{"id":2847,"date":"2014-07-11T15:10:51","date_gmt":"2014-07-11T13:10:51","guid":{"rendered":"https:\/\/cba-design.com\/italy\/projets\/arrigoni-rebranding-2\/"},"modified":"2021-07-27T18:17:17","modified_gmt":"2021-07-27T16:17:17","slug":"arrigoni-rebranding-2","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/italy\/en\/work\/arrigoni-rebranding-2\/","title":{"rendered":"Arrigoni, Traditional cheese factory since 1914"},"content":{"rendered":"\t\t
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Arrigoni<\/a><\/strong> is an historic Italian cheese maker. Since 1914 Arrigoni has consolidated its reputation as traditional producer of high quality products for big Brands<\/strong>. Unfortunately, this has gradually weakened the Arrigoni brand, resulting in a loss of credibility in the eyes of Italian consumers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The entire project aimed to rebuild Arrigoni awareness and relevance<\/strong> as a Brand and no longer just as a producer. Starting from the differentiating values and personality, the Brand image emerged to define a new Brand identity, along with an entirely new look & feel. The project led to the restyling of the entire pack system, the corporate identity, as well as a new website and all the corporate literature.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The new image is emotional and genuine at the same time, combining in a simple and genuine way two of the key elements of the food sector: modernity and tradition.The decision to use black and white pictures of real people and places to tell the story of the products and strengthen the brand\u2019s value of authenticity<\/strong> combines perfectly with the use of a new colour palette to help the consumer easily identify the four product families: I tradizionali (traditional), I freschi (fresh), I biologici (organic) and gli unici (unique).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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