{"id":17073,"date":"2023-01-16T15:53:17","date_gmt":"2023-01-16T18:53:17","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?p=17073"},"modified":"2024-08-02T21:43:30","modified_gmt":"2024-08-03T00:43:30","slug":"design-trends-2023","status":"publish","type":"post","link":"https:\/\/cba-design.com\/latam\/design-trends-2023\/","title":{"rendered":"Design Trends 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17073\" class=\"elementor elementor-17073\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd0e96e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd0e96e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93a38fb\" data-id=\"93a38fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3a9832 elementor-widget elementor-widget-text-editor\" data-id=\"b3a9832\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A CBA B+G, em parceria com a CBA Design, lan\u00e7a mais uma edi\u00e7\u00e3o do Design Trends, nosso projeto de <b>curadoria de tend\u00eancias<\/b>.<\/p><p>Um time global formado por designers, estrategistas e especialistas em conte\u00fado da CBA selecionou o que considerou de ponta, no Brasil e no mundo \u2013 em design, branding e tend\u00eancias de consumo, com foco em impacto positivo.<\/p><p>Desta grande curadoria, ganham destaque <a href=\"https:\/\/page-latam.cba-design.com\/23-des-trends-lp-pt\"><b>15 tend\u00eancias<\/b><\/a> que, neste ano, continuar\u00e3o estimulando marcas grandes e pequenas, de todas as categorias, a inovar em busca de se tornarem mais \u00fateis \u00e0 sociedade.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40b2a30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40b2a30\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9af3de1\" data-id=\"9af3de1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9988c2 elementor-widget elementor-widget-heading\" data-id=\"c9988c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"red\"><font color=\"#ffffff\">Quer baixar o conte\u00fado? Preencha o formul\u00e1rio<\/font>:<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4f3970 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"d4f3970\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Suivant&quot;,&quot;step_previous_label&quot;:&quot;Pr\\u00e9c\\u00e9dent&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"DT23-PT\" aria-label=\"DT23-PT\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"17073\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"d4f3970\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNome\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Nome\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_46bd81e elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_46bd81e\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tSobrenome\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_46bd81e]\" id=\"form-field-field_46bd81e\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Sobrenome\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-empresa elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-empresa\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmpresa\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[empresa]\" id=\"form-field-empresa\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Empresa\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-cargo elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-cargo\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tJob Tier\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-caret-down\"><\/i>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[cargo]\" id=\"form-field-cargo\" class=\"elementor-field-textual elementor-size-lg\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"Self-employed\/ Aut\u00f4nomo\">Self-employed\/ Aut\u00f4nomo<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Student\/ Estudante\">Student\/ Estudante<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Intern\/ Estagi\u00e1rio\">Intern\/ Estagi\u00e1rio<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Junior\/ J\u00fanior\">Junior\/ J\u00fanior<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Mid-Level\/ Pleno ou S\u00eanior\">Mid-Level\/ Pleno ou S\u00eanior<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Manager\/ Gerente\">Manager\/ Gerente<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Director\/ Diretor\">Director\/ Diretor<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"C-level\">C-level<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-lg\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BAIXAR<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9717261 elementor-widget elementor-widget-text-editor\" data-id=\"9717261\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>*Ao preencher os dados voc\u00ea aceita receber o Blimp, nossa newsletter quinzenal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4e73ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4e73ea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f09b43a\" data-id=\"f09b43a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c77ea7 elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"2c77ea7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;17&quot;,&quot;sizes&quot;:[]},&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Design Trends\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/01\/teste2-low2.gif&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Design Trends\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/01\/DT-Empower-PT-720_2.gif&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Design Trends\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/01\/CBABG-DT-2023-Website-Carrossel-Wellbeing-PT-720.gif&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Design Trends\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/01\/CBABG-DT-2023-Website-Carrossel-Society-720.gif&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Design Trends\" style=\"background-image: url(&#039;https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2023\/01\/CBABG-DT-2023-Website-Carrossel-Acesso-PT-720.gif&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Anterior\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Pr\u00f3ximo\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c5d7163 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c5d7163\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4914d6c\" data-id=\"4914d6c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6a8fba elementor-widget elementor-widget-text-editor\" data-id=\"e6a8fba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O report Design Trends j\u00e1 virou not\u00edcia no <a href=\"https:\/\/www.updateordie.com\/2023\/01\/24\/as-15-tendencias-de-design-que-vao-impactar-sua-vida-e-a-atuacao-das-marcas-em-2023\/\" target=\"_blank\" rel=\"noopener\">Update or die<\/a>, <a href=\"https:\/\/www.meioemensagem.com.br\/comunicacao\/tendencias-design-2023\" target=\"_blank\" rel=\"noopener\">M&amp;M<\/a> e tamb\u00e9m no portal <a href=\"https:\/\/conectaverde.com.br\/cba-bg-lanca-report-exclusivo-com-tendencias-globais-de-design\/\" target=\"_blank\" rel=\"noopener\">Conecta Verde<\/a>.<\/p><p>Este ano, a lista \u00e9 dividida em cinco pilares: Meio-ambiente, Empoderamento, Bem-Estar, Sociedade e Acesso, cada uma trazendo tr\u00eas tend\u00eancias. Confira abaixo um resumo de cada uma das 15:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97cf5fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97cf5fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa397e6\" data-id=\"fa397e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8438a1d elementor-widget elementor-widget-text-editor\" data-id=\"8438a1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Design Trends | Meio-Ambiente<\/h3><p>Uma vez que n\u00e3o existe \u201cPlaneta B\u201d, devemos cuidar ao m\u00e1ximo deste que vivemos. O crescente pensamento sobre o ciclo de vida dos produtos e o minimalismo vem se estabelecendo como nova mentalidade. Ao mesmo tempo, desenhar embalagens que considerem o impacto ambiental, buscando diferentes materiais e formatos, j\u00e1 \u00e9 uma obriga\u00e7\u00e3o.<\/p><p><b>1. Embalagens Inteligente<\/b>s: marcas est\u00e3o experimentando formatos de embalagens mais compactos, leves, finos e inteligentes para reduzir peso, economizar espa\u00e7o e ser mais sustent\u00e1veis. O mais interessante \u00e9 que, por meio dessa nova mentalidade, as marcas tamb\u00e9m mudam, para melhor, a experi\u00eancia do usu\u00e1rio do produto.<\/p><p><b>2.<\/b> <b>Cuidado recarreg\u00e1vel<\/b>: a revolu\u00e7\u00e3o do refil est\u00e1 em andamento, com marcas investindo em sistemas de retorno, reutiliza\u00e7\u00e3o e reaproveitamento, visando adicionar valor \u00e0 experi\u00eancia por meio do design e da acessibilidade.<\/p><p><b>3. Sem rastro<\/b>s: h\u00e1 um aumento em ofertas inovadoras de design de embalagem, que s\u00e3o compost\u00e1veis e biodegrad\u00e1veis. Isso traz ao consumidor a sensa\u00e7\u00e3o positiva de consumir algo que n\u00e3o gerar\u00e1 res\u00edduos vis\u00edveis e prejudiciais ao meio-ambiente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9c9bb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9c9bb8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b51f51e\" data-id=\"b51f51e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a79721d elementor-widget elementor-widget-text-editor\" data-id=\"a79721d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Design Trends | Empoderamento<\/h3><p>Marcas t\u00eam cada vez mais, e em definitivo, procurado celebrar a diversidade, o empoderamento de grupos minorizados e a inclus\u00e3o por meio de seus produtos e servi\u00e7os.<\/p><p><b>4. Viva a origem<\/b>: marcas pertencentes a pessoas etnicamente diversas s\u00e3o incentivadas a mostrar sua aut\u00eantica cultura. O \u201cwhite washing\u201d ficou para tr\u00e1s, com a diversidade cultural verdadeira e comprovada ganhando relev\u00e2ncia em todo o mundo. \u00c9 hora de mostrar culturas como s\u00e3o \u2013 seus ingredientes, sabores e estampas originais.<\/p><p><b>5. Todo corpo \u00e9 normal<\/b>: abra\u00e7ar e celebrar as formas e ciclos naturais de todos os corpos atrai muitos novos neg\u00f3cios. Ao desenhar produtos e servi\u00e7os que tamb\u00e9m contemplem p\u00fablicos antes invis\u00edveis para o mercado, marcas levam bem-estar e sa\u00fade a todos os corpos, independentemente do tamanho, formato, idade ou g\u00eanero.<\/p><p><b>6. Acessibilidade j\u00e1<\/b>: 15% da popula\u00e7\u00e3o global vive com alguma defici\u00eancia. E as marcas j\u00e1 est\u00e3o entendendo que h\u00e1 espa\u00e7o para melhorias em termos de acessibilidade, gerando esse benef\u00edcio por meio de seu pr\u00f3prio portf\u00f3lio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ffc622 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ffc622\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-400fa7e\" data-id=\"400fa7e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8fa8d4 elementor-widget elementor-widget-text-editor\" data-id=\"c8fa8d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Design Trends | Bem-estar<\/h3><p>H\u00e1 um crescente n\u00famero de marcas atuando em prol do aumento do bem-estar de seu p\u00fablico e da sociedade, indo desde o estilo de alimenta\u00e7\u00e3o aos cuidados com a sa\u00fade. Essa pr\u00e1tica deve se intensificar em 2023.<\/p><p><b>7. Vida V<\/b>: das grandes \u00e0s pequenas, do mainstream ao luxo, do chocolate aos ovos, as marcas est\u00e3o apressadas em lan\u00e7ar op\u00e7\u00f5es veganas, reinvindicando um estilo de vida mais saud\u00e1vel e sustent\u00e1vel. Tudo isso embalado em um belo design, ajudando a atrair novos consumidores. No Brasil, segundo o Ibope, 14% da popula\u00e7\u00e3o se declarou vegetariana em 2018, um aumento de 75% em rela\u00e7\u00e3o a 2012.<\/p><p><b>8. Sa\u00fade digital<\/b>: como os sistemas p\u00fablicos de sa\u00fade s\u00e3o questionados em todo o mundo, neg\u00f3cios especializados em tecnologias de sa\u00fade est\u00e3o lan\u00e7ando plataformas modernas de atendimento, oferecendo servi\u00e7os presenciais e virtuais abrangentes para apoiar a sa\u00fade f\u00edsica, mental e reprodutiva de forma integrada. Se 2021 foi ano de expans\u00e3o recorde de health techs, de acordo com a Deloitte, 2023 deve marcar a consolida<b>\u00e7\u00e3o do modelo.<\/b><\/p><p><b>9. Beleza comest\u00edvel<\/b>:\u00a0 uma colabora\u00e7\u00e3o inesperada e divertida de marcas tem mesclado c\u00f3digos de design de beleza e de comida para criar cole\u00e7\u00f5es pop exclusivas, que falam com as gera\u00e7\u00f5es mais jovens e com as mais velhas. A tend\u00eancia, que come\u00e7ou na \u00c1sia, agora est\u00e1 crescendo em quase todos os mercados ocidentais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3e6903 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3e6903\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26fb38f\" data-id=\"26fb38f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18e6d1b elementor-widget elementor-widget-text-editor\" data-id=\"18e6d1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Design Trends | Sociedade<\/h3><p>A pandemia da COVID-19 e o processo de globaliza\u00e7\u00e3o lan\u00e7ou questionamentos sobre que tipo de sociedade queremos ver, intensificando mudan\u00e7as de h\u00e1bitos e paradigmas culturais. Isso j\u00e1 est\u00e1 gerando impactos diretos no comportamento e na sociedade, como os que devemos ver d<b>e forma mais frequente este ano.<\/b><\/p><p><b>10. Pets s\u00e3o os novos filhos<\/b>: mais pessoas t\u00eam escolhido ter filhos mais tarde, ou mesmo n\u00e3o t\u00ea-los. Com isso, animais de estima\u00e7\u00e3o entram na equa\u00e7\u00e3o como teste ou substitutos completos. Muitos dos que agora chamamos de \u201cpais de pet\u201d investem tempo e recursos para cuidar de seus animais de estima\u00e7\u00e3o, e certamente n\u00e3o os veem apenas como companhia.<\/p><p><b>11. Futuros desej\u00e1veis<\/b>: como as gera\u00e7\u00f5es que lideram o futuro, os Millenials e a Gera\u00e7\u00e3o Z enfrentam v\u00e1rios desafios ao lidar com as consequ\u00eancias sociais e ambientais dos estilos de vida das gera\u00e7\u00f5es anteriores. Percebendo suas preocupa\u00e7\u00f5es, as marcas est\u00e3o propondo diversas<b> novas possibilidades.<\/b><\/p><p><b>12. Desafiando a cultura ocidental<\/b>:\u00a0 Em 2020, \u201cParasita\u201d fez hist\u00f3ria no Oscar como primeiro filme em l\u00edngua estrangeira a ganhar o maior pr\u00eamio da noite, consolidando o crescente poder cultural da Coreia do Sul. Hoje, vemos n\u00e3o apenas a influ\u00eancia de outras culturas desafiando a hegemonia do eixo Estados Unidos \/ Uni\u00e3o Europeia, mas tamb\u00e9m pa\u00edses valorizando sua pr\u00f3pria cultura local em detrimento do que \u00e9 estrangeiro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b38ff25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b38ff25\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e52105\" data-id=\"1e52105\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-776e5bb elementor-widget elementor-widget-text-editor\" data-id=\"776e5bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Design Trends | Acesso<\/h3><p>Muitas marcas est\u00e3o experimentando novas formas de chegar aos consumidores, tornando sua oferta mais acess\u00edvel economicamente ou expandindo sua presen\u00e7a por meios digitais, das redes sociais ao metaverso.<\/p><p><b>13. Para caber no bolso<\/b>: A pandemia e a recess\u00e3o econ\u00f4mica global atingiram com mais for\u00e7a as pessoas economicamente vulner\u00e1veis, intensificando cen\u00e1rios de desigualdade em muitos pa\u00edses. Uma an\u00e1lise do Pew Research Center descobriu que 54 milh\u00f5es de pessoas, globalmente, migraram da classe m\u00e9dia para a de baixa renda (ou pobre) em 2020. Com isso, marcas est\u00e3o desenvolvendo produtos e servi\u00e7os mais acess\u00edveis \u00e0 maioria socioecon\u00f4mica.<\/p><p><b>14. Identidades fluidas<\/b>: a no\u00e7\u00e3o de identidade est\u00e1 se tornando mais fluida, cruzando as fronteiras materiais. Estamos vendo os avatares ganhando import\u00e2ncia, enquanto os espa\u00e7os digitais est\u00e3o se tornando mais inclusivos e abertos \u00e0 diversidade. Segundo pesquisa da Wunderman Thompson em 2022, 74% das pessoas que sabem o que \u00e9 metaverso acreditam que ele \u00e9 o futuro, enquanto 66% acreditam que ele vai mudar a realidade.<\/p><p><b>15. Shoppers sociais<\/b>: novos recursos nas m\u00eddias sociais e plataformas de games est\u00e3o tornando as compras mais emocionantes, com novas oportunidades para as marcas. Ainda de acordo com a WT, 56% dos consumidores globais declaram que n\u00e3o querem deixar uma plataforma de m\u00eddia social para concluir uma transa\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21efa0a elementor-widget elementor-widget-text-editor\" data-id=\"21efa0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-primary )\">Se o Design Trends te deu ideias, n\u00e3o hesite em nos\u00a0<\/span><a href=\"https:\/\/cba-design.com\/latam\/contato\/form-contato\/\">contactar<\/a><span style=\"color: var( --e-global-color-primary )\">\u00a0para pensarmos juntos em como faz\u00ea-las acontecer!<\/span><\/p><p><span style=\"color: var( --e-global-color-primary )\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A CBA B+G, em parceria com a CBA Design, lan\u00e7a mais uma edi\u00e7\u00e3o do Design Trends, nosso projeto de curadoria de tend\u00eancias. Um time global formado por designers, estrategistas e especialistas em conte\u00fado da CBA selecionou o que considerou de ponta, no Brasil e no mundo \u2013 em design, branding e tend\u00eancias de consumo, com [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[1493,2335,1634,1632,1636],"blog_categorie":[469],"class_list":["post-17073","post","type-post","status-publish","format-standard","hentry","tag-design","tag-design-trends","tag-report","tag-trends","tag-utilidade","blog_categorie-insights"],"acf":[],"lang":"pt","translations":{"pt":17073,"en":17227,"es":17238},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/posts\/17073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/comments?post=17073"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/posts\/17073\/revisions"}],"predecessor-version":[{"id":22435,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/posts\/17073\/revisions\/22435"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/media?parent=17073"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/tags?post=17073"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/blog_categorie?post=17073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}