{"id":2703,"date":"2018-04-17T12:17:58","date_gmt":"2018-04-17T10:17:58","guid":{"rendered":"https:\/\/cba-design.com\/italy\/projets\/winspire-fare-la-differenze-2\/"},"modified":"2021-07-26T16:58:28","modified_gmt":"2021-07-26T14:58:28","slug":"winspire-fare-la-differenze-2","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/italy\/en\/work\/winspire-fare-la-differenze-2\/","title":{"rendered":"WPP Italia, Make a difference"},"content":{"rendered":"\t\t
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In a society, and working world, in which the theme of diversity as an opportunity is ever-more relevant and examined, WPP<\/strong> Italia has created an internal project to valorise the talent and uniqueness of all of its employees.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Winspire<\/strong> is the name that we have created to express this project. It is a name that seeks to suggest self-awareness and ambition, a sound created from the contraction of we inspire<\/em> and women inspire<\/em>. The tagline WPP women making the difference<\/em> explains the name and reinforces the meaning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The visual identity has been designed to communicate the value of the uniqueness of each individual person through a logotype made up of letters that, despite having different forms and styles, come together harmoniously. The variation of the letters creates a logotype which is different every time, yet always the same.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The geometric patterns that characterise some letters become the backgrounds that play a dynamic role in developing the visual language, underlying the concept of uniqueness and the value of diversity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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WPP<\/a> is the world\u2019s largest communications services group, employing 200,000 people working in 3,000 offices in 113 countries.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[490],"industry":[532],"services":[702,496,817],"project_tags":[502,647,504,700,827],"class_list":["post-2703","projets","type-projets","status-publish","hentry","business_needs-innovation","industry-institutions","services-corporate","services-identity","services-strategy","project_tags-brand-architecture","project_tags-brand-identity","project_tags-brand-strategy","project_tags-corporate-identity","project_tags-naming"],"acf":[],"lang":"en","translations":{"en":2703,"it":1706},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/2703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":1,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/2703\/revisions"}],"predecessor-version":[{"id":7250,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/2703\/revisions\/7250"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/media?parent=2703"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/business_needs?post=2703"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/industry?post=2703"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/services?post=2703"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/project_tags?post=2703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}