{"id":18700,"date":"2026-05-20T16:46:51","date_gmt":"2026-05-20T14:46:51","guid":{"rendered":"https:\/\/cba-design.com\/italy\/?post_type=projets&p=18700"},"modified":"2026-05-22T13:12:58","modified_gmt":"2026-05-22T11:12:58","slug":"a-blue-thread-that-binds-us-together","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/italy\/en\/work\/a-blue-thread-that-binds-us-together\/","title":{"rendered":"A Blue Thread That Binds Us Together"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
Not every brief begins in a meeting room. It is 5:35 in the morning, and the workshop in Prato is already in full swing. On Via Ricasoli, there is a scent that the people of Prato recognize even before opening their eyes.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

We smell it for the first time, and we cannot stop breathing it in. But what stays with us is a gesture: hands tying each bag of Biscotti di Prato with a blue thread. A simple gesture, almost automatic. We would understand it later, but that thread was tying together an entire story.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
\n
\n \"\"\n <\/div>\n
\n \"\"\n <\/div>\n
\n \"\"\n <\/div>\n <\/div>\n
<\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

At the museum-workshop in Florence, we were taken back to 1858; here, the story of Antonio Mattei is preserved through documents, original recipes, and memories passed down over time. Though 160 years long, it is a story that has never changed direction. Antonio Mattei entrusted it to the Pandolfini family, who do not carry on his surname, but his dream and passion.<\/p>

\u00a0<\/p>

Within each of them was the same commercial vision: a brand that does not want to conquer the world, but to be indispensable to its own. A Tuscan brand for Tuscans\u2026 and for anyone who wants, even just for a moment, to feel Tuscan. From this awareness, the commercial strategy was born: targets, touchpoints, priorities. We put them down in black and white, so that the storytelling would not remain just a beautiful story.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t