INSPIRE: Olympics

Olympic inspirations: we love it!

The Olympic period is an exciting moment – a time to cheer, thrill, when we oftentimes wake up in the wee hours of the morning and cry out of an indescribable feeling. On this mood, we have selected some historical, creative, and inspiring information about the games, to share with branding and design lovers and with all the other people too:

The Olympic Design Dot Com

On this site, in addition to the book Olympic Games – The Design, you can find numerous information on graphic design of the Olympic and Paralympic Games: from printed documents to medals, from pictograms to slogans, from tickets to posters. We chose to highlight the gallery of this last item, with the official posters of all editions of the Games. Difficult to pick a favorite:

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Tokyo 2020 (Official Art Posters)

Posters are an emblematic element of the Olympic Games. Therefore, since the 60s, several of them are created with each edition, in addition to the official one. Invited by the International Olympic Committee, artists and designers from all over the world have the chance to go down in history. Check out the official Tokyo 2020 posters here – 

Olympic Games posters

Paralympics Games posters

Sustainable Design

In order to hold the most sustainable Olympics in history, the Japanese have invested in recycled, repurposed and residual materials. From the medals to the beds of the Olympic Village, check the green choices of this edition of the Games:

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Pictograms

First used by themselves – the Japanese – at the 1964 Tokyo Olympics, the iconography of the pictograms of the Games are a show alone. We loved to learn more about the history of the symbols that can be understood by the whole international community, showed in this video.

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