{"id":1877,"date":"2016-10-25T15:16:28","date_gmt":"2016-10-25T13:16:28","guid":{"rendered":"https:\/\/cba-design.com\/italy\/projets\/centro-culturale-di-milano-rebranding\/"},"modified":"2021-07-26T17:46:38","modified_gmt":"2021-07-26T15:46:38","slug":"centro-culturale-di-milano-rebranding","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/italy\/work\/centro-culturale-di-milano-rebranding\/","title":{"rendered":"Centro Culturale di Milano, Quando la cultura vuol dire apertura"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1877\" class=\"elementor elementor-1877\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59ad5026 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59ad5026\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f4f8f19\" data-id=\"2f4f8f19\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58685089 elementor-widget elementor-widget-text-editor\" data-id=\"58685089\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il Centro Culturale di Milano (CMC) aveva una corporate identity tanto datata quanto laveste tipografica del suo logo, apparendo come una istituzione radicata nel passato,nonostante l\u2019offerta culturale contemporanea e ampia. La necessita\u0300 di questa istituzionemilanese era di migliorare la sua rilevanza per diffondere iniziative culturali in modo piu\u0300efficiente e globale. L\u2019offerta del Centro si indirizzava quasi esclusivamente a una e\u0301litedi fruitori affezionati, ed era necessario ampliare la base di pubblico coinvolgendo piu\u0300persone, in particolari i giovani. L\u2019esigenza di business era quindi di definire unastrategia di marca che comunicasse l\u2019unicita\u0300 dell\u2019offerta del Centro e ne presentasse levarie iniziative in maniera piu\u0300 coinvolgente, in linea con la societa\u0300 in costanteevoluzione.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2884e3d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2884e3d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26c2e1d2\" data-id=\"26c2e1d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5624cabe elementor-widget elementor-widget-video\" data-id=\"5624cabe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/189962686?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea41d6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea41d6a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-404c9bfd\" data-id=\"404c9bfd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ba2dc44 elementor-widget elementor-widget-text-editor\" data-id=\"3ba2dc44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>E\u0300 una identita\u0300 cangiante, che si adatta cromaticamente al contenuto, in modo da esseresempre rilevante nel contesto e vitale nell\u2019espressione, usando contenuti fotografici perpresentare i contenuti, rendendoli non solo piu\u0300 attraenti, ma piu\u0300 facili da leggere e,quindi, comprensibili. Le necessita\u0300 degli utenti sono la chiave per avvicinare i giovanialla cultura e dare luogo a un dialogo costruttivo con un\u2019audience in costante crescita. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49acd80d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49acd80d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6359b202\" data-id=\"6359b202\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15a78a84 elementor-widget elementor-widget-image\" data-id=\"15a78a84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"522\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-13-CMC-BA-logo-1400x522.jpg\" class=\"attachment-large size-large wp-image-1880\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-13-CMC-BA-logo-1400x522.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-13-CMC-BA-logo-1120x418.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-13-CMC-BA-logo-520x194.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-13-CMC-BA-logo-768x287.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-13-CMC-BA-logo-1536x573.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-13-CMC-BA-logo.jpg 1608w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20d2b389 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20d2b389\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-488ba2cc\" data-id=\"488ba2cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18cf6e9 elementor-widget elementor-widget-text-editor\" data-id=\"18cf6e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il progetto si e\u0300 concentrato sulla modernizzazione dell\u2019identita\u0300 visiva. Una voltadeterminato, grazie a una fase di ricerca, che il posizionamento necessario era quello diapertura, si e\u0300 scelto di rappresentare la diffusione della conoscenza e della culturacreando una identita\u0300 visiva che si sviluppa, cresce e si irradia a partire da un punto centrale, la \u201cC\u201d di Centro e Cultura, suggerendo l\u2019idea di un messaggio che si diffonde. Icerchi concentrici da cui emerge l\u2019informazione rappresentano l\u2019abbraccio ai tantiaspetti della cultura affrontati dal CMC, sono una forma che comunica apertura e allostesso tempo la finestra che di volta in volta guida alla scoperta di un nuovo tema. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f90179a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f90179a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68faf4d2\" data-id=\"68faf4d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55f0e129 elementor-widget elementor-widget-cba-gallery\" data-id=\"55f0e129\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                                      <div class=\"triple-photos\">\n                                  <div class=\"left bigger\">\n                    <div style=\"background-image: url(https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-13-CMC-Business-Card-FB.jpg);\">\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-13-CMC-Business-Card-FB.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                  <div class=\"right smalls\">\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CMC-Restyling-04.02.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CMC-Restyling-04.03.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                \n              <\/div>\n                        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d9ea750 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d9ea750\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6de9484a\" data-id=\"6de9484a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23e1475b elementor-widget elementor-widget-image\" data-id=\"23e1475b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"871\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-13-CMC-Double-1400x871.jpg\" class=\"attachment-large size-large wp-image-1884\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-13-CMC-Double-1400x871.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-13-CMC-Double-1120x697.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-13-CMC-Double-520x323.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-13-CMC-Double-768x478.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-13-CMC-Double-1536x955.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-13-CMC-Double.jpg 1608w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4716b1c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4716b1c1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40f1715f\" data-id=\"40f1715f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e1440d4 elementor-widget elementor-widget-image\" data-id=\"2e1440d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"1026\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-13-CMC-Sede-Esterno-1400x1026.jpg\" class=\"attachment-large size-large wp-image-1885\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-13-CMC-Sede-Esterno-1400x1026.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-13-CMC-Sede-Esterno-1120x821.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-13-CMC-Sede-Esterno-520x381.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-13-CMC-Sede-Esterno-768x563.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-13-CMC-Sede-Esterno-1536x1125.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-13-CMC-Sede-Esterno-2048x1501.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fdc98e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fdc98e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-195a4e9b\" data-id=\"195a4e9b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32acbafc elementor-widget elementor-widget-text-editor\" data-id=\"32acbafc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><a href=u0022http:\/\/www.centroculturaledimilano.it\/u0022 target=u0022_blanku0022 rel=u0022noreferrer noopeneru0022>CMC<\/a> e\u0300 una fondazione culturale no profit, iniziata nel 1981 in una piccola stanza sopra labiblioteca San Carlo con solo un tavolo, quattro sedie e un telefono. La nuova locationvicino al Duomo di Milano ora vanta una grande sala espositiva e due sale dove ha luogola promozione di conferenze, corsi, eventi ed esposizioni. E\u0300 un punto di riferimento nelmondo della diffusione culturale.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[622],"industry":[598],"services":[704,819],"project_tags":[233,247],"class_list":["post-1877","projets","type-projets","status-publish","hentry","business_needs-relevance","industry-institutions","services-corporate","services-strategy","project_tags-brand-strategy","project_tags-corporate-identity"],"acf":[],"lang":"it","translations":{"it":1877,"en":2747},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/1877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":1,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/1877\/revisions"}],"predecessor-version":[{"id":7278,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/1877\/revisions\/7278"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/media?parent=1877"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/business_needs?post=1877"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/industry?post=1877"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/services?post=1877"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/project_tags?post=1877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}