{"id":2370,"date":"2014-07-11T14:59:52","date_gmt":"2014-07-11T12:59:52","guid":{"rendered":"https:\/\/cba-design.com\/italy\/projets\/callipo-rebranding\/"},"modified":"2021-07-27T18:17:31","modified_gmt":"2021-07-27T16:17:31","slug":"callipo-rebranding","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/italy\/work\/callipo-rebranding\/","title":{"rendered":"Callipo, Storie di mare"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2370\" class=\"elementor elementor-2370\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4cc5892d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4cc5892d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a769943\" data-id=\"4a769943\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49fab201 elementor-widget elementor-widget-text-editor\" data-id=\"49fab201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dal 1913 Callipo racconta il suo amore per il mare, portando avanti <strong>una tradizione quasi immutata<\/strong> nella produzione di tonno in scatola. L\u2019azienda lavora esclusivamente in Italia il prodotto in tutte le sue fasi e partendo dal tonno intero. Negli anni Novanta Callipo ha introdotto sul mercato i filetti di tonno in vetro, conquistando da allora una leadership indiscussa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7108262c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7108262c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48d082a\" data-id=\"48d082a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32f651f7 elementor-widget elementor-widget-cba-gallery\" data-id=\"32f651f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Callipo-Before-After-pack.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Callipo-Before-After-pack.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Callipo-Logo.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Callipo-Logo.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a18467c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a18467c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-692080f9\" data-id=\"692080f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41d731a5 elementor-widget elementor-widget-text-editor\" data-id=\"41d731a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019evoluzione del mercato, l\u2019ingresso delle private label e di nuovi competitor, hanno reso necessario ristrutturare il sistema di packaging del tonno Callipo. Anche se in linea con i canoni della GDO infatti, <strong>il precedente design non permetteva al prodotto di dfferenziarsi ed emergere a scaffale<\/strong>, perch\u00e9 ne indeboliva la percezione di qualit\u00e0 e non era in grado di comunicarne i punti di differenziazione rispetto alla concorrenza.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ab4c8f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ab4c8f8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1588ae08\" data-id=\"1588ae08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fd26af3 elementor-widget elementor-widget-image\" data-id=\"4fd26af3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"804\" height=\"430\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Callipo-olio-e-naturale.jpg\" class=\"attachment-large size-large wp-image-2375\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Callipo-olio-e-naturale.jpg 804w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Callipo-olio-e-naturale-520x278.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Callipo-olio-e-naturale-768x411.jpg 768w\" sizes=\"(max-width: 804px) 100vw, 804px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-401261ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"401261ed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61f9473e\" data-id=\"61f9473e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-788f0a60 elementor-widget elementor-widget-text-editor\" data-id=\"788f0a60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019obiettivo del restyling \u00e8 stato quindi quello di riaffermare la leadership della Marca. \u00c8 stato innanzitutto disegnato <strong>un unico marchio<\/strong> per i prodotti in GDO e per il normal trade. Il visual di prodotto \u00e8 stato inoltre tolto dai pack, dando spazio al marchio e alle informazioni differenzianti. Anche <strong>il colore rosso<\/strong>, che anni fa era una caratteristica unica di Callipo, \u00e8 stato modificato per farlo tornare ad essere un elemento distintivo della Marca. Nell\u2019insieme il nuovo pack system, grazie ad un design autorevole e contemporaneo, \u00e8 in grado di comunicare i valori della Marca: <strong>origini italiane, storicit\u00e0, orgoglio e innovazione<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c05b6a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c05b6a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cbb9f81\" data-id=\"1cbb9f81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62a2d9d1 elementor-widget elementor-widget-image\" data-id=\"62a2d9d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"804\" height=\"599\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Callipo-lattine.jpg\" class=\"attachment-large size-large wp-image-2376\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Callipo-lattine.jpg 804w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Callipo-lattine-520x387.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Callipo-lattine-768x572.jpg 768w\" sizes=\"(max-width: 804px) 100vw, 804px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[622],"industry":[874],"services":[570,574,811],"project_tags":[241,237,253,243],"class_list":["post-2370","projets","type-projets","status-publish","hentry","business_needs-relevance","industry-food","services-identity","services-packaging","services-ux-ui-design","project_tags-brand-identity","project_tags-packaging-design","project_tags-retail-design","project_tags-ux-ui-design"],"acf":[],"lang":"it","translations":{"it":2370,"en":2829},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/2370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":1,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/2370\/revisions"}],"predecessor-version":[{"id":7322,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/2370\/revisions\/7322"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/media?parent=2370"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/business_needs?post=2370"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/industry?post=2370"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/services?post=2370"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/project_tags?post=2370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}