{"id":7354,"date":"2017-01-23T16:39:21","date_gmt":"2017-01-23T15:39:21","guid":{"rendered":"https:\/\/cba-design.com\/italy\/?post_type=projets&#038;p=7354"},"modified":"2022-09-02T18:55:33","modified_gmt":"2022-09-02T16:55:33","slug":"trucillo-a-gesture-to-say-coffee","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/italy\/en\/work\/trucillo-a-gesture-to-say-coffee\/","title":{"rendered":"Trucillo, A gesture to say coffee"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7354\" class=\"elementor elementor-7354\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1420cbb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1420cbb3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e7da0aa\" data-id=\"4e7da0aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e34f690 elementor-widget elementor-widget-text-editor\" data-id=\"5e34f690\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The coffee culture is more deeply rooted in Italy than in any other country, so much so that it is not just the product and its ritual that is exported, but also the vocabulary used to describe it. <em>Espresso<\/em>, <em>cappuccino<\/em> and <em>macchiato<\/em> are just some of the Italian terms that have become everyday language in coffee houses all over the world. Another language that characterises Italians is undoubtedly that of their hands, and it is precisely our gestures that were key in helping <strong>Trucillo<\/strong> to tell its story.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bdc51e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bdc51e9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28cbb49d\" data-id=\"28cbb49d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f53275a elementor-widget elementor-widget-image\" data-id=\"3f53275a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"804\" height=\"504\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Trucillo-01.jpg\" class=\"attachment-large size-large wp-image-1853\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Trucillo-01.jpg 804w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Trucillo-01-520x326.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Trucillo-01-768x481.jpg 768w\" sizes=\"(max-width: 804px) 100vw, 804px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-406b3631 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"406b3631\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e5fefd5\" data-id=\"1e5fefd5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c7190bd elementor-widget elementor-widget-text-editor\" data-id=\"1c7190bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Trucillo<\/strong> is one of the Italian family-owned SMEs that was facing the transition from B2B to B2C, and to do this they had to find their own uniqueness and a visual expression to convey this. The Italian gesture has become the key feature of the coffee packaging, appealing to the imagination at home and telling an Italian story abroad. The tagline &#8216;True italiano&#8217; takes the root of the Trucillo surname and, by mixing English and Italian, communicates the essence of the Italian brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f341327 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f341327\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-268e8fcd\" data-id=\"268e8fcd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1eb61994 elementor-widget elementor-widget-image\" data-id=\"1eb61994\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"804\" height=\"502\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Trucillo-05.jpg\" class=\"attachment-large size-large wp-image-1854\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Trucillo-05.jpg 804w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Trucillo-05-520x325.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Trucillo-05-768x480.jpg 768w\" sizes=\"(max-width: 804px) 100vw, 804px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65f2e4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65f2e4e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76907263\" data-id=\"76907263\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60363cd2 elementor-widget elementor-widget-image\" data-id=\"60363cd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"804\" height=\"502\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Trucillo-03.jpg\" class=\"attachment-large size-large wp-image-1855\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Trucillo-03.jpg 804w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Trucillo-03-520x325.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Trucillo-03-768x480.jpg 768w\" sizes=\"(max-width: 804px) 100vw, 804px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6279d98a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6279d98a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62938301\" data-id=\"62938301\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29644954 elementor-widget elementor-widget-cba-gallery\" data-id=\"29644954\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                                      <div class=\"triple-photos\">\n                                  <div class=\"left bigger\">\n                    <div style=\"background-image: url(https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Trucillo-02.01.jpg);\">\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Trucillo-02.01.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                  <div class=\"right smalls\">\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Trucillo-02.02.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Trucillo-02.03.ita_.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                \n              <\/div>\n                        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-529e729e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"529e729e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ec688d\" data-id=\"3ec688d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49ffa36a elementor-widget elementor-widget-video\" data-id=\"49ffa36a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/200826665?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48dc1d8d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48dc1d8d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68b2871c\" data-id=\"68b2871c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96084f8 elementor-widget elementor-widget-text-editor\" data-id=\"96084f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The website helps Trucillo in its affirmation and diffusion, making the product available and creating a platform for the story of the brand. The modular layout is simple and extendable, allowing the brand to develop its digital platform in parallel with its growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3386c19e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3386c19e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24ce1eb\" data-id=\"24ce1eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44240021 elementor-widget elementor-widget-cba-gallery\" data-id=\"44240021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Trucillo-04.01.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Trucillo-04.01.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Trucillo-04.02.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/CBA-Trucillo-04.02.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60824d14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60824d14\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-485a5c7d\" data-id=\"485a5c7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-245f97f5 elementor-widget elementor-widget-text-editor\" data-id=\"245f97f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><a href=\"\/\/trucillo.itu0022\" target=\"u0022_blanku0022\" rel=\"u0022noreferrer\">Caff\u00e8 Trucillo<\/a> is a historic producer from Salerno with a major distribution and a growing export share. <\/em><em>The family company has 60 years of history and since 1998 has been promoting, with the Trucillo Academy, courses for bar, catering and hospitality professionals.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[488],"industry":[864],"services":[500],"project_tags":[],"class_list":["post-7354","projets","type-projets","status-publish","hentry","business_needs-stretching","industry-beverages","services-packaging"],"acf":[],"lang":"en","translations":{"en":7354,"it":1850},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/7354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/7354\/revisions"}],"predecessor-version":[{"id":7368,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/7354\/revisions\/7368"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/media?parent=7354"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/business_needs?post=7354"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/industry?post=7354"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/services?post=7354"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/project_tags?post=7354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}