{"id":19058,"date":"2026-09-07T16:01:18","date_gmt":"2026-09-07T14:01:18","guid":{"rendered":"https:\/\/cba-design.com\/italy\/?post_type=projets&#038;p=19058"},"modified":"2026-09-11T12:50:34","modified_gmt":"2026-09-11T10:50:34","slug":"namedsport-the-athlete-has-a-new-trainer","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/italy\/en\/work\/namedsport-the-athlete-has-a-new-trainer\/","title":{"rendered":"NamedSport: the athlete has a new trainer"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19058\" class=\"elementor elementor-19058\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-460dcc4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"460dcc4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a21fd57\" data-id=\"a21fd57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-480f986 elementor-widget elementor-widget-heading\" data-id=\"480f986\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a109b5 elementor-widget elementor-widget-text-editor\" data-id=\"4a109b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe helped NamedSport optimize its brand identity by evolving its packaging system and portfolio architecture, making it easier for an increasingly discerning and independent audience to navigate its extensive product range on the shelf.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b53c8a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b53c8a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54b7d68\" data-id=\"54b7d68\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c476303 elementor-widget elementor-widget-video\" data-id=\"c476303\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/atleti-1.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7e9739 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7e9739\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ea11ae\" data-id=\"6ea11ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb1f7cc elementor-widget elementor-widget-text-editor\" data-id=\"bb1f7cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAt the same time, thanks to our strategic research, we defined a new positioning for the brand, laying the foundation to communicate its uniqueness.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-86879f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86879f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ce543d\" data-id=\"5ce543d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1f6067 elementor-widget elementor-widget-heading\" data-id=\"e1f6067\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">For informed athletes   <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cd307e elementor-widget elementor-widget-text-editor\" data-id=\"9cd307e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe strategic research phase, which included one-on-one interviews, revealed a hyper-segmented universe of athletes and their relationship with dedicated dietary supplements. An audience increasingly aware of the importance of sports for physical and mental well-being, who fully understands the need to combine exercise with targeted nutritional supplementation.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd47fd elementor-widget elementor-widget-text-editor\" data-id=\"7cd47fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBuilding on this research, we developed a new Unique Value Proposition and brand positioning centered around a holistic approach to sports nutrition: introducing <b> NamedSport, supplements for Conscious Sport.<\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31d00d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31d00d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4bff5ca\" data-id=\"4bff5ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcf6a29 animated-slow elementor-widget elementor-widget-text-editor\" data-id=\"fcf6a29\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"scroll-reveal\" style=\"color: #ff8300;font-weight: bold;font-size: 1.8rem;line-height: 1.2\">NAMEDSPORT CHOOSES TO SPEAK TO THOSE WHO APPROACH PHYSICAL ACTIVITY WITH DEEP AWARENESS.<br><br>\nCONSCIOUS SPORT IS THE ANSWER FOR A NEW GENERATION OF ATHLETES DEMANDING TRANSPARENCY AND SAFE, EFFECTIVE SOLUTIONS\u2014DESIGNED TO HARMONIZE THE PURSUIT OF PERFORMANCE GOALS WITH SUSTAINABLE PHYSICAL AND MENTAL WELL-BEING.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49f054c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49f054c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a67739\" data-id=\"8a67739\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbab933 elementor-widget elementor-widget-heading\" data-id=\"dbab933\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The new packaging system <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f16fab elementor-widget elementor-widget-text-editor\" data-id=\"8f16fab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGuided by the mindset of a more \u201cconscious\u201d target audience, we completely redesigned the portfolio architecture, identifying five new clusters: muscle, hydration, wellbeing, diet, and energy. The packaging system was in turn evolved by stripping away all non-essential elements. The result is greater on-shelf visibility, improved readability, and enhanced brand equity.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d30fb8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d30fb8c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2717e2\" data-id=\"e2717e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db7e407 elementor-widget elementor-widget-image\" data-id=\"db7e407\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1990\/07\/Before-After-correzione-interlinea.webp\" class=\"attachment-full size-full wp-image-19054\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1990\/07\/Before-After-correzione-interlinea.webp 1920w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1990\/07\/Before-After-correzione-interlinea-1120x630.webp 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1990\/07\/Before-After-correzione-interlinea-1400x788.webp 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1990\/07\/Before-After-correzione-interlinea-520x293.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1990\/07\/Before-After-correzione-interlinea-768x432.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1990\/07\/Before-After-correzione-interlinea-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e3ab24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e3ab24\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ad1f81\" data-id=\"2ad1f81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4315fcb elementor-widget elementor-widget-text-editor\" data-id=\"4315fcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The core elements that make NamedSport products instantly recognizable have been amplified: the signature orange color and black arrow are now even more prominent across the packaging.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9daef4c elementor-widget elementor-widget-text-editor\" data-id=\"9daef4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA colored arrowhead has been added to these elements: the footprint of the graphic symbol strengthens brand recognition and facilitates navigation across the 5 product categories. Each category is identified by a specific color that guides the customization of the packaging elements.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6dee5f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6dee5f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07969b8\" data-id=\"07969b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a509d55 elementor-widget elementor-widget-text-editor\" data-id=\"a509d55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe target audience needs, which emerged from the strategic analysis, guided us in defining a new portfolio organization. This structure is no longer based on heterogeneous filtering principles (such as nutrient categories, goals, or formats), but rather on specific sports supplementation objectives.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f60c61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f60c61\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f86c9f\" data-id=\"3f86c9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-060b280 elementor-widget elementor-widget-image\" data-id=\"060b280\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2500\" height=\"1406\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1990\/07\/Scaffale-correzione-interlinea.webp\" class=\"attachment-full size-full wp-image-19056\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1990\/07\/Scaffale-correzione-interlinea.webp 2500w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1990\/07\/Scaffale-correzione-interlinea-1120x630.webp 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1990\/07\/Scaffale-correzione-interlinea-1400x787.webp 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1990\/07\/Scaffale-correzione-interlinea-520x292.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1990\/07\/Scaffale-correzione-interlinea-768x432.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1990\/07\/Scaffale-correzione-interlinea-1536x864.webp 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1990\/07\/Scaffale-correzione-interlinea-2048x1152.webp 2048w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6afe50c elementor-widget elementor-widget-cba-carousel\" data-id=\"6afe50c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Slider1-scaled.webp\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/1990\/07\/Slider5.webp\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Slider2-scaled.webp\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Slider3-scaled.webp\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Slider4-scaled.webp\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d068d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d068d8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e92a7a5\" data-id=\"e92a7a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0edbf7d elementor-widget elementor-widget-text-editor\" data-id=\"0edbf7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe new <i>Conscious Sport<\/i> positioning is also expressed through the on-pack copy and information.\nThe language on the packaging has been redesigned to be immediate and easily communicate product benefits. Furthermore, the information hierarchy is designed for maximum usability: benefits first, followed by &#8220;free-from&#8221; claims and consumption guidelines. Finally, a handy infographic on the side of the pack provides instructions on when and how to use the product. In this way, the target audience is guided in choosing and using the product before, during, or after sports activity.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47ee14e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47ee14e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0cb2e27\" data-id=\"0cb2e27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dfd180b elementor-widget elementor-widget-image\" data-id=\"dfd180b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1244\" height=\"1400\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Dettaglio-1-1244x1400.webp\" class=\"attachment-large size-large wp-image-19009\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Dettaglio-1-1244x1400.webp 1244w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Dettaglio-1-996x1120.webp 996w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Dettaglio-1-462x520.webp 462w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Dettaglio-1-768x864.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Dettaglio-1-1365x1536.webp 1365w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Dettaglio-1-1820x2048.webp 1820w\" sizes=\"(max-width: 1244px) 100vw, 1244px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5e60a64\" data-id=\"5e60a64\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1183b02 elementor-widget elementor-widget-image\" data-id=\"1183b02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1244\" height=\"1400\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Dettaglio-2-1244x1400.jpg\" class=\"attachment-large size-large wp-image-19010\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Dettaglio-2-1244x1400.jpg 1244w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Dettaglio-2-996x1120.jpg 996w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Dettaglio-2-462x520.jpg 462w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Dettaglio-2-768x864.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Dettaglio-2-1365x1536.jpg 1365w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Dettaglio-2-1820x2048.jpg 1820w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Dettaglio-2.jpg 1920w\" sizes=\"(max-width: 1244px) 100vw, 1244px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-026bfe8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"026bfe8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db3844a\" data-id=\"db3844a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9adcd09 elementor-widget elementor-widget-heading\" data-id=\"9adcd09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The new Identity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f30a0af elementor-widget elementor-widget-text-editor\" data-id=\"f30a0af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<i>Conscious Sport<\/i> is also expressed through NamedSport&#8217;s new visual identity. Rooted in the dynamic element of the arrow, the redesign first and foremost affects the logo, which sheds its previous square motif to adopt a distinctly sportier character.<br><br>\n\nThis same dynamism extends to all the sports gear dedicated to athletes\u2014such as towels, water bottles, and training accessories\u2014and, ultimately, to all brand communication across major channels.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58fd488 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58fd488\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8c46aa8\" data-id=\"8c46aa8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbcb19c elementor-widget elementor-widget-image\" data-id=\"bbcb19c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1400\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/App-1-1400x1400.jpg\" class=\"attachment-large size-large wp-image-19015\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/App-1-1400x1400.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/App-1-1120x1120.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/App-1-520x520.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/App-1-768x768.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/App-1-1536x1536.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/App-1-2048x2048.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-daff5b1\" data-id=\"daff5b1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff2edcd elementor-widget elementor-widget-image\" data-id=\"ff2edcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1400\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/animation-1400x1400.gif\" class=\"attachment-large size-large wp-image-19027\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/animation-1400x1400.gif 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/animation-1120x1120.gif 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/animation-520x520.gif 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/animation-768x769.gif 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d3b81e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d3b81e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9349ebb\" data-id=\"9349ebb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29ad5ba elementor-widget elementor-widget-image\" data-id=\"29ad5ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1400\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Borsone-1400x1400.webp\" class=\"attachment-large size-large wp-image-19011\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Borsone-1400x1400.webp 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Borsone-1120x1120.webp 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Borsone-520x520.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Borsone-768x768.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Borsone-1536x1536.webp 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Borsone-2048x2048.webp 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8dca21a\" data-id=\"8dca21a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9711b2c elementor-widget elementor-widget-image\" data-id=\"9711b2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1400\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Poster-arancione-1-1400x1400.webp\" class=\"attachment-large size-large wp-image-19026\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Poster-arancione-1-1400x1400.webp 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Poster-arancione-1-1120x1120.webp 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Poster-arancione-1-520x520.webp 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Poster-arancione-1-768x768.webp 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Poster-arancione-1-1536x1536.webp 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Poster-arancione-1.webp 2000w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d99817 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d99817\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2eb8cd4\" data-id=\"2eb8cd4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec83973 elementor-widget elementor-widget-image\" data-id=\"ec83973\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Ciclista.png\" class=\"attachment-full size-full wp-image-19013\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Ciclista.png 1672w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Ciclista-1120x630.png 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Ciclista-1400x788.png 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Ciclista-520x293.png 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Ciclista-768x432.png 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2026\/07\/Ciclista-1536x864.png 1536w\" sizes=\"(max-width: 1672px) 100vw, 1672px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-873e424 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"873e424\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6beeaf8\" data-id=\"6beeaf8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ac8264 elementor-widget elementor-widget-video\" data-id=\"6ac8264\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1212028201?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5e2bda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a5e2bda\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51f8bd9\" data-id=\"51f8bd9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30067d7 elementor-widget elementor-widget-text-editor\" data-id=\"30067d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"color: #fb3e50\"><b><i>Named Group<\/i><\/b><\/span><i> was established in 2022 through the combination of Specchiasol, Named, Phytogarda, Wellmicro, Farma-Derma, NamedSport, New Penta, and Belgium&#8217;s GDI Martera. The group has always stood out for its pharmaceutical approach to natural medicine and phytotherapy. Through NamedSport, Named Group applies its top-tier expertise in sports nutrition to deliver maximum formulation efficacy with premium, carefully selected raw materials.<\/i>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[486],"industry":[538],"services":[496],"project_tags":[],"class_list":["post-19058","projets","type-projets","status-publish","hentry","business_needs-relevance","industry-pharmaceutical","services-identity"],"acf":[],"lang":"en","translations":{"en":19058,"it":18972},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/19058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/19058\/revisions"}],"predecessor-version":[{"id":19097,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/19058\/revisions\/19097"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/media?parent=19058"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/business_needs?post=19058"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/industry?post=19058"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/services?post=19058"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/project_tags?post=19058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}