{"id":6490,"date":"2021-03-01T09:34:31","date_gmt":"2021-03-01T08:34:31","guid":{"rendered":"https:\/\/cba-design.com\/italy\/?post_type=reports&#038;p=6490"},"modified":"2026-07-15T16:23:05","modified_gmt":"2026-07-15T14:23:05","slug":"brand-for-the-next-millenium","status":"publish","type":"reports","link":"https:\/\/cba-design.com\/italy\/reports\/brand-for-the-next-millenium\/","title":{"rendered":"Brand for the next Millenium"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6490\" class=\"elementor elementor-6490\" data-elementor-post-type=\"reports\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d31b5e6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d31b5e6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45eab78c\" data-id=\"45eab78c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3ee7c65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ee7c65\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-45cf238f\" data-id=\"45cf238f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b45e39b elementor-widget elementor-widget-text-editor\" data-id=\"2b45e39b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: normal\">Nel 1985 Italo Calvino tenne ad Harvard un ciclo di 6 lezioni e oggi, trent\u2019anni dopo sono pi\u00f9 che mai attuali e ci guidano ogni giorno nel nostro lavoro.\u00a0<\/span><\/p><p><span style=\"font-weight: normal\">Questo \u00e8 il nostro omaggio a un capolavoro della letteratura e al suo impatto sul design dei brand. Abbiamo indagato e approfondito i sei valori, allora scritti da Calvino, con una chiave di lettura per il branding.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41b38888 elementor-widget elementor-widget-heading\" data-id=\"41b38888\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">6 valori<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd61545 elementor-widget elementor-widget-text-editor\" data-id=\"fd61545\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">La <\/span>leggerezza<span style=\"font-weight: 400\"> diventa sottrazione di un linguaggio ricco e sempre pi\u00f9 carico di informazioni, traduzione di una cifra stilistica <\/span>essenziale<span style=\"font-weight: 400\"> e <\/span>minimalista<span style=\"font-weight: 400\">.<\/span><\/p><p><span style=\"font-weight: 400\">La <\/span>rapidit\u00e0<span style=\"font-weight: 400\">, in contrapposizione alla leggerezza, descrive la necessit\u00e0 di eliminare tutto ci\u00f2 che \u00e8 superfluo in favore della <\/span>semplicit\u00e0<span style=\"font-weight: 400\">.<\/span><\/p><p><span style=\"font-weight: 400\">Diventa di maggior importanza, in un mondo sempre pi\u00f9 sommerso di rumori di fondo, la ricerca di <\/span>esattezza<span style=\"font-weight: 400\">, di chiarezza e precisione delle informazioni che ci sovrastano, per emergere.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">La <\/span>visibilit\u00e0<span style=\"font-weight: 400\"> diventa quindi una vetrina dove ci\u00f2 che conta \u00e8 apparire, essere immagine.<\/span><\/p><p><span style=\"font-weight: 400\">In un mercato cos\u00ec ampio diventa difficile sapersi distinguere e quindi perch\u00e9 non essere un\u2019unica identit\u00e0 ma con <\/span>molteplicit\u00e0<span style=\"font-weight: 400\"> di varianti.<\/span><\/p><p><span style=\"font-weight: 400\">Ricordandosi sempre di far emergere l\u2019identit\u00e0 sull\u2019anonimato, senza perdere\u00a0 l\u2019importanza che ha un marchio di avere <\/span>coerenza<span style=\"font-weight: 400\"> con la promessa fatta.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-56d8d7b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56d8d7b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-69277631\" data-id=\"69277631\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fe3a8a elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"4fe3a8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Successivo&quot;,&quot;step_previous_label&quot;:&quot;Precedente&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Nuovo modulo\" aria-label=\"Nuovo modulo\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"6490\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"4fe3a8a\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Brand for the next Millenium\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"6490\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNome Cognome\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Mario Rossi\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_50ff94b elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_50ff94b\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tAzienda\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_50ff94b]\" id=\"form-field-field_50ff94b\" class=\"elementor-field elementor-size-lg  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"name@domain.com\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-field_742a05d elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_742a05d\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tMessaggio Opzionale\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-lg\" name=\"form_fields[field_742a05d]\" id=\"form-field-field_742a05d\" rows=\"4\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_d8cdd81 elementor-col-100\">\n\t\t\t\t\t<br>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-down\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Scarica<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-6490","reports","type-reports","status-publish","hentry"],"acf":[],"lang":"it","translations":{"it":6490,"en":7936},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/reports\/6490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/reports"}],"about":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/types\/reports"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/reports\/6490\/revisions"}],"predecessor-version":[{"id":18966,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/reports\/6490\/revisions\/18966"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/media?parent=6490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}