{"id":2133,"date":"2015-03-23T09:43:58","date_gmt":"2015-03-23T08:43:58","guid":{"rendered":"https:\/\/cba-design.com\/italy\/projets\/rose-dell-039-estate-un-sorso-destate-e-una-ventata-di-freschezza-nel-mondo-del-vino\/"},"modified":"2021-07-26T18:26:59","modified_gmt":"2021-07-26T16:26:59","slug":"rose-dell-039-estate-un-sorso-destate-e-una-ventata-di-freschezza-nel-mondo-del-vino","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/italy\/work\/rose-dell-039-estate-un-sorso-destate-e-una-ventata-di-freschezza-nel-mondo-del-vino\/","title":{"rendered":"Gruppo Italiano Vini, Un sorso d\u2019estate"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2133\" class=\"elementor elementor-2133\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-524cab72 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"524cab72\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f54b3d2\" data-id=\"6f54b3d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6770d7d8 elementor-widget elementor-widget-text-editor\" data-id=\"6770d7d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vino in perfetta sintonia con l&#8217;evoluzione delle tendenze di consumo e i nuovi stili di vita emersi negli ultimi anni, il rosato rappresenta, pi\u00f9 che un\u2019opportunit\u00e0, una <strong>conferma per i produttori italiani di vino<\/strong> soprattutto nei mercati esteri, Francia in testa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-382859d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"382859d1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ddd1af3\" data-id=\"1ddd1af3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5723e0 elementor-widget elementor-widget-text-editor\" data-id=\"b5723e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nel paese d\u2019oltralpe infatti pi\u00f9 di nove consumatori di vino su dieci bevono vino ros\u00e9, un mercato potenzialmente stimato in 36 milioni di consumatori caratterizzati da nuove abitudini e aspettative: pasti meno strutturati, una predisposizione verso cucine creative e di ispirazione internazionale, una maggiore informalit\u00e0 a tavola ed un approccio pi\u00f9 rilassato al mangiare.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61c39931 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61c39931\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d997be8\" data-id=\"6d997be8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d1c1661 elementor-widget elementor-widget-text-editor\" data-id=\"4d1c1661\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Gruppo Italiano Vini,<\/strong> la prima azienda vitivinicola italiana e tra le prime aziende al mondo nella produzione e commercializzazione di vini, ci ha cos\u00ec chiesto di evolvere radicalmente la propria offerta di rosato per il mercato ho.re.ca. francese, il <strong>Ros\u00e9 dell\u2019Estate<\/strong>, attraverso un <strong>restyling radicale dell\u2019identit\u00e0<\/strong> che comprendesse l\u2019aggiunta di uno spumante alla linea, con l\u2019obiettivo di innalzare ci\u00f2 che inizialmente era solo il nome di un prodotto a vero e proprio Brand in grado di emergere in modo unico nel proprio panorama competitivo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-290e761c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"290e761c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c5382b7\" data-id=\"1c5382b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d1eecf4 elementor-widget elementor-widget-image\" data-id=\"2d1eecf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"804\" height=\"804\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-GIV-Rose-Estate-2016_07.jpg\" class=\"attachment-large size-large wp-image-2136\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-GIV-Rose-Estate-2016_07.jpg 804w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-GIV-Rose-Estate-2016_07-520x520.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-GIV-Rose-Estate-2016_07-768x768.jpg 768w\" sizes=\"(max-width: 804px) 100vw, 804px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7acb0ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7acb0ed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f57faf7\" data-id=\"7f57faf7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13ff8f76 elementor-widget elementor-widget-cba-gallery\" data-id=\"13ff8f76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-02-21-Rose\u0300-dellEstateTwo-Images-Image-1-1240x1136-1.png);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-02-21-Rose\u0300-dellEstateTwo-Images-Image-1-1240x1136-1.png\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-GIV-Rose-dellestate-03.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-GIV-Rose-dellestate-03.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b333832 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b333832\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4074fe11\" data-id=\"4074fe11\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cb99374 elementor-widget elementor-widget-text-editor\" data-id=\"4cb99374\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Partendo dall\u2019analisi del mercato e dei consumatori, che hanno evidenziato un consumo tendenzialmente giovane e femminile, e lavorando sui contenuti valoriali del Brand (estate e origine italiana), il progetto si \u00e8 sviluppato ricercando una <strong>metafora visiva <\/strong>che potesse <strong>trasmettere questi valori in maniera fresca e contemporanea<\/strong>. L\u2019ombrellone da spiaggia con la decorazione a strisce \u00e8 diventato cos\u00ec il protagonista dell\u2019identit\u00e0 del prodotto, tanto da dare forma all\u2019etichetta. Le bottiglie sono caratterizzate da una etichetta ottagonale, che non \u00e8 altro che l\u2019ombrellone visto dall\u2019alto, a cui si aggiunge il dettaglio dell\u2019ombra proiettata sul lato destro. L\u2019orlo dell\u2019etichetta \u00e8 decorato dalle strisce, il cui colore cambia a seconda del vino. Il motivo delle strisce si ritrova poi sulle capsule e contribuisce a rimarcare l\u2019idea dell\u2019estate \u201calla marina\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-420f9b9f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"420f9b9f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f800373\" data-id=\"3f800373\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f74ee0c elementor-widget elementor-widget-cba-gallery\" data-id=\"2f74ee0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-GIV-Rose-dellestate-04.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-GIV-Rose-dellestate-04.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-GIV-Rose-dellestate-05.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-GIV-Rose-dellestate-05.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[622],"industry":[616],"services":[570,574],"project_tags":[241,237],"class_list":["post-2133","projets","type-projets","status-publish","hentry","business_needs-relevance","industry-wine-spirit","services-identity","services-packaging","project_tags-brand-identity","project_tags-packaging-design"],"acf":[],"lang":"it","translations":{"it":2133,"en":2794},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/2133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":2,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/2133\/revisions"}],"predecessor-version":[{"id":7350,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/2133\/revisions\/7350"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/media?parent=2133"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/business_needs?post=2133"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/industry?post=2133"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/services?post=2133"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/project_tags?post=2133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}