementor-widget-cba-carousel\" data-id=\"b7ae131\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scaleX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/03-B1.webp\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/03-B2.webp\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/03-B4.webp\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/03-B3-scaled.webp\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8e2343 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8e2343\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab4f34d\" data-id=\"ab4f34d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f84eb8 elementor-widget elementor-widget-spacer\" data-id=\"2f84eb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c929140 elementor-widget elementor-widget-heading\" data-id=\"c929140\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">IL LEADERSHIP FORUM<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f90b597 elementor-widget elementor-widget-text-editor\" data-id=\"f90b597\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The rebranding was first unveiled at the Leadership Forum 2025 at the Arcimboldi Theatre in Milan and on the back covers of <i>Il Sole 24 Ore<\/i> and <i>Corriere della Sera<\/i>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d4f6b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d4f6b9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53befbb\" data-id=\"53befbb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7105ff elementor-widget elementor-widget-image\" data-id=\"f7105ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"894\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/07-Ingresso-Arcimboldi-1400x894.webp\" class=\"attachment-large size-large wp-image-18182\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/07-Ingresso-Arcimboldi-1400x894.webp 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/07-Ingresso-Arcimboldi-1120x715.webp 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/07-Ingresso-Arcimboldi-520x332.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/07-Ingresso-Arcimboldi-768x490.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/07-Ingresso-Arcimboldi-1536x980.webp 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/07-Ingresso-Arcimboldi-2048x1307.webp 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bc73ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bc73ff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e39fe28\" data-id=\"e39fe28\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-612543f elementor-widget elementor-widget-image\" data-id=\"612543f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"1232\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/08-Tote-Bag.webp\" class=\"attachment-large size-large wp-image-18183\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/08-Tote-Bag.webp 874w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/08-Tote-Bag-795x1120.webp 795w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/08-Tote-Bag-369x520.webp 369w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/08-Tote-Bag-768x1083.webp 768w\" sizes=\"(max-width: 874px) 100vw, 874px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-060b110\" data-id=\"060b110\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2c87ba elementor-widget elementor-widget-image\" data-id=\"b2c87ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"873\" height=\"1232\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/09-Catalogo-eventi.webp\" class=\"attachment-large size-large wp-image-18184\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/09-Catalogo-eventi.webp 873w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/09-Catalogo-eventi-794x1120.webp 794w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/09-Catalogo-eventi-368x520.webp 368w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/09-Catalogo-eventi-768x1084.webp 768w\" sizes=\"(max-width: 873px) 100vw, 873px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ef3a42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ef3a42\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4848e4d\" data-id=\"4848e4d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e0ebef elementor-widget elementor-widget-image\" data-id=\"2e0ebef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"894\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/10-Palco-Arcimboldi-1400x894.webp\" class=\"attachment-large size-large wp-image-18185\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/10-Palco-Arcimboldi-1400x894.webp 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/10-Palco-Arcimboldi-1120x715.webp 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/10-Palco-Arcimboldi-520x332.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/10-Palco-Arcimboldi-768x490.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/10-Palco-Arcimboldi-1536x981.webp 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/10-Palco-Arcimboldi-2048x1307.webp 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2dc7aa8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2dc7aa8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-319fd5f\" data-id=\"319fd5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19dd780 elementor-widget elementor-widget-image\" data-id=\"19dd780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1129\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/12-Badge.webp\" class=\"attachment-large size-large wp-image-18186\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/12-Badge.webp 800w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/12-Badge-794x1120.webp 794w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/12-Badge-368x520.webp 368w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/12-Badge-768x1084.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-559a64f\" data-id=\"559a64f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91e453b elementor-widget elementor-widget-image\" data-id=\"91e453b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"1400\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/13-App-Eventi-1-992x1400.webp\" class=\"attachment-large size-large wp-image-18199\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/13-App-Eventi-1-992x1400.webp 992w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/13-App-Eventi-1-794x1120.webp 794w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/13-App-Eventi-1-369x520.webp 369w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/13-App-Eventi-1-768x1084.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/13-App-Eventi-1-1089x1536.webp 1089w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/13-App-Eventi-1.webp 1270w\" sizes=\"(max-width: 992px) 100vw, 992px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be4b233 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be4b233\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9800b38\" data-id=\"9800b38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-920bf86 elementor-widget elementor-widget-text-editor\" data-id=\"920bf86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The ad campaign we envisioned summarizes the group&#8217;s new identity and its vision of leadership with an invitation to look forward, addressed to those who write tomorrow every day.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d988f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d988f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1740450\" data-id=\"1740450\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f5efac elementor-widget elementor-widget-image\" data-id=\"5f5efac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"995\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/14-Adv-1400x995.webp\" class=\"attachment-large size-large wp-image-18188\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/14-Adv-1400x995.webp 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/14-Adv-1120x796.webp 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/14-Adv-520x369.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/14-Adv-768x546.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2025\/10\/14-Adv.webp 1520w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ba8846 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ba8846\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ddc4a5a\" data-id=\"ddc4a5a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0121c45 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0121c45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2f0bb6 elementor-widget elementor-widget-text-editor\" data-id=\"f2f0bb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"chat-line__bubble\"><div class=\"chat-line__body formatted_content\" data-chat--line-formatter-target=\"body\"><p><em>ROI Group is the ecosystem that supports the growth of top managers, entrepreneurs, and companies through major events (like the Leadership Forum or Julio Velasco Day), world-class speakers (ROI Speaker+), communication strategies (ROI Comunicazione), and editorial content (ROI Edizioni).<\/em><\/p><\/div><\/div><footer class=\"chat__footer \" data-role=\"chat_input_wrapper\" data-chat--room-target=\"footer\"><\/footer>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[486,488,492],"industry":[518],"services":[496,2110],"project_tags":[],"class_list":["post-18251","projets","type-projets","status-publish","hentry","business_needs-relevance","business_needs-stretching","business_needs-premiumisation","industry-corporate","services-identity","services-corporate-2"],"acf":[],"lang":"en","translations":{"en":18251,"it":18136},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/18251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/18251\/revisions"}],"predecessor-version":[{"id":18287,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/18251\/revisions\/18287"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/media?parent=18251"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/business_needs?post=18251"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/industry?post=18251"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/services?post=18251"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/project_tags?post=18251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}