{"id":2722,"date":"2017-07-25T09:58:27","date_gmt":"2017-07-25T07:58:27","guid":{"rendered":"https:\/\/cba-design.com\/italy\/projets\/birrificio-angelo-poretti-pack-restyling-2\/"},"modified":"2021-07-27T17:50:27","modified_gmt":"2021-07-27T15:50:27","slug":"birrificio-angelo-poretti-pack-restyling-2","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/italy\/en\/work\/birrificio-angelo-poretti-pack-restyling-2\/","title":{"rendered":"Birrificio Angelo Poretti, More than a beer: a brewery"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2722\" class=\"elementor elementor-2722\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cbdd65e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cbdd65e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2221a654\" data-id=\"2221a654\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30d31e79 elementor-widget elementor-widget-text-editor\" data-id=\"30d31e79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Poretti\u2019s principal problem was that the progression in number of hops used to create the beer was perceived by the public to be linked with quality, which is not the case. Extra hops in a beer does not necessarily mean more alcoholic strength or that they are more expensive to buy. Around 300 types of hops exist in nature, the more varieties in the blend mixture there are, the richer and more complex the flavour of the beer becomes. It\u2019s just a question of taste.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5be71581 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5be71581\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-551aa7d4\" data-id=\"551aa7d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0f31d0 elementor-widget elementor-widget-image\" data-id=\"b0f31d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"830\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CBA-CH-Poretti-Line-up-completa-con-luppoli-3-1400x830.jpg\" class=\"attachment-large size-large wp-image-1773\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CBA-CH-Poretti-Line-up-completa-con-luppoli-3-1400x830.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CBA-CH-Poretti-Line-up-completa-con-luppoli-3-1120x664.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CBA-CH-Poretti-Line-up-completa-con-luppoli-3-520x308.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CBA-CH-Poretti-Line-up-completa-con-luppoli-3-768x455.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CBA-CH-Poretti-Line-up-completa-con-luppoli-3-1536x910.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CBA-CH-Poretti-Line-up-completa-con-luppoli-3.jpg 2000w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6eb96698 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6eb96698\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36b061d1\" data-id=\"36b061d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7462bc7f elementor-widget elementor-widget-video\" data-id=\"7462bc7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/226869172?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ad575ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ad575ee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6da20e\" data-id=\"6da20e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75671565 elementor-widget elementor-widget-text-editor\" data-id=\"75671565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The drivers necessary to proffer a solution to the brand identity were found in the company name. Poretti is not just a beer but a brewery, not identifiable by one single product but by many.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36ffb3f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36ffb3f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7af83efe\" data-id=\"7af83efe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-478b5645 elementor-widget elementor-widget-text-editor\" data-id=\"478b5645\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Evidencing the differences but highlighting their unison, that of being part of one large family, was achieved by firstly adding clarity to the labels, secondly augmenting its modernity and thirdly by the concept of look and feel. Differentiating each separate category of beer in a clear and appealing fashion benefited greatly also consumer needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-296cf0a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"296cf0a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7adcb27e\" data-id=\"7adcb27e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64fd9599 elementor-widget elementor-widget-image\" data-id=\"64fd9599\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"1000\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CH-Poretti-lineup-originali-1400x1000.jpg\" class=\"attachment-large size-large wp-image-1774\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CH-Poretti-lineup-originali-1400x1000.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CH-Poretti-lineup-originali-1120x800.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CH-Poretti-lineup-originali-520x371.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CH-Poretti-lineup-originali-768x548.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CH-Poretti-lineup-originali-1536x1097.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CH-Poretti-lineup-originali.jpg 2000w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27c10581 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27c10581\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6a9a4b\" data-id=\"a6a9a4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47a4bd48 elementor-widget elementor-widget-cba-gallery\" data-id=\"47a4bd48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CH-Poretti-cluster-frontale-4-luppoli.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CH-Poretti-cluster-frontale-4-luppoli.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-Poretti-cluster-retro-1x.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-Poretti-cluster-retro-1x.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32b2a653 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32b2a653\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-740842e2\" data-id=\"740842e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4566ac45 elementor-widget elementor-widget-text-editor\" data-id=\"4566ac45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The packaging design of the label and cluster pack were used to further enrich product information showcasing the brewery\u2019s wide portfolio and the characteristics of each beer. Noted are the dominant hop and the number of hop varieties, the organoleptic profile and tips on matching the beers with different foods.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d15fbcc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d15fbcc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c44a329\" data-id=\"2c44a329\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4daa4c8 elementor-widget elementor-widget-image\" data-id=\"4daa4c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"1000\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CBA-CH-Poretti-7-luppoli-1400x1000.jpg\" class=\"attachment-large size-large wp-image-1777\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CBA-CH-Poretti-7-luppoli-1400x1000.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CBA-CH-Poretti-7-luppoli-1120x800.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CBA-CH-Poretti-7-luppoli-520x371.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CBA-CH-Poretti-7-luppoli-768x548.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CBA-CH-Poretti-7-luppoli-1536x1097.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CBA-CH-Poretti-7-luppoli.jpg 2000w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b3ae75d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b3ae75d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31718a4b\" data-id=\"31718a4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fb12736 elementor-widget elementor-widget-image\" data-id=\"1fb12736\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1000\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CH-Poretti-8-luppoli-1400x1000.jpg\" class=\"attachment-large size-large wp-image-1778\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CH-Poretti-8-luppoli-1400x1000.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CH-Poretti-8-luppoli-1120x800.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CH-Poretti-8-luppoli-520x371.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CH-Poretti-8-luppoli-768x548.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CH-Poretti-8-luppoli-1536x1097.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CH-Poretti-8-luppoli.jpg 2000w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41e2e6d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41e2e6d6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67edeb94\" data-id=\"67edeb94\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6107d5cc elementor-widget elementor-widget-image\" data-id=\"6107d5cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1000\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CH-Poretti-9-Luppoli-1400x1000.jpg\" class=\"attachment-large size-large wp-image-1779\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CH-Poretti-9-Luppoli-1400x1000.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CH-Poretti-9-Luppoli-1120x800.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CH-Poretti-9-Luppoli-520x372.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CH-Poretti-9-Luppoli-768x549.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CH-Poretti-9-Luppoli-1536x1097.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/2018-03-12-CH-Poretti-9-Luppoli.jpg 2000w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14b3847a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14b3847a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65c0c4c5\" data-id=\"65c0c4c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53177b89 elementor-widget elementor-widget-text-editor\" data-id=\"53177b89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A very detailed project that extended to the retail design of the outlets and the bars recently opened by the company, where the characteristics of each product can be learnt and tastings undertaken to try the diverse qualities of the beers, enriching the customer knowledge and experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-480dca5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"480dca5d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3083226c\" data-id=\"3083226c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58a00c89 elementor-widget elementor-widget-cba-carousel\" data-id=\"58a00c89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-Poretti-Carosello-4.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-Poretti-Carosello-5.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-Poretti-Carosello-1.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-Poretti-Carosello-2.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-Poretti-Carosello-3.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-Poretti-Carosello-6.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-CH-Poretti-Carosello-7.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47558953 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47558953\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4624d265\" data-id=\"4624d265\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68d4383c elementor-widget elementor-widget-text-editor\" data-id=\"68d4383c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><a href=u0022http:\/\/www.birrificioangeloporetti.it\/u0022><strong>Birrificio Angelo Poretti<\/strong><\/a>, was founded in 1877 in the province of Varese after Mr. Poretti spent many years travelling around Europe in search of the best beer. Now part of the Carlsberg group since 2002. The 4<sup>th<\/sup> national producer with a turnover of \u20ac170 million, the company has recently shown record growth, increasing sales by 150%.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[486],"industry":[864],"services":[496,500,560],"project_tags":[647,508,815],"class_list":["post-2722","projets","type-projets","status-publish","hentry","business_needs-relevance","industry-beverages","services-identity","services-packaging","services-retail-architecture","project_tags-brand-identity","project_tags-packaging-design","project_tags-retail-design"],"acf":[],"lang":"en","translations":{"en":2722,"it":1770},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/2722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":1,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/2722\/revisions"}],"predecessor-version":[{"id":7263,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/2722\/revisions\/7263"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/media?parent=2722"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/business_needs?post=2722"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/industry?post=2722"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/services?post=2722"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/project_tags?post=2722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}