{"id":18390,"date":"2026-04-08T10:00:02","date_gmt":"2026-04-08T08:00:02","guid":{"rendered":"https:\/\/cba-design.com\/italy\/?post_type=projets&#038;p=18390"},"modified":"2026-04-09T11:40:12","modified_gmt":"2026-04-09T09:40:12","slug":"sport-e-salute-limpulso-che-accende-lo-sport","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/italy\/en\/work\/sport-e-salute-limpulso-che-accende-lo-sport\/","title":{"rendered":"The dynamic pulse that ignites sport in Italy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18390\" class=\"elementor elementor-18390\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0063af2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0063af2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13c1ff9\" data-id=\"13c1ff9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-104966e elementor-widget elementor-widget-text-editor\" data-id=\"104966e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Sport e Salute S.p.A. is the Italian public company that plays a key role in the development and promotion of sport and physical activity across the country.<br data-start=\"213\" data-end=\"216\" \/>Following the tender we won in May 2025, we began collaborating with a well-established institutional organization that required a rebranding process to highlight its values and objectives. Guided by a strong and distinctive concept, and after designing the new logo, we developed a visual language capable of conveying the company\u2019s identity and narrative. Together with its marketing team, we oversaw every detail of the rebranding launch: an online and offline action plan addressed first to employees and then to the broader public.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d91267 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d91267\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b4bccb9\" data-id=\"b4bccb9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac9514c elementor-widget elementor-widget-video\" data-id=\"ac9514c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1143359687?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2c3cea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e2c3cea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b8e07e\" data-id=\"4b8e07e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-565cb27 elementor-widget elementor-widget-image\" data-id=\"565cb27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/02-1-1400x788.jpg\" class=\"attachment-large size-large wp-image-18316\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/02-1-1400x788.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/02-1-1120x630.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/02-1-520x293.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/02-1-768x432.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/02-1-1536x864.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/02-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7403f8d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7403f8d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2955901\" data-id=\"2955901\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab32ed3 elementor-widget elementor-widget-text-editor\" data-id=\"ab32ed3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><strong>Concept<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c55c2ce elementor-widget elementor-widget-text-editor\" data-id=\"c55c2ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"103\" data-end=\"434\">The idea stems from the strong, interconnected communities that Sport e Salute\u2019s initiatives are able to create. The vibration that emerges is pure energy\u2014energy that pushes us forward, toward the future. The pulse it generates&nbsp;represents inclusion and closeness, but it also identifies the places where all of this becomes possible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-484afa2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"484afa2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eab5593\" data-id=\"eab5593\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b4a0d6 elementor-widget elementor-widget-image\" data-id=\"7b4a0d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"840\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/03-1-1400x840.jpg\" class=\"attachment-large size-large wp-image-18317\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/03-1-1400x840.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/03-1-1120x672.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/03-1-520x312.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/03-1-768x461.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/03-1-1536x921.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/03-1-2048x1229.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c24cc8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c24cc8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83bce37\" data-id=\"83bce37\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15ee0e9 elementor-widget elementor-widget-video\" data-id=\"15ee0e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1143359711?color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55c6916 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55c6916\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d7e649\" data-id=\"5d7e649\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-feb389e elementor-widget elementor-widget-text-editor\" data-id=\"feb389e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><strong>An institutional yet impactful language<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e069608 elementor-widget elementor-widget-text-editor\" data-id=\"e069608\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"116\" data-end=\"515\">From the standalone logo used in institutional applications to the broader language that embraces Sport e Salute\u2019s value-driven messages, the identity strengthens the brand narrative while welcoming and including. It speaks to all age groups, to those who embrace a healthy lifestyle, to those who experience cities as places of meeting and innovation, to athletes and to those who are becoming one.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-816cd46 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"816cd46\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a60e2f8\" data-id=\"a60e2f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc46735 elementor-widget elementor-widget-image\" data-id=\"bc46735\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/05-1400x788.webp\" class=\"attachment-large size-large wp-image-18324\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/05-1400x788.webp 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/05-1120x630.webp 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/05-520x293.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/05-768x432.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/05-1536x864.webp 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/05-2048x1152.webp 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ad890f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ad890f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06a0f2a\" data-id=\"06a0f2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0b3b15 elementor-widget elementor-widget-text-editor\" data-id=\"d0b3b15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><strong>Modularity and dynamism<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69f22b9 elementor-widget elementor-widget-text-editor\" data-id=\"69f22b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"112\" data-end=\"340\">Sport e Salute\u2019s visual identity becomes modular, dynamic, and consistent. Every element is designed to speak a shared, vibrant, and accessible language. The logo acts as a visual generator: it creates rhythm, direction, and hierarchy.<\/p><p data-start=\"342\" data-end=\"679\">The typeface, Roma Neue by Cast Foundry, gives the brand a solid yet flexible voice. The color palette is structured on multiple levels to support institutional communications, campaigns, and local initiatives. Finally, the radial grid transforms the mark into a system: every composition originates from the impulse and expands outward.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb4da32 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb4da32\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8603bb7\" data-id=\"8603bb7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fb53ca elementor-widget elementor-widget-video\" data-id=\"3fb53ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1143805475?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca423f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca423f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bf89c0\" data-id=\"8bf89c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a333f4d elementor-widget elementor-widget-video\" data-id=\"a333f4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1143359783?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4eedd67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4eedd67\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9ea2dae\" data-id=\"9ea2dae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f675944 elementor-widget elementor-widget-video\" data-id=\"f675944\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/05-video-linguaggio-1.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-50b17a2\" data-id=\"50b17a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8221d3c elementor-widget elementor-widget-image\" data-id=\"8221d3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1400\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/12-1400x1400.webp\" class=\"attachment-large size-large wp-image-18350\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/12-1400x1400.webp 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/12-1120x1120.webp 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/12-520x520.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/12-768x768.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/12-1536x1536.webp 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/12.webp 1594w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78f4329 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78f4329\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a1345ea\" data-id=\"a1345ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f5336a elementor-widget elementor-widget-image\" data-id=\"1f5336a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1400\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/13-1400x1400.webp\" class=\"attachment-large size-large wp-image-18351\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/13-1400x1400.webp 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/13-1120x1120.webp 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/13-520x520.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/13-768x768.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/13-1536x1536.webp 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/13.webp 1594w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ef77b86\" data-id=\"ef77b86\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3981650 elementor-widget elementor-widget-video\" data-id=\"3981650\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/06-video-linguaggio-2.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1f64ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1f64ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-544eb2f\" data-id=\"544eb2f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53a32c5 elementor-widget elementor-widget-text-editor\" data-id=\"53a32c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">To make the system open and generative, we developed a <strong>proprietary tool<\/strong> capable of creating the impulses according to the identity\u2019s construction rules. An intuitive interface allows users to adjust the main parameters and produce consistently coherent variations, expanding the language and demonstrating, in practice, its inexhaustible potential.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27baea6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27baea6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b2f5fd8\" data-id=\"b2f5fd8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92fde75 elementor-widget elementor-widget-video\" data-id=\"92fde75\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1143763535?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c1f427 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c1f427\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d32b1e\" data-id=\"0d32b1e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce38e47 elementor-widget elementor-widget-text-editor\" data-id=\"ce38e47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The launch of the new identity was accompanied by an integrated campaign designed to make Sport e Salute\u2019s transformation\u2014and its new way of communicating\u2014clearly visible.<br data-start=\"241\" data-end=\"244\" \/>Together, we built a collective narrative: a series of social content pieces that introduce the manifesto and amplify its messages, showing how the new visual and strategic system becomes a tool for connection, culture, and belonging.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44fe780 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44fe780\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb9fe48\" data-id=\"cb9fe48\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df998c1 elementor-widget elementor-widget-video\" data-id=\"df998c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1143359847?autoplay=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f131dce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f131dce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cdb17e\" data-id=\"1cdb17e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-859e5f1 elementor-widget elementor-widget-text-editor\" data-id=\"859e5f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The campaign activated Italy\u2019s main national communication channels: a print campaign in selected newspapers, a coordinated out-of-home advertising plan, and\u2014on the occasion of the Rome derby\u2014the projection of the animated video presenting the new identity, along with pitch-side banners. A unique narrative, conveyed through multiple formats, giving voice and space to the impulse the brand represents.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05eec16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05eec16\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be079c7\" data-id=\"be079c7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-040c703 elementor-widget elementor-widget-image\" data-id=\"040c703\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/17-1400x788.webp\" class=\"attachment-large size-large wp-image-18330\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/17-1400x788.webp 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/17-1120x630.webp 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/17-520x293.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/17-768x432.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/17-1536x864.webp 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/17-2048x1152.webp 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0faa30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0faa30\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a959eb\" data-id=\"1a959eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-512c684 elementor-widget elementor-widget-image\" data-id=\"512c684\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/18-1400x788.webp\" class=\"attachment-large size-large wp-image-18331\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/18-1400x788.webp 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/18-1120x630.webp 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/18-520x293.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/18-768x432.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/18-1536x864.webp 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/18-2048x1152.webp 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c978128 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c978128\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f94e4f0\" data-id=\"f94e4f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef178ec elementor-widget elementor-widget-image\" data-id=\"ef178ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1033\" height=\"1400\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/19-1033x1400.webp\" class=\"attachment-large size-large wp-image-18332\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/19-1033x1400.webp 1033w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/19-827x1120.webp 827w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/19-384x520.webp 384w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/19-768x1041.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/19-1134x1536.webp 1134w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/19-1511x2048.webp 1511w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/19.webp 1594w\" sizes=\"(max-width: 1033px) 100vw, 1033px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-114a18e\" data-id=\"114a18e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-406ab7e elementor-widget elementor-widget-image\" data-id=\"406ab7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1033\" height=\"1400\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/20-1033x1400.webp\" class=\"attachment-large size-large wp-image-18333\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/20-1033x1400.webp 1033w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/20-827x1120.webp 827w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/20-384x520.webp 384w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/20-768x1041.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/20-1134x1536.webp 1134w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/20-1511x2048.webp 1511w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/20.webp 1594w\" sizes=\"(max-width: 1033px) 100vw, 1033px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d8c8a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d8c8a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-373824a\" data-id=\"373824a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88fb88d elementor-widget elementor-widget-image\" data-id=\"88fb88d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/21-1400x788.webp\" class=\"attachment-large size-large wp-image-18334\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/21-1400x788.webp 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/21-1120x630.webp 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/21-520x293.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/21-768x432.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/21-1536x864.webp 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/21-2048x1152.webp 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4992cf0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4992cf0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b443d42\" data-id=\"b443d42\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b948424 elementor-widget elementor-widget-text-editor\" data-id=\"b948424\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">A narrative that extended into Sport e Salute\u2019s physical spaces, appearing on the fa\u00e7ades of the main offices in Rome and Milan.<br data-start=\"189\" data-end=\"192\" \/>The new logo is not just a symbol, but the visual presence of Sport e Salute\u2019s commitment\u2014an energy that does not fade within these places, but is brought to life precisely here.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eddee83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eddee83\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e22c3a5\" data-id=\"e22c3a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f91b75e elementor-widget elementor-widget-image\" data-id=\"f91b75e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/22-1400x788.webp\" class=\"attachment-large size-large wp-image-18337\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/22-1400x788.webp 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/22-1120x630.webp 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/22-520x293.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/22-768x432.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/22-1536x864.webp 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1980\/12\/22-2048x1152.webp 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a58d07d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a58d07d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-805715f\" data-id=\"805715f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e39d95 elementor-widget elementor-widget-text-editor\" data-id=\"9e39d95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><em><strong>Sport e Salute<\/strong> is the Italian public company responsible for promoting sport, physical activity, and a healthy and inclusive lifestyle throughout the country. It is the national point of reference for the implementation of public sports policies, as well as for the management of facilities, events, educational projects, and widespread sports-welfare programs across the territory.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[486],"industry":[586],"services":[496],"project_tags":[],"class_list":["post-18390","projets","type-projets","status-publish","hentry","business_needs-relevance","industry-culture-sports-entertainment","services-identity"],"acf":[],"lang":"en","translations":{"en":18390,"it":18294},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/18390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/18390\/revisions"}],"predecessor-version":[{"id":18466,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/18390\/revisions\/18466"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/media?parent=18390"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/business_needs?post=18390"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/industry?post=18390"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/services?post=18390"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/project_tags?post=18390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}