{"id":29251,"date":"2026-08-18T10:40:35","date_gmt":"2026-08-18T13:40:35","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?page_id=29251"},"modified":"2026-08-18T11:08:57","modified_gmt":"2026-08-18T14:08:57","slug":"pulso-latino-consumer-trends-in-latin-america","status":"publish","type":"page","link":"https:\/\/cba-design.com\/latam\/en\/pulso-latino-consumer-trends-in-latin-america\/","title":{"rendered":"Pulso Latino: Consumer Trends in Latin America"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"29251\" class=\"elementor elementor-29251\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-178436c e-flex e-con-boxed e-con e-parent\" data-id=\"178436c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf0f23a elementor-absolute elementor-widget elementor-widget-image\" data-id=\"bf0f23a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/elementor\/thumbs\/Mapa0-rs1i94fo1sr6uuujzqx836wczab5k5odtwt3ux8t6g.png\" title=\"Mapa0\" alt=\"Mapa0\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bcfa74 e-flex e-con-boxed e-con e-parent\" data-id=\"6bcfa74\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7c1705 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d7c1705\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CBA B+G PRESENTS:<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db413df elementor-widget elementor-widget-image\" data-id=\"db413df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"847\" height=\"357\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/Pulso-Latino-3.svg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-29296\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c65e1d elementor-widget elementor-widget-heading\" data-id=\"4c65e1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consumer trends through a Latin American lens<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b89c10 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"9b89c10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#page-intro\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f47948a e-flex e-con-boxed e-con e-parent\" data-id=\"f47948a\" data-element_type=\"container\" data-e-type=\"container\" id=\"page-intro\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eeaeaca e-con-full e-flex e-con e-child\" data-id=\"eeaeaca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88d4652 elementor-widget elementor-widget-heading\" data-id=\"88d4652\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">To understand the future of brands, you need to look at the world without losing touch with local culture.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5bf4e2 elementor-widget elementor-widget-text-editor\" data-id=\"d5bf4e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">Pulso Latino is CBA B+G&#8217;s research series that investigates the tensions and contradictions reshaping consumer behavior across Latin America.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1efd759 elementor-align-left elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"1efd759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#edicions-pulso\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore the editions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a01a982 e-con-full e-flex e-con e-child\" data-id=\"a01a982\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-766bb3f elementor-widget elementor-widget-image\" data-id=\"766bb3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/CBA_Social_Pulso-Editorial_02.png\" class=\"attachment-full size-full wp-image-29207\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/CBA_Social_Pulso-Editorial_02.png 1080w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/CBA_Social_Pulso-Editorial_02-896x1120.png 896w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/CBA_Social_Pulso-Editorial_02-416x520.png 416w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/CBA_Social_Pulso-Editorial_02-768x960.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3368ae4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3368ae4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-948b0c4\" data-id=\"948b0c4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3495edf elementor-widget elementor-widget-heading\" data-id=\"3495edf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What happens when a global trend meets Latin American reality?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8a2217 elementor-widget elementor-widget-text-editor\" data-id=\"b8a2217\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>They intersect with diverse cultural, social, and economic contexts, taking on their own meanings that often differ from those seen in more mature markets.<\/p><p><strong>Pulso Latino<\/strong> was created to follow these transformations in depth and with a strategic eye. More than mapping trends, we seek to understand the cultural forces behind them and turn these insights into paths toward brands that are more relevant, more human, and more connected to what truly matters.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60dd7f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60dd7f2\" data-element_type=\"section\" data-e-type=\"section\" id=\"edicions-pulso\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d37878\" data-id=\"8d37878\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2db83e8 elementor-widget elementor-widget-heading\" data-id=\"2db83e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Explore the editions of Pulso Latino<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d117497 elementor-widget elementor-widget-text-editor\" data-id=\"d117497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Browse the studies published so far.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-af4d07a e-flex e-con-boxed e-con e-parent\" data-id=\"af4d07a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c32f024 e-con-full e-flex e-con e-child\" data-id=\"c32f024\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fffae17 e-transform elementor-widget elementor-widget-image\" data-id=\"fffae17\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.01,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cba-design.com\/latam\/pulso-latino-edicao-01\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"891\" height=\"515\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/PulsoLatino_01_EN.png\" class=\"attachment-large size-large wp-image-29259\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/PulsoLatino_01_EN.png 891w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/PulsoLatino_01_EN-520x301.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/PulsoLatino_01_EN-768x444.png 768w\" sizes=\"(max-width: 891px) 100vw, 891px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3da68a elementor-widget elementor-widget-heading\" data-id=\"a3da68a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Issue 01 \u00b7 Well-being and Behavior<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d9e4fb elementor-widget elementor-widget-heading\" data-id=\"0d9e4fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Well-being rebalanced<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-830d906 elementor-widget elementor-widget-text-editor\" data-id=\"830d906\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"><span class=\"_animating_muyve_10\" data-newtext-seq=\"0\">Between the cult of <\/span><span class=\"_animating_muyve_10\" data-newtext-seq=\"20\">high performance and the desire to slow <\/span><span class=\"_animating_muyve_10\" data-newtext-seq=\"60\">down, the first edition investigates <\/span><span class=\"_animating_muyve_10\" data-newtext-seq=\"97\">the new faces of well-being in Latin <\/span><span class=\"_animating_muyve_10\" data-newtext-seq=\"134\">America.<\/span><\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"><span class=\"_animating_muyve_10\" data-newtext-seq=\"0\">Body metrics, functional <\/span><span class=\"_animating_muyve_10\" data-newtext-seq=\"25\">foods, weight-loss medications, and the <\/span><span class=\"_animating_muyve_10\" data-newtext-seq=\"65\">pursuit of a &#8220;better version&#8221; of <\/span><span class=\"_animating_muyve_10\" data-newtext-seq=\"98\">oneself coexist with a renewed <\/span><span class=\"_animating_muyve_10\" data-newtext-seq=\"129\">appreciation for rest, home-cooked <\/span><span class=\"_animating_muyve_10\" data-newtext-seq=\"164\">food, real bodies, and a slower pace of <\/span><span class=\"_animating_muyve_10\" data-newtext-seq=\"204\">life.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf53ae4 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"bf53ae4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/cba-design.com\/latam\/pulso-latino-edicao-01\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover the edition \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a03e5b e-con-full e-flex e-con e-child\" data-id=\"4a03e5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-628cfaf e-transform elementor-widget elementor-widget-image\" data-id=\"628cfaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.01,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cba-design.com\/latam\/pulso-latino-edicao-02\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"891\" height=\"515\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/PulsoLatino_02_EN.png\" class=\"attachment-large size-large wp-image-29262\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/PulsoLatino_02_EN.png 891w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/PulsoLatino_02_EN-520x301.png 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2026\/08\/PulsoLatino_02_EN-768x444.png 768w\" sizes=\"(max-width: 891px) 100vw, 891px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6907d67 elementor-widget elementor-widget-heading\" data-id=\"6907d67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ISSUE 02 \u00b7 Consumption and the Purchase Journey\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36970bc elementor-widget elementor-widget-heading\" data-id=\"36970bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Between barrio and feed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10f4db2 elementor-widget elementor-widget-text-editor\" data-id=\"10f4db2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">What does it mean to consume less in a region where restraint isn&#8217;t always a choice?<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">From the corner store to WhatsApp, from installment payments to feed-driven purchases, the report reveals how consumers seek to spend smarter without giving up desire and small pleasures.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b99382d elementor-align-left elementor-widget elementor-widget-button\" data-id=\"b99382d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/cba-design.com\/latam\/pulso-latino-edicao-02\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover the edition \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-361e058 elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"361e058\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-72492a3 e-con-full e-flex e-con e-child\" data-id=\"72492a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd21f72 elementor-widget elementor-widget-heading\" data-id=\"fd21f72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cultural insights that help brands make better decisions.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd19009 e-con-full e-flex e-con e-child\" data-id=\"dd19009\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efd3958 elementor-widget elementor-widget-text-editor\" data-id=\"efd3958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">In each edition, we connect emerging signals, local behaviors, market cases, and opportunities to turn cultural reading into strategy, innovation, branding, and design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-402be7b elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"402be7b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c6735a5 e-con-full e-flex e-con e-child\" data-id=\"c6735a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad8fb78 elementor-widget elementor-widget-heading\" data-id=\"ad8fb78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cultural insights that help brands make better decisions.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7191bf9 e-con-full e-flex e-con e-child\" data-id=\"7191bf9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-223e33e elementor-widget elementor-widget-text-editor\" data-id=\"223e33e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">In each edition, we connect emerging signals, local behaviors, market cases, and opportunities to turn cultural reading into strategy, innovation, branding, and design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2ea988 e-flex e-con-boxed e-con e-parent\" data-id=\"b2ea988\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e9a69d elementor-widget elementor-widget-heading\" data-id=\"3e9a69d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What's pulsing across Latin America?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81b2bfe elementor-absolute elementor-widget elementor-widget-image\" data-id=\"81b2bfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/elementor\/thumbs\/Mapa0-rs1i94fo1sr6uuujzqx836wczab5k5odtwt3ux8t6g.png\" title=\"Mapa0\" alt=\"Mapa0\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5985f4b e-flex e-con-boxed e-con e-parent\" data-id=\"5985f4b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5073d9b e-con-full e-flex e-con e-child\" data-id=\"5073d9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e01a3 elementor-widget elementor-widget-text-editor\" data-id=\"b9e01a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">New behaviors emerge, trends transform, and contradictions gain strength.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">Pulso Latino will continue following these movements to help brands understand the present and design culturally relevant futures.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eddf91 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"8eddf91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#edicions-pulso\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See all editions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-069d1c1 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"069d1c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/cba-design.com\/latam\/contato\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Talk to us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CBA B+G PRESENTS: Consumer trends through a Latin American lens Explore To understand the future of brands, you need to look at the world without losing touch with local culture. Pulso Latino is CBA B+G&#8217;s research series that investigates the tensions and contradictions reshaping consumer behavior across Latin America. Explore the editions What happens when [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-29251","page","type-page","status-publish","hentry"],"acf":[],"lang":"en","translations":{"en":29251,"es":29272,"pt":28940},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/pages\/29251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/comments?post=29251"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/pages\/29251\/revisions"}],"predecessor-version":[{"id":29300,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/pages\/29251\/revisions\/29300"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/media?parent=29251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}