INSPIRE: By women, for women

To celebrate March, we selected women’s initiatives aimed at for female audience

March is women’s month (March 8 is the official day, but at CBA B + G we celebrate it till the 31st!), and we could not fail to honor those who have contributed to breaking sexist paradigms in society. Following our article on the topic of female leadership (if you haven’t read it yet, click here), we have selected 7 businesses and initiatives made by women and aimed at women, in male-dominated categories and sectors.


Women making the first move.

Founded in 2014 by the American entrepreneur Whitney Wolfe Herd, the principle of this dating app is simple: women are the ones to make the first move. It may seem an insignificant detail, but in fact it deeply impacts the rules of the game, empowering women who often do not dare to take initiatives, and are left at a disadvantage. It is also worth noting that, at the age of 31, Whitney, with son on hip, took Bumble public on Nasdaq, valued at 14 billion dollars. Powerful!

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Bye-bye hard porn, long live real sex!

Tired of the hardcore porn industry, the wonderful publicist and feminist Cindy Gallop launched more than 10 years ago the platform MakeLoveNotPorn, as an alternative to mainstream platforms, with representations of sex between more real and diverse people, respectful of consent . We suggest you watch her brilliant TED Talk and start using the platform now!

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For more well cared and assisted mothers of newborns

When Sara Bates’ daughter was born, she had no idea of all the physical and emotional pains that she, as a mother, would face. She soon discovered that she was not the only one: despite the fact that 90% of women suffer postpartum complications, the vast majority do not know how to deal with it. That’s why she founded Mamamend, a digital health platform that brings information and resources to mothers of newborns.

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O Gato Sem Rabo

Female narratives, only.

In the midst of the pandemic, the courageous researcher Johanna Stein opened in São Paulo the first feminist bookstore in the city, which stocks books only by women authors. O Gato Sem Rabo, located in the district of Vila Buarque, has already almost two thousand titles from 680 different authors available on its shelves. Johanna says that the bookstore’s name (in English – The cat without a tail) is a reference to Virginia Woolf, who used the feline metaphor to talk about the lack of legitimacy, time, money and space imputed to women throughout history.

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Casa del Sol Tequila

Returning tequila to the tequileras.

The famous actress Eva Longoria has also become an entrepreneur, creating a brand that honors her Mexican roots and empowers women. She launched, in 2021, Casa Del Sol, a luxury tequila inspired by the goddess of agave, Mayahuel, which pays homage to the tequileras behind the production and distillation process.

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MBM Movement Black Money

It's black women's turn.

Considered nothing less than one of the most powerful women in Brazil by Forbes, Nina Silva is CEO and co-founder of the Black Money Movement, an innovation hub for insertion and autonomy of the black community in the digital age. Among the initiatives promoted by the hub, are the Start Blackup, a series of meetings held between entrepreneurs, the Afreektech, its educational arm, and the D’Black Bank, a fintech to connect consumers and entrepreneurs.

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Rewriting history with NFTs.

This community led by Gen Z women, and with more than 40k followers, aims to use NFTs to empower women. According to its founders, through this incredible new technology, which is just beginning, women have the chance to empower themselves and rewrite history. If you have not yet understood what an NFT is and how it works, take a look here .They have it all explained!

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