{"id":7924,"date":"2021-03-03T15:52:20","date_gmt":"2021-03-03T14:52:20","guid":{"rendered":"https:\/\/cba-design.com\/italy\/?post_type=reports&#038;p=7924"},"modified":"2026-07-15T15:59:52","modified_gmt":"2026-07-15T13:59:52","slug":"imagining-the-future-of-retail","status":"publish","type":"reports","link":"https:\/\/cba-design.com\/italy\/en\/reports\/imagining-the-future-of-retail\/","title":{"rendered":"Imagining the future of retail"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7924\" class=\"elementor elementor-7924\" data-elementor-post-type=\"reports\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8409bf2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8409bf2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-897eabe\" data-id=\"897eabe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85085b2 elementor-widget elementor-widget-image\" data-id=\"85085b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"496\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-Title-1400x496.jpg\" class=\"attachment-large size-large wp-image-7929\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-Title-1400x496.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-Title-1120x397.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-Title-520x184.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-Title-768x272.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-Title-1536x544.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-Title-2048x725.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc06399 elementor-widget elementor-widget-text-editor\" data-id=\"dc06399\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div style=\"color: #797979;font-weight: normal\"><p>The goal of this report is to understand what are the new meanings for offline retail.<\/p><p>Today we see at least 5 main shifts that impact on the offline retail role.<\/p><p>From needing stuff to demanding experiences pushes the customers to look for effective experiences in valuing the retail; from conformity to customization impacts towards a growing demand for exclusivity: from plutocracy to democracy creates luxury more accessible to everyone; from wanting new to wanting new and now influences the customer\u2019s expectations about the research of speed and news; from self to community defines as essential to make the brand socially conscious.<\/p><p>\u00a0<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdbda72 elementor-widget elementor-widget-image\" data-id=\"cdbda72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"496\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-Divider-1400x496.jpg\" class=\"attachment-large size-large wp-image-6437\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-Divider-1400x496.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-Divider-1120x397.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-Divider-520x184.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-Divider-768x272.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-Divider-1536x544.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-Divider-2048x725.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6249794 elementor-widget elementor-widget-text-editor\" data-id=\"6249794\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\u00a0<\/div><div style=\"color: #797979;font-weight: normal\">These trends impact especially on the Awareness, Collect and Support stage of our shopping customer experience. That\u2019s why we have to\u00a0refocus the goal of the offline retail pushing their effectiveness and relevance at these specific phases and pushing us in shaping the role of the offline retail more as an experience hotspots, a collection point or a premium support touchpoint.\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6e26bc elementor-widget elementor-widget-image\" data-id=\"b6e26bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"496\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-End-1400x496.jpg\" class=\"attachment-large size-large wp-image-7927\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-End-1400x496.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-End-1120x397.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-End-520x184.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-End-768x272.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-End-1536x544.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-FuturofRetail-End-2048x725.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfd58b5 elementor-widget elementor-widget-text-editor\" data-id=\"dfd58b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Fill out the form and download the <span style=\"color: #94d0db\">research summary <\/span>to discover the results, scenarios and trends.<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750d6bf elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"750d6bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Successivo&quot;,&quot;step_previous_label&quot;:&quot;Precedente&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Nuovo modulo\" aria-label=\"Nuovo modulo\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"7924\"\/>\n\t\t\t<input 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elementor-column elementor-field-group-field_50ff94b elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_50ff94b\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tCompany\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_50ff94b]\" id=\"form-field-field_50ff94b\" class=\"elementor-field elementor-size-lg  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"name@domain.com\" 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