{"id":20697,"date":"2024-01-24T15:43:09","date_gmt":"2024-01-24T18:43:09","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?p=20697"},"modified":"2024-08-02T21:41:42","modified_gmt":"2024-08-03T00:41:42","slug":"design-trends-2024","status":"publish","type":"post","link":"https:\/\/cba-design.com\/latam\/en\/design-trends-2024\/","title":{"rendered":"Design Trends 2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20697\" class=\"elementor elementor-20697\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd0e96e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd0e96e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93a38fb\" data-id=\"93a38fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3a9832 elementor-widget elementor-widget-text-editor\" data-id=\"b3a9832\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Welcome to the third edition of Useful Design Trends, our annual exploration of the movements shaping the future of design in various sectors and global markets.<\/p><p>Trends offer a unique vantage point from which to view the future, not as a distant horizon, but as a series of actionable opportunities. This approach is rooted in our belief that design is a problem-solving tool, a means of meeting the challenges of our time with creativity and purpose.<\/p><p>Covering more than <b>40<\/b> sectors and <b>90<\/b> case studies, the global and multi-category perspective ensures a comprehensive and diverse view of the design landscape. Each trend we explore in this Useful Design Trends 2024 is a window into how design can inspire utility, whether in the way we interact with our environment, empower individuals, improve well-being, promote social growth or democratize access.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9716a50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9716a50\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c6d2ee\" data-id=\"2c6d2ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-246a573 elementor-widget elementor-widget-heading\" data-id=\"246a573\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to download the content? 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elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-empresa\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmpresa\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[empresa]\" id=\"form-field-empresa\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Company\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-cargo elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-cargo\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tJob Tier\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<i aria-hidden=\"true\" 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newsletter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-396fe70 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"396fe70\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7340b2d\" data-id=\"7340b2d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ceeea62 elementor-widget elementor-widget-image\" data-id=\"ceeea62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/page-latam.cba-design.com\/design-trends-2024-en\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/01\/DT-Single-01-1400x788.jpg\" class=\"attachment-large size-large wp-image-20885\" alt=\"\" srcset=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/01\/DT-Single-01-1400x788.jpg 1400w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/01\/DT-Single-01-1120x630.jpg 1120w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/01\/DT-Single-01-520x293.jpg 520w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/01\/DT-Single-01-768x432.jpg 768w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/01\/DT-Single-01-1536x864.jpg 1536w, https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/01\/DT-Single-01-2048x1152.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f1a745 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f1a745\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea47709\" data-id=\"ea47709\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd44b2f elementor-widget elementor-widget-text-editor\" data-id=\"dd44b2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are 15 trends that promise longevity and sustainability, transcending the ephemerality that usually characterizes the world of brands. Our focus is on trends that last, that evolve and that continue to resonate year after year. We collect and select movements that not only signal change, but drive it.<\/p><h3>Our Useful Design Model<\/h3><p>For us, design goes beyond aesthetic appeal, acting as an accelerator of meaningful change. This belief is summed up in our Useful Design Model, which is anchored in three levels of impact: individual, collective and global. These levels form the basis of our approach and are an integral part of the reporting structure.<\/p><p>It is structured around five essential pillars: Environment, Empowerment, Well-being, Society and Access. Each pillar represents a fundamental aspect of our world, highlighting the significant role of design in creating a better future. Through these pillars, we aim to show how design transcends traditional boundaries, acting as a powerful agent of transformation and progress.<\/p><p>Here is a summary of the pillars and their trends in this<span style=\"color: var( --e-global-color-primary )\">\u00a0<\/span><span style=\"color: var( --e-global-color-primary )\">Useful Design Trends 2024<\/span><span style=\"color: var( --e-global-color-primary )\">:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4e73ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4e73ea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f09b43a\" data-id=\"f09b43a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d01458 elementor-widget elementor-widget-image\" data-id=\"8d01458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/page-latam.cba-design.com\/design-trends-2024-en\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/01\/DT24-Environment.gif\" class=\"attachment-large size-large wp-image-20780\" alt=\"Design Trends\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97cf5fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97cf5fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa397e6\" data-id=\"fa397e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8438a1d elementor-widget elementor-widget-text-editor\" data-id=\"8438a1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Design Trends | Environment<\/h3><p>As we face the growing challenges of climate change, evidenced by record-breaking weather disasters in 2023, the urgency for sustainable initiatives has never been clearer. This pillar explores how design can revolutionize our production and consumption processes, advocating a shift towards sustainability that resonates at an industrial level.<\/p><p><strong>1. The Basics Reimagined<\/strong> <br \/>Reinventing raw materials and everyday essentials is a must.<\/p><p><em>Opportunity: Mind the Senses<br \/><\/em>When selecting new materials, consider the sensory impact of products. The tactile, visual, and even auditory\u00a0<a href=\"https:\/\/thedieline.com\/blog\/2023\/9\/27\/the-recycled-plastic-lego-is-dead-but-is-it-really-a-sustainability-setback\" target=\"_blank\" rel=\"noopener\">qualities of materials<\/a>\u00a0can significantly influence the consumer experience. It\u2019s all about creating a deeper, more memorable connection with your audience.<em><br \/><\/em><\/p><p><strong>2. Extended Lifespan<\/strong><br \/>Reusing product life cycles, reducing waste and aligning with consumers&#8217; sustainable demands.<\/p><p><i>Opportunity:\u00a0Sustainability as a service<\/i><br \/>Offering subscription-based models in which maintenance, upgrades and end-of-life product management are included can be a game changer. This type of model ensures that products are kept in optimum condition for longer and that, when they reach the end of their useful life, they are disposed of responsibly.<\/p><p><strong>3. Ancestral Future<\/strong> <br \/>Combining ancient wisdom with modern\u00a0<a href=\"https:\/\/www.gov.br\/mdic\/pt-br\/assuntos\/noticias\/2023\/outubro\/pais-tera-selo-verde-e-selo-amazonia-para-valorizar-produtos-sustentaveis\" target=\"_blank\" rel=\"noopener\">environmental solutions<\/a> can bring advances and positive results for everyone.<\/p><p><em>O<\/em><i>pportunity:\u00a0Sustainable supply chains with a story<\/i><br \/>Invest in supply chains that not only prioritize sustainability, but also have a narrative. Source materials and ingredients from indigenous communities in a way that supports local economies and ecosystems. This approach ensures a sustainable and ethical supply chain and also gives products a compelling story that resonates with conscious consumers.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-143f96c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"143f96c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca51708\" data-id=\"ca51708\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-974b4e9 elementor-widget elementor-widget-image\" data-id=\"974b4e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/page-latam.cba-design.com\/design-trends-2024-en\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/01\/DT24-Empowerment.gif\" class=\"attachment-large size-large wp-image-20767\" alt=\"Design Trends\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9c9bb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9c9bb8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b51f51e\" data-id=\"b51f51e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a79721d elementor-widget elementor-widget-text-editor\" data-id=\"a79721d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Design Trends | Empowerment<\/h3><p>Centered on Identity and Inclusion, this pillar addresses the need for design to empower people, especially Generation Z, to express their unique identities. It highlights the importance of universal design solutions that embrace diversity and promote self-confidence and self-expression.<\/p><p><strong>4. Universal Standard<\/strong> <br \/>Addressing solutions through inclusive design, moving from niche adaptations to universal accessibility in conventional products and services.<\/p><p><em>Op<\/em><i>portunity:\u00a0Empathetic AI assistance<\/i><br \/>Leveraging AI to develop virtual assistants that adapt intuitively to the diverse needs of users, offering personalized and inclusive support for brand interaction and purchase journeys.<\/p><p><strong>5. Out of the box<\/strong> <br \/>By rejecting traditional norms and aesthetics, Generation Z embraces chaos, <a href=\"https:\/\/www.thecut.com\/2022\/08\/we-explained-the-weird-girl-aesthetic.html\" target=\"_blank\" rel=\"noopener\">imperfection and originality<\/a>.<\/p><p><em>O<\/em><i>pportunity:\u00a0Encouraging creativity<\/i><br \/>When navigating these transformative times, brands and individuals should not shy away from the strange, but rather play and experiment, allowing their audience to step outside their comfort zone which will take them to unexpected places. In doing so, they can reimagine what the norm is.<\/p><p><strong>6. Death of Gender<\/strong> <br \/>Moving away from binary gender norms, brands are adopting diverse and non-binary approaches to product design and marketing.<\/p><p><em>O<\/em><i>pportunity:\u00a0Expanding unisex products<\/i><br \/>Promote inclusion by expanding unisex product lines, ensuring that marketing and design approaches are actively breaking down gender norms and adopting universally appealing design principles.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b65e66 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b65e66\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1a975f\" data-id=\"c1a975f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-088be70 elementor-widget elementor-widget-image\" data-id=\"088be70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/page-latam.cba-design.com\/design-trends-2024-en\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/01\/DT24-Wellbeing-3.gif\" class=\"attachment-large size-large wp-image-20777\" alt=\"Design Trends\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ffc622 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ffc622\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-400fa7e\" data-id=\"400fa7e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8fa8d4 elementor-widget elementor-widget-text-editor\" data-id=\"c8fa8d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Design Trends | Well-being<\/h3><p>This pillar takes a broad approach to improving quality of life, emphasizing physical, mental and emotional health. It explores how design can break taboos and create environments where individuals thrive, not just survive.<\/p><p><strong>7. Menopower<\/strong> <br \/>Breaking the cycle of silence around the menopause is a significant transformation in the market, reflecting changing attitudes towards ageing and female empowerment in a growing\u00a0<a href=\"https:\/\/fortune.com\/2020\/10\/26\/menopause-startups-female-founders-fund-report\/\" target=\"_blank\" rel=\"noopener\">Silver Economy<\/a>.<\/p><p><em>O<\/em><i>pportunity:\u00a0Attention to language<\/i><br \/>Brands can go beyond terms like \u201canti-aging\u201d by using positive and empowering language for products and campaigns about menopause and the beauty of aging gracefully.<\/p><p><strong>8. Sex Education<\/strong><br \/>Embracing sex positivity as a central pillar of holistic well-being, especially among younger generations.<\/p><p><i>Opportunity:\u00a0Pop-up wellness experiences<\/i><br \/>Establishing spaces focused on sexual wellness that offer training, workshops and a portfolio of brands that guarantee a welcoming and stigma-free atmosphere.<\/p><p><strong>9. The Good Drugs<\/strong> <br \/>The narrative around psychotropic substances, from contempt to appreciation, is evolving, reflecting a\u00a0<a href=\"https:\/\/fastcompanybrasil.com\/news\/mercado-de-cannabis-medicinal-movimenta-r-700-milhoes-no-brasil\/\" target=\"_blank\" rel=\"noopener\">change in society&#8217;s perception<\/a>, in line with holistic wellness trends.<\/p><p><i>Opportunity:\u00a0Positive impact portfolio<\/i><br \/>Through strategic portfolio design, brands can develop a range of products that meet the different needs and preferences of consumers, from everyday wellness to more specific therapeutic solutions, maximizing positive impact.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-108c0f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"108c0f1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1ef53c\" data-id=\"d1ef53c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-377ca3e elementor-widget elementor-widget-image\" data-id=\"377ca3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/page-latam.cba-design.com\/design-trends-2024-en\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/01\/DT24-Society-2.gif\" class=\"attachment-large size-large wp-image-20761\" alt=\"Design Trends\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3e6903 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3e6903\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26fb38f\" data-id=\"26fb38f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18e6d1b elementor-widget elementor-widget-text-editor\" data-id=\"18e6d1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Design Trends | Society<\/h3><p>Focuses on collective and shared growth, emphasizing the responsibility of organizations to contribute positively to their communities. In the wake of the pandemic and ongoing cultural changes, this section examines how design can facilitate community growth and shared value.<\/p><p><strong>10. AI Powered Creativity<\/strong> <br \/><a href=\"https:\/\/fastcompanybrasil.com\/tech\/inteligencia-artificial\/empresas-comecam-a-lancar-chatbots-de-ia-que-parecem-gente-como-a-gente\/\" target=\"_blank\" rel=\"noopener\">New possibilities<\/a> and ethical challenges arise as AI reshapes creativity.<\/p><p><i>Opportunity:\u00a0AI for social good<\/i><br \/>Harnessing AI to address global challenges and promote sustainable development offers immense potential. Whether monitoring environmental issues, promoting fairness in lending or advancing the UN SDGs, there is an opportunity for organizations to use AI as a tool for positive change.<\/p><p><strong>11. Wiser Choices<\/strong> <br \/>Influencing behavior through design, emphasizing authenticity and leading by example.<\/p><p><em>O<\/em><i>pportunity:\u00a0Advice on moderate consumption<\/i><br \/>Brands must recognize their influence on consumer habits and commit to promoting moderation. This demonstrates corporate responsibility and is a key strategy for building trust and demonstrating genuine care for consumer well-being and environmental impact.<\/p><p><strong>12. Better Together<\/strong> <br \/>Rising communities offer connection and support against digital isolation, with brands promoting spaces for connection and shared experiences.<\/p><p><i>Opportunity:\u00a0Empower marginalized communities<\/i><br \/>Address economic disparities and promote cultural inclusion by providing tools and resources for the economic empowerment of underrepresented communities. This not only equips specific communities with the means to increase their wealth, but also ensures that their stories and perspectives are heard and valued in mainstream media.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec4b7f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec4b7f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a924b3\" data-id=\"7a924b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a94bfb elementor-widget elementor-widget-image\" data-id=\"4a94bfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/page-latam.cba-design.com\/design-trends-2024-en\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2024\/01\/DT24-Acess-01.gif\" class=\"attachment-large size-large wp-image-20785\" alt=\"Design Trends\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b38ff25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b38ff25\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e52105\" data-id=\"1e52105\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-776e5bb elementor-widget elementor-widget-text-editor\" data-id=\"776e5bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Design Trends | Access<\/h3>\n<p>The last pillar, Access, envisions a future in which resources are universally accessible, advocating the democratization of resources. It highlights the role of design in ensuring that progress and benefits are shared inclusively, contributing to the collective good.<\/p>\n<p><strong>13. Play it Smart<\/strong><br>Consumers and brands are adapting to the rising cost of living, focusing on smart spending and economical, environmentally conscious solutions.<\/p>\n<p><em>O<\/em><i>pportunity:&nbsp;Transparent pricing<\/i><br>Empower consumers by developing an interactive platform that visually breaks down the costs of products. This platform could graphically represent how much is spent on raw materials, manufacturing, marketing and distribution, employing infographics and intuitive UI\/UX.<\/p>\n<p><strong>14. Micro Mobility War<\/strong> <br>Cities around the world are turning to ecological micro mobility, with alternative methods of travel,&nbsp;<a href=\"https:\/\/leandromachado.substack.com\/p\/passe-livre-ja\" target=\"_blank\" rel=\"noopener\">changing the urban landscape<\/a>.<\/p>\n<p><i>Opportunity:&nbsp;Mobility partnerships<\/i><br>Brands from different sectors, from technology to fashion, can form partnerships with micromobility solutions. For example, a technology brand could collaborate with city bicycle programs to create smart helmets equipped with GPS and safety features. Or a clothing brand could create specific outfits for scooter users, with elements of safety, comfort and style.<\/p>\n<p><strong>15. Web3 to the People<\/strong><br>Web3 is reformulating brand involvement with transparency, ethics and decentralized control.<\/p>\n<p><em>O<\/em><i>pportunity:&nbsp;Transparent supply chain solutions<\/i><br>Using blockchain to make supply chains more transparent and ethical. This can be an important selling point for eco-conscious consumers who value sustainability and ethical practices. Brands can demonstrate their commitment to these values by providing customers with a transparent view of the product journey, from production to delivery.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21efa0a elementor-widget elementor-widget-text-editor\" data-id=\"21efa0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If this report has inspired you with new ideas, <a href=\"https:\/\/cba-design.com\/latam\/en\/contact\/\">get in touch<\/a> so that we can work together to make them happen!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Welcome to the third edition of Useful Design Trends, our annual exploration of the movements shaping the future of design in various sectors and global markets. Trends offer a unique vantage point from which to view the future, not as a distant horizon, but as a series of actionable opportunities. This approach is rooted in [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[408],"class_list":["post-20697","post","type-post","status-publish","format-standard","hentry","blog_categorie-insights"],"acf":[],"lang":"en","translations":{"en":20697,"pt":20672,"es":20807},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/posts\/20697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/comments?post=20697"}],"version-history":[{"count":4,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/posts\/20697\/revisions"}],"predecessor-version":[{"id":24744,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/posts\/20697\/revisions\/24744"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/media?parent=20697"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/tags?post=20697"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/blog_categorie?post=20697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}