{"id":18303,"date":"2023-04-28T12:06:18","date_gmt":"2023-04-28T15:06:18","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?p=18303"},"modified":"2024-06-10T17:09:08","modified_gmt":"2024-06-10T20:09:08","slug":"insights-remote-first","status":"publish","type":"post","link":"https:\/\/cba-design.com\/latam\/en\/insights-remote-first\/","title":{"rendered":"We are remote first"},"content":{"rendered":"\t\t
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Since August 2021, CBA B+G has been officially remote first. While many businesses are eager to resume face-to-face interactions, we believe that the future of successful organizations lies in adopting an essentially remote model and adapting to the digital processes inherent in this choice.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"remote-first\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"We weren't prepared for the remote model.\"<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Since 2008, CBA B+G had been operating in a former warehouse on Rua \u00c1lvaro Rodrigues in the district of Brooklin, in S\u00e3o Paulo. The place perfectly matched us: it was an inviting space for teamwork, full of green areas and environments designed for collaboration, co-creation, and prototyping. We had created a very special environment over the years, that was loved and desired by everyone who had ever been there \u2013 employees, customers, or business partners.\u00a0<\/p>

In March 2020, the pandemic landed in Brazil. Like so many other companies, we had to adapt to the urgency of remote work to maintain the safety of each of the then-eighty employees. It wasn’t easy, we weren’t prepared. Almost nothing was in the cloud; we relied on a local server and heavy, immutable working tools. Many designers and production professionals had to take home their computers, mostly desktops, in a hurry. Chairs, ergonomic supports, monitors, and personal items had to be packed, and in addition to the logistic struggle, leaving our comfortable and beloved shed so abruptly felt as if a piece of our identity as CBA B+G had been ripped away.\u00a0\u2028\u2028<\/p>

We entered 2021 with many restrictions on social interaction, so we were forced to stick with the remote model. We noticed that companies of all sizes around the world were permanently adopting the hybrid or remote model. We realized it was a one-way path. Even after the end of the pandemic, the attitude toward work and productivity in organizations would never be the same. We chose the remote first model and said goodbye to the space we occupied, knowing that, of all the scenarios, the physical no longer had adherence to the new reality of work relationships, and the hybrid would be a potential combination of the worst of both worlds, preventing the cultural turn that we so desperately needed. It was not an easy decision, but I am confident that we made the right choice, a choice that contributed to ensuring the sustainability and success of our organization in the long term.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"Being remote first requires reviewing metrics, behaviors, communication, and mindsets.\"<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The remote first culture doesn’t happen overnight. It needs to be built. In a few months, we had to set up an office in the cloud, acquire new communication habits and tools in a remote work environment, learn remote project management skills, and build connection and trust without the help of a physical space. To put this into practice, it was necessary to review our metrics, behaviors, communication, and mindsets.\u00a0<\/p>