{"id":6482,"date":"2021-03-03T10:33:22","date_gmt":"2021-03-03T09:33:22","guid":{"rendered":"https:\/\/cba-design.com\/italy\/?post_type=reports&#038;p=6482"},"modified":"2021-03-03T15:39:11","modified_gmt":"2021-03-03T14:39:11","slug":"whats-in-a-name","status":"publish","type":"reports","link":"https:\/\/cba-design.com\/italy\/reports\/whats-in-a-name\/","title":{"rendered":"What\u2019s in a name?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6482\" class=\"elementor elementor-6482\" data-elementor-post-type=\"reports\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47314639 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"47314639\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-411d42a2\" data-id=\"411d42a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1d64c9fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d64c9fc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7f26e8bf\" data-id=\"7f26e8bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5343bb3e elementor-widget elementor-widget-text-editor\" data-id=\"5343bb3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: normal;\">Il nome racchiude la storia di un prodotto, di un brand, di un servizio, pu\u00f2 determinarne il destino oppure pu\u00f2 comprometterne il successo.\u00a0<\/span><\/p><p><span style=\"font-weight: normal;\">Nel lancio di un nuovo prodotto o servizio la scelta del nome \u00e8 un momento strategico, ricco di fascino, di creativit\u00e0 ma anche di insidie.\u00a0<\/span><\/p><p><span style=\"font-weight: normal;\">Per questo il naming \u00e8, sempre di pi\u00f9, disciplina fondamentale del branding.<\/span><\/p><p>Quali caratteristiche deve avere un nome per essere vincente?<\/p><ul><li><span style=\"font-weight: normal;\">Creativit\u00e0<\/span><\/li><li><span style=\"font-weight: normal;\">Memorabilit\u00e0<\/span><\/li><li><span style=\"font-weight: normal;\">Pronunciabilit\u00e0<\/span><\/li><\/ul><p><span style=\"font-weight: normal;\">Occorre inoltre chiedersi se il nome in questione risponde agli obiettivi del progetto e se pu\u00f2 avere un appeal per il target. Le domande fondamentali quindi sono due: \u201ccosa voglio dire\u201d e \u201ca chi mi sto rivolgendo\u201d, non necessariamente in quest\u2019ordine.\u00a0<\/span><\/p><p><span style=\"font-weight: normal;\">Il nome \u00e8 uno strumento di comunicazione: invia un messaggio.<\/span><\/p><p><span style=\"font-weight: normal;\">In primis deve essere efficace per i destinatari, ovvero per il target.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-57a45a33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57a45a33\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-15dea20\" data-id=\"15dea20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2bccc0 elementor-widget elementor-widget-image\" data-id=\"e2bccc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"379\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-Quaderno-Whats-in-a-name-End-ITA-1400x379.jpg\" class=\"attachment-large size-large wp-image-6494\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-Quaderno-Whats-in-a-name-End-ITA-1400x379.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-Quaderno-Whats-in-a-name-End-ITA-1120x303.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-Quaderno-Whats-in-a-name-End-ITA-520x141.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-Quaderno-Whats-in-a-name-End-ITA-768x208.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-Quaderno-Whats-in-a-name-End-ITA-1536x416.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-Quaderno-Whats-in-a-name-End-ITA-2048x555.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b3cec03 elementor-widget elementor-widget-text-editor\" data-id=\"2b3cec03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Richiedi la tua copia gratuita<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1661023d elementor-widget elementor-widget-html\" data-id=\"1661023d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<form action=\"https:\/\/cba-design.us1.list-manage.com\/subscribe\/post?u=49e7e78bac5ad151d31192f2a&amp;id=ef31112d39\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate=\"novalidate\">\n    <div id=\"mc_embed_signup_scroll\">\n\n<div class=\"indicates-required\"><span class=\"asterisk\">*<\/span> campi obbligatori<\/div>\n<div class=\"mc-field-group\">\n\t<label for=\"mce-EMAIL\">Indirizzo E-mail  <span class=\"asterisk\">*<\/span>\n<\/label>\n\t<input type=\"email\" value=\"\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL\" aria-required=\"true\">\n<\/div>\n<div class=\"mc-field-group\">\n\t<label for=\"mce-FNAME\">Nome  <span class=\"asterisk\">*<\/span>\n<\/label>\n\t<input type=\"text\" value=\"\" name=\"FNAME\" class=\"required\" id=\"mce-FNAME\" aria-required=\"true\">\n<\/div>\n<div class=\"mc-field-group\">\n\t<label for=\"mce-LNAME\">Cognome  <span class=\"asterisk\">*<\/span>\n<\/label>\n\t<input type=\"text\" value=\"\" name=\"LNAME\" class=\"required\" id=\"mce-LNAME\" aria-required=\"true\">\n<\/div>\n<div class=\"mc-field-group\">\n\t<label for=\"mce-COMPANY\">Azienda <\/label>\n\t<input type=\"text\" value=\"\" name=\"COMPANY\" class=\"\" id=\"mce-COMPANY\">\n<\/div>\n<div class=\"mc-field-group\">\n\t<label for=\"mce-JOBDESCRIP\">Job Description <\/label>\n\t<input type=\"text\" value=\"\" name=\"JOBDESCRIP\" class=\"\" id=\"mce-JOBDESCRIP\">\n<\/div>\n<div class=\"mc-field-group input-group\">\n    <strong>Lingua  <span class=\"asterisk\">*<\/span>\n<\/strong>\n    <ul><li><input type=\"radio\" value=\"Italiano\" name=\"LINGUAREPO\" id=\"mce-LINGUAREPO-0\"><label for=\"mce-LINGUAREPO-0\">Italiano<\/label><\/li>\n<li><input type=\"radio\" value=\"English\" name=\"LINGUAREPO\" id=\"mce-LINGUAREPO-1\"><label for=\"mce-LINGUAREPO-1\">English<\/label><\/li>\n<\/ul>\n<\/div>\n\t<div id=\"mce-responses\" class=\"clear\">\n\t\t<div class=\"response\" id=\"mce-error-response\" style=\"display:none\"><\/div>\n\t\t<div class=\"response\" id=\"mce-success-response\" style=\"display:none\"><\/div>\n\t<\/div>    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_49e7e78bac5ad151d31192f2a_ef31112d39\" tabindex=\"-1\" value=\"\"><\/div>\n    <div class=\"clear\"><input type=\"submit\" 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