{"id":8648,"date":"2021-10-25T14:11:47","date_gmt":"2021-10-25T12:11:47","guid":{"rendered":"https:\/\/cba-design.com\/italy\/?post_type=projets&#038;p=8648"},"modified":"2022-09-23T10:04:43","modified_gmt":"2022-09-23T08:04:43","slug":"v8-il-prosecco-che-si-racconta","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/italy\/work\/v8-il-prosecco-che-si-racconta\/","title":{"rendered":"V8+, Il Prosecco che si racconta"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8648\" class=\"elementor elementor-8648\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bbc2748 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bbc2748\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e94242\" data-id=\"0e94242\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ec9a71 elementor-widget elementor-widget-text-editor\" data-id=\"3ec9a71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Come dare un\u2019identit\u00e0 forte e riconoscibile a un brand giovane, per aiutarlo a conquistare quote di mercato nel mondo del Prosecco? Su quali contenuti fare leva per commercializzare un vino quando non si hanno alle spalle una storia e una tradizione solide?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83d02fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83d02fb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3bf293\" data-id=\"d3bf293\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88fa99b elementor-widget elementor-widget-image\" data-id=\"88fa99b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"610\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-02-Mood-1400x610.jpg\" class=\"attachment-large size-large wp-image-8716\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-02-Mood-1400x610.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-02-Mood-1120x488.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-02-Mood-520x226.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-02-Mood-768x334.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-02-Mood-1536x669.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-02-Mood.jpg 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e65b50d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e65b50d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3db656d\" data-id=\"3db656d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4295f15 elementor-widget elementor-widget-text-editor\" data-id=\"4295f15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Questa la sfida che abbiamo affrontato con Genagricola, nel consolidamento di una delle sue cantine pi\u00f9 importanti: quella di V8+. Un marchio specializzato nel mondo del prosecco che negli anni \u00e8 riuscito a ritagliarsi una solida nicchia di mercato nel mondo Horeca grazie alla qualit\u00e0 del prodotto e ad un approccio esuberante e appariscente del proprio linguaggio visivo. Ma tutto ci\u00f2 non basta. Occorre oggi fare un passo di maturit\u00e0, di rafforzamento della propria identit\u00e0 per crescere e provare anche ad entrare nel mondo B2C.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43ff836 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43ff836\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73135eb\" data-id=\"73135eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6a911c elementor-widget elementor-widget-image\" data-id=\"d6a911c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"790\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-04-Mood-1400x790.jpg\" class=\"attachment-large size-large wp-image-8721\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-04-Mood-1400x790.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-04-Mood-1120x632.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-04-Mood-520x293.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-04-Mood-768x433.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-04-Mood-1536x866.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-04-Mood.jpg 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a835008 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a835008\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07dc2f2\" data-id=\"07dc2f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0e06ab elementor-widget elementor-widget-text-editor\" data-id=\"f0e06ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Le interviste a gestori di locali, bartender, distributori e forza vendita ci hanno aiutato a capire che l\u2019anima di V8+ nasce da chi sa fare un ottimo prodotto e ha creato la propria credibilit\u00e0 partendo dal basso. Non \u00e8 un piccolo artigiano, ma \u00e8 qualcuno che sa cosa piace alla gente e ha costruito il suo successo sulla qualit\u00e0 accessibile, in un mondo che la chiedeva, e che oggi non pu\u00f2 pi\u00f9 rinunciarvi. V8+ ha sempre parlato la lingua della strada, vuole divertire e sorprendere con un prodotto di alta qualit\u00e0, ma anche vivo, accessibile e beverino.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aed3195 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aed3195\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68cf911\" data-id=\"68cf911\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-890a8b8 elementor-widget elementor-widget-cba-carousel\" data-id=\"890a8b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-05-Slider-01.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-05-Slider-02.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-05-Slider-03.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0748cba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0748cba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fdc9893\" data-id=\"fdc9893\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ceab0db elementor-widget elementor-widget-text-editor\" data-id=\"ceab0db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Questo ritratto ci ha permesso di scolpire il nuovo posizionamento del brand:<br \/><b>V8 \u00c8 IL PROSECCO CHE SI RACCONTA, IL PROSECCO CONCRETO\u2028<br \/><\/b><b>CHE DEMOCRATIZZA LA QUALIT\u00c0.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b93f22e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b93f22e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef1b6f8\" data-id=\"ef1b6f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad32967 elementor-widget elementor-widget-image\" data-id=\"ad32967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1302\" height=\"1400\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-06-Composit-1-1302x1400.jpg\" class=\"attachment-large size-large wp-image-8752\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-06-Composit-1-1302x1400.jpg 1302w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-06-Composit-1-1042x1120.jpg 1042w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-06-Composit-1-484x520.jpg 484w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-06-Composit-1-768x826.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-06-Composit-1-1429x1536.jpg 1429w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-06-Composit-1-1905x2048.jpg 1905w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-06-Composit-1.jpg 1920w\" sizes=\"(max-width: 1302px) 100vw, 1302px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32b3630 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32b3630\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac512ea\" data-id=\"ac512ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e3e8a4 elementor-widget elementor-widget-text-editor\" data-id=\"0e3e8a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Seguendo questa linea guida strategica abbiamo rivisto tutti gli asset grafici della marca, raccordandoli in un racconto forte e unitario: l\u2019etichetta racconta con chiarezza le caratteristiche del vino dando spazio al metodo di produzione (il metodo Martinotti); oltre all\u2019etichetta anche la capsula, una volta aperta, contribuisce a comunicare le caratteristiche del prodotto; la texture della bottiglia non \u00e8 pi\u00f9 slegata dal resto ma riprende la forma del marchio aumentandone l\u2019autorevolezza.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b64296f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b64296f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8687999\" data-id=\"8687999\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60fba5f elementor-widget elementor-widget-cba-carousel\" data-id=\"60fba5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-07-Slider-Closeup-01.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-07-Slider-Closeup-02.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-07-Slider-Closeup-03.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-314fd5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"314fd5b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4194fd\" data-id=\"d4194fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88094e7 elementor-widget elementor-widget-text-editor\" data-id=\"88094e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">V8 non si snatura, non rinnega le proprie origini, ma partendo da esse costruisce una nuova immagine pi\u00f9 forte e comunicabile.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-606eb83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"606eb83\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06d75c4\" data-id=\"06d75c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd176fb elementor-widget elementor-widget-image\" data-id=\"bd176fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"988\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-08-Lineup-1400x988.jpg\" class=\"attachment-large size-large wp-image-8789\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-08-Lineup-1400x988.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-08-Lineup-1120x790.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-08-Lineup-520x367.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-08-Lineup-768x542.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-08-Lineup-1536x1084.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-08-Lineup.jpg 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae5a582 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae5a582\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3019621\" data-id=\"3019621\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c208b2b elementor-widget elementor-widget-image\" data-id=\"c208b2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"958\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-09-Composit-1400x958.jpg\" class=\"attachment-large size-large wp-image-8741\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-09-Composit-1400x958.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-09-Composit-1120x767.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-09-Composit-520x356.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-09-Composit-768x526.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-09-Composit-1536x1051.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/10\/Work-design-V8-09-Composit.jpg 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c132d58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c132d58\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d23bea6\" data-id=\"d23bea6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bd2c47 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"2bd2c47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"Il supporto che abbiamo trovato in CBA, \u00e8 stato quello di un partner. Abbiamo condotto un\u2019analisi preliminare del nostro brand, approfondendo i punti esistenti sui quali costruire ed individuando quelli che potevano essere spazi di crescita. Questo, unito ad una visione completa dello scenario competitivo, ci ha permesso di identificare un posizionamento unico e forte, che punta a creare valore non solo per il brand V8+, ma per l\u2019intera categoria del Prosecco\"\u200b\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Antonella Imborgia<br><span style=\"font-size: 15.3px;font-weight: 400;text-align: center\">Head of Marketing &amp; PR Le Tenute del Leone Alato, Gruppo Generali<\/span><span style=\"font-size: 15.3px;font-weight: 400;text-align: center\"><\/span><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7f3c92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7f3c92\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e76be9\" data-id=\"2e76be9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-670a0bd elementor-widget elementor-widget-video\" data-id=\"670a0bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/637550058?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1426b26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1426b26\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8b33a4\" data-id=\"d8b33a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc3969d elementor-widget elementor-widget-text-editor\" data-id=\"fc3969d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.genagricola.it\" target=\"_blank\" rel=\"noopener\">Genagricola<\/a><span style=\"font-weight: 400\"> \u00e8 la pi\u00f9 estesa Azienda agricola Italiana, coinvolge 25 aziende agricole, in tutta Italia, dalla Calabria al Piemonte, dal Lazio al Veneto e fin oltre i confini italiani, in Romania. Oltre 360 dipendenti, pi\u00f9 di 160 anni di storia.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[622],"industry":[616],"services":[570,574],"project_tags":[],"class_list":["post-8648","projets","type-projets","status-publish","hentry","business_needs-relevance","industry-wine-spirit","services-identity","services-packaging"],"acf":[],"lang":"it","translations":{"it":8648},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/8648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/8648\/revisions"}],"predecessor-version":[{"id":12530,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/projets\/8648\/revisions\/12530"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/media?parent=8648"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/business_needs?post=8648"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/industry?post=8648"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/services?post=8648"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/project_tags?post=8648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}