{"id":6490,"date":"2021-03-01T09:34:31","date_gmt":"2021-03-01T08:34:31","guid":{"rendered":"https:\/\/cba-design.com\/italy\/?post_type=reports&#038;p=6490"},"modified":"2021-07-28T16:55:40","modified_gmt":"2021-07-28T14:55:40","slug":"brand-for-the-next-millenium","status":"publish","type":"reports","link":"https:\/\/cba-design.com\/italy\/reports\/brand-for-the-next-millenium\/","title":{"rendered":"Brand for the next Millenium"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6490\" class=\"elementor elementor-6490\" data-elementor-post-type=\"reports\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d31b5e6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d31b5e6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45eab78c\" data-id=\"45eab78c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3ee7c65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ee7c65\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-45cf238f\" data-id=\"45cf238f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b45e39b elementor-widget elementor-widget-text-editor\" data-id=\"2b45e39b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: normal;\">Nel 1985 Italo Calvino tenne ad Harvard un ciclo di 6 lezioni e oggi, trent\u2019anni dopo sono pi\u00f9 che mai attuali e ci guidano ogni giorno nel nostro lavoro.\u00a0<\/span><\/p><p><span style=\"font-weight: normal;\">Questo \u00e8 il nostro omaggio a un capolavoro della letteratura e al suo impatto sul design dei brand. Abbiamo indagato e approfondito i sei valori, allora scritti da Calvino, con una chiave di lettura per il branding.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41b38888 elementor-widget elementor-widget-heading\" data-id=\"41b38888\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">6 valori<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd61545 elementor-widget elementor-widget-text-editor\" data-id=\"fd61545\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La <\/span>leggerezza<span style=\"font-weight: 400;\"> diventa sottrazione di un linguaggio ricco e sempre pi\u00f9 carico di informazioni, traduzione di una cifra stilistica <\/span>essenziale<span style=\"font-weight: 400;\"> e <\/span>minimalista<span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">La <\/span>rapidit\u00e0<span style=\"font-weight: 400;\">, in contrapposizione alla leggerezza, descrive la necessit\u00e0 di eliminare tutto ci\u00f2 che \u00e8 superfluo in favore della <\/span>semplicit\u00e0<span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Diventa di maggior importanza, in un mondo sempre pi\u00f9 sommerso di rumori di fondo, la ricerca di <\/span>esattezza<span style=\"font-weight: 400;\">, di chiarezza e precisione delle informazioni che ci sovrastano, per emergere.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">La <\/span>visibilit\u00e0<span style=\"font-weight: 400;\"> diventa quindi una vetrina dove ci\u00f2 che conta \u00e8 apparire, essere immagine.<\/span><\/p><p><span style=\"font-weight: 400;\">In un mercato cos\u00ec ampio diventa difficile sapersi distinguere e quindi perch\u00e9 non essere un\u2019unica identit\u00e0 ma con <\/span>molteplicit\u00e0<span style=\"font-weight: 400;\"> di varianti.<\/span><\/p><p><span style=\"font-weight: 400;\">Ricordandosi sempre di far emergere l\u2019identit\u00e0 sull\u2019anonimato, senza perdere\u00a0 l\u2019importanza che ha un marchio di avere <\/span>coerenza<span style=\"font-weight: 400;\"> con la promessa fatta.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-56d8d7b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56d8d7b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-69277631\" data-id=\"69277631\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2eb725da elementor-widget elementor-widget-text-editor\" data-id=\"2eb725da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Richiedi la tua copia gratuita<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4528c328 elementor-widget elementor-widget-html\" data-id=\"4528c328\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<form action=\"https:\/\/cba-design.us1.list-manage.com\/subscribe\/post?u=49e7e78bac5ad151d31192f2a&amp;id=01a31ed4b4\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate=\"novalidate\">\n    <div id=\"mc_embed_signup_scroll\">\n\n<div class=\"indicates-required\"><span class=\"asterisk\">*<\/span> campi obbligatori<\/div>\n<div class=\"mc-field-group\">\n\t<label for=\"mce-EMAIL\">Indirizzo E-mail  <span class=\"asterisk\">*<\/span>\n<\/label>\n\t<input type=\"email\" value=\"\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL\" aria-required=\"true\">\n<\/div>\n<div class=\"mc-field-group\">\n\t<label for=\"mce-FNAME\">Nome  <span class=\"asterisk\">*<\/span>\n<\/label>\n\t<input type=\"text\" value=\"\" name=\"FNAME\" class=\"required\" id=\"mce-FNAME\" aria-required=\"true\">\n<\/div>\n<div class=\"mc-field-group\">\n\t<label for=\"mce-LNAME\">Cognome  <span class=\"asterisk\">*<\/span>\n<\/label>\n\t<input type=\"text\" value=\"\" name=\"LNAME\" class=\"required\" id=\"mce-LNAME\" aria-required=\"true\">\n<\/div>\n<div class=\"mc-field-group\">\n\t<label for=\"mce-COMPANY\">Azienda <\/label>\n\t<input type=\"text\" value=\"\" name=\"COMPANY\" class=\"\" id=\"mce-COMPANY\">\n<\/div>\n<div class=\"mc-field-group\">\n\t<label for=\"mce-JOBDESCRIP\">Job Description <\/label>\n\t<input type=\"text\" value=\"\" name=\"JOBDESCRIP\" class=\"\" id=\"mce-JOBDESCRIP\">\n<\/div>\n<div class=\"mc-field-group input-group\">\n    <strong>Lingua  <span class=\"asterisk\">*<\/span>\n<\/strong>\n    <ul><li><input type=\"radio\" value=\"Italiano\" name=\"LINGUAREPO\" id=\"mce-LINGUAREPO-0\"><label for=\"mce-LINGUAREPO-0\">Italiano<\/label><\/li>\n<li><input type=\"radio\" value=\"English\" name=\"LINGUAREPO\" id=\"mce-LINGUAREPO-1\"><label for=\"mce-LINGUAREPO-1\">English<\/label><\/li>\n<\/ul>\n<\/div>\n\t<div id=\"mce-responses\" class=\"clear\">\n\t\t<div class=\"response\" id=\"mce-error-response\" style=\"display:none\"><\/div>\n\t\t<div class=\"response\" id=\"mce-success-response\" style=\"display:none\"><\/div>\n\t<\/div>    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_49e7e78bac5ad151d31192f2a_01a31ed4b4\" tabindex=\"-1\" value=\"\"><\/div>\n    <div class=\"clear\"><input type=\"submit\" value=\"Richiedi\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\n    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