{"id":6411,"date":"2021-03-03T12:02:28","date_gmt":"2021-03-03T11:02:28","guid":{"rendered":"https:\/\/cba-design.com\/italy\/?post_type=reports&#038;p=6411"},"modified":"2026-07-15T15:57:10","modified_gmt":"2026-07-15T13:57:10","slug":"immaginare-il-futuro-del-retail","status":"publish","type":"reports","link":"https:\/\/cba-design.com\/italy\/reports\/immaginare-il-futuro-del-retail\/","title":{"rendered":"Immaginare il futuro del retail"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6411\" class=\"elementor elementor-6411\" data-elementor-post-type=\"reports\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-86e6b34 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"86e6b34\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08e4130\" data-id=\"08e4130\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d58118b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d58118b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c6c0a43\" data-id=\"c6c0a43\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85085b2 elementor-widget elementor-widget-image\" data-id=\"85085b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"496\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-Title-IT-1400x496.jpg\" class=\"attachment-large size-large wp-image-6435\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-Title-IT-1400x496.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-Title-IT-1120x397.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-Title-IT-520x184.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-Title-IT-768x272.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-Title-IT-1536x544.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-Title-IT-2048x725.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da8ccd3 elementor-widget elementor-widget-text-editor\" data-id=\"da8ccd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div style=\"color: #797979;font-weight: normal\"><p>L&#8217;obiettivo di questo report \u00e8 capire quali sono i nuovi significati per il canale retail.<\/p><p>Ci sono almeno 5 nuovi cambi di prospettiva che modificano l&#8217;esperienza d&#8217;acquisto offline.<\/p><p>Dal bisogno di cose al bisogno di esperienze: il consumatore in questa nuova prospettiva pone l&#8217;esperienza al primo posto nel valutare ogni momento d&#8217;acquisto. Dalla alla personalizzazione: l&#8217;esclusivit\u00e0 diventa un driver molto importante. Dalla plutocrazia alla democrazia: il lusso diventa accessibile a tutti.<\/p><p>Dal pretendere novit\u00e0 al pretendere novit\u00e0 ora: le aspettative del cliente rispetto alla modalit\u00e0 e i tempi d&#8217;acquisto sono molto cambiate. Dall&#8217;attenzione alle individualit\u00e0 a quella per la comunit\u00e0: oggi i consumatori richiedono che i brand mostrino consapevolezza rispetto al loro impatto sociale.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdbda72 elementor-widget elementor-widget-image\" data-id=\"cdbda72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"496\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-Divider-1400x496.jpg\" class=\"attachment-large size-large wp-image-6437\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-Divider-1400x496.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-Divider-1120x397.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-Divider-520x184.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-Divider-768x272.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-Divider-1536x544.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-Divider-2048x725.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e24b73 elementor-widget elementor-widget-text-editor\" data-id=\"8e24b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div style=\"color:#797979;font-weight:normal\">Questi trend influenzano specialmente la fase di Awareness e quella di Collect and Support all&#8217;interno della customer experience. Per questo \u00e8 necessario ridefinire gli obiettivi dell&#8217;esperienza d&#8217;acquisto offline spingendo sull&#8217;efficacia e la rilevanza di queste due fasi e ripensando il ruolo del retail immaginandolo come un luogo di esperienze, un di informazioni sul brand, un punto di contatto premium della marca.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c5db910 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c5db910\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-95443bb\" data-id=\"95443bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6e26bc elementor-widget elementor-widget-image\" data-id=\"b6e26bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"496\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-End-IT-1400x496.jpg\" class=\"attachment-large size-large wp-image-6439\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-End-IT-1400x496.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-End-IT-1120x397.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-End-IT-520x184.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-End-IT-768x272.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-End-IT-1536x544.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-End-IT-2048x725.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ebf701 elementor-widget elementor-widget-text-editor\" data-id=\"5ebf701\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Compila il form e scarica la <span style=\"color: #94d0db\">ricerca <\/span>per scoprire i risultati, gli scenari e i trend.<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-116d8ec elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"116d8ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Successivo&quot;,&quot;step_previous_label&quot;:&quot;Precedente&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Nuovo modulo\" aria-label=\"Nuovo modulo\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"6411\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"116d8ec\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Immaginare il futuro del retail\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"6411\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNome Cognome\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Mario Rossi\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_50ff94b elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_50ff94b\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tAzienda\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_50ff94b]\" id=\"form-field-field_50ff94b\" class=\"elementor-field elementor-size-lg  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"name@domain.com\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-field_742a05d elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_742a05d\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tMessaggio opzionale\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-lg\" name=\"form_fields[field_742a05d]\" id=\"form-field-field_742a05d\" rows=\"4\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_d8cdd81 elementor-col-100\">\n\t\t\t\t\t<br>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far 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