{"id":2554,"date":"2020-11-28T20:16:48","date_gmt":"2020-11-28T19:16:48","guid":{"rendered":"https:\/\/cba-design.com\/italy\/projets\/work-life-2\/"},"modified":"2022-10-14T19:45:13","modified_gmt":"2022-10-14T17:45:13","slug":"work-life-2","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/italy\/en\/work\/work-life-2\/","title":{"rendered":"Life, The courage to be different, with a smile!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2554\" class=\"elementor elementor-2554\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11df30db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11df30db\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-274fe16e\" data-id=\"274fe16e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f5b05d0 text elementor-widget elementor-widget-text-editor\" data-id=\"4f5b05d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sometimes, courageous decisions have to be taken in order to stand out in increasingly crowded product categories: this is why Life, a dried fruit and nuts brand with a long, all-Italian history, has chosen a new identity very different to the rest.<\/p><p>A company with a youthful spirit that turned to us in order to develop a structured reflection on its values and potential, and that, by means of this approach, has achieved a radical renewal in its spirit and language.<br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e1acfb1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e1acfb1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c39f193\" data-id=\"4c39f193\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57aa4f8 elementor-widget elementor-widget-image\" data-id=\"57aa4f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"583\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-01-mood01-1400x583.jpg\" class=\"attachment-large size-large wp-image-1378\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-01-mood01-1400x583.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-01-mood01-1120x467.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-01-mood01-520x217.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-01-mood01-768x320.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-01-mood01-1536x640.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-01-mood01-2048x853.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63872e15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63872e15\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f9237c5\" data-id=\"2f9237c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49996d94 text elementor-widget elementor-widget-text-editor\" data-id=\"49996d94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The new brand positioning that we have identified focuses on \u201cgoodness\u201d, Life\u2019s capability of bringing taste and joy to everyday living, because feeling good doesn\u2019t just mean being in good shape, but also being in harmony with oneself and with others.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-399194c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"399194c5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2dbcb42b\" data-id=\"2dbcb42b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40a5d6f5 elementor-widget elementor-widget-video\" data-id=\"40a5d6f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/499259881?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40cb5d1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40cb5d1e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7392a17d\" data-id=\"7392a17d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51d7b5 text elementor-widget elementor-widget-text-editor\" data-id=\"51d7b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We have therefore identified the different ways in which Life responds to consumers\u2019 need to feel good: five areas emerged, hallmarked by the meeting between different taste experiences and the ways of interpreting physical and mental wellness.<\/p><p>These territories have guided the reorganisation of the product portfolio\u2019s architecture, and have also marked the launch of innovations in products and formats in order to provide the answers to the areas of opportunity identified during the process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72f02018 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72f02018\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3551c7c9\" data-id=\"3551c7c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63ebc81a elementor-widget elementor-widget-image\" data-id=\"63ebc81a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"630\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-03-pillars-1400x630.jpg\" class=\"attachment-large size-large wp-image-1379\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-03-pillars-1400x630.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-03-pillars-1120x504.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-03-pillars-520x234.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-03-pillars-768x345.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-03-pillars-1536x691.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-03-pillars-2048x921.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ec65639 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ec65639\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44010586\" data-id=\"44010586\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24d957c elementor-widget elementor-widget-heading\" data-id=\"24d957c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A UNIQUE SMILE FOR EVERYONE<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d082493 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d082493\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53e52d2b\" data-id=\"53e52d2b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d56a1bc text elementor-widget elementor-widget-text-editor\" data-id=\"4d56a1bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Life\u2019s promise of goodness thus takes shape in a product range that offers different accents of vitality to the consumers\u2019 day:<\/p><p><strong>Authenticit<\/strong><strong>y<\/strong><span>: enjoying moments dedicated to you and you alone.<br \/><\/span><strong>Energy<\/strong><span>: recharging the batteries and rediscovering the desire to start out afresh.<br \/><\/span><strong>Creativit<\/strong><strong>y<\/strong><span>: unleashing your creative desires in the kitchen.<br \/><\/span><strong>Taste<\/strong><span>: surprising your palate with new discoveries.<br \/><\/span><strong>Sharing<\/strong><span>: sharing the pleasure of time spent together.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0b042a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0b042a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74ef6db0\" data-id=\"74ef6db0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad92964 elementor-widget elementor-widget-video\" data-id=\"ad92964\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2020\/11\/work-design-life-04-lineup.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68710b5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68710b5d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2cec978f\" data-id=\"2cec978f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a8a1500 text elementor-widget elementor-widget-text-editor\" data-id=\"6a8a1500\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The same approach guided the design of the new visual identity. Life thus becomes a means of bringing wellness and joy, an authentic brand whose freshness and spontaneity is capable of evoking a smile. And it is in fact a smile, the most direct and spontaneous expression of feeling good, that determines the appearance of the new logo, in a simple yet strongly expressive and impactful way.<\/p><p>A smile that plays an important role in a consistent, monolithic visual identity, devised for a signal appearance, recognisable in all its forms. An identity that, at the same time, is hallmarked by a language rich in elements and shades, devised to be presented in many different ways, with a coherent modulation across all touchpoints.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a6c7794 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a6c7794\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60d6012b\" data-id=\"60d6012b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a63fbfb elementor-widget elementor-widget-video\" data-id=\"2a63fbfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2020\/11\/2259291434.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f1203e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f1203e9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49517313\" data-id=\"49517313\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2048d7dc elementor-widget elementor-widget-heading\" data-id=\"2048d7dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">PACKAGING THAT STANDS OUT ON THE SHELF<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-545812c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"545812c6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19f57585\" data-id=\"19f57585\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57d32932 text elementor-widget elementor-widget-text-editor\" data-id=\"57d32932\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The packaging identity completely reflects the brand\u2019s vivacity: bright and colourful with its intense yellow background, on which the smiling logo and a spontaneous and dynamic product visual emerge with great clarity. But it is the details, even those in the texts, that fully express the ironic, witty tone of voice: many small elements that speak to the consumer in a new and never orthodox way.<\/p> \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44828321 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44828321\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12770ca3\" data-id=\"12770ca3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bdf24fe elementor-widget elementor-widget-image\" data-id=\"4bdf24fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"903\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-06-before-after-1400x903.jpg\" class=\"attachment-large size-large wp-image-1381\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-06-before-after-1400x903.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-06-before-after-1120x723.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-06-before-after-520x336.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-06-before-after-768x496.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-06-before-after-1536x991.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-06-before-after.jpg 1951w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-137b6c2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"137b6c2e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6883d5ad\" data-id=\"6883d5ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f87b949 elementor-widget elementor-widget-cba-carousel\" data-id=\"f87b949\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-07-slideshow-001.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-07-slideshow-002.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-07-slideshow-003.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-07-slideshow-004.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b0d2ac8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b0d2ac8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-250f200f\" data-id=\"250f200f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49f2350e elementor-widget elementor-widget-image\" data-id=\"49f2350e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"802\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-08-details-1400x802.jpg\" class=\"attachment-large size-large wp-image-1386\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-08-details-1400x802.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-08-details-1120x641.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-08-details-520x298.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-08-details-768x440.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-08-details-1536x879.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-08-details-2048x1172.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f9f02e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f9f02e5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bee4583\" data-id=\"1bee4583\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-778a79a2 elementor-widget elementor-widget-video\" data-id=\"778a79a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2020\/11\/Life-video-03.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60cd05a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60cd05a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b0e5af6\" data-id=\"6b0e5af6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-252b378e elementor-widget elementor-widget-image\" data-id=\"252b378e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/07\/work-design-life-10-overview-2048x1365-Pentawards-1400x933.jpg\" class=\"attachment-large size-large wp-image-12778\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/07\/work-design-life-10-overview-2048x1365-Pentawards-1400x933.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/07\/work-design-life-10-overview-2048x1365-Pentawards-1120x746.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/07\/work-design-life-10-overview-2048x1365-Pentawards-520x347.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/07\/work-design-life-10-overview-2048x1365-Pentawards-768x512.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/07\/work-design-life-10-overview-2048x1365-Pentawards-1536x1024.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/07\/work-design-life-10-overview-2048x1365-Pentawards.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22eccfb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22eccfb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19a565cb\" data-id=\"19a565cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39ae99c6 elementor-widget elementor-widget-heading\" data-id=\"39ae99c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">ALL FOR ONE, ONE FOR ALL<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27495868 text elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27495868\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5bbce105\" data-id=\"5bbce105\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-807cf19 elementor-widget elementor-widget-text-editor\" data-id=\"807cf19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The communication tools, from presentation leaflets to point of sale displays, right through to gadgets and promotional material, follow the same happy and unconventional tone<br \/><br \/>Life, a new brand identity ready to smile and to bring a smile across all touchpoints, both present and future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18662436 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18662436\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-105e9d9c\" data-id=\"105e9d9c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3056e138 elementor-widget elementor-widget-image\" data-id=\"3056e138\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-11-leflet.gif\" class=\"attachment-large size-large wp-image-1388\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-627aae6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"627aae6e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2faeac\" data-id=\"a2faeac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11211090 elementor-widget elementor-widget-image\" data-id=\"11211090\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"964\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-12-materiale-com-1400x964.jpg\" class=\"attachment-large size-large wp-image-1389\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-12-materiale-com-1400x964.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-12-materiale-com-1120x771.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-12-materiale-com-520x358.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-12-materiale-com-768x529.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-12-materiale-com-1536x1057.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-12-materiale-com-2048x1410.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-560b7ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"560b7ad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a451ac7\" data-id=\"2a451ac7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c8a6315 elementor-widget elementor-widget-image\" data-id=\"7c8a6315\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"994\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-13-tshirt-1400x994.jpg\" class=\"attachment-large size-large wp-image-1390\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-13-tshirt-1400x994.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-13-tshirt-1120x795.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-13-tshirt-520x369.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-13-tshirt-768x545.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-13-tshirt-1536x1091.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/work-design-life-13-tshirt-2048x1454.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e594ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e594ac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b8b13e2\" data-id=\"5b8b13e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75a956e text elementor-widget elementor-widget-text-editor\" data-id=\"75a956e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Life is an Italian food company, specialising in the dried fruit and nuts category, manufacturing and distributing its products on the local and international 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