{"id":7932,"date":"2021-03-03T16:23:00","date_gmt":"2021-03-03T15:23:00","guid":{"rendered":"https:\/\/cba-design.com\/italy\/?post_type=reports&#038;p=7932"},"modified":"2022-03-16T15:06:43","modified_gmt":"2022-03-16T14:06:43","slug":"what-is-the-future-of-digital-shelves","status":"publish","type":"reports","link":"https:\/\/cba-design.com\/italy\/en\/reports\/what-is-the-future-of-digital-shelves\/","title":{"rendered":"What is the future of digital shelves"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7932\" class=\"elementor elementor-7932\" data-elementor-post-type=\"reports\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ab636f7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2ab636f7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef2d7a4\" data-id=\"ef2d7a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-33e7a28a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33e7a28a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4db54457\" data-id=\"4db54457\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f076b1c elementor-widget elementor-widget-image\" data-id=\"f076b1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-Digital-Shelves-Report-01.svg\" class=\"attachment-large size-large wp-image-6423\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fac23ce elementor-widget elementor-widget-text-editor\" data-id=\"7fac23ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Offline retail plays a key role in defining the purchase experience of customers, especially in its initial phases: awareness, research and selection of the product. Today all this happens more and more often on <strong>digital platforms<\/strong>.<\/p><p>In this context, both brands and digital platforms must adapt their way of offering products, depending on the changed role of packaging and on the online language that can\u2019t be the mere translation of what has always been done offline.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ccc0d2 elementor-widget elementor-widget-image\" data-id=\"0ccc0d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-Digital-Shelves-Report-03.svg\" class=\"attachment-large size-large wp-image-6425\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e73e732 elementor-widget elementor-widget-text-editor\" data-id=\"e73e732\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the <b>research<\/b> conducted between Milano, Paris and San Francisco we studied the way in which users shop online and offline, finding then 5 Purchase Behaviors that customers act &#8211; both online and offline &#8211; depending on different attitudes and products.<br \/>Thanks to an ethnographical approach and trends analysis about FMCG market, we identified the <b>key opportunities<\/b> both for brand and retailers, imagining the future digital shelves.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3bac38f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bac38f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4542abdc\" data-id=\"4542abdc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-433b5844 elementor-widget elementor-widget-image\" data-id=\"433b5844\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/03\/CBA-IMG-Digital-Shelves-Report-02.svg\" class=\"attachment-large size-large wp-image-6427\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24d00b44 elementor-widget elementor-widget-text-editor\" data-id=\"24d00b44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Ask for your free copy<\/h3>\n<span style=\"font-size: 16px\">* required fields<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93bba9f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93bba9f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div 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