{"id":8181,"date":"2021-09-01T15:44:30","date_gmt":"2021-09-01T13:44:30","guid":{"rendered":"https:\/\/cba-design.com\/italy\/?post_type=reports&#038;p=8181"},"modified":"2021-09-16T14:07:19","modified_gmt":"2021-09-16T12:07:19","slug":"foodz","status":"publish","type":"reports","link":"https:\/\/cba-design.com\/italy\/reports\/foodz\/","title":{"rendered":"FoodZ"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8181\" class=\"elementor elementor-8181\" data-elementor-post-type=\"reports\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cbf616d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cbf616d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b10276c\" data-id=\"b10276c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f52ce1e elementor-widget elementor-widget-heading\" data-id=\"f52ce1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Che rapporto ha la <span style=\"color:#94d0db\">\n Generazione Z<\/span> con la ristorazione?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9566875 elementor-widget elementor-widget-heading\" data-id=\"9566875\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Quali sono i momenti di consumo pi\u00f9 <span style=\"color:#94d0db\">rilevanti<\/span>? Come progettare esperienze di ristorazione <span style=\"color:#94d0db\">tra fisico e digitale<\/span>?\u2028\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-718b3d0 elementor-widget elementor-widget-text-editor\" data-id=\"718b3d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Nel 2020 abbiamo dedicato IMG\u2013 alla <\/span><b>Gen Z<\/b><span style=\"font-weight: 400\">, indagando qual \u00e8 il <\/span><b>rapporto che questa generazione ha con la ristorazione<\/b><span style=\"font-weight: 400\"> e quali sono i principali momenti di consumo.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Grazie ad un processo di ricerca innovativo in<\/span><b> 4 fasi<\/b><span style=\"font-weight: 400\"> abbiamo coinvolto moltissimi ragazzi della Gen Z in un<\/span><b> processo di analisi qualitativa e quantitativa<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eea5152 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eea5152\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35544bf\" data-id=\"35544bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3681c15 elementor-widget elementor-widget-image\" data-id=\"3681c15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"527\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/09\/2021-09-16-Food-Z-02-1400x527.png\" class=\"attachment-large size-large wp-image-8575\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/09\/2021-09-16-Food-Z-02-1400x527.png 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/09\/2021-09-16-Food-Z-02-1120x422.png 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/09\/2021-09-16-Food-Z-02-520x196.png 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/09\/2021-09-16-Food-Z-02-768x289.png 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/09\/2021-09-16-Food-Z-02-1536x578.png 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/09\/2021-09-16-Food-Z-02-2048x771.png 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7adebc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7adebc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc9383d\" data-id=\"bc9383d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbc2b5 elementor-widget elementor-widget-text-editor\" data-id=\"8fbc2b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>30 ragazzi universitari<\/b><span style=\"font-weight: 400\"> in diverse sessioni di brainstorming ci hanno raccontato i processi e le motivazioni che li guidano nella <\/span><b>scelta<\/b><span style=\"font-weight: 400\"> del locale per il loro<\/span><b> consumo di cibo out of home<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p><span style=\"font-weight: 400\">Grazie ad<\/span><b> interviste qualitative mirate<\/b><span style=\"font-weight: 400\"> one-to-one su 12 ragazzi in tutta Italia abbiamo indagato nel dettaglio i loro momenti di consumo.<\/span><\/p><p><span style=\"font-weight: 400\">Attraverso la sperimentazione di nuove metodologie di ricerca, incentrate sul superamento del concetto di &#8220;personas&#8221; a favore di un nuovo tipo di modello pi\u00f9 situazionale, lo <\/span><b>scenarios<\/b><span style=\"font-weight: 400\">, siamo riusciti a identificare i <\/span><b>momenti di consumo pi\u00f9 rilevanti per la Gen Z<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2003932 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"2003932\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0dd55d5\" data-id=\"0dd55d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98a3577 elementor-widget elementor-widget-image\" data-id=\"98a3577\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1680\" height=\"796\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/09\/Scenarios-emoji.png\" class=\"attachment-full size-full wp-image-8237\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/09\/Scenarios-emoji.png 1680w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/09\/Scenarios-emoji-1120x531.png 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/09\/Scenarios-emoji-1400x663.png 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/09\/Scenarios-emoji-520x246.png 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/09\/Scenarios-emoji-768x364.png 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/09\/Scenarios-emoji-1536x728.png 1536w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bbf2de9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bbf2de9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c66d021\" data-id=\"c66d021\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1d3454 elementor-widget elementor-widget-text-editor\" data-id=\"d1d3454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Grazie agli scenarios, elaborati con una ricerca su oltre 715 ragazzi, ogni momento di consumo \u00e8 associato ai bisogni della singola persona in base alla situazione in cui essa si trova e all&#8217;obiettivo che desidera perseguire.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Abbiamo infine elaborato i dettagli di questi scenarios alla luce della situazione pandemica legata al <\/span><b>Covid-19<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a080eff elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"a080eff\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d510b2\" data-id=\"6d510b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c864ac elementor-widget elementor-widget-image\" data-id=\"7c864ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1176\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/09\/Customer-Journey-scaled.jpg\" class=\"attachment-full size-full wp-image-8208\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/09\/Customer-Journey-scaled.jpg 2560w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/09\/Customer-Journey-1120x515.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/09\/Customer-Journey-1400x643.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/09\/Customer-Journey-520x239.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/09\/Customer-Journey-768x353.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/09\/Customer-Journey-1536x706.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/09\/Customer-Journey-2048x941.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ea270b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ea270b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82da6e1\" data-id=\"82da6e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c5136f elementor-widget elementor-widget-text-editor\" data-id=\"0c5136f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Il risultato di questo percorso \u00e8 la definizione di diversi customer journey che immaginano esperienze di ristorazione ibride tra fisico e digitale.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59446e3 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"59446e3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7b93d1\" data-id=\"f7b93d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b04c1f elementor-widget elementor-widget-image\" data-id=\"7b04c1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/09\/Kit-1400x788.jpg\" class=\"attachment-large size-large wp-image-8233\" alt=\"\" srcset=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/09\/Kit-1400x788.jpg 1400w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/09\/Kit-1120x630.jpg 1120w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/09\/Kit-520x293.jpg 520w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/09\/Kit-768x432.jpg 768w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/09\/Kit-1536x864.jpg 1536w, https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/09\/Kit-2048x1152.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a507af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a507af\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9577aa\" data-id=\"c9577aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-961fe03 elementor-widget elementor-widget-text-editor\" data-id=\"961fe03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Scopri la ricerca, gli scenarios e i customer journey su <span style=\"color: #94d0db\"><a style=\"color: #94d0db\" href=\"http:\/\/foodz.cba-design.it\" target=\"_blank\" rel=\"noopener\">foodz.cba-design.it<\/a><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-8181","reports","type-reports","status-publish","hentry"],"acf":[],"lang":"it","translations":{"it":8181},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/reports\/8181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/reports"}],"about":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/types\/reports"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/reports\/8181\/revisions"}],"predecessor-version":[{"id":8598,"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/reports\/8181\/revisions\/8598"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/italy\/wp-json\/wp\/v2\/media?parent=8181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}