{"id":2384,"date":"2014-07-10T15:36:03","date_gmt":"2014-07-10T13:36:03","guid":{"rendered":"https:\/\/cba-design.com\/italy\/projets\/consorzio-virgilio-rebranding\/"},"modified":"2021-07-27T18:22:54","modified_gmt":"2021-07-27T16:22:54","slug":"consorzio-virgilio-rebranding","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/italy\/work\/consorzio-virgilio-rebranding\/","title":{"rendered":"Consorzio Virgilio, Una garanzia tutta italiana"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2384\" class=\"elementor elementor-2384\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2194c086 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2194c086\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62f22c6f\" data-id=\"62f22c6f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-603395e9 elementor-widget elementor-widget-text-editor\" data-id=\"603395e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La storia del Consorzio Latterie Virgilio comincia nel 1966, quando un gruppo di ventisette produttori di latte e prodotti caseari decidono di formare un consorzio nei pressi di Mantova. Da quel momento Virgilio \u00e8 cresciuto costantemente, diventando una delle maggiori aziende nel <strong>settore lattiero caseario<\/strong>, grazie anche ad un bacino di raccolta del latte composto da oltre 70 caseifici e 2.000 allevatori. I suoi prodotti principali sono il <strong>Grana Padano<\/strong> e il <strong>Parmigiano Reggian<\/strong><strong>o<\/strong>, a cui si aggiungono latte UHT, burro, mascarpone, panna e besciamella.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-272e0977 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"272e0977\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27f8881\" data-id=\"27f8881\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24ed36f5 elementor-widget elementor-widget-cba-gallery\" data-id=\"24ed36f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Consorzio-Virgilio-Before-after.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Consorzio-Virgilio-Before-after.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Cba-Virgilio_09.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Cba-Virgilio_09.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31878fda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31878fda\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-791e1ba5\" data-id=\"791e1ba5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a52dbd0 elementor-widget elementor-widget-text-editor\" data-id=\"5a52dbd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La crescente importanza del Consorzio all&#8217;interno del proprio mercato di riferimento, nonch\u00e9 la volont\u00e0 di comunicare l&#8217;<strong>eccellenza<\/strong> e l&#8217;<strong>alta qualit\u00e0<\/strong> dei prodotti Virgilio ad un pubblico pi\u00f9 ampio, hanno fatto emergere la necessit\u00e0 di un&#8217;operazione strategica di marca, che si concretizzasse in un progetto di rebranding a tutto tondo: dalla corporate identity al packaging, dal sito web agli stand fieristici. Il progetto mira a definire i punti fermi per il futuro sviluppo del marchio, che da sempre si basa su valori quali la <strong>fiducia<\/strong> e l\u2019<strong>italianit\u00e0<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-413ec56c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"413ec56c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2418202b\" data-id=\"2418202b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40df5872 elementor-widget elementor-widget-cba-gallery\" data-id=\"40df5872\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                                      <div class=\"triple-photos\">\n                                  <div class=\"left bigger\">\n                    <div style=\"background-image: url(https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Cba-Virgilio_12.jpg);\">\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Cba-Virgilio_12.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                  <div class=\"right smalls\">\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Consorzio-Virgilio-Literature.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Consorzio-Virgilio-Literature_2.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                \n              <\/div>\n                        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79bb5978 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79bb5978\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a3cb8e2\" data-id=\"4a3cb8e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b9e164 elementor-widget elementor-widget-text-editor\" data-id=\"3b9e164\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il marchio ridisegnato e la nuova tagline costituiscono la base per comunicare la <strong>consolidata expertise<\/strong> di un brand <strong>autorevole<\/strong> e <strong>affidabile<\/strong>, che punta tutto sulla cooperazione, sulla solidariet\u00e0 e sulla promozione dei prodotti realizzati dai membri del consorzio stesso. Il <strong>Pack System<\/strong> &#8211; vettore fondamentale per il marchio &#8211; si distingue sia per il nuovo logotipo e sia per il caratteristico visual a \u201cV\u201d, utile per aiutare il consumatore ad orientarsi tra le varie linee di prodotto e per ottenere un maggior impatto a scaffale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d006f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d006f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e968cb6\" data-id=\"4e968cb6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a63994f elementor-widget elementor-widget-cba-gallery\" data-id=\"4a63994f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Consorzio-Virgilio-Porzionati.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Consorzio-Virgilio-Porzionati.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Consorzio-Virgilio-Lineuplatte.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Consorzio-Virgilio-Lineuplatte.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5a195f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a5a195f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-661dba6a\" data-id=\"661dba6a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57d7e2d elementor-widget elementor-widget-text-editor\" data-id=\"57d7e2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nel mese di maggio e giugno 2012 il Nord Italia e la citt\u00e0 Mantova, sono stati colpiti da violenti terremoti, che hanno causato un grave danno all\u2019intera regione. Virgilio, che da sempre ha basato il proprio successo sulla cooperazione, si \u00e8 quindi impegnata a ritirare le forme di Grana Padano e Parmigiano Reggiano danneggiate dal sisma. CBA, condividendo lo spirito di cooperazione e di solidariet\u00e0 alla base di questa iniziativa, ha supportato il Consorzio nella progettazione di un <strong>Pack Special Edition<\/strong> che avesse un forte impatto e, allo stesso tempo, fosse in grado di descrivere rapidamente l\u2019intera operazione al consumatore.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c24f389 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c24f389\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ae00fdc\" data-id=\"3ae00fdc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33d88379 elementor-widget elementor-widget-image\" data-id=\"33d88379\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"804\" height=\"502\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Cba-Virgilio_19.jpg\" class=\"attachment-large size-large wp-image-2394\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Cba-Virgilio_19.jpg 804w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Cba-Virgilio_19-520x325.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Cba-Virgilio_19-768x480.jpg 768w\" sizes=\"(max-width: 804px) 100vw, 804px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1454ea4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1454ea4a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f01c34e\" data-id=\"2f01c34e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-426d19a1 elementor-widget elementor-widget-cba-gallery\" data-id=\"426d19a1\" data-element_type=\"widget\" data-e-type=\"widget\" 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