A proprietary study by CBA B+G mapping the 10 major growth platforms in dairy — from functional health to digital channels, from protein to sensory experience: where to invest, how to innovate, and why now.
Why dairy is no longer a commodity?
For decades, dairy products were automatic purchases, driven mainly by price and habit. That reality has changed.
Consumers increasingly attentive to health, digestion, ingredient origin, and convenience are reshaping the category’s value. The result is not just product innovation — it’s a structural shift in how brands grow, build margins, and foster loyalty.
The market isn’t waiting for the future. It has already changed.
What you’ll find in the Dairy Opportunities 2026 study / The Invisible Dairy Revolution
The Invisible Dairy Revolution is a strategic study developed by CBA B+G based on:
market and consumer behavior analysis
proprietary data and global sources (such as Kantar and Nielsen)
critical interpretation of trends already influencing real purchase decisions
The study organizes these transformations into opportunity platforms, helping brands understand where growth is happening — and where it no longer is.
The key forces reshaping the dairy market
The study identifies 10 opportunity platforms structured around five major shifts:
Health as the standard, not a niche
Function-driven premiumization
New consumption occasions
Sensory experience as a competitive differentiator
Digital channels as recurring growth infrastructure
Each platform connects behavior, product, portfolio, and business model, outlining concrete paths toward sustainable growth.
Who this study is for
This material was developed for:
marketing, innovation, and strategy leaders
brand, portfolio, and new business teams
food and beverage industry executives
brands seeking to defend margins in mature markets
companies aiming to grow beyond price or volume competition
Why CBA B+G developed this study
At CBA B+G, we combine branding, design, and market intelligence to help brands anticipate change — not just react to it.
This study comes from practice: direct engagement with brands, categories, and real business decisions where strategy must translate into product, portfolio, and customer experience.
Want to explore opportunities for your brand?
We present this study in a contextualized way, connecting insights to each brand’s specific challenges.
If you’d like to discuss how these transformations impact your portfolio, leave your details below and we’ll get in touch.
*By submitting your information, you agree to receive our communications.
