{"id":28242,"date":"2026-06-01T07:23:23","date_gmt":"2026-06-01T10:23:23","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?page_id=28242"},"modified":"2026-06-01T07:31:00","modified_gmt":"2026-06-01T10:31:00","slug":"investigacion-e-insights","status":"publish","type":"page","link":"https:\/\/cba-design.com\/latam\/es\/investigacion-e-insights\/","title":{"rendered":"Investigaci\u00f3n y Insights"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"28242\" class=\"elementor elementor-28242\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-759ab78 e-flex e-con-boxed e-con e-parent\" data-id=\"759ab78\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f0c5ce elementor-widget elementor-widget-heading\" data-id=\"5f0c5ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">INVESTIGACI\u00d3N Y INSIGHTS<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8d7286 elementor-widget elementor-widget-heading\" data-id=\"a8d7286\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"red\"><font color=\"#ffffff\"> Transformando se\u00f1ales <\/font>humanas<\/span> en decisiones de negocio.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b65ce2c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b65ce2c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9ae0e6\" data-id=\"a9ae0e6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6104867 elementor-widget elementor-widget-text-editor\" data-id=\"6104867\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Hoy, los consumidores generan se\u00f1ales constantemente, ya sea a trav\u00e9s de comportamientos, cultura, conversaciones, compras, rutinas e interacciones digitales. El desaf\u00edo ya no es acceder a la informaci\u00f3n. <strong>Es transformar la complejidad en una direcci\u00f3n clara para el negocio.<\/strong><\/p><p class=\"p1\">En CBA B+G, HumanIS\u2122 combina antropolog\u00eda, inteligencia aumentada y an\u00e1lisis de datos para descifrar qu\u00e9 impulsa realmente las decisiones de las personas y qu\u00e9 deber\u00edan hacer las marcas a continuaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-c2b3c63 e-flex e-con-boxed e-con e-parent\" data-id=\"c2b3c63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa028d9 elementor-widget elementor-widget-heading\" data-id=\"aa028d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El enfoque HumanIS\u2122<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1046652 e-flex e-con-boxed e-con e-parent\" data-id=\"1046652\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8561e7d e-con-full e-flex e-con e-child\" data-id=\"8561e7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db8edbb elementor-widget elementor-widget-image\" data-id=\"db8edbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2226\" height=\"2293\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem2.png\" class=\"attachment-full size-full wp-image-28101\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem2.png 2226w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem2-1087x1120.png 1087w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem2-1359x1400.png 1359w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem2-505x520.png 505w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem2-768x791.png 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem2-1491x1536.png 1491w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem2-1988x2048.png 1988w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/elementor\/thumbs\/Imagem2-rnzfg49p8vk2wep5j30b3jrtixihdxyxrj9xfj2ew4.png 10w\" sizes=\"(max-width: 2226px) 100vw, 2226px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5566ad7 elementor-widget elementor-widget-text-editor\" data-id=\"5566ad7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><b>Antropolog\u00eda en Movimiento<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7854ff6 elementor-widget elementor-widget-text-editor\" data-id=\"7854ff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Comprender el presente y anticipar los cambios culturales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4db58ee e-con-full e-flex e-con e-child\" data-id=\"4db58ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4777782 elementor-widget elementor-widget-image\" data-id=\"4777782\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1606\" height=\"1543\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem3.png\" class=\"attachment-full size-full wp-image-28104\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem3.png 1606w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem3-1120x1076.png 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem3-1400x1345.png 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem3-520x500.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem3-768x738.png 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem3-1536x1476.png 1536w\" sizes=\"(max-width: 1606px) 100vw, 1606px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83109e3 elementor-widget elementor-widget-text-editor\" data-id=\"83109e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><b>Inteligencia Aumentada<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6bbe38 elementor-widget elementor-widget-text-editor\" data-id=\"c6bbe38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Descifrar se\u00f1ales humanas con escala y profundidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a424c8 e-con-full e-flex e-con e-child\" data-id=\"3a424c8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a9002a elementor-widget elementor-widget-image\" data-id=\"3a9002a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1748\" height=\"2560\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem4-scaled.png\" class=\"attachment-full size-full wp-image-28107\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem4-scaled.png 1748w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem4-765x1120.png 765w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem4-956x1400.png 956w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem4-355x520.png 355w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem4-768x1125.png 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem4-1049x1536.png 1049w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem4-1399x2048.png 1399w\" sizes=\"(max-width: 1748px) 100vw, 1748px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcbfb66 elementor-widget elementor-widget-text-editor\" data-id=\"bcbfb66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><b>Experiencia Anal\u00edtica<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c663830 elementor-widget elementor-widget-text-editor\" data-id=\"c663830\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Transformar la complejidad en decisiones estrat\u00e9gicas accionables.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a278213 e-flex e-con-boxed e-con e-parent\" data-id=\"a278213\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f4d413 elementor-widget elementor-widget-heading\" data-id=\"8f4d413\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lo que hace diferente nuestro enfoque:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2286cc3 e-con-full e-flex e-con e-parent\" data-id=\"2286cc3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e58af1b e-con-full e-flex e-con e-child\" data-id=\"e58af1b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3e54a7 elementor-widget elementor-widget-heading\" data-id=\"f3e54a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Multiexpertise<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750aa06 elementor-widget elementor-widget-image\" data-id=\"750aa06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1229\" height=\"890\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem5.jpg\" class=\"attachment-large size-large wp-image-28116\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem5.jpg 1229w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem5-1120x811.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem5-520x377.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem5-768x556.jpg 768w\" sizes=\"(max-width: 1229px) 100vw, 1229px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca7e354 elementor-widget elementor-widget-text-editor\" data-id=\"ca7e354\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Combinamos antropolog\u00eda, investigaci\u00f3n cualitativa y cuantitativa, branding, dise\u00f1o e innovaci\u00f3n para generar insights m\u00e1s ricos y confiables.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b04640f e-con-full e-flex e-con e-child\" data-id=\"b04640f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-442c4c0 elementor-widget elementor-widget-heading\" data-id=\"442c4c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Est\u00edmulos de Alto Nivel<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ba7224 elementor-widget elementor-widget-image\" data-id=\"0ba7224\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1269\" height=\"891\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem6.jpg\" class=\"attachment-large size-large wp-image-28119\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem6.jpg 1269w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem6-1120x786.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem6-520x365.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem6-768x539.jpg 768w\" sizes=\"(max-width: 1269px) 100vw, 1269px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb4ddf6 elementor-widget elementor-widget-text-editor\" data-id=\"cb4ddf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Estrategas, dise\u00f1adores y redactores crean est\u00edmulos de investigaci\u00f3n de alta calidad \u2014desde territorios conceptuales hasta mockups de packaging\u2014 dise\u00f1ados para generar reacciones m\u00e1s profundas por parte de los consumidores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd64113 e-con-full e-flex e-con e-child\" data-id=\"cd64113\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca09bbe elementor-widget elementor-widget-heading\" data-id=\"ca09bbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Investigaci\u00f3n en Profundidad<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81e4968 elementor-widget elementor-widget-image\" data-id=\"81e4968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1178\" height=\"891\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem7-1.jpg\" class=\"attachment-large size-large wp-image-28125\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem7-1.jpg 1178w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem7-1-1120x847.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem7-1-520x393.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem7-1-768x581.jpg 768w\" sizes=\"(max-width: 1178px) 100vw, 1178px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab336d5 elementor-widget elementor-widget-text-editor\" data-id=\"ab336d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Combinamos an\u00e1lisis cultural, observaci\u00f3n del comportamiento e inteligencia de mercado para descubrir tensiones, rituales y oportunidades emergentes que influyen en las decisiones de consumo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d9c491 e-con-full e-flex e-con e-child\" data-id=\"3d9c491\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1102191 elementor-widget elementor-widget-heading\" data-id=\"1102191\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Playbook Estrat\u00e9gico<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45e8708 elementor-widget elementor-widget-image\" data-id=\"45e8708\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"891\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem8.jpg\" class=\"attachment-large size-large wp-image-28128\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem8.jpg 1100w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem8-520x421.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem8-768x622.jpg 768w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9a8186 elementor-widget elementor-widget-text-editor\" data-id=\"b9a8186\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Transformamos se\u00f1ales complejas de comportamiento en prioridades estrat\u00e9gicas claras, frameworks accionables y recomendaciones orientadas al negocio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2890be7 e-con-full e-flex e-con e-child\" data-id=\"2890be7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06b6481 elementor-widget elementor-widget-heading\" data-id=\"06b6481\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Aceleraci\u00f3n End-to-End<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a069bf6 elementor-widget elementor-widget-image\" data-id=\"a069bf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1144\" height=\"894\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem9.jpg\" class=\"attachment-large size-large wp-image-28131\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem9.jpg 1144w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem9-1120x875.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem9-520x406.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem9-768x600.jpg 768w\" sizes=\"(max-width: 1144px) 100vw, 1144px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bcd133 elementor-widget elementor-widget-text-editor\" data-id=\"8bcd133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Metodolog\u00edas impulsadas por IA, prototipado \u00e1gil y personas sint\u00e9ticas aceleran el recorrido desde el insight hasta la soluci\u00f3n validada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86c45b5 e-flex e-con-boxed e-con e-parent\" data-id=\"86c45b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5171636 elementor-widget elementor-widget-heading\" data-id=\"5171636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conoce algunas de nuestras metodolog\u00edas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8aad8c6 e-flex e-con-boxed e-con e-parent\" data-id=\"8aad8c6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-53eacef e-con-full e-flex e-con e-child\" data-id=\"53eacef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c838434 elementor-widget elementor-widget-image\" data-id=\"c838434\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1223\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem10.png\" class=\"attachment-large size-large wp-image-28140\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem10.png 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem10-989x1120.png 989w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem10-459x520.png 459w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem10-768x870.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01dd687 e-flex e-con-boxed e-con e-child\" data-id=\"01dd687\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2bc2e8 elementor-widget elementor-widget-heading\" data-id=\"c2bc2e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">EXPLORAR<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0e574c elementor-widget elementor-widget-text-editor\" data-id=\"a0e574c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"p1\"><b>Human Dives:<\/b> La profundidad de las conversaciones reales combinada con di\u00e1logos enriquecidos por est\u00edmulos y s\u00edntesis potenciadas por IA.<\/li><li class=\"p1\"><b>Magic Box:<\/b> Convierte el diario online tradicional en una experiencia gamificada y rica en est\u00edmulos sensoriales.<\/li><li class=\"p1\"><b>Decision Track:<\/b> Misiones de compra y uso acompa\u00f1adas por investigadores.<\/li><li class=\"p2\"><b>Y m\u00e1s.<\/b><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a13065c elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"a13065c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c5e0650 e-flex e-con-boxed e-con e-child\" data-id=\"c5e0650\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0baefd8 elementor-widget elementor-widget-heading\" data-id=\"0baefd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CONSTRUIR<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca6d42f elementor-widget elementor-widget-text-editor\" data-id=\"ca6d42f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"p1\"><b>Co-Creation Sprints:<\/b> Consumidores y expertos construyendo juntos en tiempo real.<\/li><li class=\"p1\"><b>Human Dive in Scale:<\/b> Un formato h\u00edbrido que combina profundidad cualitativa y validaci\u00f3n cuantitativa en una \u00fanica ola de investigaci\u00f3n.<\/li><li class=\"p1\"><b>Design Deconstruction:<\/b> Analiza cada elemento del dise\u00f1o de un producto, su semi\u00f3tica, se\u00f1ales de posicionamiento e interpretaci\u00f3n por parte de los consumidores.<\/li><li class=\"p2\"><b>Y m\u00e1s.<\/b><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61565a0 e-con-full e-flex e-con e-child\" data-id=\"61565a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d88287b elementor-widget elementor-widget-image\" data-id=\"d88287b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1186\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem11.png\" class=\"attachment-large size-large wp-image-28143\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem11.png 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem11-1020x1120.png 1020w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem11-474x520.png 474w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem11-768x843.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f00b6eb elementor-hidden-desktop e-flex e-con-boxed e-con e-parent\" data-id=\"f00b6eb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3a07c74 e-con-full e-flex e-con e-child\" data-id=\"3a07c74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9475044 elementor-widget elementor-widget-image\" data-id=\"9475044\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1186\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem11.png\" class=\"attachment-large size-large wp-image-28143\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem11.png 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem11-1020x1120.png 1020w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem11-474x520.png 474w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem11-768x843.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-feab38a e-flex e-con-boxed e-con e-child\" data-id=\"feab38a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae094b2 elementor-widget elementor-widget-heading\" data-id=\"ae094b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CONSTRUIR<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57d50f6 elementor-widget elementor-widget-text-editor\" data-id=\"57d50f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"p1\"><b>Co-Creation Sprints:<\/b> Consumidores y expertos construyendo juntos en tiempo real.<\/li><li class=\"p1\"><b>Human Dive in Scale:<\/b> Un formato h\u00edbrido que combina profundidad cualitativa y validaci\u00f3n cuantitativa en una \u00fanica ola de investigaci\u00f3n.<\/li><li class=\"p1\"><b>Design Deconstruction:<\/b> Analiza cada elemento del dise\u00f1o de un producto, su semi\u00f3tica, se\u00f1ales de posicionamiento e interpretaci\u00f3n por parte de los consumidores.<\/li><li class=\"p2\"><b>Y m\u00e1s.<\/b><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3c874d e-flex e-con-boxed e-con e-parent\" data-id=\"e3c874d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-edf6ec4 e-con-full e-flex e-con e-child\" data-id=\"edf6ec4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91e0ed0 elementor-widget elementor-widget-image\" data-id=\"91e0ed0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1267\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem12.png\" class=\"attachment-large size-large wp-image-28146\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem12.png 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem12-955x1120.png 955w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem12-443x520.png 443w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/05\/Imagem12-768x901.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fea899 e-flex e-con-boxed e-con e-child\" data-id=\"5fea899\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8710846 elementor-widget elementor-widget-heading\" data-id=\"8710846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">VALIDAR<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c5cf3c elementor-widget elementor-widget-text-editor\" data-id=\"4c5cf3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"p1\"><b>XSight:<\/b> Integra heatmapping y consumidores reales o sint\u00e9ticos en una \u00fanica inteligencia aumentada capaz de leer, simular y predecir comportamientos.<\/li><li class=\"p1\"><b>Design Deconstruction:<\/b> Analiza cada elemento del dise\u00f1o de un producto, su semi\u00f3tica, se\u00f1ales de posicionamiento e interpretaci\u00f3n por parte de los consumidores.<\/li><li class=\"p1\"><b>PPI (Packaging Performance Index):<\/b> Predice el desempe\u00f1o de un packaging antes incluso de llegar al punto de venta.<\/li><li class=\"p2\"><b>Y m\u00e1s.<\/b><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7001e16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7001e16\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0559b4\" data-id=\"d0559b4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11aa208 elementor-widget elementor-widget-text-editor\" data-id=\"11aa208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Los consumidores evolucionan m\u00e1s r\u00e1pido que los modelos tradicionales de investigaci\u00f3n. Las marcas necesitan se\u00f1ales m\u00e1s precisas, contexto m\u00e1s profundo y decisiones m\u00e1s r\u00e1pidas. Nuestro enfoque transforma evidencia humana viva en claridad estrat\u00e9gica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3def3a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3def3a3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c128a48\" data-id=\"c128a48\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ae4d69 elementor-widget elementor-widget-heading\" data-id=\"6ae4d69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfTe interesa saber m\u00e1s?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f956d2b elementor-widget elementor-widget-text-editor\" data-id=\"f956d2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Completa el formulario a continuaci\u00f3n para recibir m\u00e1s informaci\u00f3n sobre nuestro ecosistema de investigaci\u00f3n, frameworks y casos de estudio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfa9ea6 elementor-widget__width-initial elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"cfa9ea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Suivant&quot;,&quot;step_previous_label&quot;:&quot;Pr\\u00e9c\\u00e9dent&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Conceptia-trial-es\" aria-label=\"Conceptia-trial-es\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"28242\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"cfa9ea6\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Research &amp; Insights: HumanIS\u2122 approach\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"28242\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNombre\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Nombre\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_46bd81e elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_46bd81e\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tApellido\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_46bd81e]\" id=\"form-field-field_46bd81e\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Apellido\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_83f8d25 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_83f8d25\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tCargo\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_83f8d25]\" id=\"form-field-field_83f8d25\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Cargo\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-empresa elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-empresa\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmpresa\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[empresa]\" id=\"form-field-empresa\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Empresa\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-cargo elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-cargo\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tTama\u00f1o de la empresa\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-caret-down\"><\/i>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[cargo]\" id=\"form-field-cargo\" class=\"elementor-field-textual elementor-size-lg\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"1-50 empleados\">1-50 empleados<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"51-100 empleados\">51-100 empleados<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"101-500 empleados\">101-500 empleados<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"500+ empleados\">500+ empleados<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-lg\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ENVIAR<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b904ed0 elementor-widget elementor-widget-text-editor\" data-id=\"b904ed0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-a726287 )\">*<\/span>Al enviar este formulario, acepta recibir comunicaciones de CBA B+G.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>INVESTIGACI\u00d3N Y INSIGHTS Transformando se\u00f1ales humanas en decisiones de negocio. Hoy, los consumidores generan se\u00f1ales constantemente, ya sea a trav\u00e9s de comportamientos, cultura, conversaciones, compras, rutinas e interacciones digitales. El desaf\u00edo ya no es acceder a la informaci\u00f3n. Es transformar la complejidad en una direcci\u00f3n clara para el negocio. En CBA B+G, HumanIS\u2122 combina antropolog\u00eda, [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-28242","page","type-page","status-publish","hentry"],"acf":[],"lang":"es","translations":{"es":28242,"pt":28089,"en":28223},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/pages\/28242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/comments?post=28242"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/pages\/28242\/revisions"}],"predecessor-version":[{"id":28267,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/pages\/28242\/revisions\/28267"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/media?parent=28242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}