{"id":27445,"date":"2026-01-15T10:17:22","date_gmt":"2026-01-15T13:17:22","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?page_id=27445"},"modified":"2026-01-21T15:26:07","modified_gmt":"2026-01-21T18:26:07","slug":"pulso-latino","status":"publish","type":"page","link":"https:\/\/cba-design.com\/latam\/en\/pulso-latino\/","title":{"rendered":"Pulso Latino"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"27445\" class=\"elementor elementor-27445\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d159193 elementor-section-height-full elementor-hidden-mobile elementor-section-full_width elementor-section-items-bottom elementor-section-content-bottom elementor-section-height-default\" data-id=\"d159193\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-162dbe0\" data-id=\"162dbe0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8cebf5 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"b8cebf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/01\/Opening-EN.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-2988b14 e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-parent\" data-id=\"2988b14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-822e834 elementor-widget elementor-widget-image\" data-id=\"822e834\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/01\/Mobile-Opening_EN.png\" class=\"attachment-full size-full wp-image-27462\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/01\/Mobile-Opening_EN.png 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/01\/Mobile-Opening_EN-896x1120.png 896w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/01\/Mobile-Opening_EN-416x520.png 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/01\/Mobile-Opening_EN-768x960.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3368ae4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3368ae4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-948b0c4\" data-id=\"948b0c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c61772e elementor-widget elementor-widget-text-editor\" data-id=\"c61772e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">A study on well-being, the body, and consumption in Latin America<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8a2217 elementor-widget elementor-widget-text-editor\" data-id=\"b8a2217\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Well-being has become a central territory of contemporary culture.<\/p><p class=\"p1\">Between performance and deceleration, control and pleasure, metrics and affection, the body has moved beyond biology to become a project, a language, and a daily choice.<\/p><p class=\"p1\"><strong>Pulso Latino is a series of studies by CBA B+G that investigates the cultural tensions and movements shaping consumption in Latin America. In this edition, Well-being, Rebalanced, we explore how this territory is being reorganized between efficiency and lightness.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60dd7f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60dd7f2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d37878\" data-id=\"8d37878\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2db83e8 elementor-widget elementor-widget-heading\" data-id=\"2db83e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Access Pulso Latino \u2014 Issue 01: Well-being, Rebalanced<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f9e723 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"0f9e723\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"pulso-form-en\" data-settings=\"{&quot;step_next_label&quot;:&quot;Suivant&quot;,&quot;step_previous_label&quot;:&quot;Pr\\u00e9c\\u00e9dent&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"pulse25pt\" name=\"PULSO-LATINO-26-EN\" aria-label=\"PULSO-LATINO-26-EN\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"27445\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"0f9e723\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Pulso Latino \u2014 Issue 01: Well-being Rebalanced\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"27445\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_46bd81e elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_46bd81e\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tSurname\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_46bd81e]\" id=\"form-field-field_46bd81e\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Surname\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Corporate email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-empresa elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-empresa\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tCompany\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[empresa]\" id=\"form-field-empresa\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Company\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-cargo elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-cargo\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tJob Tier\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-caret-down\"><\/i>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[cargo]\" id=\"form-field-cargo\" class=\"elementor-field-textual elementor-size-lg\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"Self-employed\/ Aut\u00f4nomo\">Self-employed\/ Aut\u00f4nomo<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Student\/ Estudante\">Student\/ Estudante<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Intern\/ Estagi\u00e1rio\">Intern\/ Estagi\u00e1rio<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Junior\/ J\u00fanior\">Junior\/ J\u00fanior<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Mid-Level\/ Pleno ou S\u00eanior\">Mid-Level\/ Pleno ou S\u00eanior<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Manager\/ Gerente\">Manager\/ Gerente<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Director\/ Diretor\">Director\/ Diretor<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"C-level\">C-level<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-lg\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Access the study<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09ccdca elementor-widget elementor-widget-text-editor\" data-id=\"09ccdca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>*By submitting your information, you agree to receive our communications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-c985f1d e-flex e-con-boxed e-con e-parent\" data-id=\"c985f1d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-41e7c27 e-con-full e-flex e-con e-child\" data-id=\"41e7c27\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bfb35d elementor-widget elementor-widget-text-editor\" data-id=\"2bfb35d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Well-being and consumption trends in Latin America<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12818ce elementor-widget elementor-widget-text-editor\" data-id=\"12818ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Contemporary well-being does not operate at extremes.<\/p><p class=\"p1\">The same consumer who seeks supplements, apps, and fast results also longs for pauses, simple food, and a more caring relationship with the body and with time.<\/p><p class=\"p1\">Pulso Latino \u2014 Issue 01: <i>Well-being, Rebalanced<\/i> starts from this pendular movement to analyze how well-being is being rebuilt in layers \u2014 cultural, emotional, and market-driven \u2014 from a Latin American perspective.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9f06a1 e-con-full e-flex e-con e-child\" data-id=\"e9f06a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a64fb47 elementor-widget elementor-widget-image\" data-id=\"a64fb47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/elementor\/thumbs\/IMG_0151_FINAL-rhndc5loc9tpcf5epswg9mpqubqgtsx23xsrdstjjk.jpg\" title=\"IMG_0151_FINAL\" alt=\"IMG_0151_FINAL\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4627dec e-con-full e-flex e-con e-parent\" data-id=\"4627dec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85ac03f elementor-widget elementor-widget-text-editor\" data-id=\"85ac03f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Data and signals on well-being and consumption in Latin America<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-401e037 e-flex e-con-boxed e-con e-parent\" data-id=\"401e037\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b48f467 e-con-full e-flex e-con e-child\" data-id=\"b48f467\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d6deb1 elementor-widget elementor-widget-heading\" data-id=\"3d6deb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">61%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6885431 elementor-widget elementor-widget-text-editor\" data-id=\"6885431\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">of the Latin American population reports exercising more than twice a week, indicating that active well-being is already part of everyday life \u2014 not just high-performance routines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae66206 e-con-full e-flex e-con e-child\" data-id=\"ae66206\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf190fe elementor-widget elementor-widget-heading\" data-id=\"bf190fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">+7,9%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a5da67 elementor-widget elementor-widget-text-editor\" data-id=\"5a5da67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The protein market in South America is expected to reach US$ 2.48 billion by 2030, driven mainly by supplements and functional foods, with an estimated annual growth of 7.9%.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b0408c e-con-full e-flex e-con e-child\" data-id=\"7b0408c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-814591d elementor-widget elementor-widget-heading\" data-id=\"814591d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">150<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4283eb elementor-widget elementor-widget-text-editor\" data-id=\"a4283eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">In Peru alone, 150 urban running events have already taken place in 2025. Over the past five years, participation in these events has doubled, highlighting the social and community strength of the movement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cecea5 e-flex e-con-boxed e-con e-parent\" data-id=\"4cecea5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49ec99d elementor-widget elementor-widget-text-editor\" data-id=\"49ec99d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">These numbers gain meaning when connected to behaviors, narratives, and choices that cut across entire categories.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a6cec5 e-flex e-con-boxed e-con e-parent\" data-id=\"3a6cec5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-964db76 e-con-full e-flex e-con e-child\" data-id=\"964db76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce2e95f elementor-widget elementor-widget-image\" data-id=\"ce2e95f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/01\/Pages.gif\" class=\"attachment-large size-large wp-image-27341\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ac0466 e-con-full e-flex e-con e-child\" data-id=\"6ac0466\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33e6b5c elementor-widget elementor-widget-text-editor\" data-id=\"33e6b5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Themes explored in Pulso Latino<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b3491b elementor-widget elementor-widget-text-editor\" data-id=\"3b3491b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The study addresses topics such as:<\/p><ul><li><p class=\"p1\">the body as a field of symbolic dispute<\/p><\/li><li><p class=\"p1\">the cult of performance and optimization<\/p><\/li><li><p class=\"p1\">the centrality of protein and satiety<\/p><\/li><li><p class=\"p1\">the return of simple, affective, everyday food<\/p><\/li><li><p class=\"p1\">pleasure as a response to excess control<\/p><\/li><li><p class=\"p1\">well-being as a cultural experience, not a formula<\/p><\/li><li><p class=\"p1\">opportunities and case studies of brands that turn these insights into action<\/p><\/li><\/ul><p class=\"p1\">More than mapping trends, Pulso Latino \u2014 Issue 01: <i>Well-being, Rebalanced<\/i> observes tensions and frictions that help explain where consumption is moving \u2014 and why.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c9ee27 e-flex e-con-boxed e-con e-parent\" data-id=\"4c9ee27\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fa50e2e e-con-full e-flex e-con e-child\" data-id=\"fa50e2e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84847aa elementor-widget elementor-widget-text-editor\" data-id=\"84847aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Brands do not operate outside culture. <strong>They participate in these tensions, reinforce narratives, or help reframe them.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c9d61f e-con-full e-flex e-con e-child\" data-id=\"6c9d61f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-088ab07 elementor-widget elementor-widget-text-editor\" data-id=\"088ab07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">In the current landscape, brands that stand out are those that:<\/p><ul><li><p class=\"p1\">understand well-being as a cultural experience<\/p><\/li><li><p class=\"p1\">balance efficiency and lightness<\/p><\/li><li><p class=\"p1\">speak about body, health, and food with nuance<\/p><\/li><li><p class=\"p1\">create emotional connection without oversimplifying complex debates<\/p><\/li><\/ul><p class=\"p1\">Pulso Latino exists to support strategic decision-making in this territory.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80e64b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80e64b9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ca7d2b\" data-id=\"2ca7d2b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a7b052 elementor-widget elementor-widget-heading\" data-id=\"9a7b052\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Access Pulso Latino \u2014 Issue 01: Well-being, Rebalanced<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-106ca00 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"106ca00\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"pulso-form-en\" data-settings=\"{&quot;step_next_label&quot;:&quot;Suivant&quot;,&quot;step_previous_label&quot;:&quot;Pr\\u00e9c\\u00e9dent&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"pulse25pt\" name=\"PULSO-LATINO-26-EN\" aria-label=\"PULSO-LATINO-26-EN\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"27445\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"106ca00\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Pulso Latino \u2014 Issue 01: Well-being Rebalanced\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"27445\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_46bd81e elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_46bd81e\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tSurname\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_46bd81e]\" id=\"form-field-field_46bd81e\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Surname\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Corporate email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-empresa elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-empresa\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tCompany\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[empresa]\" id=\"form-field-empresa\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Company\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-cargo elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-cargo\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tJob Tier\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-caret-down\"><\/i>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[cargo]\" id=\"form-field-cargo\" class=\"elementor-field-textual elementor-size-lg\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"Self-employed\/ Aut\u00f4nomo\">Self-employed\/ Aut\u00f4nomo<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Student\/ Estudante\">Student\/ Estudante<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Intern\/ Estagi\u00e1rio\">Intern\/ Estagi\u00e1rio<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Junior\/ J\u00fanior\">Junior\/ J\u00fanior<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Mid-Level\/ Pleno ou S\u00eanior\">Mid-Level\/ Pleno ou S\u00eanior<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Manager\/ Gerente\">Manager\/ Gerente<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Director\/ Diretor\">Director\/ Diretor<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"C-level\">C-level<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-lg\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Access the study<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1592d3d elementor-widget elementor-widget-text-editor\" data-id=\"1592d3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>*By submitting your information, you agree to receive our communications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/01\/Opening-EN.mp4 A study on well-being, the body, and consumption in Latin America Well-being has become a central territory of contemporary culture. Between performance and deceleration, control and pleasure, metrics and affection, the body has moved beyond biology to become a project, a language, and a daily choice. Pulso Latino is a series of studies by [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-27445","page","type-page","status-publish","hentry"],"acf":[],"lang":"en","translations":{"en":27445,"pt":27153,"es":27475},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/pages\/27445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/comments?post=27445"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/pages\/27445\/revisions"}],"predecessor-version":[{"id":27556,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/pages\/27445\/revisions\/27556"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/media?parent=27445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}