{"id":6407,"date":"2021-03-03T12:05:41","date_gmt":"2021-03-03T11:05:41","guid":{"rendered":"https:\/\/cba-design.com\/italy\/?post_type=reports&#038;p=6407"},"modified":"2022-03-16T15:04:53","modified_gmt":"2022-03-16T14:04:53","slug":"qual-e-il-futuro-dello-scaffale-digitale","status":"publish","type":"reports","link":"https:\/\/cba-design.com\/italy\/reports\/qual-e-il-futuro-dello-scaffale-digitale\/","title":{"rendered":"Qual \u00e8 il futuro dello scaffale digitale?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6407\" class=\"elementor elementor-6407\" data-elementor-post-type=\"reports\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ab636f7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2ab636f7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef2d7a4\" data-id=\"ef2d7a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-33e7a28a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33e7a28a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4db54457\" data-id=\"4db54457\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f076b1c elementor-widget elementor-widget-image\" data-id=\"f076b1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-Digital-Shelves-Report-01.svg\" class=\"attachment-large size-large wp-image-6423\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fac23ce elementor-widget elementor-widget-text-editor\" data-id=\"7fac23ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: normal\">Il retail offline gioca un ruolo chiave nel definire l\u2019esperienza di acquisto dei propri clienti, soprattutto nelle sue fasi iniziali: conoscenza, ricerca e selezione del prodotto. Oggi tutto questo avviene sempre pi\u00f9 spesso sulle <\/span>piattaforme digitali.<\/p><p><span style=\"font-weight: normal\">In questo contesto sia i brand che le piattaforme digitali devono adeguare il proprio modo di proporre i prodotti, in funzione del mutato ruolo del packaging e di un linguaggio online che non pu\u00f2 essere la mera traduzione di ci\u00f2 che si \u00e8 sempre fatto offline.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ccc0d2 elementor-widget elementor-widget-image\" data-id=\"0ccc0d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-Digital-Shelves-Report-03.svg\" class=\"attachment-large size-large wp-image-6425\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e73e732 elementor-widget elementor-widget-text-editor\" data-id=\"e73e732\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Nella <\/span>ricerca<span style=\"font-weight: 400\"> condotta tra Milano, Parigi e San Francisco abbiamo studiato il modo in cui gli utenti fanno la spesa offline e online, individuando cos\u00ec 5 Purchase Behavior, comportamenti d\u2019acquisto che gli utenti attuano &#8211; sia online che offline &#8211; in funzione di diverse tipologie di prodotti. Grazie ad un approccio etnografico ed all\u2019analisi dei trend rilevanti nell\u2019FMCG market, abbiamo identificato le <\/span>opportunit\u00e0 chiave<span style=\"font-weight: 400\"> per brand e retailer, immaginando gli scaffali digitali del futuro.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3bac38f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bac38f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4542abdc\" data-id=\"4542abdc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-433b5844 elementor-widget elementor-widget-image\" data-id=\"433b5844\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-Digital-Shelves-Report-02.svg\" class=\"attachment-large size-large wp-image-6427\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24d00b44 elementor-widget elementor-widget-text-editor\" data-id=\"24d00b44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Richiedi la tua copia gratuita<\/h3>\n<span style=\"font-size: 16px\">* campi obbligatori<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-050c8bc elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"050c8bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Successivo&quot;,&quot;step_previous_label&quot;:&quot;Precedente&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Nuovo modulo\" aria-label=\"Nuovo modulo\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"6407\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"050c8bc\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNome\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nome\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_44a1c02 elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_44a1c02\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tCognome\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_44a1c02]\" id=\"form-field-field_44a1c02\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Cognome\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_23bd2b0 elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_23bd2b0\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tAzienda\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_23bd2b0]\" id=\"form-field-field_23bd2b0\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Azienda\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_c0b8e2d elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_c0b8e2d\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tJob Description\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_c0b8e2d]\" id=\"form-field-field_c0b8e2d\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Job Description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-radio elementor-field-group elementor-column elementor-field-group-field_31e763e elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_31e763e\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tLingua\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<div class=\"elementor-field-subgroup  \"><span class=\"elementor-field-option\"><input type=\"radio\" value=\"English\" id=\"form-field-field_31e763e-0\" name=\"form_fields[field_31e763e]\" required=\"required\"> <label for=\"form-field-field_31e763e-0\">English<\/label><\/span><span class=\"elementor-field-option\"><input type=\"radio\" value=\"Italiano\" id=\"form-field-field_31e763e-1\" name=\"form_fields[field_31e763e]\" required=\"required\"> <label for=\"form-field-field_31e763e-1\">Italiano<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Invia<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":6313,"template":"","meta":{"_acf_changed":false},"class_list":["post-6407","reports","type-reports","status-publish","hentry"],"acf":[],"lang":"it","translations":{"it":6407,"en":7932},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/reports\/6407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/reports"}],"about":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/types\/reports"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/reports\/6407\/revisions"}],"predecessor-version":[{"id":10535,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/reports\/6407\/revisions\/10535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/media\/6313"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/media?parent=6407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}