{"id":7936,"date":"2021-03-01T16:25:29","date_gmt":"2021-03-01T15:25:29","guid":{"rendered":"https:\/\/cba-design.com\/italy\/?post_type=reports&#038;p=7936"},"modified":"2021-07-29T16:27:16","modified_gmt":"2021-07-29T14:27:16","slug":"brand-for-the-next-millennium","status":"publish","type":"reports","link":"https:\/\/cba-design.com\/italy\/en\/reports\/brand-for-the-next-millennium\/","title":{"rendered":"Brand for the next Millennium"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7936\" class=\"elementor elementor-7936\" data-elementor-post-type=\"reports\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d31b5e6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d31b5e6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45eab78c\" data-id=\"45eab78c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3ee7c65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ee7c65\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-45cf238f\" data-id=\"45cf238f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b45e39b elementor-widget elementor-widget-text-editor\" data-id=\"2b45e39b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In 1985 Italo Calvino gave a series of six lectures at Harvard. 30 years later, these lectures are more relevant than ever, guiding us on a daily basis in our work.<\/p><p>This is our tribute to a masterpiece of literature and to its impact on brand design. We have investigated and deepened the six values, then written by Calvino, with a key for branding.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41b38888 elementor-widget elementor-widget-heading\" data-id=\"41b38888\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">6 values<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd61545 elementor-widget elementor-widget-text-editor\" data-id=\"fd61545\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Lightness <\/strong>becomes the subtraction of a rich and increasingly full of information, a translation of an <strong>essential <\/strong>and<strong> minimalistic style.<\/strong><\/p><p><strong>Quickness<\/strong>, as opposed to lightness, describes the need to eliminate all that is superfluous in favor of <strong>simplicity<\/strong>.<\/p><p>It becomes more important, in an increasingly submerged world of background noise, the search for <strong>exactitude<\/strong>, clarity and precision of information that overhang us, to emerge.<\/p><p><strong>Visibility<\/strong> then becomes a showcase where what matters is to appear, to be an image.<\/p><p>In such a large market it becomes difficult to know how to distinguish and therefore why not be a single identity but with a <strong>multiplicity<\/strong> of variations.<\/p><p>Always remembering to bring out the identity on anonymity, without losing the importance that a brand has to have <strong>consistency<\/strong> with the promise made<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-56d8d7b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56d8d7b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-69277631\" data-id=\"69277631\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2eb725da elementor-widget elementor-widget-text-editor\" data-id=\"2eb725da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Ask for your free copy<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4528c328 elementor-widget elementor-widget-html\" data-id=\"4528c328\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n    <div id=\"mc_embed_signup_scroll\">\n\n<div class=\"indicates-required\"><span class=\"asterisk\">*<\/span> campi obbligatori<\/div>\n<div class=\"mc-field-group\">\n\t<label for=\"mce-EMAIL\">Indirizzo E-mail  <span class=\"asterisk\">*<\/span>\n<\/label>\n\t\n<\/div>\n<div class=\"mc-field-group\">\n\t<label for=\"mce-FNAME\">Nome  <span class=\"asterisk\">*<\/span>\n<\/label>\n\t\n<\/div>\n<div class=\"mc-field-group\">\n\t<label for=\"mce-LNAME\">Cognome  <span class=\"asterisk\">*<\/span>\n<\/label>\n\t\n<\/div>\n<div class=\"mc-field-group\">\n\t<label for=\"mce-COMPANY\">Azienda <\/label>\n\t\n<\/div>\n<div class=\"mc-field-group\">\n\t<label for=\"mce-JOBDESCRIP\">Job Description <\/label>\n\t\n<\/div>\n<div class=\"mc-field-group input-group\">\n    <strong>Lingua  <span class=\"asterisk\">*<\/span>\n<\/strong>\n    <ul><li><label for=\"mce-LINGUAREPO-0\">Italiano<\/label><\/li>\n<li><label for=\"mce-LINGUAREPO-1\">English<\/label><\/li>\n<\/ul>\n<\/div>\n\t<div id=\"mce-responses\" class=\"clear\">\n\t\t<div class=\"response\" id=\"mce-error-response\"><\/div>\n\t\t<div class=\"response\" id=\"mce-success-response\"><\/div>\n\t<\/div>    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\n    <div aria-hidden=\"true\"><\/div>\n    <div class=\"clear\"><\/div>\n    <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-7936","reports","type-reports","status-publish","hentry"],"acf":[],"lang":"en","translations":{"en":7936,"it":6490},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/reports\/7936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/reports"}],"about":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/types\/reports"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/reports\/7936\/revisions"}],"predecessor-version":[{"id":7940,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/reports\/7936\/revisions\/7940"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/media?parent=7936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}