{"id":28868,"date":"2026-08-13T10:07:13","date_gmt":"2026-08-13T13:07:13","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?page_id=28868"},"modified":"2026-08-14T15:41:43","modified_gmt":"2026-08-14T18:41:43","slug":"pulso-latino-issue-02","status":"publish","type":"page","link":"https:\/\/cba-design.com\/latam\/en\/pulso-latino-issue-02\/","title":{"rendered":"Pulso Latino \u2014 Issue 02: Between barrio &amp; feed"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"28868\" class=\"elementor elementor-28868\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d01d730 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"d01d730\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-283098f elementor-widget elementor-widget-image\" data-id=\"283098f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1283\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Web_PulsoLatino_Desk_EN.png\" class=\"attachment-full size-full wp-image-28879\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Web_PulsoLatino_Desk_EN.png 1920w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Web_PulsoLatino_Desk_EN-1120x748.png 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Web_PulsoLatino_Desk_EN-1400x936.png 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Web_PulsoLatino_Desk_EN-520x347.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Web_PulsoLatino_Desk_EN-768x513.png 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Web_PulsoLatino_Desk_EN-1536x1026.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-025be67 e-con-full elementor-hidden-desktop e-flex e-con e-parent\" data-id=\"025be67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-206ce0a elementor-widget elementor-widget-image\" data-id=\"206ce0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Web_PulsoLatino_Mobile_EN.png\" class=\"attachment-full size-full wp-image-28882\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Web_PulsoLatino_Mobile_EN.png 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Web_PulsoLatino_Mobile_EN-896x1120.png 896w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Web_PulsoLatino_Mobile_EN-416x520.png 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Web_PulsoLatino_Mobile_EN-768x960.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3368ae4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3368ae4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-948b0c4\" data-id=\"948b0c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c61772e elementor-widget elementor-widget-text-editor\" data-id=\"c61772e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1>A study on consumption, proximity, and technology in Latin America<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8a2217 elementor-widget elementor-widget-text-editor\" data-id=\"b8a2217\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">The Latin American shopping journey doesn&#8217;t fit global formulas. Between the barrio and the phone feed, between budget constraints and the pull of desire, consumption in the region reinvents itself every day \u2014 following its own logic, far from the conscious-consumption narratives that come from abroad.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"><strong>Pulso Latino<\/strong> is a series of studies by CBA B+G investigating the cultural tensions and movements shaping consumption in Latin America. In this issue, Between Barrio &amp; Feed, we explore how proximity, technology, and financial pressure are reshaping the Latin American shopping journey.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60dd7f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60dd7f2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d37878\" data-id=\"8d37878\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2db83e8 elementor-widget elementor-widget-heading\" data-id=\"2db83e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Access Pulso Latino \u2014 Issue 02: Between Barrio &amp; Feed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b22105 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"9b22105\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Suivant&quot;,&quot;step_previous_label&quot;:&quot;Pr\\u00e9c\\u00e9dent&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"pulse25pt\" name=\"PULSO-LATINO-02-EN\" aria-label=\"PULSO-LATINO-02-EN\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"28868\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"9b22105\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Pulso Latino \u2014 Issue 02: Between Barrio &amp; Feed\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"28868\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_46bd81e elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_46bd81e\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tSurname\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_46bd81e]\" id=\"form-field-field_46bd81e\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Surname\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Corporate email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-empresa elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-empresa\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tCompany\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[empresa]\" id=\"form-field-empresa\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Company\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-cargo elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-cargo\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tJob Tier\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-caret-down\" viewBox=\"0 0 571.4 571.4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571 393Q571 407 561 418L311 668Q300 679 286 679T261 668L11 418Q0 407 0 393T11 368 36 357H536Q550 357 561 368T571 393Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[cargo]\" id=\"form-field-cargo\" class=\"elementor-field-textual elementor-size-lg\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"Self-employed\/ Aut\u00f4nomo\">Self-employed\/ Aut\u00f4nomo<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Student\/ Estudante\">Student\/ Estudante<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Intern\/ Estagi\u00e1rio\">Intern\/ Estagi\u00e1rio<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Junior\/ J\u00fanior\">Junior\/ J\u00fanior<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Mid-Level\/ Pleno ou S\u00eanior\">Mid-Level\/ Pleno ou S\u00eanior<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Manager\/ Gerente\">Manager\/ Gerente<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Director\/ Diretor\">Director\/ Diretor<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"C-level\">C-level<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-lg\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Access the study<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09ccdca elementor-widget elementor-widget-text-editor\" data-id=\"09ccdca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>*By submitting your information, you agree to receive our communications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-c985f1d elementor-hidden-desktop e-flex e-con-boxed e-con e-parent\" data-id=\"c985f1d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-41e7c27 e-con-full e-flex e-con e-child\" data-id=\"41e7c27\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7255d73 elementor-widget elementor-widget-heading\" data-id=\"7255d73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Latin consumption: between restraint and desire<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12818ce elementor-widget elementor-widget-text-editor\" data-id=\"12818ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">Latin American consumption doesn&#8217;t operate in extremes. The same consumer who splits a purchase into twelve installments also haggles over prices at the market, switches supermarket chains chasing a promotion, and still allows themselves a small pleasure at the end of the month.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"><strong>Pulso Latino \u2014 Issue 02: Between Barrio &amp; Feed<\/strong> starts from a global trend \u2014 underconsumption \u2014 to understand what it means on a continent where consuming less has never really been a choice. It&#8217;s between the barrio and the feed, between restraint and impulse, between tradition and digital innovation, that today&#8217;s Latin American shopping journey takes shape.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9f06a1 e-con-full e-flex e-con e-child\" data-id=\"e9f06a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a64fb47 elementor-widget elementor-widget-image\" data-id=\"a64fb47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/elementor\/thumbs\/ChatGPT-Image-7-de-ago.-de-2026-09_52_22-rrug63k6tpq8q91ymf0lhtsemzokb7p2sc5lftczlc.png\" title=\"ChatGPT Image 7 de ago. de 2026, 09_52_22\" alt=\"ChatGPT Image 7 de ago. de 2026, 09_52_22\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4aff7e4 elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"4aff7e4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-341d070 e-con-full e-flex e-con e-child\" data-id=\"341d070\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d747ae elementor-widget elementor-widget-heading\" data-id=\"5d747ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Latin consumption: between restraint and desire<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3af664 elementor-widget elementor-widget-text-editor\" data-id=\"a3af664\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">Latin American consumption doesn&#8217;t operate in extremes. The same consumer who splits a purchase into twelve installments also haggles over prices at the market, switches supermarket chains chasing a promotion, and still allows themselves a small pleasure at the end of the month.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">Pulso Latino \u2014 Issue 02: Between Barrio &amp; Feed starts from a global trend, underconsumption, to understand what it means on a continent where consuming less has never really been a choice. It&#8217;s between the barrio and the feed, between restraint and impulse, between tradition and digital innovation, that today&#8217;s Latin American shopping journey takes shape.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a74845 e-con-full e-flex e-con e-child\" data-id=\"1a74845\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c02c99 elementor-widget elementor-widget-image\" data-id=\"9c02c99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/elementor\/thumbs\/ChatGPT-Image-7-de-ago.-de-2026-09_52_22-rrug63k6tprrz1vjbtg8j0jfodhwr419sqzqwszf0c.png\" title=\"ChatGPT Image 7 de ago. de 2026, 09_52_22\" alt=\"ChatGPT Image 7 de ago. de 2026, 09_52_22\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4627dec e-flex e-con-boxed e-con e-parent\" data-id=\"4627dec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-314af2d elementor-widget elementor-widget-heading\" data-id=\"314af2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Data and signals on consumption in Latin America\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72710ac e-flex e-con-boxed e-con e-parent\" data-id=\"72710ac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a917bc7 e-con-full e-flex e-con e-child\" data-id=\"a917bc7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fbe6fb elementor-widget elementor-widget-heading\" data-id=\"9fbe6fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3h30<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-758ff45 elementor-widget elementor-widget-heading\" data-id=\"758ff45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">is the average daily time Latin Americans spend on social media and messaging apps, well above the global average of 2h20.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ee3b3c e-con-full e-flex e-con e-child\" data-id=\"3ee3b3c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cca7e4 elementor-widget elementor-widget-heading\" data-id=\"1cca7e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1 in 2<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b38869c elementor-widget elementor-widget-heading\" data-id=\"b38869c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Latin Americans say they are concerned about their financial situation, a rate well above what's recorded in Europe or the United States.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e830d26 e-con-full e-flex e-con e-child\" data-id=\"e830d26\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a882c36 elementor-widget elementor-widget-heading\" data-id=\"a882c36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">21%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d743452 elementor-widget elementor-widget-heading\" data-id=\"d743452\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">is the share of Latin American consumers who now use cash only, a sharp drop from 45% in the pre-pandemic period.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cecea5 e-flex e-con-boxed e-con e-parent\" data-id=\"4cecea5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49ec99d elementor-widget elementor-widget-text-editor\" data-id=\"49ec99d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>These numbers make sense when connected to the behaviors, narratives, and choices that cut across entire categories.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a6cec5 e-flex e-con-boxed e-con e-parent\" data-id=\"3a6cec5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-964db76 e-con-full e-flex e-con e-child\" data-id=\"964db76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce2e95f elementor-widget elementor-widget-image\" data-id=\"ce2e95f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Montagem-Paginas.jpg\" class=\"attachment-large size-large wp-image-28857\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Montagem-Paginas.jpg 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Montagem-Paginas-896x1120.jpg 896w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Montagem-Paginas-416x520.jpg 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Montagem-Paginas-768x960.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ac0466 e-con-full e-flex e-con e-child\" data-id=\"6ac0466\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ceadf4 elementor-widget elementor-widget-heading\" data-id=\"4ceadf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Topics covered<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b3491b elementor-widget elementor-widget-text-editor\" data-id=\"3b3491b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\" dir=\"ltr\"><li class=\"font-claude-response-body whitespace-normal break-words pl-2\">barrio commerce and neighborhood retail<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\">WhatsApp and social media as sales channels<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Pix, installment payments, and the rise of fintechs<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\">financial pressure and spending smarter<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\">the lipstick effect and consumption as social affirmation<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\">conscious consumption as smart money management<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\">strategic opportunities and brand cases<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c38ac04 elementor-widget elementor-widget-text-editor\" data-id=\"c38ac04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>More than mapping trends, <strong>Pulso Latino \u2014 Issue 02: Between Barrio &amp; Feed<\/strong> looks at the tensions and frictions that help explain where Latin American consumption is heading \u2014 and why.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c9ee27 e-flex e-con-boxed e-con e-parent\" data-id=\"4c9ee27\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fa50e2e e-con-full e-flex e-con e-child\" data-id=\"fa50e2e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22bf738 elementor-widget elementor-widget-heading\" data-id=\"22bf738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brands don't operate outside of culture. They take part in these tensions, reinforce narratives, or help reshape them.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb77a9c elementor-widget elementor-widget-text-editor\" data-id=\"bb77a9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">In today&#8217;s landscape, the brands gaining relevance are the ones that:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51654e5 elementor-widget elementor-widget-text-editor\" data-id=\"51654e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\" dir=\"ltr\"><li class=\"font-claude-response-body whitespace-normal break-words pl-2\">combine scale with proximity, and convenience with humanity<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\">turn sellers, resellers, and small entrepreneurs into brand ambassadors<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\">build fluid journeys across WhatsApp, Instagram, Pix, and physical stores, with no friction between online and offline<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\">talk about money and consumption honestly, without moralizing or idealized narra<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de292ca elementor-widget elementor-widget-text-editor\" data-id=\"de292ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">Pulso Latino exists to support strategic decisions in this space.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f66c88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f66c88\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb55764\" data-id=\"cb55764\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0ebf86 elementor-widget elementor-widget-heading\" data-id=\"b0ebf86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Access Pulso Latino \u2014 Issue 02: Between Barrio &amp; Feed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-213ad44 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"213ad44\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Suivant&quot;,&quot;step_previous_label&quot;:&quot;Pr\\u00e9c\\u00e9dent&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"pulse25pt\" name=\"PULSO-LATINO-02-EN\" aria-label=\"PULSO-LATINO-02-EN\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"28868\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"213ad44\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Pulso Latino \u2014 Issue 02: Between Barrio &amp; Feed\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"28868\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_46bd81e elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_46bd81e\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tSurname\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_46bd81e]\" id=\"form-field-field_46bd81e\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Surname\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Corporate email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-empresa elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-empresa\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tCompany\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[empresa]\" id=\"form-field-empresa\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Company\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-cargo elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-cargo\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tJob Tier\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-caret-down\" viewBox=\"0 0 571.4 571.4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571 393Q571 407 561 418L311 668Q300 679 286 679T261 668L11 418Q0 407 0 393T11 368 36 357H536Q550 357 561 368T571 393Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[cargo]\" id=\"form-field-cargo\" class=\"elementor-field-textual elementor-size-lg\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"Self-employed\/ Aut\u00f4nomo\">Self-employed\/ Aut\u00f4nomo<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Student\/ Estudante\">Student\/ Estudante<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Intern\/ Estagi\u00e1rio\">Intern\/ Estagi\u00e1rio<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Junior\/ J\u00fanior\">Junior\/ J\u00fanior<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Mid-Level\/ Pleno ou S\u00eanior\">Mid-Level\/ Pleno ou S\u00eanior<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Manager\/ Gerente\">Manager\/ Gerente<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Director\/ Diretor\">Director\/ Diretor<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"C-level\">C-level<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-lg\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Access the study<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bec537d elementor-widget elementor-widget-text-editor\" data-id=\"bec537d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>*By submitting your information, you agree to receive our communications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A study on consumption, proximity, and technology in Latin America The Latin American shopping journey doesn&#8217;t fit global formulas. Between the barrio and the phone feed, between budget constraints and the pull of desire, consumption in the region reinvents itself every day \u2014 following its own logic, far from the conscious-consumption narratives that come from [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-28868","page","type-page","status-publish","hentry"],"acf":[],"lang":"en","translations":{"en":28868,"es":28891,"pt":28797},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/pages\/28868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/comments?post=28868"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/pages\/28868\/revisions"}],"predecessor-version":[{"id":28935,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/pages\/28868\/revisions\/28935"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/media?parent=28868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}