{"id":25054,"date":"2025-04-23T11:55:24","date_gmt":"2025-04-23T14:55:24","guid":{"rendered":"https:\/\/cba-design.com\/latam\/?p=25054"},"modified":"2025-04-23T15:58:49","modified_gmt":"2025-04-23T18:58:49","slug":"insights-diversao-como-estrategia","status":"publish","type":"post","link":"https:\/\/cba-design.com\/latam\/insights-diversao-como-estrategia\/","title":{"rendered":"Divers\u00e3o como estrat\u00e9gia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25054\" class=\"elementor elementor-25054\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd0e96e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd0e96e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93a38fb\" data-id=\"93a38fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3a9832 elementor-widget elementor-widget-text-editor\" data-id=\"b3a9832\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW241643097 BCX0\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW241643097 BCX0\">Voc\u00ea se lembra da \u00faltima vez que rolou o Instagram ou TikTok e viu uma colabora\u00e7\u00e3o de marcas t\u00e3o inesperada que te fez rir alto? Um refrigerante sabor picles, <\/span><span class=\"NormalTextRun SCXW241643097 BCX0\">Crocs<\/span><span class=\"NormalTextRun SCXW241643097 BCX0\"> de luxo cravejados com pedras<\/span><span class=\"NormalTextRun SCXW241643097 BCX0\">?<\/span><span class=\"NormalTextRun SCXW241643097 BCX0\"> Em meio <\/span><span class=\"NormalTextRun SCXW241643097 BCX0\">\u00e0 <\/span><span class=\"NormalTextRun SCXW241643097 BCX0\">profus\u00e3o<\/span> <span class=\"NormalTextRun SCXW241643097 BCX0\">de <\/span><span class=\"NormalTextRun SCXW241643097 BCX0\">informa\u00e7\u00e3o<\/span><span class=\"NormalTextRun SCXW241643097 BCX0\"> e \u00e0 economia da aten\u00e7\u00e3o, o inusitado virou estrat\u00e9gia \u2014 e a divers\u00e3o, um diferencial competitivo. Mas seria isso apenas <\/span><span class=\"NormalTextRun SCXW241643097 BCX0\">algo<\/span><span class=\"NormalTextRun SCXW241643097 BCX0\"> passageir<\/span><span class=\"NormalTextRun SCXW241643097 BCX0\">o<\/span><span class=\"NormalTextRun SCXW241643097 BCX0\">? Ou <\/span><span class=\"NormalTextRun SCXW241643097 BCX0\">uma<\/span><span class=\"NormalTextRun SCXW241643097 BCX0\"> abordagem l\u00fadica <\/span><span class=\"NormalTextRun SCXW241643097 BCX0\">e descontra\u00edda <\/span><span class=\"NormalTextRun SCXW241643097 BCX0\">responde a algo mais profundo?<\/span><\/span><span class=\"EOP SCXW241643097 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35cbb3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35cbb3a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ee44f7\" data-id=\"2ee44f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aafac47 elementor-widget elementor-widget-heading\" data-id=\"aafac47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Recompensa r\u00e1pida, ansiedade constante <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbe1df4 elementor-widget elementor-widget-text-editor\" data-id=\"bbe1df4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Vivemos uma era marcada pelo excesso \u2014 de est\u00edmulos, de compartilhamento, de notifica\u00e7\u00f5es e de decis\u00f5es. A avalanche constante de novidades alimenta o que especialistas chamam de <\/span><a href=\"https:\/\/www.honest-broker.com\/p\/how-to-break-free-from-dopamine-culture\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Cultura da Dopamina<\/span><\/a><span data-contrast=\"auto\">, um ciclo de recompensas r\u00e1pidas e fugazes que gera ansiedade e cria uma busca incessante por est\u00edmulos que nos mantenham engajados. Em contrapartida, cresce a valoriza\u00e7\u00e3o de momentos de al\u00edvio, pausa e surpresa positiva.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Uma \u201cexplos\u00e3o l\u00fadica\u201d se conecta diretamente a esse contexto: n\u00e3o se trata de satisfazer de forma instant\u00e2nea, mas de surpreender com leveza. O conceito de <\/span><i><span data-contrast=\"auto\">delight<\/span><\/i><span data-contrast=\"auto\"> \u2014 encantar de forma inesperada \u2014 emerge como resposta. E mesmo marcas que se posicionam com compromissos s\u00e9rios como cuidar do planeta e ser inclusiva, por exemplo, agora s\u00e3o desafiadas a se comunicar de forma mais aut\u00eantica, acess\u00edvel e bem-humorada.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab8c1d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab8c1d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-789aa59\" data-id=\"789aa59\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0552a5a elementor-widget elementor-widget-text-editor\" data-id=\"0552a5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Baixe o <a href=\"https:\/\/cba-design.com\/latam\/pulse\/\">Pulse 2025<\/a>, nosso report anual de insights de design para ajudar marcas e organiza\u00e7\u00f5es a guiarem suas iniciativas.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6d077d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6d077d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e2c250\" data-id=\"4e2c250\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b4bcfa elementor-widget elementor-widget-heading\" data-id=\"7b4bcfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Absurdo, inesperado? Surpreenda-me! <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d56a8dc elementor-widget elementor-widget-text-editor\" data-id=\"d56a8dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Essa movimenta\u00e7\u00e3o toda n\u00e3o est\u00e1 restrita ao design. Ela reflete uma mudan\u00e7a cultural mais ampla, moldada pelas din\u00e2micas do entretenimento digital e pela expectativa constante de novidade. A Gera\u00e7\u00e3o Z, multicultural, fluida e curiosa, transita naturalmente entre est\u00e9ticas, sabores e categorias. Aberta ao mundo, busca o novo com entusiasmo \u2014 mas j\u00e1 sem tanta paci\u00eancia para mensagens s\u00e9rias demais ou formatos previs\u00edveis.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">De acordo com pesquisa da Mondel\u0113z, <\/span><a href=\"https:\/\/finance.yahoo.com\/news\/gen-z-millennials-aren-t-120000888.html\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">80% dos jovens da Gera\u00e7\u00e3o Z<\/span><\/a><span data-contrast=\"auto\"> est\u00e3o dispostos a experimentar combina\u00e7\u00f5es incomuns de sabores. Isso pode explicar a aposta de marcas como as redes de fast food <\/span><a href=\"https:\/\/www.cnbc.com\/2025\/03\/23\/fast-food-chains-fun-flavored-drinks.html\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">McDonald\u2019s e Taco Bell<\/span><\/a><span data-contrast=\"auto\"> em bebidas ousadas com vers\u00f5es coloridas, frutadas ou com texturas inesperadas. O McDonald\u2019s chegou a lan\u00e7ar o CosMc\u2019s, loja dedicada exclusivamente a drinks inovadores e experi\u00eancias sensoriais pouco convencionais.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Fora do setor de alimentos, o esp\u00edrito l\u00fadico tamb\u00e9m se manifesta. A portuguesa Renova transformou um item banal \u2014 <\/span><a href=\"https:\/\/www.myrenova.com\/pt\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">o papel higi\u00eanico<\/span><\/a><span data-contrast=\"auto\"> \u2014 em objeto de design, com vers\u00f5es coloridas, estampadas e at\u00e9 pretas. J\u00e1 a americana Progresso lan\u00e7ou os <\/span><a href=\"https:\/\/www.buzzfeed.com\/rossyoder\/progresso-soup-drops-taste-test-review\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Soup Drops<\/span><\/a><span data-contrast=\"auto\">, uma \u201csopa bala\u201d de conceito t\u00e3o inusitado que esgotou em pouco tempo no mercado. Ou ainda, a marca <\/span><a href=\"https:\/\/barnana.com\/pages\/story\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Barnana<\/span><\/a><span data-contrast=\"auto\">, que une prop\u00f3sito e divers\u00e3o ao reaproveitar bananas imperfeitas em snacks com identidade visual vibrante e descontra\u00edda.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">No Brasil, o projeto <\/span><a href=\"https:\/\/cba-design.com\/latam\/cases\/omo-vibes\/\"><span data-contrast=\"none\">OMO Vibes<\/span><\/a><span data-contrast=\"auto\"> \u2014 desenvolvido pela CBA B+G \u2014 mostra como at\u00e9 categorias funcionais podem se beneficiar da est\u00e9tica da surpresa e descontra\u00e7\u00e3o. A marca apostou em embalagens coloridas e uma conex\u00e3o direta com m\u00fasica e atividades do dia a dia, injetando leveza na rotina dom\u00e9stica.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b82a4f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b82a4f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5485400\" data-id=\"5485400\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9003a6 elementor-widget elementor-widget-heading\" data-id=\"d9003a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mas aten\u00e7\u00e3o: a divers\u00e3o n\u00e3o pode soar vazia <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4d25af elementor-widget elementor-widget-text-editor\" data-id=\"f4d25af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Uma abordagem l\u00fadica deve ser feita de forma estrat\u00e9gica pelas marcas. Se bem aplicada, pode gerar encantamento e diferencia\u00e7\u00e3o \u2014 mas quando mal calibrada, corre o risco de parecer for\u00e7ada ou desalinhada. Algumas perguntas ajudam a guiar essa decis\u00e3o:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0ae\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:493,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0ae&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Sua marca j\u00e1 \u00e9 percebida como acess\u00edvel<\/span><\/b><span data-contrast=\"auto\">, amig\u00e1vel ou naturalmente inovadora? A estrat\u00e9gia l\u00fadica deve ampliar seus valores essenciais \u2014 n\u00e3o os contradizer.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0ae\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:493,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0ae&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Seu <\/span><b><span data-contrast=\"auto\">p\u00fablico valoriza humor<\/span><\/b><span data-contrast=\"auto\">, experimenta\u00e7\u00e3o e abordagens fora do convencional? Certifique-se de que o tom adotado dialoga com esse repert\u00f3rio, evitando ru\u00eddos ou rejei\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0ae\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:493,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0ae&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Seus concorrentes j\u00e1 est\u00e3o explorando o caminho? Se sim, <\/span><b><span data-contrast=\"auto\">como sua marca pode se diferenciar <\/span><\/b><span data-contrast=\"auto\">dentro desse territ\u00f3rio?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0ae\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:493,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0ae&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Seu tom descontra\u00eddo s<\/span><span data-contrast=\"auto\">e reflete em todos os pontos de contato \u2014 do atendimento ao design, das campanhas \u00e0 voz nas redes? <\/span><b><span data-contrast=\"auto\">Coer\u00eancia fortalece a experi\u00eancia<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">O desafio para as marcas \u00e9 claro: como abra\u00e7ar a divers\u00e3o sem cair na armadilha da superficialidade? Como dialogar com diferentes facetas de uma mesma audi\u00eancia \u2014 que, em um momento, busca prop\u00f3sito e profundidade, e em outro, leveza e escapismo?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">A resposta pode estar em conseguir abandonar o binarismo e projetar portf\u00f3lios e experi\u00eancias que acompanhem essa altern\u00e2ncia natural de estados de esp\u00edrito. Entre o mindfulness e a rave, h\u00e1 um vasto territ\u00f3rio a ser explorado. E \u00e9 nesse espa\u00e7o, vibrante e imprevis\u00edvel, que o l\u00fadico se mostra mais necess\u00e1rio do que nunca.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bed01be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bed01be\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81d8353\" data-id=\"81d8353\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7887edc elementor-widget elementor-widget-text-editor\" data-id=\"7887edc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Esse artigo \u00e9 o primeiro de uma s\u00e9rie que se inspira em um dos nove insights presentes no nosso report\u00a0<a href=\"https:\/\/cba-design.com\/latam\/pulse\/\" target=\"_blank\" rel=\"noopener\">Pulse 2025<\/a>, dispon\u00edvel para download.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea se lembra da \u00faltima vez que rolou o Instagram ou TikTok e viu uma colabora\u00e7\u00e3o de marcas t\u00e3o inesperada que te fez rir alto? Um refrigerante sabor picles, Crocs de luxo cravejados com pedras? Em meio \u00e0 profus\u00e3o de informa\u00e7\u00e3o e \u00e0 economia da aten\u00e7\u00e3o, o inusitado virou estrat\u00e9gia \u2014 e a divers\u00e3o, um [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[469],"class_list":["post-25054","post","type-post","status-publish","format-standard","hentry","blog_categorie-insights"],"acf":[],"lang":"pt","translations":{"pt":25054,"en":25086,"es":25098},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/posts\/25054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/comments?post=25054"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/posts\/25054\/revisions"}],"predecessor-version":[{"id":25178,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/posts\/25054\/revisions\/25178"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/media?parent=25054"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/tags?post=25054"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/latam\/wp-json\/wp\/v2\/blog_categorie?post=25054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}